Essec\Faculty\Model\Profile {#2205
#_id: "B00000433"
#_source: array:39 [
"bid" => "B00000433"
"academId" => "2079"
"slug" => "pras-bernard"
"fullName" => "Bernard PRAS"
"lastName" => "PRAS"
"firstName" => "Bernard"
"title" => array:2 [
"fr" => "Professeur émérite"
"en" => "Emeritus Professor"
]
"email" => "pras@essec.edu"
"status" => "ACTIF"
"campus" => "Campus de Cergy"
"departments" => []
"phone" => "+33 (0)1 34 43 30 46"
"sites" => []
"facNumber" => "2079"
"externalCvUrl" => "https://faculty.essec.edu/cv/pras-bernard/pdf"
"googleScholarUrl" => "https://scholar.google.com/citations?user=6AGXxo0AAAAJ"
"facOrcId" => "https://orcid.org/0000-0002-3674-7179"
"career" => array:4 [
0 => Essec\Faculty\Model\CareerItem {#2232
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1973-09-26"
"endDate" => null
"isInternalPosition" => true
"type" => array:2 [
"fr" => "Positions académiques principales"
"en" => "Full-time academic appointments"
]
"label" => array:2 [
"fr" => "Professeur émérite"
"en" => "Emeritus Professor"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2205}
}
1 => Essec\Faculty\Model\CareerItem {#2233
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1943-02-28"
"endDate" => null
"isInternalPosition" => true
"type" => array:2 [
"en" => "Other Academic Appointments"
"fr" => "Autres positions académiques"
]
"label" => array:2 [
"fr" => "Professeur"
"en" => "Professor"
]
"institution" => array:2 [
"fr" => "Université Paris-Dauphine, PSL"
"en" => "Université Paris-Dauphine, PSL"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2205}
}
2 => Essec\Faculty\Model\CareerItem {#2234
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1943-02-28"
"endDate" => null
"isInternalPosition" => true
"type" => array:2 [
"en" => "Other appointments"
"fr" => "Autres positions"
]
"label" => array:2 [
"fr" => "Directeur des Publications"
"en" => "Head of Publications"
]
"institution" => array:2 [
"fr" => "Association Française de Marketing"
"en" => "Association Française de Marketing"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2205}
}
3 => Essec\Faculty\Model\CareerItem {#2235
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1943-02-28"
"endDate" => null
"isInternalPosition" => true
"type" => array:2 [
"en" => "Other appointments"
"fr" => "Autres positions"
]
"label" => array:2 [
"fr" => "Directeur du Centre de Recherche DMSP"
"en" => "DMSP Research Center Director"
]
"institution" => array:2 [
"fr" => "Université Paris-Dauphine, PSL"
"en" => "Université Paris-Dauphine, PSL"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2205}
}
]
"diplomes" => array:4 [
0 => Essec\Faculty\Model\Diplome {#2207
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1973"
"label" => array:2 [
"en" => "Ph.D in Business administration"
"fr" => "Ph.D en Administration des Affaires"
]
"institution" => array:2 [
"fr" => "Indiana University"
"en" => "Indiana University"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2205}
}
1 => Essec\Faculty\Model\Diplome {#2209
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1977"
"label" => array:2 [
"en" => "Doctorat in Economics"
"fr" => "Doctorat en Sciences Economiques"
]
"institution" => array:2 [
"fr" => "Université Paris-Dauphine, PSL"
"en" => "Université Paris-Dauphine, PSL"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2205}
}
2 => Essec\Faculty\Model\Diplome {#2206
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
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"year" => "1950"
"label" => array:2 [
"en" => "Agrégé des Facultés in Management"
"fr" => "Agrégé des Facultés en Sciences de Gestion"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
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}
3 => Essec\Faculty\Model\Diplome {#2210
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
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"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
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}
]
"bio" => array:2 [
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"en" => null
]
"department" => array:2 [
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]
"site" => array:2 [
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]
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"distinctions" => []
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0 => Essec\Faculty\Model\ExtraActivity {#2204
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1992-01-01"
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"type" => array:2 [
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"en" => "Function in an academic association"
]
"label" => array:2 [
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"en" => "Publications Vice-President of AFM (Association Française du Marketing), a scientific Francophone association of the domain"
]
"institution" => array:2 [
"fr" => null
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]
"country" => array:2 [
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]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2205}
}
1 => Essec\Faculty\Model\ExtraActivity {#2208
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1992-01-01"
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]
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]
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+"parent": Essec\Faculty\Model\Profile {#2205}
}
2 => Essec\Faculty\Model\ExtraActivity {#2211
#_index: null
#_id: null
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]
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}
3 => Essec\Faculty\Model\ExtraActivity {#2212
#_index: null
#_id: null
#_source: array:9 [
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]
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}
4 => Essec\Faculty\Model\ExtraActivity {#2213
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#_id: null
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}
5 => Essec\Faculty\Model\ExtraActivity {#2214
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}
6 => Essec\Faculty\Model\ExtraActivity {#2215
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}
7 => Essec\Faculty\Model\ExtraActivity {#2216
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}
8 => Essec\Faculty\Model\ExtraActivity {#2217
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}
9 => Essec\Faculty\Model\ExtraActivity {#2218
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10 => Essec\Faculty\Model\ExtraActivity {#2219
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}
11 => Essec\Faculty\Model\ExtraActivity {#2220
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12 => Essec\Faculty\Model\ExtraActivity {#2221
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}
13 => Essec\Faculty\Model\ExtraActivity {#2222
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14 => Essec\Faculty\Model\ExtraActivity {#2223
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15 => Essec\Faculty\Model\ExtraActivity {#2224
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}
16 => Essec\Faculty\Model\ExtraActivity {#2225
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17 => Essec\Faculty\Model\ExtraActivity {#2226
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18 => Essec\Faculty\Model\ExtraActivity {#2227
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"startDate" => "1994-01-01"
"endDate" => "1998-12-31"
"year" => "1994"
"uuid" => "103"
"type" => array:2 [
"fr" => "Activités de recherche"
"en" => "Research activities"
]
"subType" => array:2 [
"fr" => "Membre d'un comité de lecture"
"en" => "Editorial Board Membership"
]
"label" => array:2 [
"fr" => "Membre du comité de lecture - Revue Française de Gestion"
"en" => "Editorial board membership - Revue Française de Gestion"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2205}
}
19 => Essec\Faculty\Model\ExtraActivity {#2228
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "2002-01-01"
"endDate" => "2008-12-31"
"year" => "2002"
"uuid" => "103"
"type" => array:2 [
"fr" => "Activités de recherche"
"en" => "Research activities"
]
"subType" => array:2 [
"fr" => "Membre d'un comité de lecture"
"en" => "Editorial Board Membership"
]
"label" => array:2 [
"fr" => "Membre du comité de lecture - Revue Française de Gestion"
"en" => "Editorial board membership - Revue Française de Gestion"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2205}
}
20 => Essec\Faculty\Model\ExtraActivity {#2229
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "2011-01-01"
"endDate" => "2019-12-31"
"year" => "2011"
"uuid" => "103"
"type" => array:2 [
"fr" => "Activités de recherche"
"en" => "Research activities"
]
"subType" => array:2 [
"fr" => "Membre d'un comité de lecture"
"en" => "Editorial Board Membership"
]
"label" => array:2 [
"fr" => "Membre du comité de lecture - Revue Française de Gestion"
"en" => "Editorial board membership - Revue Française de Gestion"
]
"institution" => array:2 [
"fr" => null
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]
"country" => array:2 [
"fr" => null
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]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2205}
}
21 => Essec\Faculty\Model\ExtraActivity {#2230
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1994-01-01"
"endDate" => "1995-12-31"
"year" => "1994"
"uuid" => "103"
"type" => array:2 [
"fr" => "Activités de recherche"
"en" => "Research activities"
]
"subType" => array:2 [
"fr" => "Membre d'un comité de lecture"
"en" => "Editorial Board Membership"
]
"label" => array:2 [
"fr" => "Membre du comité de lecture - Revue Sciences de Gestion (Iseor)"
"en" => "Editorial board membership - Revue Sciences de Gestion (Iseor)"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2205}
}
22 => Essec\Faculty\Model\ExtraActivity {#2231
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "2007-01-01"
"endDate" => "2008-12-31"
"year" => "2007"
"uuid" => "103"
"type" => array:2 [
"fr" => "Activités de recherche"
"en" => "Research activities"
]
"subType" => array:2 [
"fr" => "Membre d'un comité de lecture"
"en" => "Editorial Board Membership"
]
"label" => array:2 [
"fr" => "Membre du comité de lecture - Revue Sciences de Gestion (Iseor)"
"en" => "Editorial board membership - Revue Sciences de Gestion (Iseor)"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
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]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2205}
}
]
"theses" => []
"indexedAt" => "2024-04-25T16:21:23.000Z"
"contributions" => array:54 [
0 => Essec\Faculty\Model\Contribution {#2237
#_index: "academ_contributions"
#_id: "3725"
#_source: array:18 [
"id" => "3725"
"slug" => "innovation-et-marketing-strategique"
"yearMonth" => "2003-01"
"year" => "2003"
"title" => "Innovation et marketing stratégique"
"description" => "PRAS, B. et LE NAGARD, E. (2003). Innovation et marketing stratégique. Dans: <i>Encyclopédie de l'innovation</i>. 1st ed. Economica, pp. 225-280."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
]
"ouvrage" => "Encyclopédie de l'innovation"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "225-280"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le chapitre analyse le rôle de l'innovation en marketing, tout d'abord en passant en revue les risques et les facteurs-clés de succès des innovations, puis en montrant le poids du processus et de l'organisation marketing sur le succès d'une innovation, puis en abordant les problématiques marketing les plus importantes pour les entreprises innovantes : avantage du pionnier ou du suiveur, prise en compte des externalités de réseau, ciblage des consommateurs innovateurs."
