Essec\Faculty\Model\Profile {#2233
#_id: "B00000294"
#_source: array:40 [
"bid" => "B00000294"
"academId" => "2054"
"slug" => "lardinoit-thierry"
"fullName" => "Thierry LARDINOIT"
"lastName" => "LARDINOIT"
"firstName" => "Thierry"
"title" => array:2 [
"fr" => "Professeur enseignant"
"en" => "Teaching Professor"
]
"email" => "lardinoit@essec.edu"
"status" => "ACTIF"
"campus" => "Campus de Cergy"
"departments" => []
"phone" => "+33 (0)1 34 43 32 34"
"sites" => []
"facNumber" => "2054"
"externalCvUrl" => "https://faculty.essec.edu/cv/lardinoit-thierry/pdf"
"googleScholarUrl" => null
"facOrcId" => "https://orcid.org/0000-0002-9230-9085"
"career" => array:7 [
0 => Essec\Faculty\Model\CareerItem {#2245
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1997-09-01"
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"isInternalPosition" => true
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"en" => "Full-time academic appointments"
]
"label" => array:2 [
"fr" => "Professeur assistant"
"en" => "Assistant Professor"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
1 => Essec\Faculty\Model\CareerItem {#2246
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2002-09-01"
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"type" => array:2 [
"fr" => "Positions académiques principales"
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]
"label" => array:2 [
"fr" => "Professeur associé"
"en" => "Associate Professor"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
2 => Essec\Faculty\Model\CareerItem {#2247
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2014-09-01"
"endDate" => null
"isInternalPosition" => true
"type" => array:2 [
"fr" => "Positions académiques principales"
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]
"label" => array:2 [
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"en" => "Teaching Professor"
]
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"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
3 => Essec\Faculty\Model\CareerItem {#2248
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1996-01-01"
"endDate" => "2004-01-01"
"isInternalPosition" => true
"type" => array:2 [
"en" => "Other appointments"
"fr" => "Autres positions"
]
"label" => array:2 [
"fr" => "Membre associé du Consumer Behavior Analysis Laboratory (LABAC)"
"en" => "Associate Member of the "Consumer Behavior Analysis Laboratory (LABAC in French)""
]
"institution" => array:2 [
"fr" => "Université de Mons"
"en" => "Université de Mons"
]
"country" => array:2 [
"fr" => "Belgique"
"en" => "Belgium"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
4 => Essec\Faculty\Model\CareerItem {#2249
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2000-01-01"
"endDate" => "2017-08-31"
"isInternalPosition" => true
"type" => array:2 [
"en" => "Other Academic Appointments"
"fr" => "Autres positions académiques"
]
"label" => array:2 [
"fr" => "Professeur coordinateur de la filière Sport Business"
"en" => "Coordinator of the Sport Business Track"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
5 => Essec\Faculty\Model\CareerItem {#2250
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2023-09-01"
"endDate" => "2025-08-31"
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"type" => array:2 [
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"fr" => "Autres positions académiques"
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"label" => array:2 [
"fr" => "Directeur académique du programme Hepta"
"en" => "Academic director of the Hepta program"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
6 => Essec\Faculty\Model\CareerItem {#2251
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2024-09-01"
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"type" => array:2 [
"en" => "Other Academic Appointments"
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]
"label" => array:2 [
"fr" => "Responsable de chaire SPORT"
"en" => "Chaired Professor SPORT"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
]
"diplomes" => array:3 [
0 => Essec\Faculty\Model\Diplome {#2235
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1996"
"label" => array:2 [
"en" => "Doctorate in Management"
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]
"institution" => array:2 [
"fr" => "Katholieke Universiteit Leuven"
"en" => "Katholieke Universiteit Leuven"
]
"country" => array:2 [
"fr" => "Belgique"
"en" => "Belgium"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
1 => Essec\Faculty\Model\Diplome {#2237
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1993"
"label" => array:2 [
"en" => "Master's degree in Management"
"fr" => "Master en Management"
]
"institution" => array:2 [
"fr" => "Katholieke Universiteit Leuven"
"en" => "Katholieke Universiteit Leuven"
]
"country" => array:2 [
"fr" => "Belgique"
"en" => "Belgium"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
2 => Essec\Faculty\Model\Diplome {#2234
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1985"
"label" => array:2 [
"en" => "Master's degree in Kinesiology and Physical Education"
"fr" => "Master en Kinésiologie et Education Physique"
]
"institution" => array:2 [
"fr" => "Katholieke Universiteit Leuven"
"en" => "Katholieke Universiteit Leuven"
]
"country" => array:2 [
"fr" => "Belgique"
"en" => "Belgium"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
]
"bio" => array:2 [
"fr" => "<p>Professeur coordinateur de la filière Sport Business </p>"
"en" => "<p>Professeur coordinateur de la filière Sport Business </p>"
]
"department" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"site" => array:2 [
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]
"industrrySectors" => array:2 [
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"en" => null
]
"researchFields" => array:2 [
"fr" => "Comportement du consommateur"
"en" => "Consumer Behavior"
]
"teachingFields" => array:2 [
"fr" => "Management"
"en" => "Management"
]
"distinctions" => []
"teaching" => []
"otherActivities" => array:9 [
0 => Essec\Faculty\Model\ExtraActivity {#2238
#_index: null
#_id: null
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"year" => null
"uuid" => "204"
"type" => array:2 [
"fr" => "Activités de recherche"
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"subType" => array:2 [
"fr" => "Membre d'une association académique"
"en" => "Member of an academic association"
]
"label" => array:2 [
"fr" => "Membre de l'Association Française de Marketing"
"en" => "Member of the "Association Française de Marketing""
]
"institution" => array:2 [
"fr" => null
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]
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]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
1 => Essec\Faculty\Model\ExtraActivity {#2232
#_index: null
#_id: null
#_source: array:9 [
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"label" => array:2 [
"fr" => "Membre de "Administrative Sciences Association of Canada""
"en" => "Member of the "Administrative Sciences Association of Canada""
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"institution" => array:2 [
"fr" => null
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]
"country" => array:2 [
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+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
2 => Essec\Faculty\Model\ExtraActivity {#2236
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1962-05-12"
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"uuid" => "501"
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"label" => array:2 [
"fr" => "Membre du Conseil National des Activités physiques et sportives (CNAPS)"
"en" => "Member of the "Conseil National des Activités physiques et sportives" (CNAPS)"
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"institution" => array:2 [
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+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
3 => Essec\Faculty\Model\ExtraActivity {#2239
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1962-05-12"
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"uuid" => "203"
"type" => array:2 [
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]
"label" => array:2 [
"fr" => "Relecteur de ses pairs pour des projets de recherche présentés au "Social Sciences and Humanities Research Council of Canada"
"en" => "Peer reviewer for research projects submitted to "Social Sciences and Humanities Research Council of Canada"
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"institution" => array:2 [
"fr" => null
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]
"country" => array:2 [
"fr" => "Canada"
"en" => "Canada"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
4 => Essec\Faculty\Model\ExtraActivity {#2240
#_index: null
#_id: null
#_source: array:9 [
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"en" => "Board member of International Journal of Sports Marketing and Sponsorship"
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]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
5 => Essec\Faculty\Model\ExtraActivity {#2241
#_index: null
#_id: null
#_source: array:9 [
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"fr" => "Membre du comité scientifique de la "Revue de la Société Française de Management du Sport". Member of the scientific committee of the "Revue de la Société Française de Management du Sport"."
