MAZODIER Marc

Marc Mazodier is Professor of Marketing at ESSEC Business School, Head of Department, and ESSEC Beauty Chaired Professor. He teaches Marketing Management, Brand Management, and Marketing Research courses in the MiM, Executive, MBA and PhD programmes. His academic research focuses on brand management and marketing communication efficacy. His work has been published in collective volumes and in leading academic journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science. In addition to his academic work, Marc has done consulting for companies from various sectors. He is Affiliate Researcher at the SAMS Institute (Sales & Marketing Strategy Institute). Marc has given several marketing research seminars in Europe, Asia, and Middle East. Marc is an Associate Editor of the Journal of Advertising Research, and a member of the Editorial Board of the European Journal of Marketing and International Journal of Advertising. He received his PhD at the Aix-Marseille Graduate School of Management.

• 2008 : Doctorat, Sciences de Gestion (Université d'Aix-Marseille, France)
• 2003 : Diplôme d'études approfondies, Marketing (IAE Aix-Marseille Graduate School of Management, France)
• 2002 : Maîtrise, Management (Université Paris-Dauphine, PSL University, France)
• 2001 : Bachelor, Management (Université Paris-Dauphine, PSL University, France)

Positions académiques principales

• 2021 - présent : Professeur (ESSEC Business School, France)
• 2019 - 2021 : Professeur (Zayed University, Émirats arabes unis)
• 2017 - 2019 : Professeur associé (Zayed University, Émirats arabes unis)
• 2014 - 2017 : Professeur assistant (Hong Kong Baptist University School of Business, Chine)
• 2013 - 2014 : Professeur associé (Nottingham University Business School, Chine)
• 2012 : Professeur assistant (University of South Australia (UniSA), Australie)

Autres positions académiques

• 2022 - 2023 : Responsable de chaire Leading a Beauty Brand (ESSEC Business School, France)
• 2020 - 2021 : Responsable de département (Zayed University, Émirats arabes unis)
• 2019 - 2020 : Responsable de chaire (Al Habtoor, Émirats arabes unis)
• 2016 - 2017 : Associate Director and Co-Founder of the MSc in Entrepreneurship & Global Marketing (Hong Kong Baptist University School of Business, Chine)

• 2020 : 2020 AMA SportSIG paper of the year
• 2019 : 2019 AMA SportSIG paper of the year

• MARC MAZODIER, M.M., CARRILLAT, F., PLEWA, C. and SHERMAN, C. (2020). Can Donations Be Too Little or Too Much? European Journal of Marketing, 55(1), pp. 271-296.
• MARC MAZODIER, M.M., HENDERSON, C. and SUNDAR, A. (2019). The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance. Journal of Marketing, 83(3), pp. 50-71.
• MARC MAZODIER, M.M., HENDERSON, C. and BECK, J. (2018). The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance. Journal of Marketing, 82(6), pp. 28-48.
• MARC MAZODIER, M.M., CORSI, A.M. and QUESTER, P.G. (2018). Advertisement Typicality: A Longitudinal Experiment – Can Sponsors Transfer the Image Of a Sporting Event to Their Brand? Journal of Advertising Research, 58(3), pp. 268-281.
• MARC MAZODIER, M.M., TRENDEL, O. and VOHS, K. (2018). Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective. Journal of Marketing Research, 55(2), pp. 265-276.
• MARC MAZODIER, M.M., CARRILLAT, F., PLEWA, C. and QUESTER, P. (2016). Which Sport Sponsorships Most Impact Sponsor CSR Image? European Journal of Marketing, 50(5/6), pp. 796-815.
• MARC MAZODIER, M.M., PRENDERGAST, G. and PALIWAL, A. (2016). The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer Among Sponsors and Events. Journal of Advertising Research, pp. 132-135.
• MARC MAZODIER, M.M. and LEE, R. (2015). The Roles of Ethnocentrism, Animosity, and Cosmopolitanism in Sponsorship Effects: A Latent Growth Modeling Approach. European Journal of Marketing, 49(5/6), pp. 919-942.
• MARC MAZODIER, M.M. and QUESTER, P.G. (2014). The Role of Sponsorship Fit for Changing Brand Affect: A Latent Growth Modeling Approach. International Journal of Research in Marketing, 31(1).
• MARC MAZODIER, M.M. and QUESTER, P.G. (2014). Comment: Leveraging Sport Events over Time: a Comparison of Sponsorship and Sport Event Advertising. International Journal of Research in Marketing, 31(1), pp. 33-34.
• MARC MAZODIER, M.M. and MERUNKA, D. (2014). Beyond Brand Attitude: Individual Drivers of Purchase for Co-Branded Products. Journal of Business Research, 67(7), pp. 1552-1558.
• QUESTER, P.G., PLEWA, C., PALMER, K. and MARC MAZODIER, M.M. (2013). Determinants of the Community-based Sponsorship Impact on Self-Congruity. Psychology and Marketing, 30(11), pp. 996-1007.
• MARC MAZODIER, M.M. and REZAEE, A. (2013). Are Sponsorship Announcements Good News for the Shareholders? Evidence from International Stock Exchanges. Journal of the Academy of Marketing Science, 41(5), pp. 586-600.
• MARC MAZODIER, M.M. and MERUNKA, D. (2012). Achieving Brand Loyalty through Sponsorship: The Role of Fit and Self-congruity. Journal of the Academy of Marketing Science, 40(6), pp. 807-820.
• MARC MAZODIER, M.M., QUESTER, P.G. and CHANDON, J.L. (2012). Unmasking the Ambushers: Conceptual Framework and Empirical Evidence. European Journal of Marketing, 46(1/2), pp. 192-214.
• MARC MAZODIER, M.M. and QUESTER, P.G. (2010). Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain. Recherche et Applications en Marketing, 25(2), pp. 51-68.