"en" => "This chapter analyses the role of innovation in marketing. First, it reviews the main risks and key success factors of innovations. Second it shows the importance and impact of marketing organization on the success of innovations. Third, it analyses the major marketing key questions of innovative firms: first-mover advantage, network externalities, targeting innovators."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
1 => Essec\Faculty\Model\Contribution {#2239
#_index: "academ_contributions"
#_id: "3726"
#_source: array:18 [
"id" => "3726"
"slug" => "innovation-et-marketing-strategique-orientation-marche-et-gestion-du-risque"
"yearMonth" => "2003-01"
"year" => "2003"
"title" => "Innovation et marketing stratégique, orientation marché et gestion du risque"
"description" => "LE NAGARD, E. et PRAS, B. (2003). Innovation et marketing stratégique, orientation marché et gestion du risque. Dans: <i>Savoir gérer. Mélanges en l'honneur de Jean-Claude Tarondeau</i>. 1st ed. Fondation Nationale pour l'Enseignement de la Gestion des Entreprises (FNEGE), pp. 221-246."
"authors" => array:2 [
0 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
1 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => "Savoir gérer. Mélanges en l'honneur de Jean-Claude Tarondeau"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "221-246"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
2 => Essec\Faculty\Model\Contribution {#2241
#_index: "academ_contributions"
#_id: "3825"
#_source: array:18 [
"id" => "3825"
"slug" => "la-segmentation-outils-et-choix-strategiques"
"yearMonth" => "1992-01"
"year" => "1992"
"title" => "La segmentation : outils et choix stratégiques"
"description" => "BERGADAA, M. et PRAS, B. (1992). La segmentation : outils et choix stratégiques. Dans: <i>Encyclopédie du Management</i>. 1st ed. Vuibert, pp. 704-722."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "BERGADAA M."
]
]
"ouvrage" => "Encyclopédie du Management"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "704-722"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
3 => Essec\Faculty\Model\Contribution {#2238
#_index: "academ_contributions"
#_id: "3876"
#_source: array:18 [
"id" => "3876"
"slug" => "le-pouvoir-de-linformation"
"yearMonth" => "1997-01"
"year" => "1997"
"title" => "Le pouvoir de l'information"
"description" => "PRAS, B. (1997). Le pouvoir de l'information. Dans: <i>L'Artdu Management</i>. 1st ed. Pearson Village Mondial, pp. 213-215."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => "L'Artdu Management"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "213-215"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article, après avoir rappelé les évolutions du comportement du consommateur qui marquent cette décennie, se penche sur les apports et enjeux de la révolution technologique en matière d'information."
"en" => "This article points out the evolution of consumer behavior in the 90's and focuses on the incidence of the technical revolution upon information and relations between marketing actors."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
4 => Essec\Faculty\Model\Contribution {#2242
#_index: "academ_contributions"
#_id: "4000"
#_source: array:18 [
"id" => "4000"
"slug" => "marketing"
"yearMonth" => "1992-01"
"year" => "1992"
"title" => "Marketing"
"description" => "PRAS, B. (1992). Marketing. Dans: <i>Encyclopédie du Management</i>. 1st ed. Vuibert, pp. 54-62."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => "Encyclopédie du Management"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "54-62"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article propose d'identifier les évolutions dans l'environnement qui ont conditionné celles du marketing, puis d'examiner les principales tendances en marketing, d'un point de vue managérial et en recherche."
"en" => "This article analyzes the evolutions in the environment and their impact on marketing. It identifies the main trends in marketing research and practice."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
5 => Essec\Faculty\Model\Contribution {#2236
#_index: "academ_contributions"
#_id: "4002"
#_source: array:18 [
"id" => "4002"
"slug" => "marketing-reflexions-sur-les-pratiques-et-la-recherche"
"yearMonth" => "1995-01"
"year" => "1995"
"title" => "Marketing : réflexions sur les pratiques et la recherche"
"description" => "PRAS, B. (1995). Marketing : réflexions sur les pratiques et la recherche. Dans: <i>Dauphine, 25 ans de sciences d'organisation</i>. 1st ed. Masson, pp. 199-222."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => "Dauphine, 25 ans de sciences d'organisation"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "199-222"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article analyse les évolutions dans les pratiques et courants de recherche en marketing, ainsi que les tendances futures : comportement du consommateur, richesse des données, approche globale, marketing des services et marketing international."
"en" => "This article analyzes the main trends and the likely future developments in marketing practices and research, consumer behavior, data collection, service marketing and international marketing."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
6 => Essec\Faculty\Model\Contribution {#2240
#_index: "academ_contributions"
#_id: "4005"
#_source: array:18 [
"id" => "4005"
"slug" => "marketing-international-quelques-concepts-et-recommandations"
"yearMonth" => "1992-01"
"year" => "1992"
"title" => "Marketing international : quelques concepts et recommandations"
"description" => "PRAS, B. (1992). Marketing international : quelques concepts et recommandations. Dans: <i>Encyclopédie du Management</i>. 1st ed. Vuibert, pp. 875-895."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => "Encyclopédie du Management"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "875-895"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
7 => Essec\Faculty\Model\Contribution {#2243
#_index: "academ_contributions"
#_id: "4047"
#_source: array:18 [
"id" => "4047"
"slug" => "omo-analyse-du-cas-omo"
"yearMonth" => "1995-01"
"year" => "1995"
"title" => "OMO (Analyse du cas OMO)"
"description" => "PRAS, B. (1995). OMO (Analyse du cas OMO). Dans: <i>La communication efficace (Prix Effie 1994)</i>. 1st ed. Dalloz, pp. 43-54."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => "La communication efficace (Prix Effie 1994)"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "43-54"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le cas Omo, retraçant la campagne de lancement de Omo Micro avec l'introduction des singes et du Poldomoldave dans la communication est exemplaire. Il montre comment on peut redynamiser une marque très connue en phase de déclin dans un marché difficile. De même qu'il représente un cas de communication, le cas Omo démontre l'importance de la stratégie marketing préalable."