"en" => "Member of the scientific committee of the "Revue de la Société Française de Management du Sport"."
]
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}
6 => Essec\Faculty\Model\ExtraActivity {#2242
#_index: null
#_id: null
#_source: array:9 [
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"type" => array:2 [
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]
"subType" => array:2 [
"fr" => "Autre activité professionnelle"
"en" => "Other professional activity"
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"label" => array:2 [
"fr" => "Gestion du Marketing pour différents événements sportifs ou artistiques, nationaux ou internationaux (Championnat du monde de boxe, Coupe Européenne Féminine de Volley-Ball...)"
"en" => "Marketing Management of various national and international Sports and Arts events (Boxing World Championship, European Women's Volley-Ball Cup, ...)"
]
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]
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+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
7 => Essec\Faculty\Model\ExtraActivity {#2243
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "2005-01-01"
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"year" => "2005"
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"type" => array:2 [
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"en" => "Editorial board membership - International Journal of Sports Marketing and Sponsorship"
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]
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+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2233}
}
8 => Essec\Faculty\Model\ExtraActivity {#2244
#_index: null
#_id: null
#_source: array:9 [
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"en" => "Editorial board membership - Revue Française de Gestion"
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+"parent": Essec\Faculty\Model\Profile {#2233}
}
]
"theses" => []
"indexedAt" => "2024-12-21T18:21:23.000Z"
"contributions" => array:32 [
0 => Essec\Faculty\Model\Contribution {#2253
#_index: "academ_contributions"
#_id: "3262"
#_source: array:18 [
"id" => "3262"
"slug" => "principe-de-marketing"
"yearMonth" => "2007-08"
"year" => "2007"
"title" => "Principe de marketing"
"description" => "LE NAGARD, E. et LARDINOIT, T. (2007). <i>Principe de marketing</i>. Pearson Education France, 413 pages."
"authors" => array:2 [
0 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
1 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
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"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
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}
1 => Essec\Faculty\Model\Contribution {#2255
#_index: "academ_contributions"
#_id: "3355"
#_source: array:18 [
"id" => "3355"
"slug" => "reconstruction-de-la-proximite-avec-le-consommateur-le-cas-du-parrainage-de-la-coupe-du-monde-1998-par-coca-cola"
"yearMonth" => "2001-01"
"year" => "2001"
"title" => "(Re)construction de la proximité avec le consommateur : le cas du parrainage de la coupe du monde 1998 par Coca-Cola"
"description" => "LARDINOIT, T. (2001). (Re)construction de la proximité avec le consommateur : le cas du parrainage de la coupe du monde 1998 par Coca-Cola. Dans: <i>Stratégie des entreprises dans le sport</i>. 1st ed. Economica."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => "Stratégie des entreprises dans le sport"
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"updatedAt" => "2021-09-06 14:06:32"
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"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
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"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
2 => Essec\Faculty\Model\Contribution {#2257
#_index: "academ_contributions"
#_id: "1270"
#_source: array:18 [
"id" => "1270"
"slug" => "gere-t-on-un-club-sportif-comme-on-gere-son-entreprise-entretien-avec-anny-courtade"
"yearMonth" => "2004-05"
"year" => "2004"
"title" => "Gère-t-on un club sportif comme on gère son entreprise ? Entretien avec Anny Courtade"
"description" => "LARDINOIT, T. et TRIBOU, G. (2004). Gère-t-on un club sportif comme on gère son entreprise ? Entretien avec Anny Courtade. <i>Revue Française de Gestion</i>, pp. 193-201."
"authors" => array:2 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
1 => array:1 [
"name" => "TRIBOU G."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "193-201"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
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"support_type" => array:2 [
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"en" => "Scientific journal"
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"countries" => array:2 [
"fr" => null
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]
"abstract" => array:2 [
"fr" => "Un club sportif n'est pas une entreprise comme une autre. En effet, sa culture d'entreprise du sport repose sur des valeurs sportives particulières, ses résultats sont plus aléatoires que dans les autres secteurs et il doit s'entendre avec ses concurrents, faute de quoi son marché tend à disparaître. Par ailleurs, sa gestion des ressources humaines n'est pas celle d'un personnel salarié classique. Paradoxalement, c'est au niveau de ses politiques de produits et de marque que des rapprochements semblent envisageables."
"en" => "A sporting club is not a company like another. Indeed, its culture rests on particular sporting values, its results are more random than in the other sectors and it owes to hear with its competitors, or else its market tends to disappear. In addition, its human management is not classical. Paradoxically its on the level of its products policy and mark that the match-up seems to be possible."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
3 => Essec\Faculty\Model\Contribution {#2254
#_index: "academ_contributions"
#_id: "5835"
#_source: array:18 [
"id" => "5835"
"slug" => "effet-moderateur-de-limplication-durable-sur-lefficacite-memorielle-de-la-conjonction-des-parrainages-terrain-et-tv"
"yearMonth" => "1998-05"
"year" => "1998"
"title" => "Effet modérateur de l'implication durable sur l'efficacité mémorielle de la conjonction des parrainages terrain et TV"
"description" => "LARDINOIT, T. (1998). Effet modérateur de l'implication durable sur l'efficacité mémorielle de la conjonction des parrainages terrain et TV."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
4 => Essec\Faculty\Model\Contribution {#2258
#_index: "academ_contributions"
#_id: "1792"
#_source: array:18 [
"id" => "1792"
"slug" => "les-contributions-du-marketing-aux-programmes-sport-et-sante"
"yearMonth" => "2008-01"
"year" => "2008"
"title" => "Les contributions du marketing aux programmes sport et santé"
"description" => "LARDINOIT, T. (2008). Les contributions du marketing aux programmes sport et santé. <i>Les Cahiers de l'INSEP</i>, pp. 285-295."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "285-295"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue professionnelle"
"en" => "Professional journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
5 => Essec\Faculty\Model\Contribution {#2252
#_index: "academ_contributions"
#_id: "693"
#_source: array:18 [
"id" => "693"
"slug" => "attitudinal-effects-of-combined-sponsorship-and-sponsors-prominence-on-basketball-in-europe"
"yearMonth" => "2001-01"
"year" => "2001"
"title" => "Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe"
"description" => "LARDINOIT, T. et QUESTER, P.G. (2001). Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe. <i>Journal of Advertising Research</i>, pp. 48-58."
