Essec\Faculty\Model\Profile {#2205
#_id: "B00656347"
#_source: array:39 [
"bid" => "B00656347"
"academId" => "2033"
"slug" => "dion-delphine"
"fullName" => "Delphine DION"
"lastName" => "DION"
"firstName" => "Delphine"
"title" => array:2 [
"fr" => "Professeur"
"en" => "Professor"
]
"email" => "dion@essec.edu"
"status" => "ACTIF"
"campus" => "Campus de Cergy"
"departments" => []
"phone" => "+33 (0)1 34 43 33 75"
"sites" => []
"facNumber" => "2033"
"externalCvUrl" => "https://faculty.essec.edu/cv/dion-delphine/pdf"
"googleScholarUrl" => "https://scholar.google.com/citations?user=4hAI21IAAAAJ&hl=en"
"facOrcId" => "https://orcid.org/0000-0002-9981-3946"
"career" => array:5 [
0 => Essec\Faculty\Model\CareerItem {#2214
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2015-09-01"
"endDate" => "2018-08-31"
"isInternalPosition" => true
"type" => array:2 [
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"en" => "Full-time academic appointments"
]
"label" => array:2 [
"fr" => "Professeur associé"
"en" => "Associate Professor"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2205}
}
1 => Essec\Faculty\Model\CareerItem {#2215
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"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#2205}
}
2 => Essec\Faculty\Model\CareerItem {#2216
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2007-09-01"
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"label" => array:2 [
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"en" => "Associate Professor of marketing"
]
"institution" => array:2 [
"fr" => "Université Paris 1 Panthéon-Sorbonne"
"en" => "Université Paris 1 Panthéon-Sorbonne"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
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}
3 => Essec\Faculty\Model\CareerItem {#2217
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#_id: null
#_source: array:7 [
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"en" => "Other Academic Appointments"
"fr" => "Autres positions académiques"
]
"label" => array:2 [
"fr" => "Responsable du Track Luxe du GMBA"
"en" => "Responsable du Track Luxe du GMBA"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
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"en" => "France"
]
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}
4 => Essec\Faculty\Model\CareerItem {#2218
#_index: null
#_id: null
#_source: array:7 [
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"type" => array:2 [
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"label" => array:2 [
"fr" => "Professeur titulaire de la chaire LVMH"
"en" => "LVMH Chaired Professor"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
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"en" => "France"
]
]
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}
]
"diplomes" => array:2 [
0 => Essec\Faculty\Model\Diplome {#2207
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
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]
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"label" => array:2 [
"en" => "PhD in Management Sciences"
"fr" => "Doctorat en Sciences de Gestion"
]
"institution" => array:2 [
"fr" => "Université de Rennes"
"en" => "Université de Rennes"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
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}
1 => Essec\Faculty\Model\Diplome {#2209
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
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"year" => "2012"
"label" => array:2 [
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]
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]
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"en" => "France"
]
]
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}
]
"bio" => array:2 [
"fr" => """
<p>I am a Full Professor of Marketing at ESSEC Business School where I hold the LVMH chair.<br />\n
I teach the socio-cultural foundations of luxury and luxury brand management. I have received the 2023 special jury teaching award of the ESSEC Foundation.<br />\n
My current research projects explore market dynamics in the luxury industry related to environmental and societal issues. In particular, I analyze market dynamics related to second-hand markets, new materials, craftsmanship and consumer inclusivity. <br />\n
My research has been published in many books and leading academic journals including the Journal of Marketing, Journal of Consumer Research, Journal of Business Ethics, Journal of Retailing, Journal of Marketing Management, Journal of Business Research, and few others. I have received several awards for my scientific activities, including the 2018 ESSEC Foundation Research Award.<br />\n
I serve on the Editorial Review Board of 5 academic journals, including the Journal of Consumer Research, the International Journal of Research in Marketing, and Recherche et Applications Marketing. I have received the 2020 Outstanding Editorial Review Board Member Award of the International Journal of Research in Marketing.<br />\n
Prior to joining ESSEC Business School, I was Associate Professor of marketing at the Sorbonne University.<br />\n
Expertise: Luxury, Sustainability, Market dynamics, Brand management, Retailing, Qualitative methodologies.</p>\n
"""
"en" => """
<p>I am a Full Professor of Marketing at ESSEC Business School where I hold the LVMH chair.<br />\n
I teach the socio-cultural foundations of luxury and luxury brand management. I have received the 2023 special jury teaching award of the ESSEC Foundation.<br />\n
My current research projects explore market dynamics in the luxury industry related to environmental and societal issues. In particular, I analyze market dynamics related to second-hand markets, new materials, craftsmanship and consumer inclusivity. <br />\n
My research has been published in many books and leading academic journals including the Journal of Marketing, Journal of Consumer Research, Journal of Business Ethics, Journal of Retailing, Journal of Marketing Management, Journal of Business Research, and few others. I have received several awards for my scientific activities, including the 2018 ESSEC Foundation Research Award.<br />\n
I serve on the Editorial Review Board of 5 academic journals, including the Journal of Consumer Research, the International Journal of Research in Marketing, and Recherche et Applications Marketing. I have received the 2020 Outstanding Editorial Review Board Member Award of the International Journal of Research in Marketing.<br />\n
Prior to joining ESSEC Business School, I was Associate Professor of marketing at the Sorbonne University.<br />\n
Expertise: Luxury, Sustainability, Market dynamics, Brand management, Retailing, Qualitative methodologies.</p>\n
"""
]
"department" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"site" => array:2 [
"fr" => null
"en" => "https://www.linkedin.com/in/delphine-dion-78a3821/"
]
"industrrySectors" => array:2 [
"fr" => "Hôtellerie et Tourisme - Textile, habillement et luxe - Commerce d'aliments et de produits de base"
"en" => "Hospitality and Tourism Services - Textiles, Apparel and Luxury Goods - Food and Staples Retailing"
]
"researchFields" => array:2 [
"fr" => "Cultural branding - Dynamique du marché - Consommation verte - Luxe - Matérialité - marques patrimoniales - Marketing stratégique"
"en" => "Cultural branding - Market dynamics - Green consumption - Luxury - Materiality - heritage brands - strategic marketing"
]
"teachingFields" => array:2 [
"fr" => "Stratégie marketing - Comportement du consommateur - Sociologie"
"en" => "Marketing Strategy - Consumer Behavior - Sociology"
]
"distinctions" => array:8 [
0 => Essec\Faculty\Model\Distinction {#2219
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#_id: null
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"fr" => "France"
"en" => "France"
]
]
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}
1 => Essec\Faculty\Model\Distinction {#2220
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]
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}
2 => Essec\Faculty\Model\Distinction {#2221
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]
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}
3 => Essec\Faculty\Model\Distinction {#2222
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}
4 => Essec\Faculty\Model\Distinction {#2223
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}
5 => Essec\Faculty\Model\Distinction {#2224
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6 => Essec\Faculty\Model\Distinction {#2225
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7 => Essec\Faculty\Model\Distinction {#2226
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0 => Essec\Faculty\Model\ExtraActivity {#2206
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1 => Essec\Faculty\Model\ExtraActivity {#2210
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2 => Essec\Faculty\Model\ExtraActivity {#2204
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3 => Essec\Faculty\Model\ExtraActivity {#2208
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4 => Essec\Faculty\Model\ExtraActivity {#2211
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5 => Essec\Faculty\Model\ExtraActivity {#2212
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6 => Essec\Faculty\Model\ExtraActivity {#2213
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"theses" => []
"indexedAt" => "2024-04-25T13:21:24.000Z"
"contributions" => array:85 [
0 => Essec\Faculty\Model\Contribution {#2228
#_index: "academ_contributions"
#_id: "2442"
#_source: array:18 [
"id" => "2442"
"slug" => "reviving-sleeping-beauty-brands-by-rearticulating-brand-heritage"
"yearMonth" => "2016-12"
"year" => "2016"
"title" => "Reviving Sleeping Beauty Brands by Rearticulating Brand Heritage"
"description" => "DION, D. et MAZZALOVO, G. (2016). Reviving Sleeping Beauty Brands by Rearticulating Brand Heritage. <i>Journal of Business Research</i>, 69(12), pp. 5894-5900."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "MAZZALOVO G."
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Heritage brand"
1 => "Branding"
2 => "Brand revival"
3 => "Retrobranding"
4 => "Luxury"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://doi.org/10.1016/j.jbusres.2016.04.105"
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"pages" => "5894-5900"
"volume" => "69"
"number" => "12"
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"abstract" => array:2 [
"fr" => "This study investigates the marketing strategies used to revive “sleeping beauties”, that is, brands that are no longer active on the market but which retain potential brand equity that can be conjured up in the minds of consumers by rearticulating the brand's heritage. Drawing on interviews with professionals in luxury and mass-market goods, we analyze the characteristics of sleeping beauties and provide a typology of reactivation strategies. A primary contribution of our paper is a better understanding of brand revitalization, by introducing the concept of the sleeping beauty and providing a typology of sleeping beauty reactivation strategies. Differentiated reactivation strategies emerge based on the brand's reputation on the market before revival, its orientation toward the past after revival, and the brand feature used in the reactivation. This study also contributes to the literature on heritage brands by showing how managers can transform a brand into a heritage brand. The findings show that in reviving sleeping beauties, the key factor is the way the brand can resonate with the collective memory."
"en" => "This study investigates the marketing strategies used to revive “sleeping beauties”, that is, brands that are no longer active on the market but which retain potential brand equity that can be conjured up in the minds of consumers by rearticulating the brand's heritage. Drawing on interviews with professionals in luxury and mass-market goods, we analyze the characteristics of sleeping beauties and provide a typology of reactivation strategies. A primary contribution of our paper is a better understanding of brand revitalization, by introducing the concept of the sleeping beauty and providing a typology of sleeping beauty reactivation strategies. Differentiated reactivation strategies emerge based on the brand's reputation on the market before revival, its orientation toward the past after revival, and the brand feature used in the reactivation. This study also contributes to the literature on heritage brands by showing how managers can transform a brand into a heritage brand. The findings show that in reviving sleeping beauties, the key factor is the way the brand can resonate with the collective memory."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
1 => Essec\Faculty\Model\Contribution {#2230
#_index: "academ_contributions"
#_id: "3264"
#_source: array:18 [
"id" => "3264"
"slug" => "principes-de-marketing"
"yearMonth" => "2016-05"
"year" => "2016"
"title" => "Principes de marketing"
"description" => "LE NAGARD, E., LARDINOIT, T., DION, D., BUTORI, R. et OBLE, F. (2016). <i>Principes de marketing</i>. 13 ed. Pearson, 517 pages."
"authors" => array:5 [
0 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
1 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
2 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
3 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
4 => array:1 [
"name" => "BUTORI Raphaëlle"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "Management"
1 => "Marketing"
]
"updatedAt" => "2021-09-06 16:57:02"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
Tout en conservant les caractéristiques qui ont fait son succès, cette nouvelle édition se caractérise par :\n
• Une approche résolument concrète : plus de deux cents exemples récents tirés d'entreprises mondialement connues et plus de vingt encadrés \n
« Marketing en actions » exposant un cas d'entreprise.\n
• Une adaptation remarquable au contexte français et européen.\n
• Une intégration des problématiques et tendances les plus actuelles.\n
• Une mise en œuvre facilitée entre le manuel et la plateforme MyLab | version française.
"""
"en" => """
Tout en conservant les caractéristiques qui ont fait son succès, cette nouvelle édition se caractérise par :\n
• Une approche résolument concrète : plus de deux cents exemples récents tirés d'entreprises mondialement connues et plus de vingt encadrés \n
« Marketing en actions » exposant un cas d'entreprise.\n
• Une adaptation remarquable au contexte français et européen.\n
• Une intégration des problématiques et tendances les plus actuelles.\n
• Une mise en œuvre facilitée entre le manuel et la plateforme MyLab | version française.