"en" => "The Omo case analysis describes the launching of Omo Micro with its use of monkeys and a new language, the Poldomoldave. This analysis indicates how a well-known but ageing brand, on a declining market, can be re-dynamized. It shows that marketing strategy is even more important than communication itself."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
8 => Essec\Faculty\Model\Contribution {#2244
#_index: "academ_contributions"
#_id: "4071"
#_source: array:18 [
"id" => "4071"
"slug" => "pmi-et-pays-de-lest-developpement-risques-et-partenariat"
"yearMonth" => "1995-01"
"year" => "1995"
"title" => "PMI et pays de l'Est : développement, risques et partenariat"
"description" => "PRAS, B., SCHIEB, P.A. et BOUTIN, A. (1995). PMI et pays de l'Est : développement, risques et partenariat. Dans: <i>Les Euro-PMI</i>. 1st ed. Economica, pp. 89-115."
"authors" => array:3 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "SCHIEB P.A."
]
2 => array:1 [
"name" => "BOUTIN A."
]
]
"ouvrage" => "Les Euro-PMI"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "89-115"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce chapitre étudie la place des PMI de l'Est dans l'économie, les risques socio-économiques et politiques selon les pays et les stratégies des entreprises occidentales pour réussir sur ces marchés et réduire ces risques."
"en" => "This chapter analyses the position of SMB's in the Eastern European economy, the political and economic risks in these countries and the strategies of Western European companies to enter these markets and reduce these risks."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
9 => Essec\Faculty\Model\Contribution {#2245
#_index: "academ_contributions"
#_id: "4115"
#_source: array:18 [
"id" => "4115"
"slug" => "quest-ce-que-le-marketing"
"yearMonth" => "1997-01"
"year" => "1997"
"title" => "Qu'est-ce que le marketing ?"
"description" => "PRAS, B. (1997). Qu'est-ce que le marketing ? Dans: <i>Encyclopédie de Gestion</i>. 1st ed. Economica, pp. 2253-2780."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => "Encyclopédie de Gestion"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "2253-2780"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article examine le concept de marketing pour se pencher ensuite sur l'évolution des dimensions qui le constituent : consommateur, information, concurrence, temps et organisation, etc."
"en" => "This article examines the marketing concept and analyzes the evolution of the main marketing dimensions : consumer, information, competition, time and organization, etc."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
10 => Essec\Faculty\Model\Contribution {#2246
#_index: "academ_contributions"
#_id: "4144"
#_source: array:18 [
"id" => "4144"
"slug" => "research-in-marketing-some-trends-some-recommendations"
"yearMonth" => "1999-01"
"year" => "1999"
"title" => "Research in Marketing: Some Trends, Some Recommendations"
"description" => "LAURENT, G. et PRAS, B. (1999). Research in Marketing: Some Trends, Some Recommendations. Dans: <i>Rethinking Marketing. Towards Critical Marketing Accountings</i>. 1st ed. SAGE Publications, pp. 245-261."
"authors" => array:2 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => "Rethinking Marketing. Towards Critical Marketing Accountings"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "245-261"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce chapitre soulève quelques tendances clés de recherche en marketing et ses implications pour le futur avec trois changements majeurs : une vue plus réaliste des consommateurs et des marchés, un plus fort accent sur le problème réel des entreprises et un concept élargi de la recherche en marketing. Ce chapitre a fait l'objet d'un commentaire de Gerald Zaltman (chapitre 18)."
"en" => "This chapter outlines some key trends in marketing research and their implications for the future. Three main changes, in the last 10 years, have been: (1) a more realistic view of consumers and markets, (2) more focus on real problems, and (3) a broader conception of marketing research."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
11 => Essec\Faculty\Model\Contribution {#2247
#_index: "academ_contributions"
#_id: "4281"
#_source: array:18 [
"id" => "4281"
"slug" => "variables-individuelles-interculturelles-et-strategies-de-croissance-des-pmi"
"yearMonth" => "1991-01"
"year" => "1991"
"title" => "Variables individuelles interculturelles et stratégies de croissance des PMI"
"description" => "PRAS, B. et ROUX, E. (1991). Variables individuelles interculturelles et stratégies de croissance des PMI. Dans: <i>Management interculturel, modes et modèles</i>. 1st ed. Economica, pp. 13-38."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "ROUX E."
]
]
"ouvrage" => "Management interculturel, modes et modèles"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "13-38"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
12 => Essec\Faculty\Model\Contribution {#2248
#_index: "academ_contributions"
#_id: "4592"
#_source: array:18 [
"id" => "4592"
"slug" => "evolution-de-lenseignement-technique-et-professionnel"
"yearMonth" => "1995-04"
"year" => "1995"
"title" => "Evolution de l'enseignement technique et professionnel"
"description" => "PRAS, B. et GOMY, P. (1995). Evolution de l'enseignement technique et professionnel. Dans: <i>Comment être aujourd'hui l'enseignant de la réussite</i>. Nathan, pp. 109-158."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "GOMY P."
]
]
"ouvrage" => "Comment être aujourd'hui l'enseignant de la réussite"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "109-158"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Une enquête menée auprès de 2004 enseignants trace les perspectives d'évolution de l'Enseignement Technique et Professionnel en France, et met en évidence les valeurs spécifiques de ce type d'enseignement et les dimensions à privilégier pour l'avenir."
"en" => "This survey conducted of 2004 professors indicates what the main strengths and weaknesses of professional training, the perspectives of evolution and the dimensions to focus on in the future are."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
13 => Essec\Faculty\Model\Contribution {#2249
#_index: "academ_contributions"
#_id: "4603"
#_source: array:18 [
"id" => "4603"
"slug" => "factors-influencing-consumers-changes-of-values"
"yearMonth" => "1997-05"
"year" => "1997"
"title" => "Factors Influencing Consumers' Changes of Values"
"description" => "JOSEPH, S. et PRAS, B. (1997). Factors Influencing Consumers' Changes of Values. Dans: <i>20th EMAC Conference</i>. Warwick Business School, pp. 643-662."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "JOSEPH S."
]
]
"ouvrage" => "20th EMAC Conference"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "643-662"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le concept de valeurs joue un rôle important en marketing. Cet article traite des facteurs socio-économiques, politiques, psychologiques et démographiques qui influencent le changement des valeurs. Une application de la partie théorique est menée en Allemagne."
"en" => "This paper deals with the factors influencing changes of values. The concept of "values" plays an important role in consumer research. Research issues in the area of any "change of values" include, on the one hand, theoretical and global approaches to changes of values, and, on the other hand, social and economic, political, psychological and demographic factors having an impact on a change of values. Finally, the paper presents an application of the influence of these factors on changes of values."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
14 => Essec\Faculty\Model\Contribution {#2250
#_index: "academ_contributions"
#_id: "5924"
#_source: array:18 [
"id" => "5924"
"slug" => "evolution-du-marketing-international-annee-1990"
"yearMonth" => "1988-10"
"year" => "1988"
"title" => "Evolution du marketing international : année 1990"
"description" => "PRAS, B. (1988). Evolution du marketing international : année 1990."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
15 => Essec\Faculty\Model\Contribution {#2251
#_index: "academ_contributions"
#_id: "1683"
#_source: array:18 [
"id" => "1683"
"slug" => "le-marketing-inverse-interactivite-structure-et-pouvoir"
"yearMonth" => "1995-05"
"year" => "1995"
"title" => "Le marketing inversé : interactivité, structure et pouvoir"
"description" => "TIXIER, M. et PRAS, B. (1995). Le marketing inversé : interactivité, structure et pouvoir. <i>Décisions Marketing</i>, pp. 7-19."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "TIXIER M."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "7-19"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Dans le secteur du multimédia, de l'interactivité et des réseaux d'information, les relations de pouvoir sont instables. On voit apparaître un marketing direct amont ou marketing inversé, pratiqué de l'aval vers l'amont c'est-à-dire du consommateur vers le producteur."
