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PRAS Bernard

Department : Marketing
Emeritus Professor
Campus de Cergy

Contact

Diplomas

  • 1977 : Doctorat in Economics (Université Paris Dauphine, France)
  • 1973 : Ph.D in Business administration (Indiana University, United States of America)
  • 1966 : MSc in Management (ESSEC Business School, France)
  • 1950 : Agrégé des Facultés in Management (France)

Career

    Full-time academic appointments

    • 1973 - Present : Emeritus Professor (ESSEC Business School, France)

    Other Academic Appointments

      • 1943 - Present : DMSP Research Center Director (Université Paris Dauphine, France)
      • 1943 - Present : Head of Publications (Association Française de Marketing, France)
      • 1943 - Present : Professor (Université Paris Dauphine, France)

Journal articles

Books

Book editor

Book chapters

Conference Proceedings

Presentations at an Academic or Professional conference

Prefaces of a journal

Working Papers

Press article, video or other popular media

Services

  • 1943 : - Present : Member of the Scientific Council of the CEFAG (Centre d'Études et de Formation Approfondies en Gestion ; doctoral center)
  • 1992 - 1995 : Member of the CNU (Conseil National des Universités) in Management

Research activities

    Chief Editor

  • 2015 - 2019 : Chief editor - Recherche et Applications en Marketing
  • Senior or Associate Editor

  • 2011 - 2020 : Associate editor - Revue Française de Gestion
  • 2018 : Associate editor - Décisions Marketing
  • Editorial Board Membership

  • 2018 - 2019 : Editorial board membership - Décisions Marketing
  • 2011 - 2019 : Editorial board membership - Recherche et Applications en Marketing
  • 2011 - 2019 : Editorial board membership - Revue Française de Gestion
  • 2012 - 2016 : Editorial board membership - Décisions Marketing
  • 2001 - 2010 : Editorial board membership - Décisions Marketing
  • 2006 - 2009 : Editorial board membership - Recherche et Applications en Marketing
  • 2002 - 2008 : Editorial board membership - Revue Française de Gestion
  • 2007 - 2008 : Editorial board membership - Revue Sciences de Gestion (Iseor)
  • 2002 - 2004 : Editorial board membership - International Journal of Research in Marketing
  • 1993 - 2004 : Editorial board membership - Recherche et Applications en Marketing
  • 1994 - 1998 : Editorial board membership - Revue Française de Gestion
  • 1994 - 1995 : Editorial board membership - Décisions Marketing
  • 1994 - 1995 : Editorial board membership - Revue Sciences de Gestion (Iseor)
  • Function in an academic association

  • 1943 : - Present : Member of the Scientific Council of the Fondation Cetelem
  • 1992 - 1998 : Publications Vice-President of AFM (Association Française du Marketing), a scientific Francophone association of the domain, France
  • 1989 - 1992 : EIASM (European Institute for Advanced Studies in Management): Area Coordinator
  • 1984 - 1987 : Former Founding President of the Association Française du Marketing
  • 1980 - 1983 : Member of the Commission des Comptes Commerciaux de la Nation