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
2 => Essec\Faculty\Model\Contribution {#2232
#_index: "academ_contributions"
#_id: "3265"
#_source: array:18 [
"id" => "3265"
"slug" => "principes-de-marketing-label-fnege-2020"
"yearMonth" => "2019-05"
"year" => "2019"
"title" => "Principes de marketing [Label FNEGE 2020]"
"description" => "LE NAGARD, E., LARDINOIT, T., DION, D., BUTORI, R. et OBLE, F. (2019). <i>Principes de marketing [Label FNEGE 2020]</i>. 14 ed. Pearson, 544 pages."
"authors" => array:5 [
0 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
1 => array:3 [
"name" => "LARDINOIT Thierry"
"bid" => "B00000294"
"slug" => "lardinoit-thierry"
]
2 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
3 => array:3 [
"name" => "OBLE Frédéric"
"bid" => "B00000402"
"slug" => "oble-frederic"
]
4 => array:1 [
"name" => "BUTORI Raphaëlle"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "Management"
1 => "Marketing"
]
"updatedAt" => "2021-09-30 13:08:45"
"publicationUrl" => "https://www.pearson.fr/fr/book/?GCOI=27440100461880"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
Écrit par les deux experts mondiaux de la discipline, Gary Armstrong et Philip Kotler, et entièrement adapté au contexte français par une équipe d'auteurs spécialistes dans leur domaine, ce livre constitue une initiation complète, accessible et attractive aux grands domaines du marketing. Tout en conservant les caractéristiques qui ont fait son succès, cette nouvelle édition se caractérise par :\n
• Une approche résolument concrète: plus de deux cents exemples récents tirés d'entreprises mondialement connues ou particulièrement originales, ainsi qu'une trentaine d'encadrés «Marketing en actions» exposent plus en détail un cas d'entreprise ou une pratique.\n
• Une adaptation remarquable des exemples et des cas au contexte français et européen: Fairphone, Elle & Vire, Juste pressé, etc.\n
• Une intégration des problématiques et tendances les plus actuelles:\n
- l'importance croissante de la consommation éthique, à travers la vente en vrac, le développement du végétarisme, la dénonciation du suremballage et la production locale;\n
- la présentation des innovations technologiques et leurs usages dans le monde du marketing;\n
- la prise en compte du règlement général sur la protection des données personnelles (RGPD), etc.\n
• Une mise en oeuvre facilitée entre le manuel et la plateforme MyLab | version française (Voir encadré ci-dessous).
"""
"en" => """
Écrit par les deux experts mondiaux de la discipline, Gary Armstrong et Philip Kotler, et entièrement adapté au contexte français par une équipe d'auteurs spécialistes dans leur domaine, ce livre constitue une initiation complète, accessible et attractive aux grands domaines du marketing. Tout en conservant les caractéristiques qui ont fait son succès, cette nouvelle édition se caractérise par :\n
• Une approche résolument concrète: plus de deux cents exemples récents tirés d'entreprises mondialement connues ou particulièrement originales, ainsi qu'une trentaine d'encadrés «Marketing en actions» exposent plus en détail un cas d'entreprise ou une pratique.\n
• Une adaptation remarquable des exemples et des cas au contexte français et européen: Fairphone, Elle & Vire, Juste pressé, etc.\n
• Une intégration des problématiques et tendances les plus actuelles:\n
- l'importance croissante de la consommation éthique, à travers la vente en vrac, le développement du végétarisme, la dénonciation du suremballage et la production locale;\n
- la présentation des innovations technologiques et leurs usages dans le monde du marketing;\n
- la prise en compte du règlement général sur la protection des données personnelles (RGPD), etc.\n
• Une mise en oeuvre facilitée entre le manuel et la plateforme MyLab | version française (Voir encadré ci-dessous).
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
3 => Essec\Faculty\Model\Contribution {#2229
#_index: "academ_contributions"
#_id: "3428"
#_source: array:18 [
"id" => "3428"
"slug" => "brand-charismatic-legitimacy-and-marketing-of-adoration"
"yearMonth" => "2018-06"
"year" => "2018"
"title" => "Brand Charismatic Legitimacy and Marketing of Adoration"
"description" => "DION, D. et ARNOULD, E. (2018). Brand Charismatic Legitimacy and Marketing of Adoration. Dans: S. Reinecke et B. Berghaus (ed.). <i>The Management of Luxury</i>. 2 ed. Kogan Page Ltd, pp. 177-186."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "ARNOULD E."
]
]
"ouvrage" => "The Management of Luxury"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "177-186"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
4 => Essec\Faculty\Model\Contribution {#2233
#_index: "academ_contributions"
#_id: "3462"
#_source: array:18 [
"id" => "3462"
"slug" => "comment-gerer-laffluence"
"yearMonth" => "2017-12"
"year" => "2017"
"title" => "Comment gérer l'affluence"
"description" => "DION, D. et DUBREUIL, C. (2017). Comment gérer l'affluence. Dans: <i>Marketing sensoriel et expérientiel du point de vente</i>. 1st ed. Dunod, pp. 225-251."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"bid" => "B00708307"
]
2 => array:1 [
"name" => "DUBREUIL Clément"
]
]
"ouvrage" => "Marketing sensoriel et expérientiel du point de vente"
"keywords" => array:4 [
0 => "Contrôle perçu"
1 => "Densité"
2 => "Foule"
3 => "Marketing sensoriel"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "225-251"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Lorsque l’affluence est trop importante, le point de vente devient hors de contrôle et les conditions de shopping se dégradent: énervement et insatisfaction des clients, ruptures de stocks, indisponibilité des vendeurs, etc. Il est donc important de comprendre les impacts de la foule sur les clients et de mettre en place des actions pour éviter ces répercutions. Ce chapitre dresse une synthèse des recherches sur les comportements dans la foule, réalisées en marketing et en psychologie sociale et propose de nombreuses pistes pour mieux gérer l’affluence. Le sentiment de contrôle apparaît comme un élément clé pour permettre aux individus de mieux supporter les situations de foule en magasin. Pour limiter le stress et l’insatisfaction des clients, il est important de multiplier les possibilités de contrôle des clients en les informant sur la situation, sur le déroulement de la prestation, et en multipliant les possibilités de choix. Un client qui a l’impression de mieux contrôler la situation est un client moins stressé et plus satisfait."
"en" => "Lorsque l’affluence est trop importante, le point de vente devient hors de contrôle et les conditions de shopping se dégradent: énervement et insatisfaction des clients, ruptures de stocks, indisponibilité des vendeurs, etc. Il est donc important de comprendre les impacts de la foule sur les clients et de mettre en place des actions pour éviter ces répercutions. Ce chapitre dresse une synthèse des recherches sur les comportements dans la foule, réalisées en marketing et en psychologie sociale et propose de nombreuses pistes pour mieux gérer l’affluence. Le sentiment de contrôle apparaît comme un élément clé pour permettre aux individus de mieux supporter les situations de foule en magasin. Pour limiter le stress et l’insatisfaction des clients, il est important de multiplier les possibilités de contrôle des clients en les informant sur la situation, sur le déroulement de la prestation, et en multipliant les possibilités de choix. Un client qui a l’impression de mieux contrôler la situation est un client moins stressé et plus satisfait."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
5 => Essec\Faculty\Model\Contribution {#2227
#_index: "academ_contributions"
#_id: "3651"
#_source: array:18 [
"id" => "3651"
"slug" => "fetish-magic-marketing"
"yearMonth" => "2018-06"
"year" => "2018"
"title" => "Fetish, Magic, Marketing"
"description" => "ARNOULD, E., CAYLA, J. et DION, D. (2018). Fetish, Magic, Marketing. Dans: <i>Magical Capitalism: Enchantment, Spells, and Occult Practices in Contemporary Economies</i>. 1st ed. Palgrave Macmillan, pp. 115-136."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "ARNOULD E."
]
2 => array:1 [
"name" => "CAYLA J."
]
]
"ouvrage" => "Magical Capitalism: Enchantment, Spells, and Occult Practices in Contemporary Economies"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "115-136"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
6 => Essec\Faculty\Model\Contribution {#2231
#_index: "academ_contributions"
#_id: "3786"
#_source: array:18 [
"id" => "3786"
"slug" => "la-figure-du-chef-cuisinier-alchimie-dun-artiste-artisan"
"yearMonth" => "2017-04"
"year" => "2017"
"title" => "La figure du chef cuisinier : alchimie d’un artiste - artisan"
"description" => "DION, D. (2017). La figure du chef cuisinier : alchimie d’un artiste - artisan. Dans: <i>Les gestes culinaires. Mise en scène de savoir-faire</i>. 1st ed. L'Harmattan, pp. 135-144."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => "Les gestes culinaires. Mise en scène de savoir-faire"
"keywords" => array:3 [
0 => "Gastronomie"
1 => "Luxe"
2 => "Savoir-faire"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "135-144"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le suicide de Vatel marque l’émergence de la figure du chef-cuisinier dans l’imaginaire de la gastronomie française. A l’exception de quelques maîtres-queues ayant comme Vattel atteint une grande renommée, le cuisinier demeure un artisan de l’ombre. Il faudra attendre le 19ème siècle pour que le cuisinier ne soit plus considéré comme un simple domestique (Balazs, 2009). Aujourd’hui, la figure du chef cuisinier est devenue centrale dans l’univers de la restauration gastronomique. Comme dans la haute-couture, la gastronomie ne passe plus uniquement par la rareté des ingrédients et/ou la délicatesse du travail artisanal du cuisinier mais aussi par le nom et la renommée du chef (Dion et Arnould, 2011). La notoriété du chef devient un élément essentiel pour assoir la renommée d’un grand restaurant. Les critiques gastronomiques mettent en avant le parcours du chef, sa formation, ses créations. Ils évaluent son savoir-faire et sa créativité. De plus en plus de clients vont avant tout chez un chef et non dans un restaurant. La figure du chef-cuisinier est devenue centrale dans l’univers de la restauration gastronomique. Le chef est passé du statut de domestique de l’ombre au statut d’artiste, voir même de célébrité, objet de l’attention et de la fascination des clients et plus généralement du grand public."
