ÖNCÜLER Ayse
Department : Marketing
Professor
Campus de Cergy
Contact
- email : onculer@essec.edu
- tél : +33 (0)1 46 92 17 95
Diplomas
- 2000 : Ph.D. in Decision Sciences (Wharton School, United States of America)
- 1997 : M.A. in Managerial Science and Applied Economics (Wharton School, United States of America)
- 1993 : B.A. in Economics (Honors) (Bogazici University, Turkey)
Career
- 2010 - Present : Professor (ESSEC Business School, France)
- 2008 - 2010 : Associate Professor (ESSEC Business School, France)
- 1998 - 2008 : Assistant Professor of Decision Sciences (INSEAD, France)
- 2020 - 2025 : Department head Marketing (ESSEC Business School, France)
- 2016 - 2020 : PhD Programme Coordinator,Marketing department (ESSEC Business School, France)
- 2013 - 2015 : Academic Director, ESSEC-Mannheim Executive MBA Programme (ESSEC Business School, France)
- 2009 - 2013 : PhD Programme Coordinator, Marketing department (ESSEC Business School, France)
Full-time academic appointments
Other Academic Appointments
Journal articles
- DUHAYLONGSOD, J.B., PAPIER, F. and ÖNCÜLER, A. (2023). Reference-Dependent Preferences in Flat Penalty Service-Level Contracts. Journal of Operations Management, In press.
- ABDELLAOUI, M., DIECIDUE, E., KEMEL, E. and ÖNCÜLER, A. (2022). Temporal Risk: Utility vs. Probability Weighting. Management Science, In press.
- LIU, Y., HEATH, T. and ÖNCÜLER, A. (2020). The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future Payoff Appeal. Management Science, 66(8), pp. 3754–3770.
- FERECATU, A. and ÖNCÜLER, A. (2016). Heterogeneous Risk and Time Preferences. Journal of Risk and Uncertainty, 53(1), pp. 1-28.
- LIU, Y. and ÖNCÜLER, A. (2015). Ambiguity Attitudes Over Time. Journal of Behavioral Decision Making, 30(1), pp. 80-88.
- ONAY, S., LA-ORNUAL, D. and ÖNCÜLER, A. (2013). The Effect of Temporal Distance on Attitudes Toward Imprecise Probabilities and Imprecise Outcomes. Journal of Behavioral Decision Making, 26(4), pp. 362-374.
- ABDELLAOUI, M., DIECIDUE, E. and ÖNCÜLER, A. (2011). Risk Preferences at Different Time Periods: An Experimental Investigation. Management Science, 57(5), pp. 975-987.
- SAYMAN, S. and ÖNCÜLER, A. (2009). An Investigation of Time Inconsistency. Management Science, 55(3), pp. 470-482.
- ÖNCÜLER, A. and ONAY, S. (2009). How Do We Evaluate Future Gambles? Experimental Evidence on Path Dependency in Risky Intertemporal Choice. Journal of Behavioral Decision Making, 22(3), pp. 280-300.
- ÖNÇÜLER, A. and ONAY, S. (2007). Intemporal choice under timing risk: An Experimental Approach. Journal of Risk and Uncertainty, 34(2), pp. 99-121.
- SAYMAN, S. and ÖNÇÜLER, A. (2005). Effects of study design characteristics on the WTA–WTP disparity: A meta analytical framework. Journal of Economic Psychology, 26(2), pp. 289-312.
- ÖNÇÜLER, A. and CROSON, R. (2005). Rent-Seeking for a Risky Rent: A Model and Experimental Investigation. Journal of Theoretical Politics, 17(4), pp. 403-429.
- LOCH, C., HUBERMAN, B. and ÖNÇÜLER, A. (2004). Status as a Valued Resource. Social Psychology Quarterly, 67, pp. 103-114.
- KUNREUTHER, H., ÖNÇÜLER, A. and SLOVIC, P. (1998). Time Insensitivity for Protective Investments. Journal of Risk and Uncertainty, 16(3), pp. 279-299.
Book chapters
- ÖNCÜLER, A. (2018). Complexité des conflits territoriaux : des oppositions binaires à l’acceptation des paradoxes de tout simplisme. In: Complexité et organisations : faire face aux défis de demain. 1st ed. Eyrolles, pp. 173-186.
- ÖNCÜLER, A. (2010). How Do We Manage An Uncertain Future? Ambiguity Today Is Not Ambiguity. In: The Irrational Economist: Making Decisions in a Dangerous World. 1st ed. Public Affairs Books, pp. 107-115.
- ÖNCÜLER, A. (2009). Limiter la myopie des managers. In: Le leadership responsable. Un allié sûr contre la crise. 1st ed. Gualino. Lextenso éditions, pp. 141-148.
- ÖNÇÜLER, A. (2001). A Behavioral Perspective of Risk Mitigation Investment. In: Mitigation and Financing of Seismic Risks. 1st ed. Dordrecht: Kluwer Academic Publishers, pp. 101-127.
Conference Proceedings
- SAYMAN, S. and ÖNCÜLER, A. (2020). Reward Choices in Multi-Level Loyalty Programs. In: Association for Consumer Research. Paris: Advances in Consumer Research, pp. 112-114.