"authors" => array:2 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
1 => array:1 [
"name" => "QUESTER P.G."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "48-58"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "L'expérimentation examine les effets attitudinaux de deux types de sponsoring : les sponsorings terrain et TV. Les résultats révèlent qu'en termes de changement d'attitude, contrairement à ce que postulent les praticiens, l'interaction entre les deux formes de sponsoring ne semble pas exister. En outre, pour chacune de ces deux formes de sponsoring, la proéminence de la marque détermine de façon significative le changement d'attitude."
"en" => "This experimental study examines the effects of two types of sponsorship activities, on-site sponsorship and televised broadcast announcements. The study revealed that: in terms of "change of attitude", the synergy between on-site sponsorship and television broadcast sponsorship does not exist, for both sponsorships methods, initial market prominence hinders the attitudinal change."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
6 => Essec\Faculty\Model\Contribution {#2256
#_index: "academ_contributions"
#_id: "820"
#_source: array:18 [
"id" => "820"
"slug" => "comment-le-marketing-sportif-peut-il-contribuer-au-succes-des-nouveaux-produits"
"yearMonth" => "2004-01"
"year" => "2004"
"title" => "Comment le marketing sportif peut-il contribuer au succès des nouveaux produits ?"
"description" => "LARDINOIT, T. et LE NAGARD, E. (2004). Comment le marketing sportif peut-il contribuer au succès des nouveaux produits ? <i>Décisions Marketing</i>, pp. 61-74."
"authors" => array:2 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
1 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "61-74"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "On distingue trois types d'entreprises, selon le lien qu'elles entretiennent avec le sport : les organisateurs d'évènements, les diffuseurs utilisant le sport comme un contenu destiné à développer l'audience et les annonceurs. Le but du papier est double , il s'agit, d'une part, d'explorer comment le sport peut contribuer au succès des nouveaux produits, non pas pour des entreprises des secteurs du sport, mais pour les autres. D'autre part, on cherche à en tirer des implications pour les stratégies des entreprises en termes de marketing sportif, afin de favoriser le développement de nouveaux produits, puis leur diffusion."
"en" => "There are three types of company, according to the link which they maintain with the sport: organizers of events or teams, TV Channels using the sport as contents intended to develop the audience, and the advertisers. The goal of paper is double, on the one hand we explore how the sport can contribute to the success of new products. On the other hand, we try to draw some implications for the strategies of the companies in terms of sport marketing, in order to support the development of new products."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
7 => Essec\Faculty\Model\Contribution {#2259
#_index: "academ_contributions"
#_id: "6912"
#_source: array:18 [
"id" => "6912"
"slug" => "pourquoi-le-marketing-sportif-peut-il-etre-utilise-pour-le-lancement-de-nouveaux-produits"
"yearMonth" => "2006-06"
"year" => "2006"
"title" => "Pourquoi le marketing sportif peut-il être utilisé pour le lancement de nouveaux produits ?"
"description" => "LE NAGARD, E., LARDINOIT, T. et DESMET, P. (2006). Pourquoi le marketing sportif peut-il être utilisé pour le lancement de nouveaux produits ?"
"authors" => array:3 [
0 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
1 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
2 => array:3 [
"name" => "DESMET Pierre"
"bid" => "B00000155"
"slug" => "desmet-pierre"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Football"
1 => "Marketing sportif"
2 => "Nouveaux produits"
3 => "Sport Marketing"
]
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article présente un double objectif : a) montrer que le marketing sportif permet de soutenir de façon pertinente et par des modalités variées le lancement de produits nouveaux , b) étudier de façon exploratoire les relations entre l'implication pour les retransmissions télévisées de football (soccer) et la consommation de nouveaux produits. Les autres variables explicatives utilisées sont : l'innovativité, l'âge, les catégories socio-professionnelles (CSP), le niveau d'instruction et la fréquence de consommation de programmes sportifs à la télévision."
"en" => "This article has two objectives: a) to show that sport marketing is relevant in supporting the launching of new products, and b) to explore the link between watching television sport (soccer) programs and the purchasing of innovative products. The other independent variables considered are: innovativeness, age, social categories, educational attainment and consumption frequency of television sport programs."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
8 => Essec\Faculty\Model\Contribution {#2260
#_index: "academ_contributions"
#_id: "7161"
#_source: array:18 [
"id" => "7161"
"slug" => "sponsorship-impact-on-consumer-memory-study-of-the-effectiveness-of-filed-and-television-sponsorship"
"yearMonth" => "1997-06"
"year" => "1997"
"title" => "Sponsorship Impact on Consumer Memory : Study of the effectiveness of Filed and Television Sponsorship."
"description" => "LARDINOIT, T. et DERBAIX, C. (1997). Sponsorship Impact on Consumer Memory : Study of the effectiveness of Filed and Television Sponsorship."
"authors" => array:2 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
1 => array:1 [
"name" => "DERBAIX C."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche est centrée sur l'efficacité mémorielle du parrainage terrain, du parrainage TV et, de leur combinaison. Les deux premières modalités engendrent des effets hautement significatifs mais aucune interaction n'apparaît."
"en" => "The research is focused on the memory impact of different types of sponsorship on television viewers. Three types of sports sponsorship are indeed studied : Television sponsorship, field sponsorship and their combination."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
9 => Essec\Faculty\Model\Contribution {#2261
#_index: "academ_contributions"
#_id: "7897"
#_source: array:18 [
"id" => "7897"
"slug" => "an-experimental-study-of-the-effectiveness-of-sport-sponsorship-stimuli"
"yearMonth" => "1997-01"
"year" => "1997"
"title" => "An Experimental Study of the Effectiveness of Sport Sponsorship Stimuli."
"description" => "LARDINOIT, T. et DERBAIX, C. (1997). <i>An Experimental Study of the Effectiveness of Sport Sponsorship Stimuli.</i> ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
1 => array:1 [
"name" => "DERBAIX C."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche est centrée sur l'efficacité mémorielle du parrainage terrain, du parrainage TV et, de leur combinaison. Les deux premières modalités engendrent des effets hautement significatifs mais aucune interaction n'apparaît."
