Frédéric OBLE

Teaching Professor
department: Marketing
Campus de Cergy
+33 (0)1 34 43 32 63
Other teaching domain
Biography

After 2 years spent at the CREDOC as a Market Researcher (CCAF studies), Frédéric Oble is Professor at ESSEC, in the Marketing Department. Expert in BtoC Marketing and Marketing studies, he taught Marketing to hundreds of students from different programs (ESSEC Grande Ecole, Mastères Spécialisés, Executive Education). He is highly involved in the development of educational methods : MOOC creation, multimedia Marketing cases writing, pedagogical innovation, animation and coaching.

From 1997 to 2019, he was the Academic Director of the advanced master Management International Agro-Alimentaire (Agri-food International Management). Today, with his colleague Olivier Fourcadet he is the Director of the Food Business Challenges chair. He holds a Doctorate in Industrial Systems Engineering, and an Engineering diploma from ENSAIA. 

Recently, he contributed to the writing of chapters for the French version of “Principles of Marketing”, by Gary Amstrong & Philip Kotler, Editions Pearson 2019 (14th edition). In 2019 he published a marketing book "Pro en Marketing" at Editions Vuibert.

Certificates

  • 2020: Food Waste Prevention (LightBlue Thailand)

Diplomas

  • 1992: Doctorat in Industrial Systems Engineering (Lorraine INP France)
  • 1984: Engineering Diploma “Génie des Systèmes Industriels” (Industrial Systems Engineer) (Lorraine INP France)
  • 1984: Diplôme d’Etudes Approfondies (D.E.A.) in Industrial Management (Lorraine INP France)
  • 1983: Agronomist Engineering Diploma (École Nationale Supérieure d’Agronomie et des Industries Alimentaires (ENSAIA) France)
Career
Other Academic Appointments
    • 2020 – 2024 : Co-Director Food Business Challenges Chair (ESSEC Business School France)
    • 2013 – 2018 : Academic Director PMS Marketing et Développement commercial (ESSEC Business School France)
    • 1997 – 2019 : Academic Head Mastère Spécialisé en Management International Agro-alimentaire (ESSEC Business School France)
Full-time academic appointments
    • 2016 – Now : Teaching Professor (ESSEC Business School France)
    • 2007 – 2016 : Associate Teaching Professor (ESSEC Business School France)
    • 1996 – 2007 : Assistant Teaching Professor (ESSEC Business School France)
    • 1989 – 1996 : Professor and Consultant (Institut de Gestion Internationale Agro-alimentaire (IGIA) France)
    • 1986 – 1989 : Assistant Teacher (Université de Nancy France)
Professional appointments
    • 1988 – 1989 : Market Researcher within the Equipe prospective de la Consommation (Consumer Outlook Team) (Centre de Recherche et d’Etude pour l’Observation des Conditions de vie (CREDOC) France)

Published cases

Interviews: radio – TV – press

Other Discipline

  • 2021 – Now : Entrepreneurship 2 (ESSEC Business School France)
  • 2020 – Now : Learning Together (ESSEC Business School France)
  • 2020 – Now : Comprendre et changer le monde (ESSEC Business School France)
  • 2017 – Now : SIM FIRM (ESSEC Business School France)
  • 2016 – Now : Global Challenge (ESSEC Business School France)
  • 2013 – Now : Expérience projet (ESSEC Business School France)

Marketing

  • 2021 – Now : The world of food challenges and champions (ESSEC Business School France)
  • 2020 – Now : Building scenarii for the future of food (ESSEC Business School France)
  • 2020 – Now : Insights on food challenges (ESSEC Business School France)
  • 2020 – Now : A journey to better nutrition (ESSEC Business School France)
  • 2020 – Now : La distribution alimentaire : quels enjeux pour les agriculteurs ? (IFOCAP France)
  • 2020 – Now : Etudes et Recherche en marketing (ESSEC Business School France)
  • 2019 – Now : Marketing Management (ESSEC Business School France)
  • 2017 – Now : Etudes Marketing (ESSEC Business School Morocco)
  • 2017 – Now : Rechercher l’insight client (ESSEC Business School France)
  • 2014 – Now : Évolution des consommateurs et enjeux pour les marques dans le secteur alimentaire (ESSEC Business School France)
  • 2009 – Now : Introduction au Marketing (ESSEC Business School France)
  • 2020 – 2021 : Les études en Marketing (ESSEC Business School France)
Professional activities
  • Member of a professional association, of an expert group or of a board of directors
    • 2017 – 2021: Expert (AgroAlia )
    • 1997 – Now: Collaborator ANIA (Association Nationale des Industries Agro-alimentaires) via le MS MIA (Association Nationale des Industries Alimentaires France)
  • Consulting
    • 2004 – 2007: Projects with HEC Montréal – Potential domestic markets (Canada) and export (USA, France) for functional food and analysis of the variables influencing the evaluation of those products by consumers.
    • 1995 – 1995: Research on economic mechanisms leading to “at the root” reduction of packaging in the IAA. (Ministère de l’Enseignement Supérieur et de la Recherche / ADEME).
    • 1993 – 1993: Salade market analysis in out of home food channels (Confidential study)
    • 1993 – 1993: Market study in preparation for the launch of a new pet food (Confidential study)
    • 1993 – 1993: Study of beef meat shelf display in hypermarkets and supermarkets in 2000 – Market tets : identification of consumers’ expectations with respect to bovine meat quality sold in self-service shelves in hypermarkets, (Ministère de l’Agriculture – DGAL / CODIVIAL).
    • 1992 – 1992: Study on transformed offal market in France : perception, motivation/obstacles, purchasing behaviour, consumption behaviour (Confidential study)
    • 1991 – 1991: Market study on dietary supplements in preparation for the launch of a new assortment (Confidential Study).
    • 1991 – 1991: Study on terms and conditions of market entry of “nutrition-health” products; example of diary products without cholesterol, and the economic consequences for the milk sector (Ministère de l’Agriculture – D.G.AL.)
Research activities
  • Member of an academic association
    • 2003 – Now: Member of the Association Française de Marketing (AFM)