- ÖNÇÜLER, A. (2006). Discounting Behavior with Short Front-End Delays. In: IAREP-SABE. Paris: International Association for Research in Economic Psychology (IAREP).
- ÖNÇÜLER, A. (2002). Turkish Homeowners' Willingness-to-Pay for Earthquake Mitigation Measures. In: IIASA. Laxenburg: International Institute for Applied Systems Analysis (IIASA).
Presentations at an Academic or Professional conference
- PAPIER, F., DUHAYLONGSOD, J.B. and ONCULER, A. (2021). The Impact of Incentives on Consensus Forecasting in Sales and Operations Planning has been accepted. In: 2021 Manufacturing and Service Operations Management Conference. Virtual.
- ÖNCÜLER, A., ABDELLAOUI, M., DIECIDUE, E. and KEMEL, E. (2020). Temporal Risk Resolution: Utility Versus Probability Weighting Approaches. In: INFORMS 2020 Virtual Annual Meeting.
- ÖNCÜLER, A. (2020). Reward Choice in Multi-Level Loyalty Programs. In: 2020 Association for Consumer Research (ACR) Conference.
- TALEBI, A., PROKOPEC, S. and ÖNCÜLER, A. (2019). Delaying the Resolution of Uncertainty: The Role of Discomfort and Excitement in decision-making. In: 2019 ISMS Marketing Science Conference.
- LIU, Y., ÖNCÜLER, A. and HEATH, T.B. (2019). The Future Ambiguity Effect. In: 2019 INFORMS Advances in Decision Analysis.
- LIU, Y., HEATH, T.B. and ÖNCÜLER, A. (2019). The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future Payoff Appeal. In: 2019 Subjective Probability, Utility, and Decision Making (SPUDM).
- TALEBI, A., PROKOPEC, S. and ÖNCÜLER, A. (2019). Delaying the Resolution of Uncertainty: The Role of Discomfort and Excitement in Decision-making. In: 48th European Marketing Academy Conference (EMAC).
- TALEBI, A., PROKOPEC, S. and ÖNCÜLER, A. (2018). Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude. In: Association for Consumer Research (ACR) North Advances 2018.
- ÖNCÜLER, A. and LIU, Y. (2016). When Two Negatives Make an Intertemporal Choice Positive. In: 7th International Conference French Experimental Economics Association (ASFEE).
- LIU, Y. and ÖNCÜLER, A. (2013). Ambiguity Attitudes Over Time. In: 35th ISMS Marketing Science Conference.
- LIU, Y. and ÖNCÜLER, A. (2013). Ambiguity Attitudes Over Time. In: 24th Subjective Probability, Utility, and Decision Making Conference.
- LIU, Y. and ÖNCÜLER, A. (2012). Ambiguity Attitudes Over Time. In: 11th TIBER Symposium on Psychology and Economics.
- LIU, Y. and ÖNCÜLER, A. (2012). Ambiguity Attitudes Over Time. In: Economic Science Association European Conference 2012.
- FERECATU, A. and ÖNCÜLER, A. (2012). Individual Differences in Risk and Time Preferences. In: 2012 INFORMS Marketing Science Conference.
Press article, video or other popular media
Services
- 2013 - 2015 : Academic Director, Executive EMBA, ESSEC Business School, France
- 2011 - 2013 : Member of the Scientific Committee
Research activities
- 2015 - 2018 : Editorial board membership - Recherche et Applications en Marketing
- 2009 - 2016 : Editorial board membership - Journal of Economic Psychology
- Reviewer for American Economic Review; Annals of Finance; European Management Review; Journal of Behavioral Decision Making; Journal of Consumer Psychology; Journal of Economic Behavior and Organization; Journal of Economic Psychology; Journal of Experimental Social Psychology; Journal of Risk and Uncertainty; Management Science; Marketing Science; Organizational Behavior and Human Decision Processes; Public Choice; Theory and Decision
- 1998 : - Present : Reviewer for U.S. National Science Foundation, United States of America
- 1998 : - Present : Member of Association of Consumer Research (ACR)
- 1998 : - Present : Member of European Association of Decision Making (EADM)
- 1998 : - Present : Member of Institute for Operations and Management Sciences (INFORMS)
- 1998 : - Present : Member of Society for Judgment and Decision Making (JDM)
- 1998 : - Present : Ad-hoc reviewer for Association for Consumer Research
Editorial Board Membership
Reviewer for a journal
Role as an expert or appraisor in a research organization
Member of an academic association
Participation in scientific commissions or reviewer for a conference
Theses
- 2019 : DUHAYLONGSOD Jose Benedicto (ESSEC Business School), Thesis co-director, First placement: Post Doc - University of Cologne
- 2015 : LIU Yuanyuan (ESSEC Business School), Thesis director, First placement: Assistant Professor in Marketing - Xi'an Jiaotong University
- 2012 : BORBELY Adrian (ESSEC Business School), Thesis director, First placement: Médiateur - Formateur - Consultant. - NRIA