"en" => "The research is focused on the memory impact of different types of sponsorship on television viewers. Three types of sports sponsorship are indeed studied : Television sponsorship, field sponsorship and their combinaison."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
10 => Essec\Faculty\Model\Contribution {#2262
#_index: "academ_contributions"
#_id: "8350"
#_source: array:18 [
"id" => "8350"
"slug" => "prominent-vs-non-prominent-bands-their-respective-effect-on-sponsorship-effectiveness"
"yearMonth" => "1999-11"
"year" => "1999"
"title" => "Prominent vs Non Prominent Bands: Their Respective Effect on Sponsorship Effectiveness"
"description" => "LARDINOIT, T. et QUESTER, P. (1999). <i>Prominent vs Non Prominent Bands: Their Respective Effect on Sponsorship Effectiveness</i>. ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
1 => array:1 [
"name" => "QUESTER P."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "An experimental study examined the effects of two types of sponsorship activities, on-site sponsorship and televised broadcast sponsorship announcements. Using a series of videos providing a variety of treatment exposures to four groups of subjects, the study revealed that the synergy often assumed to exist between on-site sponsorship and television broadcast sponsorship does not exist. Furthermore, the main effects of either method were found to differ for each of the two sponsors of contrasted market prominence involved in the study."
"en" => "An experimental study examined the effects of two types of sponsorship activities, on-site sponsorship and televised broadcast sponsorship announcements. Using a series of videos providing a variety of treatment exposures to four groups of subjects, the study revealed that the synergy often assumed to exist between on-site sponsorship and television broadcast sponsorship does not exist. Furthermore, the main effects of either method were found to differ for each of the two sponsors of contrasted market prominence involved in the study."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
11 => Essec\Faculty\Model\Contribution {#2263
#_index: "academ_contributions"
#_id: "4461"
#_source: array:18 [
"id" => "4461"
"slug" => "comment-le-marketing-sportif-peut-il-contribuer-a-la-creation-de-nouveaux-produits"
"yearMonth" => "2003-11"
"year" => "2003"
"title" => "Comment le marketing sportif peut-il contribuer à la création de nouveaux produits ?"
"description" => "LARDINOIT, T. et LE NAGARD, E. (2003). Comment le marketing sportif peut-il contribuer à la création de nouveaux produits ? Dans: <i>Actes du Congresso Internazionale "Le Tendenze del Marketing"</i>. Universita Ca'Foscari Venezia."
"authors" => array:2 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
1 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
]
"ouvrage" => "Actes du Congresso Internazionale "Le Tendenze del Marketing""
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cd-Rom Le but du papier est de comprendre comment le sport peut contribuer à la création de nouveaux produits, pour des entreprises qui ne sont pas dans le secteur sportif, notamment les diffuseurs de contenus, les partenaires techniques et les partenaires d'image. Les différents outils du marketing sportif selon les phases de développement d'un nouveau produit sont analysés à la lumière d'exemples concrets."
"en" => "The aim of this paper is to describe how sport can contribute to the success of new products in other sectors than sport, especially for broadcasters, technical partners and image partners. The different tools of sports marketing are examined, according to the different steps of new product development process, through different exemples."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
12 => Essec\Faculty\Model\Contribution {#2264
#_index: "academ_contributions"
#_id: "4474"
#_source: array:18 [
"id" => "4474"
"slug" => "conjonction-des-parrainages-terrain-et-tv-comparaison-des-effets-sur-la-memorisation-assistee-et-la-memorisation-spontanee"
"yearMonth" => "1999-06"
"year" => "1999"
"title" => "Conjonction des parrainages terrain et TV : comparaison des effets sur la mémorisation assistée et la mémorisation spontanée"
"description" => "LARDINOIT, T. (1999). Conjonction des parrainages terrain et TV : comparaison des effets sur la mémorisation assistée et la mémorisation spontanée. Dans: <i>ASAC 99-Managing on the Digital Frontier. Gérer à la frontières numérique</i>. University of New Brunswick Saint John, pp. 73-83."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => "ASAC 99-Managing on the Digital Frontier. Gérer à la frontières numérique"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "73-83"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche est centrée sur l'étude de l'interaction des parrainages terrain et TV en termes de mémorisations assistées et spontanées. L'impact de l'implication durable pour un sport sur ces interactions est également étudié. L'analyse des données a révélé (1) une interaction négative entre les parrainages terrain et TV sur la mémorisation assistée et (2) une interaction positive entre les parrainages terrain parrainages TV et l'implication durable élevée sur la mémorisation spontanée."
"en" => "This research focuses on the memory impact of the field and TV sponsorship combination on television viewers. Enduring involvement for sport programs is also considered. Our dependent variables were aided and unaided recall. As far as the memory impact is concerned, the data revealed that Television and Field sponsorships did interact on aided recall and Television and Field sponsorship interacts with enduring involvement on unaided recall."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
13 => Essec\Faculty\Model\Contribution {#2265
#_index: "academ_contributions"
#_id: "4550"
#_source: array:18 [
"id" => "4550"
"slug" => "efficacite-memorielle-du-parrainage-sportif-une-etude-de-trois-modalites-de-mise-en-oeuvre"
"yearMonth" => "1996-05"
"year" => "1996"
"title" => "Efficacité mémorielle du parrainage sportif : une étude de trois modalités de mise en oeuvre"
"description" => "LARDINOIT, T., DERBAIX, C. et GERARD, P. (1996). Efficacité mémorielle du parrainage sportif : une étude de trois modalités de mise en oeuvre. Dans: <i>Association Française de Marketing (AFM) XIIe Congrès</i>. Association Française du Marketing (AFM), pp. 569-582."
"authors" => array:3 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
1 => array:1 [
"name" => "DERBAIX C."
]
2 => array:1 [
"name" => "GERARD P."
]
]
"ouvrage" => "Association Française de Marketing (AFM) XIIe Congrès"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "569-582"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "L'originalité majeure est de tester dans un contexte expérimental rigoureux (n=240) les éventuelles interactions entre le parrainage terrain et le parrainage TV, ceci en terme de "Top of mind", rappel et reconnaissance. Les résultats des ANOVAs soulignent clairement les effets principaux des parrainages terrain et des parrainages annonce. Par contre, contrairement à ce que défendent de nombreux auteurs, l'hypothèse d'interaction n'est pas vérifiée."
"en" => "The issue of research is centred around the memory impact of the confunction Television and field sponsorship. The ANOVA (n=240) reveal highly significant main effects as a result of Television sponsorship and field sponsorship. However, and paradoxically, television and field sponsoring do not interact."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
14 => Essec\Faculty\Model\Contribution {#2266
#_index: "academ_contributions"
#_id: "4661"
#_source: array:18 [
"id" => "4661"
"slug" => "how-innovative-are-tv-sports-viewers"
"yearMonth" => "2007-01"
"year" => "2007"
"title" => "How Innovative are TV Sports Viewers?"
"description" => "LARDINOIT, T., LE NAGARD, E. et PONS, F. (2007). How Innovative are TV Sports Viewers? Dans: <i>Proceedings of the 36th EMAC Conference 2007 (CD-Rom)</i>. Reykjavik University."
"authors" => array:3 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
1 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
2 => array:1 [
"name" => "PONS F."