"en" => "Le suicide de Vatel marque l’émergence de la figure du chef-cuisinier dans l’imaginaire de la gastronomie française. A l’exception de quelques maîtres-queues ayant comme Vattel atteint une grande renommée, le cuisinier demeure un artisan de l’ombre. Il faudra attendre le 19ème siècle pour que le cuisinier ne soit plus considéré comme un simple domestique (Balazs, 2009). Aujourd’hui, la figure du chef cuisinier est devenue centrale dans l’univers de la restauration gastronomique. Comme dans la haute-couture, la gastronomie ne passe plus uniquement par la rareté des ingrédients et/ou la délicatesse du travail artisanal du cuisinier mais aussi par le nom et la renommée du chef (Dion et Arnould, 2011). La notoriété du chef devient un élément essentiel pour assoir la renommée d’un grand restaurant. Les critiques gastronomiques mettent en avant le parcours du chef, sa formation, ses créations. Ils évaluent son savoir-faire et sa créativité. De plus en plus de clients vont avant tout chez un chef et non dans un restaurant. La figure du chef-cuisinier est devenue centrale dans l’univers de la restauration gastronomique. Le chef est passé du statut de domestique de l’ombre au statut d’artiste, voir même de célébrité, objet de l’attention et de la fascination des clients et plus généralement du grand public."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
7 => Essec\Faculty\Model\Contribution {#2234
#_index: "academ_contributions"
#_id: "1047"
#_source: array:18 [
"id" => "1047"
"slug" => "dynamics-between-market-categories-a-study-of-the-in-visibility-of-the-plus-size-fashion-market"
"yearMonth" => "2020-03"
"year" => "2020"
"title" => "Dynamics between market categories: A study of the (in) visibility of the plus-size fashion market"
"description" => "DION, D. et TACHET, B. (2020). Dynamics between market categories: A study of the (in) visibility of the plus-size fashion market. <i>Recherche et Applications en Marketing</i>, 35(1), pp. 62-83."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "TACHET Béatrice"
]
]
"ouvrage" => ""
"keywords" => array:6 [
0 => "Catégories de marché"
1 => "Dynamiques de marché"
2 => "Légitimité"
3 => "Matérialité"
4 => "Mode grande taille"
5 => "Visibilité"
]
"updatedAt" => "2023-09-06 13:51:28"
"publicationUrl" => "https://journals.sagepub.com/doi/full/10.1177/2051570719863648"
"publicationInfo" => array:3 [
"pages" => "62-83"
"volume" => "35"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "En étudiant le marché de la mode, cette recherche analyse les dynamiques entre catégories de marchés adjacents à savoir des catégories de marché qui s’inscrivent au sein d’un système catégoriel plus large, en l’occurrence la mode et la mode grande taille. Il analyse les dynamiques à partir des pratiques et dispositifs matériels qui créent l’(in)visibilité symbolique et physique des catégories de marché. Ce travail ouvre de nouvelles perspectives sur la compréhension des dynamiques de marché. Premièrement, l’article montre que la catégorisation n’est pas seulement une question de représentations, de discours ou d’interactions sociales, mais implique aussi des dispositifs matériels. La matérialité apparait comme un dispositif de visibilité et d’invisibilité. Deuxièmement, l’article met en avant les enjeux de la visibilité sociale. Derrière l’invisibilité physique (ne pas être vu, être caché…) se cache l’invisibilité sociale (ne pas exister socialement). D’où le sentiment de stigmatisation et d’exclusion des femmes rondes."
"en" => "By studying fashion market, this research analyzes domination stakes existing between two market categories: the primary market of mainstream fashion and the secondary market of plus size fashion. It observes dynamics based on practices and material tools which create symbolic and physical (in)visibility of market categories. This study opens up new perspectives in our efforts to understand market dynamics. First, it shows that categorisation is not only a matter of representations, discourses or social interactions, but also involves material initiatives. Materiality emerges as a tool of visibility and invisibility. Second, this study reveals the stakes of social visibility. Behind physical invisibility (not being seen, being hidden, …) lies social invisibility (not existing socially), which explains the feelings of stigmatization and exclusion among curvaceous women."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
8 => Essec\Faculty\Model\Contribution {#2235
#_index: "academ_contributions"
#_id: "1209"
#_source: array:18 [
"id" => "1209"
"slug" => "fetish-magic-marketing"
"yearMonth" => "2017-04"
"year" => "2017"
"title" => "Fetish, Magic, Marketing"
"description" => "ARNOULD, E., CAYLA, C. et DION, D. (2017). Fetish, Magic, Marketing. <i>Anthropology Today</i>, 33(2), pp. 27-31."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "ARNOULD E."
]
2 => array:1 [
"name" => "CAYLA C."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://rai.onlinelibrary.wiley.com/doi/abs/10.1111/1467-8322.12339"
"publicationInfo" => array:3 [
"pages" => "27-31"
"volume" => "33"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue professionnelle"
"en" => "Professional journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This article identifies specific forms of fetishistic enchantments produced by practices culturally specific to modern consumer culture. The authors show that magical practices are constitutive of two fetishistic marketing constructs: the consumer and the human luxury brand. Marketing magic enacts relations between man and the transcendent by bringing consumer personas ‘to life’ and manifesting ideals of the beautiful in luxury. Marketing magic is a practice of power – non‐rationalist strategies for resolving intractable social problems. Consumer ‘personas’ create the manageable consumer interlocutors for companies. Charismatic creative directors seem to evade the iron logic of commodity relationships via the magical conjuring of their own personas and of artful luxury."
"en" => "This article identifies specific forms of fetishistic enchantments produced by practices culturally specific to modern consumer culture. The authors show that magical practices are constitutive of two fetishistic marketing constructs: the consumer and the human luxury brand. Marketing magic enacts relations between man and the transcendent by bringing consumer personas ‘to life’ and manifesting ideals of the beautiful in luxury. Marketing magic is a practice of power – non‐rationalist strategies for resolving intractable social problems. Consumer ‘personas’ create the manageable consumer interlocutors for companies. Charismatic creative directors seem to evade the iron logic of commodity relationships via the magical conjuring of their own personas and of artful luxury."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
9 => Essec\Faculty\Model\Contribution {#2236
#_index: "academ_contributions"
#_id: "1723"
#_source: array:18 [
"id" => "1723"
"slug" => "the-spectacle-of-pain-in-the-experience-a-study-in-rugby-stadiums-recherche-et-applications-en-marketing"
"yearMonth" => "2019-12"
"year" => "2019"
"title" => "The spectacle of pain in the experience: A study in rugby stadiums. Recherche et Applications en Marketing"
"description" => "DUBREUIL, C. et DION, D. (2019). The spectacle of pain in the experience: A study in rugby stadiums. Recherche et Applications en Marketing. <i>Recherche et Applications en Marketing</i>, 34(4), pp. 29-49."
"authors" => array:3 [
0 => array:1 [
"bid" => "B00708307"
]
1 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
2 => array:1 [
"name" => "DUBREUIL Clément"
]
]
"ouvrage" => ""
"keywords" => array:6 [
0 => "Démarche abductive"
1 => "Dimensions de l’expérience"
2 => "Douleur"
3 => "Expérience de consommation"
4 => "Spectacle de la douleur"
5 => "Violence"
]
"updatedAt" => "2021-11-04 16:24:02"
"publicationUrl" => "https://journals.sagepub.com/doi/10.1177/0767370118812559"
"publicationInfo" => array:3 [
"pages" => "29-49"
"volume" => "34"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche s’attache à comprendre comment le spectacle de la douleur contribue à l’expérience des spectateurs. Reposant sur une approche abductive et une collecte de données mixte et longitudinale de trois ans dans les stades, ce travail identifie quatre fonctions du spectacle de la douleur, en détaille les modalités et la progressivité. Cette recherche sur les matchs de rugby contribue à la littérature sur l’expérience et sur la douleur. Premièrement, elle approfondit la compréhension de l’ambivalence des expériences. Elle montre que les dimensions négatives de l’expérience sont valorisées par un système moral et normatif. Deuxièmement, cette recherche contribue à approfondir les connaissances sur l’attrait de la douleur, en montrant son association à un contenu symbolique. Troisièmement, elle introduit le concept de domestication de la violence face à la douleur. Le spectacle de rugby s’inscrit dans une dialectique nature / culture, avec d’un côté une violence pseudo-primitive et de l’autre une sophistication de codes et de règles. Des recommandations managériales et des perspectives de recherche sont également présentées."
"en" => "Cette recherche s’attache à comprendre comment le spectacle de la douleur contribue à l’expérience des spectateurs. Reposant sur une approche abductive et une collecte de données mixte et longitudinale de trois ans dans les stades, ce travail identifie quatre fonctions du spectacle de la douleur, en détaille les modalités et la progressivité. Cette recherche sur les matchs de rugby contribue à la littérature sur l’expérience et sur la douleur. Premièrement, elle approfondit la compréhension de l’ambivalence des expériences. Elle montre que les dimensions négatives de l’expérience sont valorisées par un système moral et normatif. Deuxièmement, cette recherche contribue à approfondir les connaissances sur l’attrait de la douleur, en montrant son association à un contenu symbolique. Troisièmement, elle introduit le concept de domestication de la violence face à la douleur. Le spectacle de rugby s’inscrit dans une dialectique nature / culture, avec d’un côté une violence pseudo-primitive et de l’autre une sophistication de codes et de règles. Des recommandations managériales et des perspectives de recherche sont également présentées."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
10 => Essec\Faculty\Model\Contribution {#2237
#_index: "academ_contributions"
#_id: "1764"
#_source: array:18 [
"id" => "1764"
"slug" => "lenracinement-dans-les-cultures-regionales-pour-creer-des-marques-fortes"
"yearMonth" => "2016-03"
"year" => "2016"
"title" => "L'enracinement dans les cultures régionales pour créer des marques fortes"
"description" => "DION, D., REMY, E. et SITZ, L. (2016). L'enracinement dans les cultures régionales pour créer des marques fortes. <i>Annales méditerranéennes d'économie</i>, (3), pp. 79-95."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "REMY E."
]
2 => array:1 [
"name" => "SITZ L."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:30:33"
"publicationUrl" => "https://www.researchgate.net/publication/303836866_L'enracinement_dans_les_cultures_regionales_pour_creer_des_marques_fortes"
"publicationInfo" => array:3 [
"pages" => "79-95"
"volume" => null
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue professionnelle"
"en" => "Professional journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "L’objectif de cet article est de montrer comment les marques peuvent se développer en s’enracinant dans une culture régionale et en mobilisant l’identité régionale pour favoriser l’attachement de ses consommateurs. À partir de l’analyse de la stratégie d’une micro brasserie bretonne, nous montrerons comment il est possible de construire une stratégie marketing originale et performante en s’appuyant sur une culture régionale. Nous analysons comment une marque peut mettre en récit et mettre en action une culture régionale."
"en" => "L’objectif de cet article est de montrer comment les marques peuvent se développer en s’enracinant dans une culture régionale et en mobilisant l’identité régionale pour favoriser l’attachement de ses consommateurs. À partir de l’analyse de la stratégie d’une micro brasserie bretonne, nous montrerons comment il est possible de construire une stratégie marketing originale et performante en s’appuyant sur une culture régionale. Nous analysons comment une marque peut mettre en récit et mettre en action une culture régionale."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
11 => Essec\Faculty\Model\Contribution {#2238
#_index: "academ_contributions"
#_id: "2021"
#_source: array:18 [
"id" => "2021"
"slug" => "managing-status-how-luxury-brands-shape-class-subjectivities-in-the-service-encounter"
"yearMonth" => "2017-09"
"year" => "2017"
"title" => "Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter"
"description" => "DION, D. et BORRAZ, S. (2017). Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter. <i>Journal of Marketing</i>, 81(5), pp. 67-85."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "BORRAZ Stéphane"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Status"
1 => "Service encounter"
2 => "Luxury brand"
3 => "Social class"
4 => "Customer experience"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://journals.sagepub.com/doi/10.1509/jm.15.0291"
"publicationInfo" => array:3 [
"pages" => "67-85"
"volume" => "81"
"number" => "5"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Although a large body of research investigates how consumers use goods to signal their status, little is known about how brands manage status. The very few studies that do look at this are grounded in the traditional conception of status and focus on the possession and display of status signals. The authors offer an alternative understanding of status management by investigating the role of interactions in the service encounter. Drawing from extensive ethnographic work in luxury stores, they investigate how brands (re)configure the status games that surface in the service encounter. They show that through the material and social cues of the servicescape, brands shape consumers’ class subjectivities, that is, they make consumers behave as class subjects who have a specific understanding of their position in the social hierarchy. Thus, managing status requires the active creation and management of consumers as class subjects. There is a shift from managing branded goods that signal status to managing customer experiences that make consumers enact status positions. This research enables the identification of new ways to manage status brands, especially luxury brands."