"en" => "In the multimedia sector, power relationships are unstable and a new phenomenon, upstream direct marketing, is emerging. The latter is direct marketing from the consumer to the producer. This article analyses technological, structural and power issues associated with this evolution."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
16 => Essec\Faculty\Model\Contribution {#2252
#_index: "academ_contributions"
#_id: "1693"
#_source: array:18 [
"id" => "1693"
"slug" => "le-papier-permanent-enjeu-pour-la-conservation-et-enjeu-economique"
"yearMonth" => "1990-03"
"year" => "1990"
"title" => "Le papier permanent : enjeu pour la conservation et enjeu économique"
"description" => "PRAS, B. et MARMONIER, L. (1990). Le papier permanent : enjeu pour la conservation et enjeu économique. <i>Cahier de l'Economie du Livre</i>, pp. 105-127."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "MARMONIER L."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "105-127"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
17 => Essec\Faculty\Model\Contribution {#2253
#_index: "academ_contributions"
#_id: "1706"
#_source: array:18 [
"id" => "1706"
"slug" => "le-processus-de-revision-de-ram-une-comparaison-internationale"
"yearMonth" => "1992-01"
"year" => "1992"
"title" => "Le processus de révision de RAM : une comparaison internationale"
"description" => "PRAS, B. et FORGUES, B. (1992). Le processus de révision de RAM : une comparaison internationale. <i>Recherche et Applications en Marketing</i>, pp. 3-18."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "FORGUES B."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "3-18"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article compare le processus de révision de Recherche et Applications en Marketing à celui d'autres revues internationales, comme International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science. Il précise par ailleurs les évolutions des rubriques de Recherche et Applications en Marketing depuis l'origine de la revue jusqu'à maintenant."
"en" => "This article compares Recherche et Applications en Marketing reviewing processes to those found in the International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. It outlines the evolution of the sections in the journal Recherche et Applications en Marketing from the first issue to the present."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
18 => Essec\Faculty\Model\Contribution {#2254
#_index: "academ_contributions"
#_id: "1808"
#_source: array:18 [
"id" => "1808"
"slug" => "les-entreprises-et-le-marketing"
"yearMonth" => "1993-01"
"year" => "1993"
"title" => "Les entreprises et le marketing"
"description" => "PRAS, B. (1993). Les entreprises et le marketing. <i>Le Figaro</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
19 => Essec\Faculty\Model\Contribution {#2255
#_index: "academ_contributions"
#_id: "1811"
#_source: array:18 [
"id" => "1811"
"slug" => "les-exportations-paralleles-en-europe-un-entretien-avec-louis-claude-salomon-directeur-general-des-ventes-de-procter-gamble-france"
"yearMonth" => "1993-05"
"year" => "1993"
"title" => "Les exportations parallèles en Europe : un entretien avec Louis-Claude Salomon, Directeur Général des Ventes de Procter & Gamble France"
"description" => "PRAS, B. et ASSENS, C. (1993). Les exportations parallèles en Europe : un entretien avec Louis-Claude Salomon, Directeur Général des Ventes de Procter & Gamble France. <i>Décisions Marketing</i>, pp. 47-50."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "ASSENS C."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:30:34"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "47-50"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article resitue le problème des exportations parallèles et essaie, sous forme d'échange avec Louis-Claude Salomon, directeur général des ventes de Procter & Gamble France, d'identifier dans quelle mesure ce phénomène touche aussi des produits à faible valeur ajoutée et quels types de mesures sont les plus efficaces pour s'en prémunir."
"en" => "Parallel exports have always been a problem in Europe. Will this phenomenon tend to decrease or increase in the coming years ? Is it a threat for high value-added products only or also for consumer goods and low value-added products ? What are the possible companies' reactions ? Louis-Claude Salomon, General Sales manager, Procter & Gamble France, discusses this matter with the authors."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
20 => Essec\Faculty\Model\Contribution {#2256
#_index: "academ_contributions"
#_id: "2029"
#_source: array:18 [
"id" => "2029"
"slug" => "marketing-les-nouvelles-tendances-a-linternational"
"yearMonth" => "1993-08"
"year" => "1993"
"title" => "Marketing : les nouvelles tendances à l'international"
"description" => "PRAS, B. (1993). Marketing : les nouvelles tendances à l'international. <i>Moniteur du Commerce International</i>, pp. 30-32."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:30:41"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "30-32"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue professionnelle"
"en" => "Professional journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article analyse les principales évolutions à l'international : concurrence de plus en plus vive sur les marchés, effets de la standardisation sur un certain nombre de marchés, poids grandissant des distributeurs, à l'ouverture de nouveaux marchés (pays de l'Est, Chine). Ceci a conduit à une attitude mesurée quant aux stratégies de standardisation, à un certain retour aux politiques d'adaptation, à un fort souci des modifications de structures organisationnelles qui accompagnent les politiques en marketing international, à une sensibilité accrue à des phénomènes tels que ceux des exportations parallèles, à un mode d'entrée sur les marchés qui intègre bien le risque socio-économique et politique."
"en" => "This article analyzes the main trends in international marketing : a balance between standardization and adaptation, the increasing role of the distributors, the organisational changes in companies and the grey export phenomenon."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
21 => Essec\Faculty\Model\Contribution {#2257
#_index: "academ_contributions"
#_id: "2030"
#_source: array:18 [
"id" => "2030"
"slug" => "marketing-et-islam-des-principes-forts-et-un-environnement-complexe"
"yearMonth" => "2007-02"
"year" => "2007"
"title" => "Marketing et islam. Des principes forts et un environnement complexe"
"description" => "PRAS, B. et VAUDOUR-LAGRACE, C. (2007). Marketing et islam. Des principes forts et un environnement complexe. <i>Revue Française de Gestion</i>, pp. 195-223."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "VAUDOUR-LAGRACE C."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "195-223"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
22 => Essec\Faculty\Model\Contribution {#2258
#_index: "academ_contributions"
#_id: "2115"
#_source: array:18 [
"id" => "2115"
"slug" => "obligation-de-rendre-des-comptes-enjeux-de-legitimite-et-defficacite"
"yearMonth" => "2013-12"
"year" => "2013"
"title" => "Obligation de rendre des comptes : Enjeux de légitimité et d'efficacité"
"description" => "PRAS, B. et ZARLOWSKI, P. (2013). Obligation de rendre des comptes : Enjeux de légitimité et d'efficacité. <i>Revue Française de Gestion</i>, (237), pp. 13-32."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "ZARLOWSKI P."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-02-02 16:16:18"
"publicationUrl" => "https://doi.org/10.3166/RFG.237.13-32"
"publicationInfo" => array:3 [
"pages" => "13-32"
"volume" => null
"number" => "237"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article analyse les enjeux de légitimité et d'efficacité de l' "accountability" ou obligation de rendre des comptes. Cette analyse est menée par rapport : (1) au domaine de la gouvernance et des codes de bonne conduite, et des questionnements sur l'efficacité de la régulation ; (2) aux conséquences des conflits de légitimité et de l'ambigüité dans la structuration des responsabilités ; (3) aux dynamiques de régulation et d'action autour des dispositifs d'accountability."
"en" => "Cet article analyse les enjeux de légitimité et d'efficacité de l' "accountability" ou obligation de rendre des comptes. Cette analyse est menée par rapport : (1) au domaine de la gouvernance et des codes de bonne conduite, et des questionnements sur l'efficacité de la régulation ; (2) aux conséquences des conflits de légitimité et de l'ambigüité dans la structuration des responsabilités ; (3) aux dynamiques de régulation et d'action autour des dispositifs d'accountability."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
23 => Essec\Faculty\Model\Contribution {#2259
#_index: "academ_contributions"
#_id: "2333"
#_source: array:18 [
"id" => "2333"
"slug" => "que-peut-on-apprendre-du-management-asiatique"
"yearMonth" => "1995-03"
"year" => "1995"
"title" => "Que peut-on apprendre du management asiatique ?"