]
]
"ouvrage" => "Proceedings of the 36th EMAC Conference 2007 (CD-Rom)"
"keywords" => array:4 [
0 => "Développement de nouveaux produits"
1 => "Implication"
2 => "Innovation"
3 => "Marketing sportif"
]
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le papier s'intéresse au lien entre l'innovativité, l'achat de produits nouveaux, la consommation de spectacles sportifs télévisés. Nous reprenons le schéma conceptuel testé par Im, Bayus et Mason (2003), pour expliquer l'achat de produits nouveaux par des variables socio-démographiques, et l'innovativité. Nous introduisons également le niveau optimal de stimulation comme antécédent de l'innovativité. Un effet modérateur négatif de l'innovativité sur le lien entre consommation de spectacle sportif télévisé et achat de produits nouveaux est trouvé."
"en" => "The present paper focuses on the connections between an individual's innovative nature, consumption of TV sports shows and actual new product purchasing behaviour. We follow Im, Bayus & Mason (2003) framework, to explain new product purchase behavior using socio-demographic variables, innovativeness, and we introduce OSL as an explaining variable of innovativeness. A negative moderating effect of innovativeness on the link between consumption of TV sports shows and new product purchasing behavior is found."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
15 => Essec\Faculty\Model\Contribution {#2267
#_index: "academ_contributions"
#_id: "4679"
#_source: array:18 [
"id" => "4679"
"slug" => "impact-de-la-commandite-sur-la-notoriete-de-marques-non-sponsors-effet-du-lien-semantique-entre-produit-et-evenement"
"yearMonth" => "2000-06"
"year" => "2000"
"title" => "Impact de la commandite sur la notoriété de marques non-sponsors : effet du lien sémantique entre produit et événement"
"description" => "LARDINOIT, T. (2000). Impact de la commandite sur la notoriété de marques non-sponsors : effet du lien sémantique entre produit et événement. Dans: <i>Proceedings de l'ASAC 00 (Association des Sciences Administratives du Canada)</i>. Université du Québec à Montréal, pp. 403-449."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => "Proceedings de l'ASAC 00 (Association des Sciences Administratives du Canada)"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "403-449"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche exploratoire est centrée sur l'impact des campagnes de commandite sur les notoriétés spontanées et assistées de marques non-sponsors. Deux types de non-sponsors sont étudiés : des marques reliées, présentant un lien sémantique fort avec l'événement sponsorisé, et des marques faiblement reliées. L'analyse des données a révélé : (1) les marques non-sponsors sémantiquement reliées à un événement y sont naturellement associées par les consommateurs , (2) les marques non sponsors sémantiquement reliées pâtissent de la sponsorisation de l'événement , (3) ces effets négatifs se marquent uniquement sur la notoriété spontanée."
"en" => "This research focuses on the impact of TV sponsorship on the non-sponsor brands of sports events. The impact is measured in terms of dependent variables, aided recall (recognition) and unaided recall. Two types of non-sponsors are studied: brands with a high level of semantic link with the event (related) and brands with a low semantic link with the event (unrelated). Only one type of sponsors is studied: Unrelated Brands. The analysis shows that: (1) Unrelated brands are naturally associated with the event by TV viewers, (2) Television sponsorship has a significant and negative impact on unaided recall of related non-sponsors, (3) Television sponsorship does not have a significant impact on aided recall of related non-sponsors, (4) TV sponsorship has a positive impact on both unaided and aided recall of sponsor brands."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
16 => Essec\Faculty\Model\Contribution {#2268
#_index: "academ_contributions"
#_id: "4701"
#_source: array:18 [
"id" => "4701"
"slug" => "interaction-des-parrainages-terrain-et-t-v-impact-memoriel-de-limplication-durable"
"yearMonth" => "1998-06"
"year" => "1998"
"title" => "Interaction des parrainages terrain et T.V. : Impact mémoriel de l'implication durable"
"description" => "LARDINOIT, T. (1998). Interaction des parrainages terrain et T.V. : Impact mémoriel de l'implication durable. Dans: <i>Managing in Concert - Réussir ensemble</i>. Carleton University, pp. 59-68."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => "Managing in Concert - Réussir ensemble"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "59-68"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche est centrée sur l'effet modérateur de l'implication durable sur l'efficacité mémorielle de la conjonction des parrainages Terrain et T.V. Une mesure globale de mémorisation est effectuée dans un contexte expérimental strict."
"en" => "This research focuses on the moderating effect on memory impact of long-lasting involvement in combined Television-Field sponsorship. A global measurement of memory is made in a strictly experimental context, ensuring remarkable external validity."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
17 => Essec\Faculty\Model\Contribution {#2269
#_index: "academ_contributions"
#_id: "4702"
#_source: array:18 [
"id" => "4702"
"slug" => "interaction-des-parrainages-terrain-et-t-v-mythe-ou-realite-le-cas-de-la-reaction-attitudinale"
"yearMonth" => "1997-05"
"year" => "1997"
"title" => "Interaction des parrainages terrain et T.V. : mythe ou réalité ? Le cas de la réaction attitudinale"
"description" => "LARDINOIT, T. (1997). Interaction des parrainages terrain et T.V. : mythe ou réalité ? Le cas de la réaction attitudinale. Dans: <i>ASAC 97: Discovering New Worlds</i>. Administrative Sciences Association of Canada (ASAC), pp. 134-149."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => "ASAC 97: Discovering New Worlds"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "134-149"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "La recherche est centrée sur l'impact attitudinal de la conjonction des parrainages Terrain et T.V. sur les téléspectateurs. Deux autres mises en oeuvre du parrainage sportif sont également étudiées : le parrainage T.V. seul et le parrainage Terrain seul. Comme postulé et contrairement à ce que de nombreux auteurs avancent, les parrainages T.V. et Terrain n'interagissent pas. Les traitements des données révèlent des "tendances" à l'efficacité dans le chef du parrainage T.V. seul et du parrainage Terrain seul."
"en" => "The issue of this research is the attitudinal impact of sponsorship on television spectators. Three types of sports sponsorship are studied : The conjunction Television and Field sponsorship, Television sponsorship alone and Field sponsorship. A global measurement of attitude is made in a strictly experimental context nonethless ensuring notable external validity. The gathering and processing of the data doesn't reveal significant effects as a result of Television and Field sponsorship. Despite what many authors contend, Television and Field sponsorship actions do not interact."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
18 => Essec\Faculty\Model\Contribution {#2270
#_index: "academ_contributions"
#_id: "4703"
#_source: array:18 [
"id" => "4703"
"slug" => "interaction-des-parrainages-terrain-et-t-v-mythe-ou-realite-le-cas-de-la-reaction-attitudinale"
"yearMonth" => "1997-01"
"year" => "1997"
"title" => "Interaction des parrainages terrain et T.V. : mythe ou réalité ? Le cas de la réaction attitudinale."
