Year
2024
Authors
De BRUYN Arnaud, CHAUDHURI Sumon
CHAUDHURI, S. et DE BRUYN, A. (2024). Bots Bargaining with Humans: Building AI Super-Bargainers with Algorithmic Anthropomorphization. Dans: 53rd European Marketing Academy (EMAC) Conference 2024 Proceedings. Bucharest: European Marketing Academy (EMAC).