"description" => "COVA, B. et PRAS, B. (1995). Que peut-on apprendre du management asiatique ? <i>Revue Française de Gestion</i>, pp. 20-32."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "COVA B."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "20-32"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Après le modèle américain et le modèle japonais, on assiste à l'émergence d'autres pays d'Asie du Sud-Est. Cet article décrit les constantes et les spécificités repérables du management dans l'univers asiatique et s'interroge sur la transposabilité de ces systèmes de management."
"en" => "The economic rise of South East Asian countries is apparent nowadays. This article describes the specificities and constants of Asian management, from Japan to China or Korea. It also examines what can be transferred from Asian to Western management systems."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
24 => Essec\Faculty\Model\Contribution {#2260
#_index: "academ_contributions"
#_id: "2540"
#_source: array:18 [
"id" => "2540"
"slug" => "strategies-generiques-et-de-resistance-dans-les-canaux-de-distribution-commentaires-et-illustration"
"yearMonth" => "1991-01"
"year" => "1991"
"title" => "Stratégies génériques et de résistance dans les canaux de distribution : commentaires et illustration"
"description" => "PRAS, B. (1991). Stratégies génériques et de résistance dans les canaux de distribution : commentaires et illustration. <i>Recherche et Applications en Marketing</i>, pp. 111-127."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "111-127"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
25 => Essec\Faculty\Model\Contribution {#2261
#_index: "academ_contributions"
#_id: "2939"
#_source: array:18 [
"id" => "2939"
"slug" => "base-de-donnees-pmi-strategie-exportation-innovation"
"yearMonth" => "1994-01"
"year" => "1994"
"title" => "Base de données PMI - stratégie, exportation, innovation"
"description" => "PRAS, B., ROUX, E. et CHOFFRAY, J.M. (1994). <i>Base de données PMI - stratégie, exportation, innovation</i>. Fondation Nationale pour l'Enseignement de la Gestion des Entreprises (FNEGE), 235 pages."
"authors" => array:3 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "ROUX E."
]
2 => array:1 [
"name" => "CHOFFRAY J.-M."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Livre de présentation de la base de données Connexion. Connexion est une opération de recueil de données sur les stratégies de 1800 PMI françaises de la région parisienne. Ce livre présente aussi des résultats de recherches menées à partir de cette base."
"en" => "This book presents the Connexion data base. This data base of 1800 French small and medium sized firms enables the authors to analyze their development strategies and give some illustrations of researches conducted with the data base."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
26 => Essec\Faculty\Model\Contribution {#2262
#_index: "academ_contributions"
#_id: "2987"
#_source: array:18 [
"id" => "2987"
"slug" => "du-papier-pour-leternite-lavenir-du-papier-permanent-en-france"
"yearMonth" => "1990-01"
"year" => "1990"
"title" => "Du papier pour l'éternité : l'avenir du papier permanent en France"
"description" => "PRAS, B. et MARMONIER, L. (1990). <i>Du papier pour l'éternité : l'avenir du papier permanent en France</i>. Centre National des Lettres et Cercle de la Librairie, 134 pages."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "MARMONIER L."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet ouvrage, tiré d'une étude pour le Ministère de la Culture, analyse la viabilité économique du papier permanent et ses incidences pour la conservation du patrimoine, et propose un certain nombre de recommandations."
"en" => "This book, resulting from research for the Ministry of Culture and Communication, analyzes the future of permanent paper in France from an economic point of view and examines its implications for the preservation of books."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
27 => Essec\Faculty\Model\Contribution {#2263
#_index: "academ_contributions"
#_id: "3214"
#_source: array:18 [
"id" => "3214"
"slug" => "market-etudes-et-recherches-en-marketing-fondement-methodes"
"yearMonth" => "1993-01"
"year" => "1993"
"title" => "Market - Etudes et recherches en marketing : fondement, méthodes"
"description" => "EVRARD, Y., PRAS, B. et ROUX, E. (1993). <i>Market - Etudes et recherches en marketing : fondement, méthodes</i>. Nathan, 629 pages."
"authors" => array:3 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "EVRARD Y."
]
2 => array:1 [
"name" => "ROUX E."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce livre d'études et de recherches en marketing a pour originalité de présenter tout à la fois les méthodes qualitatives et quantitatives, allant des études exploratoires aux systèmes experts, en passant par les analyses de données et la collecte d'informations. Orienté vers la prise de décision, il part des problèmes de recherche pour montrer quelles analyses et quels types de recueils de données sont pertinents pour les traiter."
"en" => "The particularity of this book on market research is that it uses both qualitative and quantitative methods, from exploratory studies to expert systems, including data collection analysis. With the aim of facilitating decisions, it considers basic research problems, indicating which analyses and types of data are relevant for solving them."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
28 => Essec\Faculty\Model\Contribution {#2264
#_index: "academ_contributions"
#_id: "3216"
#_source: array:18 [
"id" => "3216"
"slug" => "market-etudes-et-recherches-en-marketing-fondements-methodes"
"yearMonth" => "1997-12"
"year" => "1997"
"title" => "Market - Etudes et recherches en marketing : fondements, méthodes"
"description" => "EVRARD, Y., PRAS, B., ROUX, E., CHOFFRAY, J.M., DUSSAIS, A.M. et CLAESSENS, M. (1997). <i>Market - Etudes et recherches en marketing : fondements, méthodes</i>. Nathan, 672 pages."
"authors" => array:6 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "EVRARD Y."
]
2 => array:1 [
"name" => "ROUX E."
]
3 => array:1 [
"name" => "CHOFFRAY J.-M."
]
4 => array:1 [
"name" => "DUSSAIS A.M"
]
5 => array:1 [
"name" => "CLAESSENS M."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce livre d'études et de recherches en marketing a pour originalité de présenter tout à la fois les méthodes qualitatives et quantitatives, allant des études exploratoires aux systèmes experts, en passant par les analyses de données et la collecte d'informations. Orienté vers la prise de décision, il part des problèmes de recherche pour montrer quelles analyses et quels types de recueils de données sont pertinents pour les traiter."
"en" => "The particularity of this book on market research is that it uses both qualitative and quantitative methods, from exploratory studies to expert systems, including data collection analysis. With the aim of facilitating decisions, it considers basic research problems, indicating which analyses and types of data are relevant for solving them."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
29 => Essec\Faculty\Model\Contribution {#2265
#_index: "academ_contributions"
#_id: "3217"
#_source: array:18 [
"id" => "3217"
"slug" => "market-etudes-et-recherches-en-marketing"
"yearMonth" => "2003-01"
"year" => "2003"
"title" => "Market. Etudes et recherches en marketing"
"description" => "EVRARD, Y., PRAS, B., ROUX, E., DESMET, P. et DUSSAIX, A.M. (2003). <i>Market. Etudes et recherches en marketing</i>. Dunod, 699 pages."
"authors" => array:5 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:2 [
"name" => "DESMET Pierre"
"bid" => "B00000155"
]
2 => array:3 [
"name" => "DUSSAIX Anne-Marie"
"bid" => "B00000172"
"slug" => "dussaix-anne-marie"
]
3 => array:1 [
"name" => "EVRARD Y."
]
4 => array:1 [
"name" => "ROUX E."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce livre d'études et de recherches en marketing a pour originalité de présenter tout à la fois les méthodes qualitatives et quantitatives, allant des études exploratoires aux systèmes experts, en passant par les analyses de données et la collecte d'informations. Orienté vers la prise de décision, il part des problèmes de recherche pour montrer quelles analyses et quels types de recueils de données sont pertinents pour les traiter."
