Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "14938"
  #_source: array:26 [
    "id" => "14938"
    "slug" => "14938-riding-the-social-media-wave-how-brand-topic-salience-impacts-engagement-with-direct-marketing-communication"
    "yearMonth" => "2024-05"
    "year" => "2024"
    "title" => "Riding the Social Media Wave: How Brand Topic Salience Impacts Engagement with Direct Marketing Communication"
    "description" => "ARORA, M., DE BRUYN, A., CHAUDHURI, S. et MAZODIER, M. (2024). Riding the Social Media Wave: How Brand Topic Salience Impacts Engagement with Direct Marketing Communication. Dans: <i>53rd European Marketing Academy (EMAC) Conference 2024 Proceedings</i>. Bucharest:  European Marketing Academy (EMAC)."
    "authors" => array:4 [
      0 => array:3 [
        "name" => "de BRUYN Arnaud"
        "bid" => "B00024825"
        "slug" => "de-bruyn-arnaud"
      ]
      1 => array:3 [
        "name" => "MAZODIER Marc"
        "bid" => "B00791034"
        "slug" => "mazodier-marc"
      ]
      2 => array:1 [
        "name" => "ARORA Madhav"
      ]
      3 => array:1 [
        "name" => "CHAUDHURI Sumon"
      ]
    ]
    "ouvrage" => "53rd European Marketing Academy (EMAC) Conference 2024 Proceedings"
    "keywords" => []
    "updatedAt" => "2025-06-03 16:25:44"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2025-07-08T08:21:39.000Z"
    "docTitle" => "Riding the Social Media Wave: How Brand Topic Salience Impacts Engagement with Direct Marketing Communication"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/de-bruyn-arnaud">de BRUYN Arnaud</a>, <a href="/cv/mazodier-marc">MAZODIER Marc</a>, ARORA Madhav, CHAUDHURI Sumon"
    "docDescription" => "<span class="document-property-authors">de BRUYN Arnaud, MAZODIER Marc, ARORA Madhav, CHAUDHURI Sumon</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2024</span>"
    "keywordList" => ""
    "docPreview" => "<b>Riding the Social Media Wave: How Brand Topic Salience Impacts Engagement with Direct Marketing Communication</b><br><span>2024-05 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Riding the Social Media Wave: How Brand Topic Salience Impacts Engagement with Direct Marketing Communication</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.555799
  +"parent": null
}