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Department : Marketing
Campus de Cergy



Prior to joining ESSEC Business School in January 1980, Albert Bemmaor was on the faculty of the Booth School of Business at the University of Chicago. Over the past five decades, he has published regularly in top-tier journals, with a focus on mathematical models of consumer behavior, the adoption of technological innovations and market response models. His work has been applied and extended in a variety of areas, including the diffusion of social networks, physics (see the work by Chaula and Kaur 2018), geology (i.e., the prediction of natural resources - see the research by Guseo and colleagues at the University of Padua, Italy), economics (i.e., the distribution of medical expenditures in the U.S. - see Aizawa and Fang 2015), medecine (see, e.g. Mennemeyer and colleagues, Journal of the American Medical Informatics Association, Oxford U. Press, 2015 and Guseo Technological Forecasting and Social Change 2016) and hydraulics among others. His diffusion model, the gamma/shifted Gompertz model, at times called "Bemmaor's model" has turned into a classic model of diffusion about 20 years after its development and it has become a keyword. Up to now, the model has been adopted by Wolfram Language, the programming language of Mathematica, as well as by ExtraDistr, a package in R and by SAS. His work has been implemented at companies such as Google (see Goerg and colleagues 2015), Microsoft (see Buy-'Til-You-Die BTYDPlus R package by Michael Platzer) and Orange (see, e.g., Scaglione, Giovannetti and Hamoudia, International Journal of Forecasting, 2015). Albert Bemmaor teaches courses on the measurement of the marketing performance in the MSc. program and product management in the undergraduate programme (Bachelor's in Business Administration) and on marketing models in the doctoral programme. In 2000, he received a prize from the French Marketing Association (AFM) for his "Outstanding Contribution to Methodology". Albert Bemmaor has an open invitation to visit (Gastprofessor) the University of Vienna in Austria. Since 2005, he has been a member of the Nomination Committee for the Nobel Prize in Economic Sciences.


  • 1978 : Ph.D. in Management (Purdue University, United States of America )
  • 1973 : MBA (Columbia University, United States of America )
  • 1971 : MSc. in Management (ESC Marseille, France )


    Full-time academic appointments

    • 1980 - Present : Professor (ESSEC Business School, France)
    • 1978 - 1980 : Assistant Professor (University of Chicago, United States of America)

    Other Academic Appointments

      • 2001 : Visiting Professor, Institute of Management, University of Vienna, Austria, March 2001 and May 2004 (University of Vienna, Austria)
      • 1982 : Visiting Scholar (Stanford Graduate School of Business, United States of America)


  • 2021 : Invited by Amity University in Delhi to give an online lecture to the faculty and students on its eleven campuses in India and abroad. en Inde et à l"tranger, which represents 175,000 individuals.
  • 2017 : Certificate of Outstanding Contribution to Reviewing, International Journal of Research in Marketing
  • 2016 : Keynote Speaker, PsyCHIC (Psychology, Consumer Heterogeneity, Information and Communication)Workshop, University of Paris 13 (France)
  • 2016 : Recognized reviewer, International Journal of Research in Marketing
  • 2014 : Top 10% most published authors over the past 50 years at Journal of Marketing Research (Source: "The Topical History of JMR," Journal of Marketing Research, Feb' 2014). Ranked seventh in centrality parameter in an influential community among more than 30,000 scholars in quantitative marketing (Customers Needs and Solutions, 2015, pp. 91-104).
  • 2005 : Since 2005, Member of the Nomination Committee of the Nobel Prize in Economics during several years
  • 2002 : Ranked among the top reviewers at Marketing Science
  • 2000 : Award received from the French Marketing Association (AFM) for his Outstanding Contribution to the Methodology (Contribution Exceptionnelle à la Methodologie)
  • 1990 : Ranked among the top reviewers Recherche et Applications en Marketing

Journal articles

Book chapters

Conference Proceedings

Presentations at an Academic or Professional conference

Invited speaker at an academic conference

Working Papers

Book reviews

Professional activities


  • 1988 - Present : Consultant to leading market research firms (1988-, 2005- ), and to a leading service firm (1994)

Research activities

    Editorial Board Membership

  • 2004 - 2014 : Recherche et Applications en Marketing
  • 2004 - 2009 : International Journal of Research in Marketing
  • 2005 Applied Stochastic Models in Business and Industry
  • 1993 - 2002 : International Journal of Research in Marketing
  • 1993 - 2002 : Recherche et Applications en Marketing
  • Reviewer for a journal

  • Reviewer for Computational Statistics and Data Analysis; IMA Journal of Management Mathematics; International Journal of Forecasting; International Journal of Research in Marketing; Journal of Forecasting; Journal of Interactive Marketing; Journal of Marketing; Journal of Marketing Research; Journal of Product and Brand Management; Management Science; Marketing Letters; Marketing Science
  • Other editorial activity

  • 1999 - 2000 : Member of the Scientific Committee of Recherche et Applications en Marketing
  • Organization of a conference or a seminar

  • 2007 Co-organizer of the Ninth Seminar on Transportation, entitled "Discrete Choice Models: Applications to Marketing and to Transportation" (with A. de Palma and N. Picard), ESSEC Business School, France
  • 2007 Co-organizer of the Third German-French-Austrian Conference on Quantitative Marketing (with L. Hildebrandt and U. Wagner),, ESSEC Business School, France
  • 2004 Co-organizer of the 25th Anniversary of the ESSEC/HEC/INSEAD seminar, Cergy-Pontoise (March 4, 2004), with G. Laurent and M. Sarvary., France
  • 2003 Co-organizer of a conference on "Bridging the Gap Between Marketing Models and Managers", Erasmus University, Rotterdam, The Netherlands, with P. H. Franses.
  • Role as an expert or appraisor in a research organization

  • 2003 - Present : Reviewer of research proposals submitted to the Belgian National Foundation of Scientific Research (F.R.S.-F.N.R.S.)
  • 2001 - Present : Reviewer of research proposals submitted to the Swiss National Science Foundation (Fonds National Suisse de la Recherche Scientifique)
  • 2002 - Present : Reviewer of research proposals submitted to the Belgian Research Foundation - Flanders (Fonds voor wetenschappelijk onderzoek: FWO)
  • Member of an academic association

  • 1980 - Present : Member of Association Française du Marketing (AFM)
  • 1976 - Present : Member of the American Statistical Association (ASA)
  • 1976 - Present : Member of the Econometric Society
  • 1978 - Present : Member of the Institute for Operations Research and the Management Sciences (INFORMS)
  • 1976 - Present : Member of the Institute of Mathematical Statistics (IMS)
  • Other academic activity

  • 2004 - 2005 : Listed in the Marquis Who's Who in American Education, 6th Edition


  • 2016 : NEZAMI Mehdi (HEC Paris), Thesis referee, First placement: U. of Illinois at Urbana-Champaign
  • 2016 : MULLICK Shantanu (ESSEC Business School), Thesis co-director, First placement: Assistant Professor - Technical university Eindhoven
  • 2014 : ZHENG Li (ESSEC Business School), Thesis director, First placement: Senior research fellow - Leeds University Business School
  • 2011 : PEERS Yuri (Erasmus University Rotterdam), Thesis referee, First placement: Waikato Management School, New Zealand
  • 2006 : ALTHUIZEN Niek (Erasmus University Rotterdam), Thesis referee, First placement: ESSEC Business School
  • 1998 : CAMPO Katia (Antwerp Management School), Thesis referee, First placement: K.U. Leuven, Belgium