"en" => "The particularity of this book on market research is that it uses both qualitative and quantitative methods, from exploratory studies to expert systems, including data collection analysis. With the aim of facilitating decisions, it considers basic research problems, indicating which analyses and types of data are relevant for solving them."
]
"authors_fields" => array:2 [
"fr" => "Systèmes d’Information, Sciences de la Décision et Statistiques"
"en" => "Information Systems, Decision Sciences and Statistics"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
30 => Essec\Faculty\Model\Contribution {#2266
#_index: "academ_contributions"
#_id: "3474"
#_source: array:18 [
"id" => "3474"
"slug" => "competitivite-et-marketing-le-role-du-temps"
"yearMonth" => "1995-01"
"year" => "1995"
"title" => "Compétitivité et marketing : le rôle du temps"
"description" => "COMBIER, F. et PRAS, B. (1995). Compétitivité et marketing : le rôle du temps. Dans: <i>Management stratégique et compétitivité</i>. 1st ed. De Boeck, pp. 155-186."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "COMBIER F."
]
]
"ouvrage" => "Management stratégique et compétitivité"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "155-186"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "En marketing, la compétitivité s'analyse en termes d'avantages concurrentiels. Ces avantages reposent sur les caractéristiques du mix mais le temps (et sa gestion) devient un concept essentiel."
"en" => "In marketing, competition can be analyzed in terms of competitive advantages. These depend on the marketing mix variables although "time" in itself is becoming an increasingly important concept."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
31 => Essec\Faculty\Model\Contribution {#2267
#_index: "academ_contributions"
#_id: "3627"
#_source: array:18 [
"id" => "3627"
"slug" => "euro-pmi-existe-t-il-une-pmi-europeenne-introduction"
"yearMonth" => "1995-01"
"year" => "1995"
"title" => "Euro-PMI : existe-t-il une PMI européenne ? (Introduction)"
"description" => "PRAS, B. et BOUTIN, A. (1995). Euro-PMI : existe-t-il une PMI européenne ? (Introduction). Dans: <i>Les Euro-PMI</i>. 1st ed. Economica, pp. 7-14."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "BOUTIN A."
]
]
"ouvrage" => "Les Euro-PMI"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "7-14"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Dans ce chapitre introductif, les auteurs abordent la notion de PMI européenne. Malgré la diversité européenne au niveau culturel, juridique et social, les auteurs proposent une définition d'Euro-PMI."
"en" => "In spite of European diversity at the cultural, social and regulatory level, the authors present a definition of the Euro-SMB as an introduction to the book."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
32 => Essec\Faculty\Model\Contribution {#2268
#_index: "academ_contributions"
#_id: "6340"
#_source: array:18 [
"id" => "6340"
"slug" => "la-recherche-en-gestion-et-les-entreprises-voies-de-cooperation"
"yearMonth" => "1993-12"
"year" => "1993"
"title" => "La recherche en gestion et les entreprises : voies de coopération"
"description" => "PRAS, B. et MARTINET, A.C. (1993). La recherche en gestion et les entreprises : voies de coopération."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "MARTINET A.C."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette communication est un rapport sur les relations entre les entreprises et la recherche en gestion, rapport qui a donné lieu ensuite à une table ronde sur la question avec des responsables d'entreprise."
"en" => "The relationship between research in management and business firms is analyzed in this report. This report was presented at the 1993 FNEGE Conference by the authors and then discussed with managers."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
33 => Essec\Faculty\Model\Contribution {#2269
#_index: "academ_contributions"
#_id: "6979"
#_source: array:18 [
"id" => "6979"
"slug" => "quand-jean-pierre-jeunet-realisa-alien-resurrection-limpact-de-lextension-incongruence-sur-les-legitimites-de-lamarque-humaine-application-aux-realisat"
"yearMonth" => "2018-05"
"year" => "2018"
"title" => """
Quand Jean-Pierre jeunet réalisa « Alien : résurrection » … : l’impact de l’extension incongruence sur les légitimités de la\n
marque humaine - application aux réalisateurs de films
"""
"description" => """
PLUNTZ, C. et PRAS, B. (2018). Quand Jean-Pierre jeunet réalisa « Alien : résurrection » … : l’impact de l’extension incongruence sur les légitimités de la\n
marque humaine - application aux réalisateurs de films. Dans: 34 ème congrès international de l'Association française du marketing 2018.
"""
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "PLUNTZ C."
]
]
"ouvrage" => "34 ème congrès international de l'Association française du marketing 2018"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
34 => Essec\Faculty\Model\Contribution {#2270
#_index: "academ_contributions"
#_id: "7058"
#_source: array:18 [
"id" => "7058"
"slug" => "research-in-marketing-some-trends-some-controversies-and-some-recommendations"
"yearMonth" => "1993-07"
"year" => "1993"
"title" => "Research in Marketing : Some Trends, Some Controversies and Some Recommendations"
"description" => "PRAS, B. et LAURENT, G. (1993). Research in Marketing : Some Trends, Some Controversies and Some Recommendations."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Gilles Laurent et Bernard Pras indiquent en tant que "guest speakers" au colloque "Rethinking Marketing" leur point de vue sur l'évolution de la recherche en marketing. Ce point de vue se base sur leur propre opinion et sur le livre de recueil d'articles qu'ils publient : Research Traditions in Marketing (Kluwer Publications, 1994)."
"en" => "Gilles Laurent and Bernard Pras, as guest speakers at the Symposium : Rethinking Marketing, indicated the main issues they perceive in research in marketing and the trends which appear most important for the future. Their point of view is based upon their personal opinion and the book they edited : Research Traditions in Marketing (Kluwer Publications, 1994)."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
35 => Essec\Faculty\Model\Contribution {#2271
#_index: "academ_contributions"
#_id: "7201"
#_source: array:18 [
"id" => "7201"
"slug" => "strategies-des-entreprises-europeennes"
"yearMonth" => "1988-04"
"year" => "1988"
"title" => "Stratégies des entreprises européennes"
"description" => "PRAS, B. (1988). Stratégies des entreprises européennes."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
36 => Essec\Faculty\Model\Contribution {#2272
#_index: "academ_contributions"
#_id: "7532"
#_source: array:18 [
"id" => "7532"
"slug" => "typologie-du-management-des-pme-pmi-francaises-exportation-innovation"
"yearMonth" => "1990-03"
"year" => "1990"
"title" => "Typologie du management des PME/PMI françaises : exportation, innovation"
"description" => "PRAS, B. et ROUX, E. (1990). Typologie du management des PME/PMI françaises : exportation, innovation."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "ROUX E."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
37 => Essec\Faculty\Model\Contribution {#2273
#_index: "academ_contributions"
#_id: "7593"
#_source: array:18 [
"id" => "7593"
"slug" => "viabilite-economique-du-papier-permanent-et-conservation-du-patrimoine"
"yearMonth" => "1989-12"
"year" => "1989"
"title" => "Viabilité économique du papier permanent et conservation du patrimoine"
"description" => "PRAS, B. (1989). Viabilité économique du papier permanent et conservation du patrimoine."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
38 => Essec\Faculty\Model\Contribution {#2274
#_index: "academ_contributions"
#_id: "7715"
#_source: array:18 [
"id" => "7715"
"slug" => "les-euro-pmi"
"yearMonth" => "1995-01"
"year" => "1995"
"title" => "Les Euro-PMI"
"description" => "PRAS, B. et BOUTIN, A. [Eds] (1995). <i>Les Euro-PMI</i>. Economica, 224 pages."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "BOUTIN A."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Direction d'ouvrage"
"en" => "Book editor"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Existe-t-il des PME/PMI européennes ? Quels sont les facteurs de succès de ces entreprises ? Sont-ils très différents selon les pays ? Comment ces PME/PMI réagissent-elles aux évolutions rapides de l'environnement ? Telles sont les questions auxquelles cet ouvrage tente de répondre."
