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OBLE Frédéric

Department : Marketing
Teaching Professor
Campus de Cergy



After 2 years spent at the CREDOC as a Market Researcher (CCAF studies), Frédéric Oble is Professor at ESSEC, in the Marketing Department. Expert in BtoC Marketing and Marketing studies, he taught Marketing to hundreds of students from different programs (ESSEC Grande Ecole, Mastères Spécialisés, Executive Education). He is highly involved in the development of educational methods : MOOC creation, multimedia Marketing cases writing, pedagogical innovation, animation and coaching.

He coordinates the advanced master Management International Agro-Alimentaire (Agri-food International Management) since 1997. He holds a Doctorate in Industrial Systems Engineering, and an Engineering diploma from ENSAIA. 

Recently, he contributed to the writing of chapters for the French version of “Principles of Marketing”, by Gary Amstrong & Philip Kotler, Editions Pearson 2019 (14th edition). He is currently finishing the writing of a marketing book, forthcoming in Editions Vuibert “Pro en Marketing” (2019).


  • 1992 : Doctorat in Industrial Systems Engineering (Lorraine INP, France)
  • 1984 : Diplôme d'Etudes Approfondies (D.E.A.) in Industrial Management (Lorraine INP, France)
  • 1984 : Engineering Diploma "Génie des Systèmes Industriels" (Industrial Systems Engineer) (Lorraine INP, France)
  • 1983 : Agronomist Engineering Diploma (Ecole Nationale Supérieure d'Agronomie et des Industries Alimentaires (ENSAIA), France)


  • 2020 : Food Waste Prevention (LightBlue, Thailand)


    Full-time academic appointments

    • 1989 - Present : Professor and Consultant (Institut de Gestion Internationale Agro-alimentaire (IGIA), France)
    • 2016 - Present : Teaching Professor (ESSEC Business School, France)
    • 2007 - 2016 : Associate Teaching Professor (ESSEC Business School, France)
    • 1996 - 2007 : Assistant Teaching Professor (ESSEC Business School, France)
    • 1986 - 1989 : Assistant Teacher (UFR GSI, France)

    Other Academic Appointments

      • 2020 - Present : Co-Director Food Business Challenges Chair (ESSEC Business School, France)
      • 1997 - 2019 : Academic Head Mastère Spécialisé en Management International Agro-alimentaire (ESSEC Business School, France)
      • 2013 - 2018 : Academic Director PMS Marketing et Développement commercial (ESSEC Business School, France)

    Professional appointments

    • 1988 - 1989 : Market Researcher within the Equipe prospective de la Consommation (Consumer Outlook Team) (Centre de Recherche et d'Etude pour l'Observation des Conditions de vie (CREDOC), France)

Journal articles


Book chapters

Published cases

Press article, video or other popular media

Research activities

    Member of an academic association

  • 2003 : - Present : Member of the Association Française de Marketing (AFM)

Professional activities


  • 1997 : - Present : Collaborator ANIA (Association Nationale des Industries Agro-alimentaires) via le MS MIA
  • 2004 - 2007 : Projects with HEC Montréal - Potential domestic markets (Canada) and export (USA, France) for functional food and analysis of the variables influencing the evaluation of those products by consumers.
  • 1995 : Research on economic mechanisms leading to "at the root" reduction of packaging in the IAA. (Ministère de l'Enseignement Supérieur et de la Recherche / ADEME).
  • 1993 : Market study in preparation for the launch of a new pet food (Confidential study)
  • 1993 : Salade market analysis in out of home food channels (Confidential study)
  • 1993 : Study of beef meat shelf display in hypermarkets and supermarkets in 2000 - Market tets : identification of consumers' expectations with respect to bovine meat quality sold in self-service shelves in hypermarkets, (Ministère de l'Agriculture - DGAL / CODIVIAL).
  • 1992 : Study on transformed offal market in France : perception, motivation/obstacles, purchasing behaviour, consumption behaviour (Confidential study)
  • 1991 : Market study on dietary supplements in preparation for the launch of a new assortment (Confidential Study).
  • 1991 : Study on terms and conditions of market entry of "nutrition-health" products; example of diary products without cholesterol, and the economic consequences for the milk sector (Ministère de l'Agriculture - D.G.AL.)