"en" => "Although a large body of research investigates how consumers use goods to signal their status, little is known about how brands manage status. The very few studies that do look at this are grounded in the traditional conception of status and focus on the possession and display of status signals. The authors offer an alternative understanding of status management by investigating the role of interactions in the service encounter. Drawing from extensive ethnographic work in luxury stores, they investigate how brands (re)configure the status games that surface in the service encounter. They show that through the material and social cues of the servicescape, brands shape consumers’ class subjectivities, that is, they make consumers behave as class subjects who have a specific understanding of their position in the social hierarchy. Thus, managing status requires the active creation and management of consumers as class subjects. There is a shift from managing branded goods that signal status to managing customer experiences that make consumers enact status positions. This research enables the identification of new ways to manage status brands, especially luxury brands."
]
"authors_fields" => array:2 [
"fr" => "Autre discipline"
"en" => "Other Discipline"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
12 => Essec\Faculty\Model\Contribution {#2239
#_index: "academ_contributions"
#_id: "2218"
#_source: array:18 [
"id" => "2218"
"slug" => "persona-fied-brands-managing-branded-persons-through-persona"
"yearMonth" => "2016-01"
"year" => "2016"
"title" => "Persona-Fied Brands - Managing Branded Persons through Persona"
"description" => "DION, D. et ARNOULD, E. (2016). Persona-Fied Brands - Managing Branded Persons through Persona. <i>Journal of Marketing Management</i>, 32(1-2), pp. 121-148."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "ARNOULD E."
]
]
"ouvrage" => ""
"keywords" => array:7 [
0 => "Brand personification"
1 => "Performativity"
2 => "Persona"
3 => "Human brand"
4 => "Retail experience"
5 => "Luxury"
6 => "Restaurant"
]
"updatedAt" => "2021-02-02 16:16:18"
"publicationUrl" => "https://www.tandfonline.com/doi/abs/10.1080/0267257X.2015.1096818"
"publicationInfo" => array:3 [
"pages" => "121-148"
"volume" => "32"
"number" => "1-2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "We investigate how the concept of persona can be used in managing brand persona-fication. Based on interviews with informants working across the gastronomy sector, we examine the characteristics of the chef persona, and the role that chef persona plays in restaurant management. We differentiate persona-fied brands from other human brands, we dimensionalise the chef persona, and we identify two possible models of brand management through persona: (1) the distributed or fragmented persona-fication of the brand, which is based on a disjunction of different facets of the brand persona, each embodied in different persons; and (2) the unified persona-fication of the brand, which is based on the conjunction of the different facets of the brand persona. Here, the persona is embodied in a single person who embodies the different facets of the brand persona. Our analysis surfaces theoretical resonance with the performative turn in marketing scholarship."
"en" => "We investigate how the concept of persona can be used in managing brand persona-fication. Based on interviews with informants working across the gastronomy sector, we examine the characteristics of the chef persona, and the role that chef persona plays in restaurant management. We differentiate persona-fied brands from other human brands, we dimensionalise the chef persona, and we identify two possible models of brand management through persona: (1) the distributed or fragmented persona-fication of the brand, which is based on a disjunction of different facets of the brand persona, each embodied in different persons; and (2) the unified persona-fication of the brand, which is based on the conjunction of the different facets of the brand persona. Here, the persona is embodied in a single person who embodies the different facets of the brand persona. Our analysis surfaces theoretical resonance with the performative turn in marketing scholarship."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
13 => Essec\Faculty\Model\Contribution {#2240
#_index: "academ_contributions"
#_id: "9276"
#_source: array:18 [
"id" => "9276"
"slug" => "sleeping-beauties-relancer-une-marque-endormie-a-partir-de-son-heritage"
"yearMonth" => "2016-06"
"year" => "2016"
"title" => "Sleeping Beauties: Relancer une marque endormie à partir de son héritage"
"description" => "DION, D. (2016). Sleeping Beauties: Relancer une marque endormie à partir de son héritage. <i>Monde des Grandes Écoles Universités Le Magazine</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Histoire"
1 => "Luxe"
2 => "Nostalgie"
3 => "Relance de marque"
]
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Moynat, entreprise fondée en 1849, a été l’un des plus importants malletiers de la fin du 19e siècle. La marque a cessé son activité en 1976, puis, Bernard Arnault, président de LVMH, l’a rachetée en 2010. Après 35 années d’inactivité, Moynat a ouvert un premier magasin à Paris en 2011, et depuis, les ouvertures de magasin se sont enchainées : Londres, New-York, Tokyo, etc. De la même façon, de nombreuses entreprises relancent des marques du passé, tout particulièrement dans le secteur du luxe. C’est par exemple le cas de Roger Vivier en 2003, Citroën DS en 2010, Courrèges en 2012 ou de l’Orient Express dont le retour est annoncé. Pourquoi de nombreuses maisons de luxe cherchent-elles à réveiller des marques du passé ?"
"en" => "Moynat, entreprise fondée en 1849, a été l’un des plus importants malletiers de la fin du 19e siècle. La marque a cessé son activité en 1976, puis, Bernard Arnault, président de LVMH, l’a rachetée en 2010. Après 35 années d’inactivité, Moynat a ouvert un premier magasin à Paris en 2011, et depuis, les ouvertures de magasin se sont enchainées : Londres, New-York, Tokyo, etc. De la même façon, de nombreuses entreprises relancent des marques du passé, tout particulièrement dans le secteur du luxe. C’est par exemple le cas de Roger Vivier en 2003, Citroën DS en 2010, Courrèges en 2012 ou de l’Orient Express dont le retour est annoncé. Pourquoi de nombreuses maisons de luxe cherchent-elles à réveiller des marques du passé ?"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
14 => Essec\Faculty\Model\Contribution {#2241
#_index: "academ_contributions"
#_id: "9404"
#_source: array:18 [
"id" => "9404"
"slug" => "de-letude-du-consommateur-a-letude-de-la-culture-de-consommation"
"yearMonth" => "2012-06"
"year" => "2012"
"title" => "De l'étude du consommateur à l'étude de la culture de consommation"
"description" => "DION, D. (2012). De l'étude du consommateur à l'étude de la culture de consommation. Université Paris 1 Panthéon-Sorbonne: France."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "HDR"
"en" => "HDR"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
15 => Essec\Faculty\Model\Contribution {#2242
#_index: "academ_contributions"
#_id: "9877"
#_source: array:18 [
"id" => "9877"
"slug" => "linfluence-de-la-foule-sur-les-comportements-dans-un-contexte-commercial"
"yearMonth" => "2000-09"
"year" => "2000"
"title" => "L’influence de la foule sur les comportements dans un contexte commercial"
"description" => "DION, D. (2000). L’influence de la foule sur les comportements dans un contexte commercial. Dans: <i>Etudes et recherches sur la distribution</i>. 1st ed. Paris: Economica."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => "Etudes et recherches sur la distribution"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
16 => Essec\Faculty\Model\Contribution {#2243
#_index: "academ_contributions"
#_id: "9931"
#_source: array:18 [
"id" => "9931"
"slug" => "le-comportement-spatial-du-consommateur"
"yearMonth" => "2002-11"
"year" => "2002"
"title" => "Le comportement spatial du consommateur"
"description" => "DION, D. (2002). Le comportement spatial du consommateur. Dans: G. Cliquet (ed.). <i>Le Géomarketing : méthodes et stratégies du marketing spatial</i>. 1st ed. Hermès Sciences, Lavoisier, pp. 37-66."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => "Le Géomarketing : méthodes et stratégies du marketing spatial"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "37-66"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
17 => Essec\Faculty\Model\Contribution {#2244
#_index: "academ_contributions"
#_id: "9944"
#_source: array:18 [
"id" => "9944"
"slug" => "val-deurope-reinstaller-lhomme-au-centre-du-centre"
"yearMonth" => "2002-01"
"year" => "2002"
"title" => "Val d'Europe: réinstaller l’homme au centre du Centre"
"description" => "DION, D. (2002). Val d'Europe: réinstaller l’homme au centre du Centre. <i>Décisions Marketing</i>, pp. 31-33."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:23"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "31-33"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
18 => Essec\Faculty\Model\Contribution {#2245
#_index: "academ_contributions"
#_id: "10013"
#_source: array:18 [
"id" => "10013"
"slug" => "les-enjeux-de-la-nouvelle-mobilite-des-consommateurs-de-la-gestion-des-stocks-de-clientele-a-la-gestion-des-flux-de-clientele"
"yearMonth" => "2004-01"
"year" => "2004"
"title" => "Les enjeux de la nouvelle mobilité des consommateurs : de la gestion des stocks de clientèle à la gestion des flux de clientèle"
"description" => "DION, D. et MICHAUD, A. (2004). Les enjeux de la nouvelle mobilité des consommateurs : de la gestion des stocks de clientèle à la gestion des flux de clientèle. <i>Décisions Marketing</i>, 34, pp. 17-23."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "MICHAUD Aurélia"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "17-23"
"volume" => "34"
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
19 => Essec\Faculty\Model\Contribution {#2246
#_index: "academ_contributions"
#_id: "10022"
#_source: array:18 [
"id" => "10022"
"slug" => "personal-control-and-coping-with-retail-crowding"
"yearMonth" => "2004-05"
"year" => "2004"
"title" => "Personal control and coping with retail crowding"
"description" => "DION, D. (2004). Personal control and coping with retail crowding. <i>International Journal of Service Industry Management</i>, 15, pp. 250-263."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "marketing"
1 => "promotional methods"
2 => "consumer behavior"
3 => "individual behavior"
]
"updatedAt" => "2022-11-28 09:48:21"
"publicationUrl" => "https://doi.org/10.1108/09564230410540926"
"publicationInfo" => array:3 [
"pages" => "250-263"
"volume" => "15"
"number" => ""
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "To provide high quality services under conditions of crowding, it is important to understand the relationships between crowding and personal control. Indeed, in recent years, there has been growing belief that personal control is significant in coping with crowding. However, most studies have been of limited theoretical and practical value because they did not provide an integrated conceptualization of crowding. The results of a field study demonstrate that the personal control‐crowding relationships depend on the individual's crowding experience and the nature of personal control."
"en" => "To provide high quality services under conditions of crowding, it is important to understand the relationships between crowding and personal control. Indeed, in recent years, there has been growing belief that personal control is significant in coping with crowding. However, most studies have been of limited theoretical and practical value because they did not provide an integrated conceptualization of crowding. The results of a field study demonstrate that the personal control‐crowding relationships depend on the individual's crowding experience and the nature of personal control."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
20 => Essec\Faculty\Model\Contribution {#2247
#_index: "academ_contributions"
#_id: "10094"
#_source: array:18 [
"id" => "10094"
"slug" => "une-etude-comparative-des-systemes-proxemiques-francais-et-tunisiens"
"yearMonth" => "2005-01"
"year" => "2005"
"title" => "Une étude comparative des systèmes proxémiques français et tunisiens"
"description" => "DION, D. et BONNIN, G. (2005). Une étude comparative des systèmes proxémiques français et tunisiens. <i>Recherche et Applications en Marketing</i>, 19(3), pp. 45-60."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "BONNIN Gael"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:26"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "45-60"
"volume" => "19"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
21 => Essec\Faculty\Model\Contribution {#2248
#_index: "academ_contributions"
#_id: "10112"
#_source: array:18 [
"id" => "10112"
"slug" => "consumer-spatial-behaviour"
"yearMonth" => "2006-06"
"year" => "2006"
"title" => "Consumer spatial behaviour"
"description" => "DION, D. et CLIQUET, G. (2006). Consumer spatial behaviour. Dans: G. Cliquet (ed.). <i>Spatial Marketing</i>. 1st ed. Hermès Sciences, Lavoisier, pp. 27-56."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "CLIQUET Gérard"
]
]
"ouvrage" => "Spatial Marketing"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "27-56"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
22 => Essec\Faculty\Model\Contribution {#2249
#_index: "academ_contributions"
#_id: "10120"
#_source: array:18 [
"id" => "10120"
"slug" => "efficacite-des-avertissements-sanitaires-dans-la-lutte-contre-le-tabac-synthese-theorique-et-resultats-dune-etude-qualitative"
"yearMonth" => "2006-02"
"year" => "2006"
"title" => "Efficacité des avertissements sanitaires dans la lutte contre le tabac : synthèse théorique et résultats d’une étude qualitative"
"description" => "GALLOPEL, K., RIEUNIER, S., DEBENEDETTI, S., DION, D. et LE GALL, M. (2006). Efficacité des avertissements sanitaires dans la lutte contre le tabac : synthèse théorique et résultats d’une étude qualitative. <i>Revue Française du Marketing</i>, 19(3), pp. 45-60."