"description" => "LARDINOIT, T. (1997). Interaction des parrainages terrain et T.V. : mythe ou réalité ? Le cas de la réaction attitudinale. Dans: <i>Actes du 13ème Congrès International de l'AFM.</i> J.M. Décaudin, pp. 668-697."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => "Actes du 13ème Congrès International de l'AFM."
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "668-697"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "La recherche est centrée sur l'impact attitudinal de la conjonction des parrainages Terrain et T.V. sur les téléspectateurs. Deux autres mises en oeuvre du parrainage sportif sont également étudiées : le parrainage T.V. seul et le parrainage Terrain seul. Comme postulé et contrairement à ce que de nombreux auteurs avancent, les parrainages T.V. et Terrain n'interagissent pas. Les traitements des données révèlent des "tendances" à l'efficacité dans le chef du parrainage T.V. seul et du parrainage Terrain seul."
"en" => "The issue of this research is the attitudinal impact of sponsorship on television spectators. Three types of sports sponsorship are studied : The conjunction Television and Field sponsorship, Television sponsorship alone and Field sponsorship. A global measurement of attitude is made in a strictly experimental context nonethless ensuring notable external validity. The gathering and processing of the data doesn't reveal significant effects as a result of Television and Field sponsorship. Despite what many authors contend, Television and Field sponsorship actions do not interact."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
19 => Essec\Faculty\Model\Contribution {#2271
#_index: "academ_contributions"
#_id: "4704"
#_source: array:18 [
"id" => "4704"
"slug" => "interaction-des-parrainages-terrain-et-tv-implact-sur-deux-niveaux-de-memorisation"
"yearMonth" => "1999-05"
"year" => "1999"
"title" => "Interaction des parrainages terrain et TV : Implact sur deux niveaux de mémorisation"
"description" => "LARDINOIT, T. (1999). Interaction des parrainages terrain et TV : Implact sur deux niveaux de mémorisation. Dans: <i>Actes de la 15ème conférence de l'A.F.M.</i> Association Française du Marketing (AFM), pp. 585-602."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => "Actes de la 15ème conférence de l'A.F.M."
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "585-602"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "L'éventuelle interaction entre les parrainages terrain et TV, en termes de rappel et de reconnaissance, est étudiée sous l'angle de l'implication durable pour les spectacles sportifs. Les résultats révèlent l'impact négatif de la combinaison des parrainages terrain et TV sur le rappel et une interaction positive entre ces deux formes de parrainage et l'implication durable, ceci en termes de reconnaissance."
"en" => "Three types of sports sponsorship are reviewed: television sponsorship, field sponsorship and the combination of the two. Moreover, enduring involvement for sport programs is also considered. The dependent variables are Recall and Recognition. The analysis shows that: 1) Field and TV sponsorship interacts positively with enduring involvement on Recall, 2) Field and TV sponsorship interacts negatively on Recognition."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
20 => Essec\Faculty\Model\Contribution {#2272
#_index: "academ_contributions"
#_id: "5832"
#_source: array:18 [
"id" => "5832"
"slug" => "effective-memory-retention-in-sport-sponsorship-a-study-of-three-methods"
"yearMonth" => "1996-10"
"year" => "1996"
"title" => "Effective Memory Retention in Sport Sponsorship : A Study of Three Methods"
"description" => "LARDINOIT, T. (1996). Effective Memory Retention in Sport Sponsorship : A Study of Three Methods."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "La problématique de cette recherche est centrée sur l'efficacité communicationnelle de trois modalités de sponsoring sportif auprès de télespectateurs (n=240). Dans des conditions expérimentales strictes, des tests de rappel et de reconnaissance sont opérés après vision d'un des quatre films expérimentaux. Les ANOVAs révèlent des effets principaux très hautement significatifs pour deux des trois modalités de sponsoring."
"en" => "The problem area being researched was centred on the retained memory impact of three types of sponsorship on TV viewers. A general test of memory (recall, recognition) was carried out under strict laboratory conditions (n=240). The treatment (NOVA) revealed highly significant effects for field sponsorship and TV sponsorship."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
21 => Essec\Faculty\Model\Contribution {#2273
#_index: "academ_contributions"
#_id: "2507"
#_source: array:18 [
"id" => "2507"
"slug" => "sponsorship-and-recall-of-sponsors"
"yearMonth" => "2001-02"
"year" => "2001"
"title" => "Sponsorship and Recall of Sponsors"
"description" => "LARDINOIT, T. et DERBAIX, C. (2001). Sponsorship and Recall of Sponsors. <i>Psychology and Marketing</i>, pp. 167-190."
"authors" => array:2 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
1 => array:1 [
"name" => "DERBAIX C."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "167-190"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Les effets des parrainages terrain et télévision sur les mémorisations assistées et spontanées des télespectateurs ont été étudiés au moyen d'une expérimentation en laboratoire. Les résultats sont discutés en tenant compte du niveau d'implication des sujets pour le sport considéré."
"en" => "The effect of field and/or television sponsorship on respondents' unaided recall and aided recall (recognition) of sponsors' names was explored by means of a laboratory experiment. Findings are discussed with reference to respondents' involvement with a sport."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
22 => Essec\Faculty\Model\Contribution {#2274
#_index: "academ_contributions"
#_id: "3750"
#_source: array:18 [
"id" => "3750"
"slug" => "is-professional-football-and-economic-sector-like-any-other-a-comparison-of-french-and-european-clubs"
"yearMonth" => "2006-01"
"year" => "2006"
"title" => "Is Professional Football and Economic Sector Like Any Other? A Comparison of French and European Clubs"
"description" => "BERNARD, J. et LARDINOIT, T. (2006). Is Professional Football and Economic Sector Like Any Other? A Comparison of French and European Clubs. Dans: <i>Football and its Future</i>. 1st ed. EGEA, pp. 259-285."
"authors" => array:2 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
1 => array:1 [
"name" => "BERNARD Julien"
]
]
"ouvrage" => "Football and its Future"
"keywords" => array:5 [
0 => "Clubs professionnels"
1 => "Europe"
2 => "Finance"
3 => "Football"
4 => "Stratégie"
]
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "259-285"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le but de cette étude est d'obtenir une meilleure compréhension des enjeux relatifs aux différents modèles de développement du football professionnel européen, ceci afin de proposer des recommandations en termes de gestion financière des clubs et de stratégie. Le travail de recherche comporte une analyse détaillée des résultats financiers et des rapports de gestion des clubs professionnels dans les cinq plus grandes ligues européennes (Allemagne, Espagne, France, Italie et Angleterre), et une étude sur la transposition au football de méthodes de gestion industrielle, principalement issues des secteurs de loisir et de spectacle."
