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SIDOKPOHOU Dorothée

Département : Marketing
Professor of Management Practice
Campus de Cergy

Contact

Liens personnels

CV

Diplômes

  • 2000 : MSc Management (ESSEC Business School, France)

Carrière

    Positions académiques principales

    • 2021 - présent : Professor of Management Practice (ESSEC Business School, France)

    Autres positions académiques

      • 2015 - 2021 : Marketing Lecturer (ESSEC Business School, France)
      • 2018 - 2021 : Marketing Lecturer (Université Paris-Dauphine, PSL University, France)

    Positions professionnelles

    • 2018 - 2020 : Co-founder (The Simple Life, France)
    • 2012 - 2015 : Global Brand Head (Novartis Consumer Health, Singapour)
    • 2011 - 2012 : Head of Business development (Novartis Consumer Health, France)
    • 2008 - 2010 : EU Regional Brand Head (Novartis Consumer Health, Suisse)
    • 2000 - 2007 : Brand Manager (Danone, France)

Enseignement

  • 2022 - présent : Brand Management (Grande Ecole - Master in Management ESSEC Business School France)
  • 2022 - présent : Mkg Responsable / Gestion de produits (Management des organisations ESSEC Business School France)
  • 2022 - présent : Refresher (Grande Ecole - Master in Management ESSEC Business School France)
  • 2022 - présent : Socially Responsible Business (Global MBA ESSEC Business School France)
  • 2020 - présent : Advertising (Grande Ecole - Master in Management ESSEC Business School France)
  • 2020 - présent : Etudes Marketing (Global BBA ESSEC Business School France)
  • 2020 - 2022 : International Marketing (Global BBA ESSEC Business School France)
  • 2020 - présent : Sustainable marketing (Global BBA ESSEC Business School France)
  • 2019 - 2022 : Marketing (Pre-Master) (Grande Ecole - Master in Management ESSEC Business School France)
  • 2018 - présent : Customer Relationship Management (Global BBA ESSEC Business School France)
  • 2018 - 2021 : Imagination Week (Grande Ecole - Master in Management ESSEC Business School France)
  • 2018 - 2021 : Internat Mkg / Mkg Strategy ( Université Paris-Dauphine, PSL University France)
  • 2018 - 2019 : Market Research ( Université Paris-Est Marne-la-Vallée (UPEM) France)
  • 2018 - 2021 : Marketing Management (Grande Ecole - Master in Management ESSEC Business School France)
  • 2018 - 2019 : Principles of Marketing 2 (Global BBA ESSEC Business School France)
  • 2017 - 2018 : Innovation in a Service Economy (Grande Ecole - Master in Management ESSEC Business School Singapour)
  • 2016 - 2018 : PhD candidate - ABANDONED after 2 years ( Singapore Management University Singapour)
  • 2015 - 2016 : Corporate Social Responsibility (MSc in Management Health Ind. ESSEC Business School Singapour)
  • 2015 - 2016 : International Marketing (Global BBA ESSEC Business School Singapour)
  • 2015 - 2016 : Principles of Marketing 2 (Global BBA ESSEC Business School Singapour)

Tutorat

  • 2018 : Dissertation advisor - Global BBA program (Encadrement de mémoire)

Activités de recherche

    Autre activité éditoriale

  • 2021 : - présent : "Principes de Marketing", 16e edition

Services

  • 2019 : - présent : Jury entretiens BBA et Grande école, ESSEC Business School, France