"en" => "Does Europe possess its own type of small and medium sized businesses ? What are the key success factors for these companies ? Do they differ across various European countries ? Those are the types of questions that the authors try to answer in this book."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
39 => Essec\Faculty\Model\Contribution {#2275
#_index: "academ_contributions"
#_id: "7743"
#_source: array:18 [
"id" => "7743"
"slug" => "research-traditions-in-marketing"
"yearMonth" => "1994-01"
"year" => "1994"
"title" => "Research Traditions in Marketing"
"description" => "LAURENT, G., LILIEN, G. et PRAS, B. [Eds] (1994). <i>Research Traditions in Marketing</i>. Kluwer Academic Publishers, 442 pages."
"authors" => array:3 [
0 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
1 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
2 => array:1 [
"name" => "LILIEN G."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Direction d'ouvrage"
"en" => "Book editor"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce livre regroupe 13 articles et 22 commentaires de chercheurs américains et européens qui analysent les traditions quantitatives et qualitatives de recherche en marketing des 20 dernières années."
"en" => "This book reviews the past twenty years of research in marketing by considering the quantitative and qualitative research streams with North American and European articles."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
40 => Essec\Faculty\Model\Contribution {#2276
#_index: "academ_contributions"
#_id: "7986"
#_source: array:18 [
"id" => "7986"
"slug" => "developpement-et-devenir-de-la-recherche-en-sciences-de-gestion"
"yearMonth" => "1991-02"
"year" => "1991"
"title" => "Développement et devenir de la recherche en sciences de gestion"
"description" => "PRAS, B. (1991). <i>Développement et devenir de la recherche en sciences de gestion</i>. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article met en avant les apports de la recherche en gestion, les difficultés auxquelles elle fait face et met en avant des propositions pour l'avenir."
"en" => "This article discusses the contribution of research to management and highlights the difficulties involved. Suggestions for future developments are also discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
41 => Essec\Faculty\Model\Contribution {#2277
#_index: "academ_contributions"
#_id: "8142"
#_source: array:18 [
"id" => "8142"
"slug" => "la-segmentation-outils-et-choix-strategiques"
"yearMonth" => "1988-01"
"year" => "1988"
"title" => "La segmentation : outils et choix stratégiques"
"description" => "BERGADAA, M. et PRAS, B. (1988). <i>La segmentation : outils et choix stratégiques</i>. ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "BERGADAA M."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
42 => Essec\Faculty\Model\Contribution {#2278
#_index: "academ_contributions"
#_id: "8171"
#_source: array:18 [
"id" => "8171"
"slug" => "le-papier-permanent-enjeu-pour-la-conservation-et-enjeu-economique"
"yearMonth" => "1990-01"
"year" => "1990"
"title" => "Le papier permanent : enjeu pour la conservation et enjeu économique"
"description" => "PRAS, B. et MARMONIER, L. (1990). <i>Le papier permanent : enjeu pour la conservation et enjeu économique</i>. ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "MARMONIER L."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
43 => Essec\Faculty\Model\Contribution {#2279
#_index: "academ_contributions"
#_id: "8174"
#_source: array:18 [
"id" => "8174"
"slug" => "le-processus-de-revision-de-recherche-et-applications-en-marketing-une-comparaison-internationale"
"yearMonth" => "1991-12"
"year" => "1991"
"title" => "Le processus de révision de Recherche et Applications en Marketing : une comparaison internationale"
"description" => "PRAS, B. et FORGUES, B. (1991). <i>Le processus de révision de Recherche et Applications en Marketing : une comparaison internationale</i>. ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "FORGUES B."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article compare le processus de révision de Recherche et Applications en Marketing à celui d'autres revues internationales, comme International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science. Il précise par ailleurs les évolutions des rubriques de Recherche et Applications en Marketing depuis l'origine de la revue jusqu'à maintenant."
"en" => "This article compares Recherche et Applications en Marketing reviewing processes to those found in the International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. It outlines the evolution of the sections in the journal Recherche et Applications en Marketing from the first issue to the present."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
44 => Essec\Faculty\Model\Contribution {#2280
#_index: "academ_contributions"
#_id: "8253"
#_source: array:18 [
"id" => "8253"
"slug" => "marketing"
"yearMonth" => "1989-01"
"year" => "1989"
"title" => "Marketing"
"description" => "PRAS, B. (1989). <i>Marketing</i>. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
45 => Essec\Faculty\Model\Contribution {#2281
#_index: "academ_contributions"
#_id: "8254"
#_source: array:18 [
"id" => "8254"
"slug" => "marketing-international-quelques-concepts-et-recommandations"
"yearMonth" => "1988-01"
"year" => "1988"
"title" => "Marketing international : quelques concepts et recommandations"
"description" => "PRAS, B. (1988). <i>Marketing international : quelques concepts et recommandations</i>. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
46 => Essec\Faculty\Model\Contribution {#2282
#_index: "academ_contributions"
#_id: "8262"
#_source: array:18 [
"id" => "8262"
"slug" => "mesures-de-la-diversification-des-grandes-entreprises-une-comparaison-dindices"
"yearMonth" => "1991-04"
"year" => "1991"
"title" => "Mesures de la diversification des grandes entreprises : une comparaison d'indices"
"description" => "PRAS, B. (1991). <i>Mesures de la diversification des grandes entreprises : une comparaison d'indices</i>. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article examine la validité prédictive de plusieurs indices de diversification de la grande entreprise par rapport à la réduction des risques de la firme."
"en" => "This article analyses the predictive validity of several diversification indices with respect to risk reduction."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
47 => Essec\Faculty\Model\Contribution {#2283
#_index: "academ_contributions"
#_id: "8414"
#_source: array:18 [
"id" => "8414"
"slug" => "strategies-generiques-et-de-resistance-dans-les-canaux-de-distribution-commentaires-et-illustration"
"yearMonth" => "1991-02"
"year" => "1991"
"title" => "Stratégies génériques et de résistance dans les canaux de distribution : commentaires et illustration"
"description" => "PRAS, B. (1991). <i>Stratégies génériques et de résistance dans les canaux de distribution : commentaires et illustration</i>. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article développe les stratégies génériques et de résistance dans les canaux de distribution en s'appuyant, en particulier, sur la littérature en stratégie militaire. Il les illustre dans le domaine agro-alimentaire pour analyser la stratégie des producteurs vis-à-vis des distributeurs."
"en" => "This article analyses generic and resistance strategies in distribution channels while focusing on the adaptation of military strategy as applied to business. These concepts are studied in the context of the agri-business in order to analyse the strategy of producers when dealing with distributors."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
48 => Essec\Faculty\Model\Contribution {#2284
#_index: "academ_contributions"
#_id: "8444"
#_source: array:18 [
"id" => "8444"
"slug" => "the-customers-relative-importance-in-the-design-development-and-implementation-of-new-services-an-empirical-investigation"
"yearMonth" => "1992-05"
"year" => "1992"
"title" => "The Customer's Relative Importance in the Design, Development, and Implementation of New Services : An Empirical Investigation"
"description" => "PRAS, B., DUSSART, C. et JALLAT, F. (1992). <i>The Customer's Relative Importance in the Design, Development, and Implementation of New Services : An Empirical Investigation</i>. ESSEC Business School."
"authors" => array:3 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "DUSSART C."
]
2 => array:1 [
"name" => "JALLAT F."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "L'objet de cet article est d'étudier l'influence du consommateur sur la performance innovatrice dans le secteur des services. Les recherches précédentes se sont centrées sur le rôle et l'importance du contact personnel dans les entreprises de service, mais le rôle du consommateur en tant que tel a été négligé. Sur un échantillon de 52 entreprises de services appartenant à quatre secteurs, il apparaît que le consommateur ait un impact significatif sur la performance des nouveaux services, alors que ceux du contact personnel et des caractéristiques managériales varient d'une industrie à l'autre."