"authors" => array:5 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "GALLOPEL Karine"
]
2 => array:1 [
"name" => "RIEUNIER Sophie"
]
3 => array:1 [
"name" => "DEBENEDETTI Stéphane"
]
4 => array:1 [
"name" => "LE GALL Marine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "45-60"
"volume" => "19"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
23 => Essec\Faculty\Model\Contribution {#2250
#_index: "academ_contributions"
#_id: "10134"
#_source: array:18 [
"id" => "10134"
"slug" => "la-distribution"
"yearMonth" => "2006-01"
"year" => "2006"
"title" => "La distribution"
"description" => "DION, D. et SUEUR, I. (2006). <i>La distribution</i>. Paris: Dunod."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "SUEUR Isabelle"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Livres"
"en" => "Books"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
24 => Essec\Faculty\Model\Contribution {#2251
#_index: "academ_contributions"
#_id: "10209"
#_source: array:18 [
"id" => "10209"
"slug" => "negozi-di-lusso-a-parigi-esperienze-sacralizzate-miticche-e-profane"
"yearMonth" => "2007-05"
"year" => "2007"
"title" => "Negozi di Lusso a Parigi. Esperienze sacralizzate, miticche e profane"
"description" => "DION, D. (2007). Negozi di Lusso a Parigi. Esperienze sacralizzate, miticche e profane. Dans: <i>La moda e la città</i>. 1st ed. Roma: Carocci editore, pp. 43-51."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => "La moda e la città"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "43-51"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
25 => Essec\Faculty\Model\Contribution {#2252
#_index: "academ_contributions"
#_id: "10224"
#_source: array:18 [
"id" => "10224"
"slug" => "the-contribution-made-by-visual-anthropology-to-the-study-of-consumption-behavior"
"yearMonth" => "2007-01"
"year" => "2007"
"title" => "The contribution made by visual anthropology to the study of consumption behavior"
"description" => "DION, D. (2007). The contribution made by visual anthropology to the study of consumption behavior. <i>Recherche et Applications en Marketing</i>, 22(1), pp. 61-78."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:30"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "61-78"
"volume" => "22"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
26 => Essec\Faculty\Model\Contribution {#2253
#_index: "academ_contributions"
#_id: "10231"
#_source: array:18 [
"id" => "10231"
"slug" => "a-la-recherche-du-consommateur-de-nouvelles-techniques-pour-etudier-les-clients"
"yearMonth" => "2008-02"
"year" => "2008"
"title" => "A la recherche du consommateur de nouvelles techniques pour étudier les clients"
"description" => "DION, D. [Ed] (2008). <i>A la recherche du consommateur de nouvelles techniques pour étudier les clients</i>. Paris: Dunod."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Direction d'ouvrage"
"en" => "Book editor"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
27 => Essec\Faculty\Model\Contribution {#2254
#_index: "academ_contributions"
#_id: "10262"
#_source: array:18 [
"id" => "10262"
"slug" => "lobservation-filmee"
"yearMonth" => "2008-02"
"year" => "2008"
"title" => "L’observation filmée"
"description" => "DION, D. (2008). L’observation filmée. Dans: <i>A la recherche du consommateur : de nouvelles techniques pour mieux comprendre les clients</i>. 1st ed. Paris: Dunod, pp. 29-51."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => "A la recherche du consommateur : de nouvelles techniques pour mieux comprendre les clients"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "29-51"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
28 => Essec\Faculty\Model\Contribution {#2255
#_index: "academ_contributions"
#_id: "10270"
#_source: array:18 [
"id" => "10270"
"slug" => "les-business-models-dans-la-distribution-reperer-les-chemins-de-la-performance"
"yearMonth" => "2008-01"
"year" => "2008"
"title" => "Les business models dans la distribution: repérer les chemins de la performance"
"description" => "VOLLE, P., DION, D. et MARIE-LOUISE, H. (2008). Les business models dans la distribution: repérer les chemins de la performance. <i>Revue Française de Gestion</i>, 2008/1(181), pp. 123-145."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "VOLLE Pierre"
]
2 => array:1 [
"name" => "MARIE-LOUISE Heliès_Hassid"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:30"
"publicationUrl" => "https://www.cairn-int.info/revue-francaise-de-gestion-2008-1-page-123.htm"
"publicationInfo" => array:3 [
"pages" => "123-145"
"volume" => "2008/1"
"number" => "181"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
29 => Essec\Faculty\Model\Contribution {#2256
#_index: "academ_contributions"
#_id: "10301"
#_source: array:18 [
"id" => "10301"
"slug" => "vers-une-meilleure-connaissance-du-client"
"yearMonth" => "2008-10"
"year" => "2008"
"title" => "Vers une meilleure connaissance du client"
"description" => "DION, D. (2008). Vers une meilleure connaissance du client. <i>Revue des Marques</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Revue professionnelle"
"en" => "Professional journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
30 => Essec\Faculty\Model\Contribution {#2257
#_index: "academ_contributions"
#_id: "10394"
#_source: array:18 [
"id" => "10394"
"slug" => "le-sentiment-regional-comme-levier-daction-marketing"
"yearMonth" => "2010-04"
"year" => "2010"
"title" => "Le sentiment régional comme levier d’action marketing"
"description" => "DION, D., RÉMY, E. et SITZ, L. (2010). Le sentiment régional comme levier d’action marketing. <i>Décisions Marketing</i>, 58, pp. 15-26."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "RÉMY Eric"
]
2 => array:1 [
"name" => "SITZ Lionel"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:34"
"publicationUrl" => "https://www.researchgate.net/publication/258255675_Le_sentiment_regional_comme_levier_d'action_marketing"
"publicationInfo" => array:3 [
"pages" => "15-26"
"volume" => "58"
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Face à l'émergence des logiques d'appartenance régionale, on peut s'interroger sur les façons dont les sentiments régionaux peuvent être utilisés en marketing. La collecte et l'analyse de 29 introspections et de 280 photos commentées, ont permis de mieux comprendre la nature du sentiment régional et d'identifier 7 actions marketing pour développer et mettre en avant une offre autour des régions. L'article se termine par une réflexion sur les limites de ces pratiques liées au ciblage, à la folklorisation et à l'authenticité. The outbreak of regional belonging feelings questions the ways regional cultures can be used in marketing. The collection and analysis of 29 introspections and 280 commented pictures allowed to us to better understand the nature of regional feelings and to identify several strategic and operational marketing actions. The article ends by a discussion on the limits of those actions in regards to targeting, folkorisation and authenticity."
"en" => "Face à l'émergence des logiques d'appartenance régionale, on peut s'interroger sur les façons dont les sentiments régionaux peuvent être utilisés en marketing. La collecte et l'analyse de 29 introspections et de 280 photos commentées, ont permis de mieux comprendre la nature du sentiment régional et d'identifier 7 actions marketing pour développer et mettre en avant une offre autour des régions. L'article se termine par une réflexion sur les limites de ces pratiques liées au ciblage, à la folklorisation et à l'authenticité. The outbreak of regional belonging feelings questions the ways regional cultures can be used in marketing. The collection and analysis of 29 introspections and 280 commented pictures allowed to us to better understand the nature of regional feelings and to identify several strategic and operational marketing actions. The article ends by a discussion on the limits of those actions in regards to targeting, folkorisation and authenticity."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
31 => Essec\Faculty\Model\Contribution {#2258
#_index: "academ_contributions"
#_id: "10421"
#_source: array:18 [
"id" => "10421"
"slug" => "embodied-ethnicity-the-ethnic-affiliation-grounded-in-the-body"
"yearMonth" => "2011-04"
"year" => "2011"
"title" => "Embodied ethnicity: the ethnic affiliation grounded in the body"
"description" => "DION, D., SITZ, L. et RÉMY, E. (2011). Embodied ethnicity: the ethnic affiliation grounded in the body. <i>Consumption Markets & Culture</i>, 3, pp. 311-331."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "SITZ Lionel"
]
2 => array:1 [
"name" => "RÉMY Eric"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:34"
"publicationUrl" => "https://www.researchgate.net/publication/233096290_Embodied_ethnicity_The_ethnic_affiliation_grounded_in_the_body"
"publicationInfo" => array:3 [
"pages" => "311-331"
"volume" => "3"
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Drawing on cultural phenomenology, this paper extends the literature on ethnicity by investigating its embodied dimensions and by studying infra-national referents (e.g., regionalism in France). Findings show the central role of embodiment in ethnicity. Three dimensions of ethnicity are outlined: embodied ethnicity (being-in-the-world), embodied ethnic imaginary (remembering being-in-the-world), and embodied ethnic interactions (being-in-the-world with others). This analysis extends the post-assimilationist model by adding an embodied dimension, highlights the specificities of local ethnicity, and questions the concept of habitus."
"en" => "Drawing on cultural phenomenology, this paper extends the literature on ethnicity by investigating its embodied dimensions and by studying infra-national referents (e.g., regionalism in France). Findings show the central role of embodiment in ethnicity. Three dimensions of ethnicity are outlined: embodied ethnicity (being-in-the-world), embodied ethnic imaginary (remembering being-in-the-world), and embodied ethnic interactions (being-in-the-world with others). This analysis extends the post-assimilationist model by adding an embodied dimension, highlights the specificities of local ethnicity, and questions the concept of habitus."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
32 => Essec\Faculty\Model\Contribution {#2259
#_index: "academ_contributions"
#_id: "10432"
#_source: array:18 [
"id" => "10432"
"slug" => "retail-luxury-strategy-assembling-charisma-through-art-and-magic"
"yearMonth" => "2011-11"
"year" => "2011"
"title" => "Retail Luxury Strategy: Assembling Charisma through Art and Magic"
"description" => "DION, D. et ARNOULD, E. (2011). Retail Luxury Strategy: Assembling Charisma through Art and Magic. <i>Journal of Retailing</i>, 87(4), pp. 502-520."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "ARNOULD Eric"
]
]
"ouvrage" => ""
"keywords" => array:7 [
0 => "ArtCharisma"
1 => "Legitimacy"
2 => "Luxury"
3 => "Magic"
4 => "Persona"
5 => "Retail brand ideology"
6 => "Themed retail"
]
"updatedAt" => "2021-07-13 14:31:35"
"publicationUrl" => "https://doi.org/10.1016/j.jretai.2011.09.001"
"publicationInfo" => array:3 [
"pages" => "502-520"
"volume" => "87"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Luxury retail strategy differs from other retail strategies not merely in distinctive formulations of product, price, distribution, and appeals to customer distinction. Instead, it increasingly stands or falls on the legitimacy of a charismatic creative director. The director offers an aesthetic brand ideology. Luxury retail draws on the principles of art and magic to assemble the charismatic persona of the creative director and to diffuse his aesthetic ideology to the brand. Moreover, luxury retail strategy enlists magical and aesthetic principles within and without the store to achieve these ends. Finally, retail luxury is producer rather than consumer oriented and seeks to generate awe rather than community. This strategy appears to be to some extent a response to legitimacy crises provoked by recent strategic extensions of luxury brands into mass marketing. We offer some implications for marketing in which the charisma of a key personage is at stake."