"en" => "The goal of the study is to achieve a better understanding of the differences and the issues at stake in various existing models for development of professional football in Europe, in order to propose recommendations for improvement, particularly in terms of clubs' internal financial management and strategy. The research work involves detailed analysis of the financial results and management reports of professional clubs in the five largest European leagues (Germany, Spain, France, Italy and Great Britain), and an examination of whether tried-and-tested industrial management methods (mainly from the leisure and entertainment sectors) could be transposed to football."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
23 => Essec\Faculty\Model\Contribution {#2275
#_index: "academ_contributions"
#_id: "9731"
#_source: array:18 [
"id" => "9731"
"slug" => "essai-de-conceptualisation-dune-activite-eminement-pratique-le-parrainage"
"yearMonth" => "1994-01"
"year" => "1994"
"title" => "Essai de conceptualisation d'une activité éminement pratique : le parrainage"
"description" => "LARDINOIT, T., DERBAIX, C. et GERARD (1994). Essai de conceptualisation d'une activité éminement pratique : le parrainage. <i>Recherche et Applications en Marketing</i>, pp. 43-67."
"authors" => array:2 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
1 => array:1 [
"name" => "DERBAIX C."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:19"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "43-67"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
24 => Essec\Faculty\Model\Contribution {#2276
#_index: "academ_contributions"
#_id: "3877"
#_source: array:18 [
"id" => "3877"
"slug" => "le-processus-de-decision-de-lacheteur"
"yearMonth" => "1999-01"
"year" => "1999"
"title" => "Le processus de décision de l'acheteur"
"description" => "LARDINOIT, T. (1999). Le processus de décision de l'acheteur. Dans: <i>Manuel de gestion</i>. 1st ed. Ellipses, pp. 253-272."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => "Manuel de gestion"
"keywords" => []
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "253-272"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce chapitre passe en revue les différentes étapes du processus de décision de l'acheteur. De la naissance du besoin, à l'achat, en passant par la motivation, l'implication et la mémorisation, les déterminants psychologiques du choix de consommation sont étudiés et présentés dans une perspective opérationnelle."
"en" => "This chapter endeavours to capture the framework of consumer behaviour by introducing readers to each stage of the consumer decision process. Fundamental concepts are supported by the use of examples relating to products and services which will be familiar to readers."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
25 => Essec\Faculty\Model\Contribution {#2277
#_index: "academ_contributions"
#_id: "3263"
#_source: array:18 [
"id" => "3263"
"slug" => "principes-de-marketing"
"yearMonth" => "2013-06"
"year" => "2013"
"title" => "Principes de marketing"
"description" => "LE NAGARD, E. et LARDINOIT, T. (2013). <i>Principes de marketing</i>. Pearson, 528 pages."
"authors" => array:2 [
0 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
1 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-06 16:57:02"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
Une nouvelle édition très complète - Les problématiques et tendances les plus actuelles : l'importance croissante de la responsabilité sociale de l'entreprise et du développement durable, le rôle des médias sociaux, la montée en puissance du " consommacteur ", les évolutions technologiques récentes et leurs conséquences sur tous les aspects du mix (en particulier les vecteurs de communication et de distribution).\n
- Les axes forts développés par Philip Kotler : l'importance de la relation client et de la stratégie de marque, la mesure des performances, l'éthique, etc.
"""
"en" => """
Une nouvelle édition très complète - Les problématiques et tendances les plus actuelles : l'importance croissante de la responsabilité sociale de l'entreprise et du développement durable, le rôle des médias sociaux, la montée en puissance du " consommacteur ", les évolutions technologiques récentes et leurs conséquences sur tous les aspects du mix (en particulier les vecteurs de communication et de distribution).\n
- Les axes forts développés par Philip Kotler : l'importance de la relation client et de la stratégie de marque, la mesure des performances, l'éthique, etc.
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
26 => Essec\Faculty\Model\Contribution {#2278
#_index: "academ_contributions"
#_id: "3264"
#_source: array:18 [
"id" => "3264"
"slug" => "principes-de-marketing"
"yearMonth" => "2016-05"
"year" => "2016"
"title" => "Principes de marketing"
"description" => "LE NAGARD, E., LARDINOIT, T., DION, D., BUTORI, R. et OBLE, F. (2016). <i>Principes de marketing</i>. 13 ed. Pearson, 517 pages."
"authors" => array:5 [
0 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
1 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
2 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
3 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
4 => array:1 [
"name" => "BUTORI Raphaëlle"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "Management"
1 => "Marketing"
]
"updatedAt" => "2021-09-06 16:57:02"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
Tout en conservant les caractéristiques qui ont fait son succès, cette nouvelle édition se caractérise par :\n
• Une approche résolument concrète : plus de deux cents exemples récents tirés d'entreprises mondialement connues et plus de vingt encadrés \n
« Marketing en actions » exposant un cas d'entreprise.\n
• Une adaptation remarquable au contexte français et européen.\n
• Une intégration des problématiques et tendances les plus actuelles.\n
• Une mise en œuvre facilitée entre le manuel et la plateforme MyLab | version française.
"""
"en" => """
Tout en conservant les caractéristiques qui ont fait son succès, cette nouvelle édition se caractérise par :\n
• Une approche résolument concrète : plus de deux cents exemples récents tirés d'entreprises mondialement connues et plus de vingt encadrés \n
« Marketing en actions » exposant un cas d'entreprise.\n
• Une adaptation remarquable au contexte français et européen.\n
• Une intégration des problématiques et tendances les plus actuelles.\n
• Une mise en œuvre facilitée entre le manuel et la plateforme MyLab | version française.
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
27 => Essec\Faculty\Model\Contribution {#2279
#_index: "academ_contributions"
#_id: "3265"
#_source: array:18 [
"id" => "3265"
"slug" => "principes-de-marketing-label-fnege-2020"
"yearMonth" => "2019-05"
"year" => "2019"
"title" => "Principes de marketing [Label FNEGE 2020]"
"description" => "LE NAGARD, E., LARDINOIT, T., DION, D., BUTORI, R. et OBLE, F. (2019). <i>Principes de marketing [Label FNEGE 2020]</i>. 14 ed. Pearson, 544 pages."
"authors" => array:5 [
0 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
1 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
2 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
3 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
4 => array:1 [
"name" => "BUTORI Raphaëlle"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "Management"
1 => "Marketing"
]
"updatedAt" => "2021-09-30 13:08:45"
"publicationUrl" => "https://www.pearson.fr/fr/book/?GCOI=27440100461880"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
Écrit par les deux experts mondiaux de la discipline, Gary Armstrong et Philip Kotler, et entièrement adapté au contexte français par une équipe d'auteurs spécialistes dans leur domaine, ce livre constitue une initiation complète, accessible et attractive aux grands domaines du marketing. Tout en conservant les caractéristiques qui ont fait son succès, cette nouvelle édition se caractérise par :\n
• Une approche résolument concrète: plus de deux cents exemples récents tirés d'entreprises mondialement connues ou particulièrement originales, ainsi qu'une trentaine d'encadrés «Marketing en actions» exposent plus en détail un cas d'entreprise ou une pratique.\n
• Une adaptation remarquable des exemples et des cas au contexte français et européen: Fairphone, Elle & Vire, Juste pressé, etc.\n
• Une intégration des problématiques et tendances les plus actuelles:\n
- l'importance croissante de la consommation éthique, à travers la vente en vrac, le développement du végétarisme, la dénonciation du suremballage et la production locale;\n
- la présentation des innovations technologiques et leurs usages dans le monde du marketing;\n
- la prise en compte du règlement général sur la protection des données personnelles (RGPD), etc.\n
• Une mise en oeuvre facilitée entre le manuel et la plateforme MyLab | version française (Voir encadré ci-dessous).
