KUBLER Raoul
Département : Marketing
Professeur associé
Campus de Cergy
Contact
- email : b00806952@essec.edu
- tél : 01 34 43 32 62
Marketing et analyses des données - Stratégie marketing - Sciences politiques - Politiques et administrations publiques - Analyse des données statistiques - Autre thème
Liens personnels
CVDiplômes
- 2012 : Doctor scientiarum politicarum (Christian-Albrechts-Universität zu Kiel, Allemagne)
- 2008 : Master of Science, Science de gestion (Christian-Albrechts-Universität zu Kiel, Allemagne)
- 2004 : Bachelor of Science, Science de gestion (University of Hohenheim, Allemagne)
Carrière
- 2022 - présent : Professeur associé (ESSEC Business School, France)
- 2018 - 2022 : Professeur assistant (Université de Münster, Allemagne)
- 2012 - 2018 : Professeur assistant (Ozyegin University, Turquie)
Positions académiques principales
Bourses
- 2010 - 2012 : DFG - Single Research Project Grand (German Research Foundation (DFG), Allemagne)
- 2008 - 2010 : Fellow of the DFG Post-Graduate Program " (German Research Foundation (DFG), Allemagne)
Prix
- 2020 : Best Paper Award - Interactive Marketing Research Conference (Marketing EDGE, États-Unis)
- 2018 : Marketing Science Institute - Most Downloaded Paper Award (Marketing Science Institute, États-Unis)
- 2014 : EMAC - Best Doctoral Paper Award (European Marketing Academy, Belgique)
Articles
- KARNIOUCHINA, K., SARANGEE, K., THEOKARY, C. and KÜBLER, R. (2022). The Impact of the COVID-19 Pandemic on Restaurant Resilience: Lessons, Generalizations, and Ideas for Future Research. Service Science, 14(2), pp. 212-277.
- HENNIG-THURAU, T., ALIMAN, D., HERTING, A., CZIEHSO, G., LINDER, M. and KÜBLER, R. (2022). Social interactions in the metaverse: Framework, initial evidence, and research roadmap. Journal of the Academy of Marketing Science, In press.
- KÜBLER, R., SEIFERT, R. and KANDZIORA, M. (2021). Content valuation strategies for digital subscription platforms. Journal of Cultural Economics, 45(2), pp. 295-326.
- KÜBLER, R., LANGMAACK, M., ALBERS, S. and HOYER, W. (2020). The impact of value-related crises on price and product-performance elasticities. Journal of the Academy of Marketing Science, 48, pp. 776-794.
- KÜBLER, R., COLICEV, A. and PAUWELS, K. (2020). Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool? Journal of Interactive Marketing, 50(3), pp. 136-155.
- KUPFER, A.K., PÄHLER VOR DER HOLTE, N., KÜBLER, R. and HENNIG-THURAU, T. (2018). The Role of the Partner Brand’s Social Media Power in Brand Alliances. Journal of Marketing, 82(3), pp. 25-44.
- KÜBLER, R., PAUWELS, K., YILDIRIM, G. and FANDRICH, T. (2018). App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings? Journal of Marketing, 82(5), pp. 20-44.
- ILHAN, B.E., KÜBLER, R. and PAUWELS, K. (2018). Battle of the brand fans: Impact of brand attack and defense on social media. Journal of Interactive Marketing, 43(2), pp. 33-51.
- KÜBLER, R. and PROPPE, D. (2012). Faking or convincing: Why do some advertising campaigns win creativity awards? BuR Business Research, 5(1), pp. 60-81.
- KÜBLER, R. and ALBERS, S. (2010). Communication behavior of companies in product recalls without customer identification information. Marketing: Journal of Research and Management, 6(1), pp. 19-30.
Chapitres
- KÜBLER, R., WIERINGA, J. and PAUWELS, K. (2017). Machine Learning and Big Data. In: Leeflang, Wieringa, Bijmolt, and Pauwels: Advanced Methods for Modeling Markets. 1st ed. Springer.
- KÜBLER, R. (2012). Best/Worst Scaling. In: Albers, Klapper, Konradt, Walter, Wolf: Methodik der empirischen Forschung. 1st ed. Springer.
Thèses
- 2022 : WAGNER A., Co-directeur de thèse
- 2022 : THAPA R., Président de jury
- 2021 : ALFS J., Co-directeur de thèse
- 2021 : HÜGELMANN B., Co-directeur de thèse