"en" => "Luxury retail strategy differs from other retail strategies not merely in distinctive formulations of product, price, distribution, and appeals to customer distinction. Instead, it increasingly stands or falls on the legitimacy of a charismatic creative director. The director offers an aesthetic brand ideology. Luxury retail draws on the principles of art and magic to assemble the charismatic persona of the creative director and to diffuse his aesthetic ideology to the brand. Moreover, luxury retail strategy enlists magical and aesthetic principles within and without the store to achieve these ends. Finally, retail luxury is producer rather than consumer oriented and seeks to generate awe rather than community. This strategy appears to be to some extent a response to legitimacy crises provoked by recent strategic extensions of luxury brands into mass marketing. We offer some implications for marketing in which the charisma of a key personage is at stake."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
33 => Essec\Faculty\Model\Contribution {#2260
#_index: "academ_contributions"
#_id: "10466"
#_source: array:18 [
"id" => "10466"
"slug" => "le-choc-des-images-lusage-de-la-video-en-etudes-et-recherche-marketing"
"yearMonth" => "2012-06"
"year" => "2012"
"title" => "Le choc des images : l’usage de la vidéo en études et recherche marketing"
"description" => "DION, D. (2012). Le choc des images : l’usage de la vidéo en études et recherche marketing. Dans: <i>Marketing - Nouveaux enjeux, nouvelles perspectives</i>. 1st ed. Rennes: Presses Universitaires de Rennes, pp. 67-75."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => "Marketing - Nouveaux enjeux, nouvelles perspectives"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "67-75"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
34 => Essec\Faculty\Model\Contribution {#2261
#_index: "academ_contributions"
#_id: "10467"
#_source: array:18 [
"id" => "10467"
"slug" => "le-regionalisme-en-france"
"yearMonth" => "2012-10"
"year" => "2012"
"title" => "Le régionalisme en France"
"description" => "RÉMY, E., SITZ, L. et DION, D. (2012). Le régionalisme en France. Dans: <i>La fabrique de l’ethncité : consommation et marketing</i>. 1st ed. Cormelles-Le-Royal: Éditions Management et Société (EMS), pp. 211-231."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "RÉMY Eric"
]
2 => array:1 [
"name" => "SITZ Lionel"
]
]
"ouvrage" => "La fabrique de l’ethncité : consommation et marketing"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "211-231"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
35 => Essec\Faculty\Model\Contribution {#2262
#_index: "academ_contributions"
#_id: "10473"
#_source: array:18 [
"id" => "10473"
"slug" => "reflexive-ethnicity-legitimacy-and-authenticity-of-ethnic-affiliations"
"yearMonth" => "2012-01"
"year" => "2012"
"title" => "Reflexive ethnicity: legitimacy and authenticity of ethnic affiliations"
"description" => "DION, D., RÉMY, E. et SITZ, L. (2012). Reflexive ethnicity: legitimacy and authenticity of ethnic affiliations. <i>Recherche et Applications en Marketing</i>, 27(1), pp. 59-78."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "RÉMY Eric"
]
2 => array:1 [
"name" => "SITZ Lionel"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:36"
"publicationUrl" => "https://www.researchgate.net/publication/258255732_Legiticimacy_and_Authenticity_of_Ethnic_Affiliations_The_Case_of_Regionalism"
"publicationInfo" => array:3 [
"pages" => "59-78"
"volume" => "27"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This study analyzes the ways consumers legitimize their regional ethnic affiliation. An analysis of 29 introspections highlights the means individuals use to legitimize their ethnic affiliation and its authenticity. More precisely, it (1) demonstrates how indi-viduals hijack and invent new sources of ethnic legitimacy, (2) emphasizes the role of archetypes in perceived ethnic authenticity and (3) examines dissonances linked to ethnic authenticity (artificiality and ambivalence). These results enrich previous research on reflexive ethnicity by introducing self-legitimizing processes and showing how individuals contribute, by consuming archetypes, to developing the collective constructs on which ethnicity is based. This leads to recommendations regarding the legi-timization of regional brands."
"en" => "This study analyzes the ways consumers legitimize their regional ethnic affiliation. An analysis of 29 introspections highlights the means individuals use to legitimize their ethnic affiliation and its authenticity. More precisely, it (1) demonstrates how indi-viduals hijack and invent new sources of ethnic legitimacy, (2) emphasizes the role of archetypes in perceived ethnic authenticity and (3) examines dissonances linked to ethnic authenticity (artificiality and ambivalence). These results enrich previous research on reflexive ethnicity by introducing self-legitimizing processes and showing how individuals contribute, by consuming archetypes, to developing the collective constructs on which ethnicity is based. This leads to recommendations regarding the legi-timization of regional brands."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
36 => Essec\Faculty\Model\Contribution {#2263
#_index: "academ_contributions"
#_id: "10474"
#_source: array:18 [
"id" => "10474"
"slug" => "regional-affiliations-building-a-marketing-strategy-on-regional-ethnicity"
"yearMonth" => "2012-05"
"year" => "2012"
"title" => "Regional affiliations: Building a marketing strategy on regional ethnicity"
"description" => "DION, D. et SITZ, L. (2012). Regional affiliations: Building a marketing strategy on regional ethnicity. Dans: <i>Marketing Management, A Cultural Perspective</i>. 1st ed. London: Routledge, pp. 60-78."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "SITZ Lionel"
]
]
"ouvrage" => "Marketing Management, A Cultural Perspective"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "60-78"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
37 => Essec\Faculty\Model\Contribution {#2264
#_index: "academ_contributions"
#_id: "10488"
#_source: array:18 [
"id" => "10488"
"slug" => "construction-et-mise-en-scene-dun-lignage-le-cas-des-chefs-dans-la-haute-cuisine"
"yearMonth" => "2013-04"
"year" => "2013"
"title" => "Construction et mise en scène d’un lignage: le cas des chefs dans la haute cuisine"
"description" => "DION, D. et DE BOISSIEU, E. (2013). Construction et mise en scène d’un lignage: le cas des chefs dans la haute cuisine. <i>Décisions Marketing</i>, 70, pp. 25-42."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "DE BOISSIEU Elodie"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:36"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "25-42"
"volume" => "70"
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche analyse les pratiques marketing utilisées pour pérenniser la légitimité charismatique d'une marque de luxe. A partir d'entretiens avec divers acteurs du champ de la haute-cuisine et de l'analyse de sites Internet de restaurants gastronomiques, nous avons identifié plusieurs actions pour (1) créer un lignage entre les chefs, processus permettant d'inscrire le nouveau chef dans la lignée de l'autorité charismatique d'un chef fondateur et (2) mettre en scène ce lignage à travers l'offre et la scénographie des lieux. A partir de ces résultats et en transposant la théorie des deux corps du roi de Kantorowicz, nous étudions le concept des deux corps de la marque. Nous proposons un ensemble de recommandations pour construire les deux corps de la marque et agencer ces deux éléments via un lignage."
"en" => "This research analyses the marketing practices used to perpetuate the charismatic legitimacy of a luxury brand. On the basis of interviews with various actors in the haute-cuisine field and the analysis of gastronomic restaurant websites, we identified several actions to (1) create a lineage between chefs, a process that allows the new chef to be in line with the charismatic authority of a founding chef and (2) stage this lineage through the offer and the scenography of the premises. On the basis of these results and by transposing the theory of the two bodies of the King of Kantorowicz, we study the concept of the two bodies of the brand. We propose a set of recommendations for building the two bodies of the brand and arranging these two elements via a lineage."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
38 => Essec\Faculty\Model\Contribution {#2265
#_index: "academ_contributions"
#_id: "10494"
#_source: array:18 [
"id" => "10494"
"slug" => "gerer-laffluence"
"yearMonth" => "2002-09"
"year" => "2002"
"title" => "Gérer l'affluence"
"description" => "DION, D. (2002). Gérer l'affluence. Dans: S. Rieunier (ed.). <i>Marketing sensoriel du point de vente</i>. 1st ed. Paris: Dunod, pp. 159-185."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => "Marketing sensoriel du point de vente"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "159-185"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
39 => Essec\Faculty\Model\Contribution {#2266
#_index: "academ_contributions"
#_id: "10501"
#_source: array:18 [
"id" => "10501"
"slug" => "legitimite-et-legitimation-de-la-marque"
"yearMonth" => "2013-08"
"year" => "2013"
"title" => "Légitimité et légitimation de la marque"
"description" => "DION, D. (2013). Légitimité et légitimation de la marque. Dans: <i>Management transversal de la marque</i>. 1st ed. Paris: Dunod, pp. 31-45."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => "Management transversal de la marque"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "31-45"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
40 => Essec\Faculty\Model\Contribution {#2267
#_index: "academ_contributions"
#_id: "10542"
#_source: array:18 [
"id" => "10542"
"slug" => "enrichir-la-comprehension-des-comportements-de-consommation-pistes-operationnelles-et-enjeux-organisationnels"
"yearMonth" => "2014-07"
"year" => "2014"
"title" => "Enrichir la compréhension des comportements de consommation: pistes opérationnelles et enjeux organisationnels"
"description" => "DION, D. et SITZ, L. (2014). Enrichir la compréhension des comportements de consommation: pistes opérationnelles et enjeux organisationnels. <i>Décisions Marketing</i>, 71, pp. 45-58."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "SITZ Lionel"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:37"
"publicationUrl" => "https://www.researchgate.net/publication/258255761_Enrichir_la_comprehension_des_comportements_de_consommation_pistes_operationnelles_et_enjeux_organisationnels"
"publicationInfo" => array:3 [
"pages" => "45-58"
"volume" => "71"
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Malgré la grande diversité des méthodes d'études marketing, beaucoup d'entreprises n'utilisent qu'un nombre restreint de techniques, en particulier des études discursives et non participatives. Cet article propose de mettre en avant des voies d'amélioration pour enrichir les études marketing et fournir des informations plus riches sur les comportements de consommation. Plus spécifiquement, nous proposons des pistes pour développer des études plus naturalistes et plus collaboratives afin de ne pas mener uniquement des études sur mais aussi avec les consommateurs. Ce faisant, nous mettons l'accent sur les apports des nouvelles technologies au niveau de la col-lecte et de l'analyse des données. Nous soulignons aussi l'intérêt de développer un open marketing pour enrichir les collectes de données et la diffusion de l'information au sein des équipes marketing."
"en" => "Despite the great diversity of marketing research methods, many companies use only a limited number of techniques, particularly discursive and non-participatory studies. This article proposes to highlight ways to improve marketing research and provide richer information on consumer behaviour. More specifically, we suggest ways to develop more naturalistic and collaborative studies so that we can conduct studies not only on but also with consumers. In doing so, we emphasise the contribution of new technologies to data collection and analysis. We also underline the importance of developing open marketing to enrich data collection and the dissemination of information within marketing teams."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
41 => Essec\Faculty\Model\Contribution {#2268
#_index: "academ_contributions"
#_id: "10548"
#_source: array:18 [
"id" => "10548"
"slug" => "home-sweet-messy-home-managing-symbolic-pollution"
"yearMonth" => "2014-10"
"year" => "2014"
"title" => "Home Sweet Messy Home: Managing Symbolic Pollution"
"description" => "DION, D., SABRI, O. et GUILLARD, V. (2014). Home Sweet Messy Home: Managing Symbolic Pollution. <i>Journal of Consumer Research</i>, 41(3), pp. 565-589."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "SABRI Ouidade"
]
2 => array:1 [
"name" => "GUILLARD Valérie"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Materiality"
1 => "purity"
2 => "symbolic pollution"
3 => "home"
]
"updatedAt" => "2022-11-28 09:45:20"
"publicationUrl" => "https://doi.org/10.1086/676922"
"publicationInfo" => array:3 [
"pages" => "565-589"
"volume" => "41"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
Hanging up our coat, tidying our desk, classifying our books, what meanings do these mundane practices convey? Extending Mary Douglas’s work, this article investigates tidiness from the angle of symbolic pollution. Based on photo-elicitation, it shows that, similarly to symbolic pollution described at a macro-social level, tidiness depends on two conditions, namely, a set of classifications and the dangerous transgression of these classifications. However, at a micro-social level, individuals negotiate boundaries between classifications in order to cope with symbolic pollution. Consumers define their domestic classifications through a juxtaposition of micro-practices, which does not necessarily create a hierarchically ordered system but which enables these consumers to avoid anomalies and transgressions. Furthermore, respondents are willing to break tidiness rules on specific occasions because the danger-beliefs associated with transgression are\n
context-dependent. This analysis of tidiness gives new insights into materiality, emphasizing the cultural meaning of ordering one’s possessions.
