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SIDOKPOHOU Dorothée

Department : Marketing
Professor of Management Practice
Campus de Cergy

Contact

Diplomas

  • 2000 : Master of Science in Management (ESSEC Business School, France)

Career

    Full-time academic appointments

    • 2021 - Present : Professor of Management Practice (ESSEC Business School, France)

    Other Academic Appointments

      • 2015 - 2021 : Marketing Lecturer (ESSEC Business School, France)
      • 2018 - 2021 : Other (Université Paris-Dauphine, PSL University, France)

    Professional appointments

    • 2018 - 2020 : Co-founder (The Simple Life, France)
    • 2012 - 2015 : Global Brand Head (Novartis Consumer Health, Singapore)
    • 2011 - 2012 : Head of Business development (Novartis Consumer Health, France)
    • 2008 - 2010 : EU Regional Brand Head (Novartis Consumer Health, Switzerland)
    • 2000 - 2007 : Brand Manager (Danone, France)

Teaching

  • 2022 - Present : Brand Management (Grande Ecole - Master in Management ESSEC Business School France)
  • 2022 - Present : Mkg Responsable / Gestion de produits (Management des organisations ESSEC Business School France)
  • 2022 - Present : Refresher (Grande Ecole - Master in Management ESSEC Business School France)
  • 2022 - Present : Socially Responsible Business (Global MBA ESSEC Business School France)
  • 2020 - Present : Advertising (Grande Ecole - Master in Management ESSEC Business School France)
  • 2020 - Present : Etudes Marketing (Global BBA ESSEC Business School France)
  • 2020 - 2022 : International Marketing (Global BBA ESSEC Business School France)
  • 2020 - Present : Sustainable marketing (Global BBA ESSEC Business School France)
  • 2019 - 2022 : Marketing (Pre-Master) (Grande Ecole - Master in Management ESSEC Business School France)
  • 2018 - 2021 : ( Université Paris-Dauphine, PSL University France)
  • 2018 - Present : Customer Relationship Management (Global BBA ESSEC Business School France)
  • 2018 - 2021 : Imagination Week (Grande Ecole - Master in Management ESSEC Business School France)
  • 2018 - 2019 : Market Research ( Université Paris-Est Marne-la-Vallée (UPEM) France)
  • 2018 - 2021 : Marketing Management (Grande Ecole - Master in Management ESSEC Business School France)
  • 2018 - 2019 : Principles of Marketing 2 (Global BBA ESSEC Business School France)
  • 2017 - 2018 : Innovation in a Service Economy (Grande Ecole - Master in Management ESSEC Business School Singapore)
  • 2016 - 2018 : PhD candidate - ABANDONED after 2 years ( Singapore Management University Singapore)
  • 2015 - 2016 : Corporate Social Responsibility (MSc in Management Health Ind. ESSEC Business School Singapore)
  • 2015 - 2016 : International Marketing (Global BBA ESSEC Business School Singapore)
  • 2015 - 2016 : Principles of Marketing 2 (Global BBA ESSEC Business School Singapore)

Tutoring

  • 2018 : Dissertation advisor - Global BBA program (Supervision of dissertation)

Research activities

    Other editorial activity

  • 2021 : - Present : "Principes de Marketing", 16e edition

Services

  • 2019 : - Present : Jury entretiens BBA et Grande école, ESSEC Business School, France