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MAZODIER Marc

Département : Marketing
Professeur
Campus de Cergy

Contact

Biographie

Marc Mazodier is Professor of Marketing at ESSEC Business School. He teaches Marketing Management and Marketing Research courses in the Executive, MBA and PhD programmes. His academic research focuses on brand management and marketing communication efficacyHis work has been published in collective volumes and in leading academic journals such as Journal of MarketingJournal of Marketing Research and Journal of the Academy of Marketing Science. In addition to his academic work, Marc has done consulting for companies from various sectors. He is Affiliate Researcher at the SAMS Institute (Sales & Marketing Strategy Institute). Marc has given several marketing research seminars in Europe, Asia, and Middle EastMarc is an Associate Editor of the Journal of Advertising Research, and a member of the Editorial Board of the European Journal of Marketing and International Journal of Advertising. He received his PhD at the Aix-Marseille Graduate School of Management.

Diplômes

  • 2008 : Doctorat, Sciences de Gestion (Université d'Aix-Marseille, France)
  • 2003 : Diplôme d'études approfondies, Marketing (IAE Aix-Marseille Graduate School of Management, France)
  • 2002 : Maîtrise, Management (Université Paris-Dauphine, PSL University, France)
  • 2001 : Bachelor, Management (Université Paris-Dauphine, PSL University, France)

Carrière

    Positions académiques principales

    • 2021 - présent : Professeur (ESSEC Business School, France)
    • 2019 - 2021 : Professeur (Zayed University, Émirats arabes unis)
    • 2017 - 2019 : Professeur associé (Zayed University, Émirats arabes unis)
    • 2014 - 2017 : Professeur assistant (Hong Kong Baptist University School of Business, Chine)
    • 2013 - 2014 : Professeur associé (Nottingham University Business School, Chine)
    • 2012 : Professeur assistant (University of South Australia (UniSA), Australie)

    Autres positions académiques

      • 2022 - 2023 : Responsable de chaire Leading a Beauty Brand (ESSEC Business School, France)
      • 2020 - 2021 : Responsable de département (Zayed University, Émirats arabes unis)
      • 2019 - 2020 : Responsable de chaire (Al Habtoor, Émirats arabes unis)
      • 2016 - 2017 : Associate Director and Co-Founder of the MSc in Entrepreneurship & Global Marketing (Hong Kong Baptist University School of Business, Chine)

Prix

  • 2020 : 2020 AMA SportSIG paper of the year
  • 2019 : 2019 AMA SportSIG paper of the year

Articles

Activités de recherche

    Co-direction d'une revue - Co-rédacteur en chef

  • 2022 : - présent : Associate Editor at the Journal of Advertising Research
  • Membre d'un comité de lecture

  • 2021 : - présent : Editorial Board Member at the European Journal of Marketing
  • 2021 : - présent : Editorial Board Member at the International Journal of Advertising