"""
"en" => """
Hanging up our coat, tidying our desk, classifying our books, what meanings do these mundane practices convey? Extending Mary Douglas’s work, this article investigates tidiness from the angle of symbolic pollution. Based on photo-elicitation, it shows that, similarly to symbolic pollution described at a macro-social level, tidiness depends on two conditions, namely, a set of classifications and the dangerous transgression of these classifications. However, at a micro-social level, individuals negotiate boundaries between classifications in order to cope with symbolic pollution. Consumers define their domestic classifications through a juxtaposition of micro-practices, which does not necessarily create a hierarchically ordered system but which enables these consumers to avoid anomalies and transgressions. Furthermore, respondents are willing to break tidiness rules on specific occasions because the danger-beliefs associated with transgression are\n
context-dependent. This analysis of tidiness gives new insights into materiality, emphasizing the cultural meaning of ordering one’s possessions.
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
42 => Essec\Faculty\Model\Contribution {#2269
#_index: "academ_contributions"
#_id: "10554"
#_source: array:18 [
"id" => "10554"
"slug" => "le-point-de-vente-comme-support-de-legitimation-de-marque"
"yearMonth" => "2014-07"
"year" => "2014"
"title" => "Le point de vente comme support de légitimation de marque"
"description" => "DION, D. (2014). Le point de vente comme support de légitimation de marque. Dans: <i>La distribution analysée dans une perspective culturelle</i>. 1st ed. Cormelles-Le-Royal: Éditions Management et Société (EMS), pp. 75-89."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => "La distribution analysée dans une perspective culturelle"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "75-89"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
43 => Essec\Faculty\Model\Contribution {#2270
#_index: "academ_contributions"
#_id: "10556"
#_source: array:18 [
"id" => "10556"
"slug" => "les-lieux-sacres-du-luxe"
"yearMonth" => "2014-03"
"year" => "2014"
"title" => "Les lieux sacrés du luxe"
"description" => "DION, D. (2014). Les lieux sacrés du luxe. Dans: <i>Management du luxe: Stratégies Innovantes et nouvelles pratiques</i>. 1st ed. Cormelles-Le-Royal: Éditions Management et Société (EMS), pp. 215-233."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => "Management du luxe: Stratégies Innovantes et nouvelles pratiques"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "215-233"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
44 => Essec\Faculty\Model\Contribution {#2271
#_index: "academ_contributions"
#_id: "10557"
#_source: array:18 [
"id" => "10557"
"slug" => "luxury-brand-legitimacy"
"yearMonth" => "2014-07"
"year" => "2014"
"title" => "Luxury brand legitimacy"
"description" => "DION, D. (2014). Luxury brand legitimacy. Dans: S. Reinecke et B. Berghaus (ed.). <i>The management of luxury</i>. 1st ed. Kogan Page Ltd, pp. 173-182."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => "The management of luxury"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "173-182"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
45 => Essec\Faculty\Model\Contribution {#2272
#_index: "academ_contributions"
#_id: "5272"
#_source: array:18 [
"id" => "5272"
"slug" => "locked-my-heart-on-the-bridge-how-consumers-reify-love-relationships"
"yearMonth" => "2018-06"
"year" => "2018"
"title" => "“Locked my Heart on the Bridge”: How Consumers Reify Love Relationships"
"description" => "BORRAZ, S. et DION, D. (2018). “Locked my Heart on the Bridge”: How Consumers Reify Love Relationships. Dans: 2018 Consumer Culture Theory Conference."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "BORRAZ Stéphane"
]
]
"ouvrage" => "2018 Consumer Culture Theory Conference"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
46 => Essec\Faculty\Model\Contribution {#2273
#_index: "academ_contributions"
#_id: "5804"
#_source: array:18 [
"id" => "5804"
"slug" => "du-vin-de-terroir-au-vin-dauteur-formatage-et-diffusion-dun-regime-de-gout-alternatif"
"yearMonth" => "2019-01"
"year" => "2019"
"title" => "Du vin de terroir au vin d’auteur : Formatage et diffusion d’un régime de gout alternatif"
"description" => "DION, D., GODARD, C., GOLETY, M., NABEC, L. et RENAUDIN, V. (2019). Du vin de terroir au vin d’auteur : Formatage et diffusion d’un régime de gout alternatif. Dans: 18th International Marketing Trends Conference. Venice."
"authors" => array:5 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "GODARD C."
]
2 => array:1 [
"name" => "GOLETY M."
]
3 => array:1 [
"name" => "NABEC L."
]
4 => array:1 [
"name" => "RENAUDIN V."
]
]
"ouvrage" => "18th International Marketing Trends Conference"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
47 => Essec\Faculty\Model\Contribution {#2274
#_index: "academ_contributions"
#_id: "10602"
#_source: array:18 [
"id" => "10602"
"slug" => "managing-heritage-brands-a-study-of-the-sacralization-of-heritage-stores-in-the-luxury-industry"
"yearMonth" => "2015-01"
"year" => "2015"
"title" => "Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry"
"description" => "DION, D. et BORRAZ, S. (2015). Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry. <i>Journal of Retailing and Consumer Services</i>, 22, pp. 77-84."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "BORRAZ Stéphane"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Heritage brand"
1 => "Heritage store"
2 => "Luxury"
3 => "Sacralization"
4 => "Myth;Ritual"
]
"updatedAt" => "2021-07-13 14:31:39"
"publicationUrl" => "https://www.sciencedirect.com/science/article/abs/pii/S0969698914001325"
"publicationInfo" => array:3 [
"pages" => "77-84"
"volume" => "22"
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "We investigate the concept of the heritage store, that is, the locations that lies at the heart of a brand׳s identity and history. Based on store observations and interviews with managers and sales personnel in the luxury industry, we analyze the characteristics of heritage stores and their role in the management of heritage brands. We show how managers sacralize a store׳s heritage to nurture the value proposition of the brand. Our analysis yields new insights into retailing, introducing the concept of the heritage store and emphasizing its sacralizalization. We outline the implications for retail marketing in developing and maintaining the sacralization of heritage stores."
"en" => "We investigate the concept of the heritage store, that is, the locations that lies at the heart of a brand׳s identity and history. Based on store observations and interviews with managers and sales personnel in the luxury industry, we analyze the characteristics of heritage stores and their role in the management of heritage brands. We show how managers sacralize a store׳s heritage to nurture the value proposition of the brand. Our analysis yields new insights into retailing, introducing the concept of the heritage store and emphasizing its sacralizalization. We outline the implications for retail marketing in developing and maintaining the sacralization of heritage stores."
]
"authors_fields" => array:2 [
"fr" => "Autre discipline"
"en" => "Other Discipline"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
48 => Essec\Faculty\Model\Contribution {#2275
#_index: "academ_contributions"
#_id: "10736"
#_source: array:18 [
"id" => "10736"
"slug" => "person-brand-dynasties"
"yearMonth" => "2019-12"
"year" => "2019"
"title" => "Person Brand Dynasties"
"description" => "DION, D. (2019). Person Brand Dynasties. Dans: 2019 "Future-of-Brands" Conference. New York."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => "2019 "Future-of-Brands" Conference"
"keywords" => []
"updatedAt" => "2022-02-10 11:11:07"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
49 => Essec\Faculty\Model\Contribution {#2276
#_index: "academ_contributions"
#_id: "11048"
#_source: array:18 [
"id" => "11048"
"slug" => "subjectivity-and-reflexivity-the-contributions-of-countertransference-to-interpretative-research"
"yearMonth" => "2021-08"
"year" => "2021"
"title" => "Subjectivity and reflexivity: The contributions of countertransference to interpretative research"
"description" => "DION, D., BORRAZ, S. et ZEITOUN, V. (2021). Subjectivity and reflexivity: The contributions of countertransference to interpretative research. <i>Recherche et Applications en Marketing</i>, 36(1), pp. 65-81."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "BORRAZ Stéphane"
]
2 => array:1 [
"name" => "ZEITOUN Valérie"
]
]
"ouvrage" => ""
"keywords" => array:7 [
0 => "countertransference"
1 => "emotions"
2 => "interpretivism"
3 => "introspection"
4 => "reflexivity"
5 => "sensitive terrains"
6 => "subjectivity"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://doi.org/10.1177/2051570720942384"
"publicationInfo" => array:3 [
"pages" => "65-81"
"volume" => "36"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Starting from Georges Devereux’s research into ethnopsychiatry, we are studying the role of psychoanalytical countertransference in qualitative methodologies. Countertransference refers to the effects that fieldwork can have on a researcher and in particular on the emotional reactions aroused by encounters in the field. While the researcher normally tries to neutralise or suppress their emotions when seeking objectivity, we show in this edition of New perspectives that the choice of a reflexive approach which takes countertransference into account will help enhance our understanding of the phenomena being studied. We propose a number of recommendations for countertransference to be taken into account in interpretative research in marketing."
"en" => "Starting from Georges Devereux’s research into ethnopsychiatry, we are studying the role of psychoanalytical countertransference in qualitative methodologies. Countertransference refers to the effects that fieldwork can have on a researcher and in particular on the emotional reactions aroused by encounters in the field. While the researcher normally tries to neutralise or suppress their emotions when seeking objectivity, we show in this edition of New perspectives that the choice of a reflexive approach which takes countertransference into account will help enhance our understanding of the phenomena being studied. We propose a number of recommendations for countertransference to be taken into account in interpretative research in marketing."
]
"authors_fields" => array:2 [
"fr" => "Autre discipline"
"en" => "Other Discipline"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
50 => Essec\Faculty\Model\Contribution {#2277
#_index: "academ_contributions"
#_id: "11049"
#_source: array:18 [
"id" => "11049"
"slug" => "regional-affiliations-building-a-marketing-strategy-on-regional-ethnicity"
"yearMonth" => "2020-05"
"year" => "2020"
"title" => "Regional affiliations: Building a marketing strategy on regional ethnicity"
"description" => "DION, D. et SITZ, L. (2020). Regional affiliations: Building a marketing strategy on regional ethnicity. Dans: ViscontIi L., Peñaloza L. and Toulouse N. eds. <i>Marketing Management: A Cultural Perspective</i>. 2nd ed. London & New York: Routledge, pp. 47-58."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "SITZ Lionel"
]
]
"ouvrage" => "Marketing Management: A Cultural Perspective"
"keywords" => []
"updatedAt" => "2023-09-22 16:52:54"
"publicationUrl" => "https://www.routledge.com/Marketing-Management-A-Cultural-Perspective/Visconti-Penaloza-Toulouse/p/book/9781138561410"
"publicationInfo" => array:3 [
"pages" => "47-58"
"volume" => ""
"number" => "3"
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes."
