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ÖNCÜLER Ayse

Department : Marketing
Professor
Campus de Cergy

Contact

Biography

Ayse Öncüler is a Professor of Marketing at ESSEC. She received her Masters and PhD from the Wharton School, University of Pennsylvania. She served as the academic director of the Executive MBA programme, Phd coordinator for the marketing track and the department chair. Her academic research focuses on decision-making under uncertainty, covering a variety of applications from managerial investments to consumer behavior. Her work has been published in leading academic journals such as Management Science, Journal of Behavioral Decision-MakingJournal of Risk and Uncertainty and Journal of Economic Psychology and has been reviewed in media outlets such as the Financial Times and CFO Europe. Ayse teaches managerial decision-making and negotiations modules in the Executive Education and MBA programs, as well as in company-specific workshops. She has done consulting and teaching for companies from various sectors, including manufacturing, pharmaceuticals, hotel management, aerospace, energy, public sector, banking and financial services.   

 

Diplomas

  • 2000 : Ph.D. in Decision Sciences (Wharton School, United States of America)
  • 2000 : Ph.D. in Decision Sciences (Wharton School, United States of America)
  • 1997 : M.A. in Managerial Science and Applied Economics (Wharton School, United States of America)
  • 1997 : M.A. in Managerial Science and Applied Economics (Wharton School, United States of America)
  • 1993 : B.A. in Economics (Honors) (Bogazici University, Turkey)
  • 1993 : B.A. in Economics (Honors) (Bogazici University, Turkey)

Career

    Full-time academic appointments

    • 2010 - Present : Professor (ESSEC Business School, France)
    • 2010 - Present : Professor (ESSEC Business School, France)
    • 2008 - 2010 : Associate Professor (ESSEC Business School, France)
    • 2008 - 2010 : Associate Professor (ESSEC Business School, France)

    Other Academic Appointments

      • 1998 - 2008 : Assistant Professor of Decision Sciences (INSEAD, France)
      • 1998 - 2008 : Assistant Professor of Decision Sciences (INSEAD, France)
      • 2020 - 2025 : Department head Marketing (ESSEC Business School, France)
      • 2020 - 2025 : Department head Marketing (ESSEC Business School, France)
      • 2016 - 2020 : PhD Programme Coordinator,Marketing department (ESSEC Business School, France)
      • 2016 - 2020 : PhD Programme Coordinator,Marketing department (ESSEC Business School, France)
      • 2013 - 2015 : Academic Director, ESSEC-Mannheim Executive MBA Programme (ESSEC Business School, France)
      • 2013 - 2015 : Academic Director, ESSEC-Mannheim Executive MBA Programme (ESSEC Business School, France)
      • 2009 - 2013 : PhD Programme Coordinator, Marketing department (ESSEC Business School, France)
      • 2009 - 2013 : PhD Programme Coordinator, Marketing department (ESSEC Business School, France)

Journal articles

Book chapters

Conference Proceedings

Presentations at an Academic or Professional conference

Press article, video or other popular media

Services

  • 2013 - 2015 : Academic Director, Executive EMBA, ESSEC Business School, France
  • 2013 - 2015 : Academic Director, Executive EMBA, ESSEC Business School, France
  • 2011 - 2013 : Member of the Scientific Committee
  • 2011 - 2013 : Member of the Scientific Committee

Research activities

    Editorial Board Membership

  • 2015 - 2018 : Editorial board membership - Recherche et Applications en Marketing
  • 2015 - 2018 : Editorial board membership - Recherche et Applications en Marketing
  • 2009 - 2016 : Editorial board membership - Journal of Economic Psychology
  • 2009 - 2016 : Editorial board membership - Journal of Economic Psychology
  • Reviewer for a journal

  • Reviewer for American Economic Review; Annals of Finance; European Management Review; Journal of Behavioral Decision Making; Journal of Consumer Psychology; Journal of Economic Behavior and Organization; Journal of Economic Psychology; Journal of Experimental Social Psychology; Journal of Risk and Uncertainty; Management Science; Marketing Science; Organizational Behavior and Human Decision Processes; Public Choice; Theory and Decision
  • Reviewer for American Economic Review; Annals of Finance; European Management Review; Journal of Behavioral Decision Making; Journal of Consumer Psychology; Journal of Economic Behavior and Organization; Journal of Economic Psychology; Journal of Experimental Social Psychology; Journal of Risk and Uncertainty; Management Science; Marketing Science; Organizational Behavior and Human Decision Processes; Public Choice; Theory and Decision
  • Role as an expert or appraisor in a research organization

  • 1998 : - Present : Reviewer for U.S. National Science Foundation, United States of America
  • 1998 : - Present : Reviewer for U.S. National Science Foundation, United States of America
  • Member of an academic association

  • 1998 : - Present : Member of Association of Consumer Research (ACR)
  • 1998 : - Present : Member of Association of Consumer Research (ACR)
  • 1998 : - Present : Member of European Association of Decision Making (EADM)
  • 1998 : - Present : Member of European Association of Decision Making (EADM)
  • 1998 : - Present : Member of Institute for Operations and Management Sciences (INFORMS)
  • 1998 : - Present : Member of Institute for Operations and Management Sciences (INFORMS)
  • 1998 : - Present : Member of Society for Judgment and Decision Making (JDM)
  • 1998 : - Present : Member of Society for Judgment and Decision Making (JDM)
  • Participation in scientific commissions or reviewer for a conference

  • 1998 : - Present : Ad-hoc reviewer for Association for Consumer Research
  • 1998 : - Present : Ad-hoc reviewer for Association for Consumer Research

Theses

  • 2019 : DUHAYLONGSOD Jose Benedicto (ESSEC Business School), Thesis co-director, First placement: Post Doc - University of Cologne
  • 2015 : LIU Yuanyuan (ESSEC Business School), Thesis director, First placement: Assistant Professor in Marketing -  Xi'an Jiaotong University
  • 2012 : BORBELY Adrian (ESSEC Business School), Thesis director, First placement: Médiateur - Formateur - Consultant. - NRIA