"en" => "The purpose of this research is to study the customer's relative impact on innovation performance within the service sector. In fact, previous research has focused mainly and almost exclusively on the role and the importance of contact personnel and service organization. The customer's impact has been approached only in an incidental way. In a sample of 52 French service organizations taken from four major industries (hotel and restaurant trades, retail credit cards and life insurance), a non-parametric analysis of results shows that the customer is the main source of positive impact on the performance of new services. On the other hand, the impact of both contact personnel and managerial operations varies from one industry to another."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
49 => Essec\Faculty\Model\Contribution {#2285
#_index: "academ_contributions"
#_id: "8513"
#_source: array:18 [
"id" => "8513"
"slug" => "variables-individuelles-interculturelles-et-strategies-de-croissance-des-pmi"
"yearMonth" => "1990-01"
"year" => "1990"
"title" => "Variables individuelles interculturelles et stratégies de croissance des PMI"
"description" => "PRAS, B. et ROUX, E. (1990). <i>Variables individuelles interculturelles et stratégies de croissance des PMI</i>. ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:1 [
"name" => "ROUX E."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
50 => Essec\Faculty\Model\Contribution {#2286
#_index: "academ_contributions"
#_id: "9029"
#_source: array:18 [
"id" => "9029"
"slug" => "le-pouvoir-de-linformation"
"yearMonth" => "1997-03"
"year" => "1997"
"title" => "Le pouvoir de l'information"
"description" => "PRAS, B. (1997). Le pouvoir de l'information. <i>Les Echos</i>, pp. 5."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "5"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Les progrès des technologies de l'information ont révolutionné le marketing et la relation au consommateur. Cet article décrit les incidences de ces évolutions technologiques dans tous les domaines du marketing."
"en" => "The evolutions in information technology have influenced all the aspects of marketing, from direct marketing to promotion, distribution, communication and marketing strategy and organization."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
51 => Essec\Faculty\Model\Contribution {#2287
#_index: "academ_contributions"
#_id: "9378"
#_source: array:18 [
"id" => "9378"
"slug" => "editorial-marketing-present-et-avenir-une-question-de-tempo-et-de-synchronisation"
"yearMonth" => "2013-12"
"year" => "2013"
"title" => "Éditorial : Marketing, présent et avenir : une question de tempo et de synchronisation"
"description" => "PRAS, B. (2013). Éditorial : Marketing, présent et avenir : une question de tempo et de synchronisation. <i>Décisions Marketing</i>, pp. 5-15."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "5-15"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Préfaces / Introductions de revue"
"en" => "Prefaces of a journal"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Face au constat quasi unanime quant à la nécessaire renaissance des dimensions stratégique, organisationnelle et sociétale du marketing, cet article introductif du numéro spécial sur les enjeux et perspectives du marketing en 2013, met l'accent sur la nécessité d'arriver à synchroniser, à harmoniser les tempos rapide et plus lent du marketing."
"en" => "Face au constat quasi unanime quant à la nécessaire renaissance des dimensions stratégique, organisationnelle et sociétale du marketing, cet article introductif du numéro spécial sur les enjeux et perspectives du marketing en 2013, met l'accent sur la nécessité d'arriver à synchroniser, à harmoniser les tempos rapide et plus lent du marketing."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
52 => Essec\Faculty\Model\Contribution {#2288
#_index: "academ_contributions"
#_id: "11722"
#_source: array:18 [
"id" => "11722"
"slug" => "temporary-brand-retailer-alliance-model-the-routes-to-purchase-intentions-for-selective-brands-and-mass-retailers"
"yearMonth" => "2016-01"
"year" => "2016"
"title" => "Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers"
"description" => "NABEC, L., PRAS, B. et LAURENT, G. (2016). Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers. <i>Journal of Marketing Management</i>, 32(7-8), pp. 595-627."
"authors" => array:3 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
1 => array:3 [
"name" => "LAURENT Gilles"
"bid" => "B00770447"
"slug" => "laurent-gilles"
]
2 => array:1 [
"name" => "NABEC Lydiane"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Brand–retailer alliance; temporary alliance; new offer; attitudes and purchase intentions; brand strategy; retailer strategy"
]
"updatedAt" => "2021-07-13 14:31:55"
"publicationUrl" => "https://doi.org/10.1080/0267257X.2015.1111923"
"publicationInfo" => array:3 [
"pages" => "595-627"
"volume" => "32"
"number" => "7-8"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "We investigate a common but under-studied practice, the temporary alliance between a selective brand and a mass retailer, online or offline. Using a before-and-after methodology, we show how the attitude towards the new offer of a selective brand at a mass retailer plays a central mediating role. It is influenced by brand–retailer fit and product-category fit. It influences purchase intention towards the new offer, attitude changes towards the selective brand and mass retailer, and therefore purchase intention towards the brand and retailer. We also reveal a counterintuitive direct negative route from product-category fit to changes in purchase intention towards the retailer. To offer important managerial implications, we break out results for two selective brands and two types of mass retailers."
"en" => "We investigate a common but under-studied practice, the temporary alliance between a selective brand and a mass retailer, online or offline. Using a before-and-after methodology, we show how the attitude towards the new offer of a selective brand at a mass retailer plays a central mediating role. It is influenced by brand–retailer fit and product-category fit. It influences purchase intention towards the new offer, attitude changes towards the selective brand and mass retailer, and therefore purchase intention towards the brand and retailer. We also reveal a counterintuitive direct negative route from product-category fit to changes in purchase intention towards the retailer. To offer important managerial implications, we break out results for two selective brands and two types of mass retailers."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
53 => Essec\Faculty\Model\Contribution {#2289
#_index: "academ_contributions"
#_id: "14066"
#_source: array:18 [
"id" => "14066"
"slug" => "foundations-and-evolution-of-recherche-et-applications-en-marketing-a-shared-adventure"
"yearMonth" => "2021-06"
"year" => "2021"
"title" => "Foundations and evolution of: Recherche et Applications en Marketing A shared adventure"
"description" => "PRAS, B. (2021). Foundations and evolution of: Recherche et Applications en Marketing A shared adventure. <i>Recherche et Applications en Marketing (English Edition)</i>, 36(2), pp. 75-87."
"authors" => array:1 [
0 => array:3 [
"name" => "PRAS Bernard"
"bid" => "B00000433"
"slug" => "pras-bernard"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2023-06-23 11:02:30"
"publicationUrl" => "https://doi.org/10.1177/20515707211013307"
"publicationInfo" => array:3 [
"pages" => "75-87"
"volume" => "36"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This article shows how the foundations of the journal Recherche et Applications en Marketing were laid by the AFM (Association Française du Marketing – French Marketing Association). It underlines the context of its creation and recalls the main issues and challenges that successive editors-in-chief, during the launch (1986–1989) and consolidation periods (1990–2010), had to face with regard to the evolution of its environment. It analyzes the positioning of the journal in terms of international academic standards and of content. It raises remnant issues and outlines some perspectives for the future. However, mainly, this article shows how the creation and development of the journal was a shared adventure for the successive editors and the AFM, on the basis of common academic values."
"en" => "This article shows how the foundations of the journal Recherche et Applications en Marketing were laid by the AFM (Association Française du Marketing – French Marketing Association). It underlines the context of its creation and recalls the main issues and challenges that successive editors-in-chief, during the launch (1986–1989) and consolidation periods (1990–2010), had to face with regard to the evolution of its environment. It analyzes the positioning of the journal in terms of international academic standards and of content. It raises remnant issues and outlines some perspectives for the future. However, mainly, this article shows how the creation and development of the journal was a shared adventure for the successive editors and the AFM, on the basis of common academic values."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T16:21:46.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 5.760705
+"parent": null
}
]
"avatar" => "https://faculty.essec.edu/wp-content/uploads/avatars/B00000433.jpg"
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"docTitle" => "Bernard PRAS"
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