"""
"en" => """
Écrit par les deux experts mondiaux de la discipline, Gary Armstrong et Philip Kotler, et entièrement adapté au contexte français par une équipe d'auteurs spécialistes dans leur domaine, ce livre constitue une initiation complète, accessible et attractive aux grands domaines du marketing. Tout en conservant les caractéristiques qui ont fait son succès, cette nouvelle édition se caractérise par :\n
• Une approche résolument concrète: plus de deux cents exemples récents tirés d'entreprises mondialement connues ou particulièrement originales, ainsi qu'une trentaine d'encadrés «Marketing en actions» exposent plus en détail un cas d'entreprise ou une pratique.\n
• Une adaptation remarquable des exemples et des cas au contexte français et européen: Fairphone, Elle & Vire, Juste pressé, etc.\n
• Une intégration des problématiques et tendances les plus actuelles:\n
- l'importance croissante de la consommation éthique, à travers la vente en vrac, le développement du végétarisme, la dénonciation du suremballage et la production locale;\n
- la présentation des innovations technologiques et leurs usages dans le monde du marketing;\n
- la prise en compte du règlement général sur la protection des données personnelles (RGPD), etc.\n
• Une mise en oeuvre facilitée entre le manuel et la plateforme MyLab | version française (Voir encadré ci-dessous).
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
28 => Essec\Faculty\Model\Contribution {#2280
#_index: "academ_contributions"
#_id: "8757"
#_source: array:18 [
"id" => "8757"
"slug" => "david-beckham-et-les-ambitions-qataries"
"yearMonth" => "2013-07"
"year" => "2013"
"title" => "David Beckham et les ambitions Qataries"
"description" => "LARDINOIT, T. (2013). David Beckham et les ambitions Qataries. <i>Huffington Post</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
29 => Essec\Faculty\Model\Contribution {#2281
#_index: "academ_contributions"
#_id: "8967"
#_source: array:18 [
"id" => "8967"
"slug" => "lance-armstrong-les-sponsors-et-la-credibilite-du-sport"
"yearMonth" => "2013-07"
"year" => "2013"
"title" => "Lance Armstrong, les sponsors et la crédibilité du sport"
"description" => "LARDINOIT, T. (2013). Lance Armstrong, les sponsors et la crédibilité du sport. <i>Huffington Post</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
30 => Essec\Faculty\Model\Contribution {#2282
#_index: "academ_contributions"
#_id: "9280"
#_source: array:18 [
"id" => "9280"
"slug" => "sponsoriser-les-marques-veulent-de-lamour"
"yearMonth" => "2004-06"
"year" => "2004"
"title" => "Sponsoriser. Les marques veulent de l'amour"
"description" => "LARDINOIT, T. (2004). Sponsoriser. Les marques veulent de l'amour. <i>La Croix</i>, pp. 3."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "3"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Les marques utilisent le sponsoring pour créer un lien émotionnel avec leur cibles. Pour crédibiliser ce lien, il est essentiel que les sponsors respectent les fondamentaux éthiques du sport."
"en" => "The brands use the sponsorship to create an emotional link with their targets. So that this link is credible, it is essential that the brands respect fundamental ethics of the sport."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
31 => Essec\Faculty\Model\Contribution {#2283
#_index: "academ_contributions"
#_id: "9832"
#_source: array:18 [
"id" => "9832"
"slug" => "interaction-des-parrainages-terrain-et-t-v-mythe-ou-realite-le-cas-de-la-reaction-attitudinale"
"yearMonth" => "1998-01"
"year" => "1998"
"title" => "Interaction des parrainages terrain et T.V. : mythe ou réalité ? Le cas de la réaction attitudinale."
"description" => "LARDINOIT, T. (1998). Interaction des parrainages terrain et T.V. : mythe ou réalité ? Le cas de la réaction attitudinale. Dans: <i>ASAC 97: Discovering New Worlds / Decaudin J.M., Gregory P., Dwight M.</i> Toulouse: pp. 668-697."
"authors" => array:1 [
0 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
]
"ouvrage" => "ASAC 97: Discovering New Worlds / Decaudin J.M., Gregory P., Dwight M."
"keywords" => []
"updatedAt" => "2021-07-13 14:31:21"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "668-697"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "La recherche est centrée sur l'impact attitudinal de la conjonction des parrainages Terrain et T.V. sur les téléspectateurs. Deux autres mises en oeuvre du parrainage sportif sont également étudiées : le parrainage T.V. seul et le parrainage Terrain seul. Comme postulé et contrairement à ce que de nombreux auteurs avancent, les parrainages T.V. et Terrain n'interagissent pas. Les traitements des données révèlent des tendances à l'efficacité dans le chef du parrainage T.V. seul et du parrainage Terrain seul."""
"en" => "The issue of this research is the attitudinal impact of sponsorship on television spectators. Three types of sports sponsorship are studied : The conjunction Television and Field sponsorship, Television sponsorship alone and Field sponsorship. A global measurement of attitude is made in a strictly experimental context nonethless ensuring notable external validity. The gathering and processing of the data doesn't reveal significant effects as a result of Television and Field sponsorship. Despite what many authors contend, Television and Field sponsorship actions do not interact."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-12-21T18:21:44.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.282423
+"parent": null
}
]
"avatar" => "https://faculty.essec.edu/wp-content/uploads/avatars/B00000294.jpg"
"contributionCounts" => 32
"personalLinks" => array:1 [
0 => "<a href="https://orcid.org/0000-0002-9230-9085" target="_blank">ORCID</a>"
]
"docTitle" => "Thierry LARDINOIT"
"docSubtitle" => "Professeur enseignant"
"docDescription" => "Département: Marketing<br>Campus de Cergy"
"docType" => "cv"
"docPreview" => "<img src="https://faculty.essec.edu/wp-content/uploads/avatars/B00000294.jpg"><span><span>Thierry LARDINOIT</span><span>B00000294</span></span>"
"academ_cv_info" => ""
]
#_index: "academ_cv"
+lang: "fr"
+"_type": "_doc"
+"_score": 5.0369525
+"parent": null
}