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
51 => Essec\Faculty\Model\Contribution {#2278
#_index: "academ_contributions"
#_id: "11050"
#_source: array:18 [
"id" => "11050"
"slug" => "oases-of-deceleration-how-firms-shape-experience-of-deceleration"
"yearMonth" => "2020-05"
"year" => "2020"
"title" => "Oases of Deceleration: How Firms Shape Experience of Deceleration"
"description" => "BERGER-REMY, F., DUBREUIL, C., DION, D. et ALBERTINI, E. (2020). Oases of Deceleration: How Firms Shape Experience of Deceleration. Dans: 49th European Marketing Academy, (64043). Budapest."
"authors" => array:5 [
0 => array:1 [
"bid" => "B00708307"
]
1 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
2 => array:1 [
"name" => "BERGER-REMY Fabienne"
]
3 => array:1 [
"name" => "DUBREUIL Clément"
]
4 => array:1 [
"name" => "ALBERTINI Elisabeth"
]
]
"ouvrage" => "49th European Marketing Academy, (64043)"
"keywords" => array:3 [
0 => "Service encounter"
1 => "Consumer experience"
2 => "Luxury"
]
"updatedAt" => "2022-06-07 08:56:52"
"publicationUrl" => "http://proceedings.emac-online.org/index.cfm?abstractid=A2020-64043&Oases%20of%20Deceleration:%20How%20Firms%20Shape%20Experience"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Slow food, slow fashion, slow tech… Consumers increasingly engage in slow forms of consumption as opportunities to slow-down. Drawing from research on social acceleration and consumer deceleration, we investigate how firms manage experience of deceleration. We study a fine dining restaurant which exemplifies deceleration oasis, i.e. protected spaces where the speed and rhythm of life is temporarily slowed down. We identify elements that craft an experience of deceleration, e.g. simplicity and fluidity. We emphasize the role of backstage and time framing in shaping deceleration. The experience of deceleration draws on hidden complexity and speed, and long-term framing."
"en" => "Slow food, slow fashion, slow tech… Consumers increasingly engage in slow forms of consumption as opportunities to slow-down. Drawing from research on social acceleration and consumer deceleration, we investigate how firms manage experience of deceleration. We study a fine dining restaurant which exemplifies deceleration oasis, i.e. protected spaces where the speed and rhythm of life is temporarily slowed down. We identify elements that craft an experience of deceleration, e.g. simplicity and fluidity. We emphasize the role of backstage and time framing in shaping deceleration. The experience of deceleration draws on hidden complexity and speed, and long-term framing."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
52 => Essec\Faculty\Model\Contribution {#2279
#_index: "academ_contributions"
#_id: "11051"
#_source: array:18 [
"id" => "11051"
"slug" => "the-luxury-industrys-sacred-places"
"yearMonth" => "2016-11"
"year" => "2016"
"title" => "The Luxury Industry’s Sacred Places"
"description" => "DION, D. (2016). The Luxury Industry’s Sacred Places. <i>Reflets Hors-Série ESSEC Knowledge</i>, pp. 79-81."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "79-81"
"volume" => null
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Revue professionnelle"
"en" => "Professional journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
53 => Essec\Faculty\Model\Contribution {#2280
#_index: "academ_contributions"
#_id: "12060"
#_source: array:18 [
"id" => "12060"
"slug" => "how-to-manage-heritage-brands-the-case-of-sleeping-beauties-revival"
"yearMonth" => "2020-11"
"year" => "2020"
"title" => "How to Manage Heritage Brands: The Case of Sleeping Beauties Revival"
"description" => "DION, D. (2020). How to Manage Heritage Brands: The Case of Sleeping Beauties Revival. Dans: Pierre-Yves Donzé, Véronique Pouillard, Joanne Roberts eds. <i>The Oxford Handbook of Luxury Business</i>. 1st ed. Oxford: Oxford University Press."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => "The Oxford Handbook of Luxury Business"
"keywords" => array:5 [
0 => "heritage brand"
1 => "luxury branding"
2 => "brand revival"
3 => "retrobranding"
4 => "sleeping beauty brand"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780190932220.001.0001/oxfordhb-9780190932220-e-15"
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => "2"
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Many luxury brands place their heritage at the core of their brand value proposition and identity. This chapter analyses heritage brand management by focussing on a specific business issue—the revival of sleeping beauties. Sleeping beauties are brands that are no longer active on the market but still have potential brand equity that can be conjured up in the minds of consumers by rearticulating their heritage. The chapter presents three branding strategies used to revive a sleeping beauty: brand revitalisation, brand copying, and retrobranding. These strategies differ in the way they associate the brand with its past and heritage. Finally, the chapter investigates three issues that play a key role in the success of a brand revival: brand awareness on the market before revival, heritage reinterpretation, and heritage authentication."
"en" => "Many luxury brands place their heritage at the core of their brand value proposition and identity. This chapter analyses heritage brand management by focussing on a specific business issue—the revival of sleeping beauties. Sleeping beauties are brands that are no longer active on the market but still have potential brand equity that can be conjured up in the minds of consumers by rearticulating their heritage. The chapter presents three branding strategies used to revive a sleeping beauty: brand revitalisation, brand copying, and retrobranding. These strategies differ in the way they associate the brand with its past and heritage. Finally, the chapter investigates three issues that play a key role in the success of a brand revival: brand awareness on the market before revival, heritage reinterpretation, and heritage authentication."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
54 => Essec\Faculty\Model\Contribution {#2281
#_index: "academ_contributions"
#_id: "7448"
#_source: array:18 [
"id" => "7448"
"slug" => "the-spectacle-of-pain-in-experience-a-study-in-rugby-stadium"
"yearMonth" => "2019-07"
"year" => "2019"
"title" => "The Spectacle of Pain in Experience: a Study in Rugby Stadium"
"description" => "DUBREUIL, C. et DION, D. (2019). The Spectacle of Pain in Experience: a Study in Rugby Stadium. Dans: 2019 Consumer Culture Theory Conference. Montreal."
"authors" => array:3 [
0 => array:1 [
"bid" => "B00708307"
]
1 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
2 => array:1 [
"name" => "DUBREUIL Clément"
]
]
"ouvrage" => "2019 Consumer Culture Theory Conference"
"keywords" => []
"updatedAt" => "2022-05-27 15:34:23"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
55 => Essec\Faculty\Model\Contribution {#2282
#_index: "academ_contributions"
#_id: "8547"
#_source: array:18 [
"id" => "8547"
"slug" => "visual-representations"
"yearMonth" => "2018-07"
"year" => "2018"
"title" => "Visual representations"
"description" => "ARNOULD, E. et DION, D. (2018). Visual representations. <i>Recherche et Applications en Marketing</i>, 33(3), pp. 3-170."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "ARNOULD E."
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Visual representations of the self"
]
"updatedAt" => "2023-09-22 17:28:00"
"publicationUrl" => "https://doi.org/10.1177/2051570718794894"
"publicationInfo" => array:3 [
"pages" => "3-170"
"volume" => "33"
"number" => "3"
]
"type" => array:2 [
"fr" => "Editeur invité d'un numéro spécial"
"en" => "Guest editor of a journal special issue"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
56 => Essec\Faculty\Model\Contribution {#2283
#_index: "academ_contributions"
#_id: "6099"
#_source: array:18 [
"id" => "6099"
"slug" => "heritageation-reviving-sleeping-beauties-through-the-crafting-of-heritage"
"yearMonth" => "2016-04"
"year" => "2016"
"title" => "Heritageation: Reviving Sleeping Beauties through the Crafting of Heritage"
"description" => "DION, D. et MAZZALOVO, G. (2016). Heritageation: Reviving Sleeping Beauties through the Crafting of Heritage. Dans: 2016 Monaco Symposium on Luxury."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "MAZZALOVO G."
]
]
"ouvrage" => "2016 Monaco Symposium on Luxury"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
57 => Essec\Faculty\Model\Contribution {#2284
#_index: "academ_contributions"
#_id: "6873"
#_source: array:18 [
"id" => "6873"
"slug" => "performativity-and-crowd-how-do-sociomaterial-entanglements-shape-experience-in-practice"
"yearMonth" => "2017-04"
"year" => "2017"
"title" => "Performativity and Crowd: How do Sociomaterial Entanglements Shape Experience in Practice?"
"description" => "DUBREUIL, C. et DION, D. (2017). Performativity and Crowd: How do Sociomaterial Entanglements Shape Experience in Practice? Dans: 9th Workshop on Interpretive Consumer Research."
"authors" => array:3 [
0 => array:1 [
"bid" => "B00708307"
]
1 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
2 => array:1 [
"name" => "DUBREUIL Clément"
]
]
"ouvrage" => "9th Workshop on Interpretive Consumer Research"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
58 => Essec\Faculty\Model\Contribution {#2285
#_index: "academ_contributions"
#_id: "6874"
#_source: array:18 [
"id" => "6874"
"slug" => "performativity-how-sociomaterial-elements-entangled-in-practice-shape-communities"
"yearMonth" => "2016-07"
"year" => "2016"
"title" => "Performativity: How Sociomaterial Elements Entangled in Practice Shape Communities"
"description" => "DION, D. et DUBREUIL, C. (2016). Performativity: How Sociomaterial Elements Entangled in Practice Shape Communities. Dans: 2016 Consumer Culture Theory Conference."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"bid" => "B00708307"
]
2 => array:1 [
"name" => "DUBREUIL Clément"
]
]
"ouvrage" => "2016 Consumer Culture Theory Conference"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
59 => Essec\Faculty\Model\Contribution {#2286
#_index: "academ_contributions"
#_id: "7143"
#_source: array:18 [
"id" => "7143"
"slug" => "socio-materialite-des-experiences-de-foule-une-etude-des-communitas-dans-les-stades"
"yearMonth" => "2016-10"
"year" => "2016"
"title" => "Socio-matérialité des expériences de foule : une étude des communitas dans les stades"
"description" => "DION, D. et DUBREUIL, C. (2016). Socio-matérialité des expériences de foule : une étude des communitas dans les stades. Dans: 15èmes Journées de Recherches Normandes sur la Consommation."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"bid" => "B00708307"
]
2 => array:1 [
"name" => "DUBREUIL Clément"
]
]
"ouvrage" => "15èmes Journées de Recherches Normandes sur la Consommation"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
60 => Essec\Faculty\Model\Contribution {#2287
#_index: "academ_contributions"
#_id: "7302"
#_source: array:18 [
"id" => "7302"
"slug" => "the-dynamics-of-recognition-in-luxury-service-work"
"yearMonth" => "2018-06"
"year" => "2018"
"title" => "The Dynamics of Recognition in Luxury Service Work"
"description" => "CAYLA, J., BHATNAGAR, K., FUSCHILLIO, G. et DION, D. (2018). The Dynamics of Recognition in Luxury Service Work. Dans: 2018 Consumer Culture Theory Conference."
"authors" => array:4 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "CAYLA J."
]
2 => array:1 [
"name" => "BHATNAGAR K."
]
3 => array:1 [
"name" => "FUSCHILLIO G."
]
]
"ouvrage" => "2018 Consumer Culture Theory Conference"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
61 => Essec\Faculty\Model\Contribution {#2288
#_index: "academ_contributions"
#_id: "12703"
#_source: array:18 [
"id" => "12703"
"slug" => "managing-creatively-inspired-brands-a-commentary-and-research-direction"
"yearMonth" => "2021-12"
"year" => "2021"
"title" => "Managing creatively-inspired brands: a commentary and research direction"
"description" => "DION, D. (2021). Managing creatively-inspired brands: a commentary and research direction. <i>AMS Review</i>, 11, pp. 471-473."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Luxury"
1 => "crafstmanship"
2 => "artification"
3 => "market orientation"
4 => "innovation"
]
"updatedAt" => "2023-06-01 01:00:37"
"publicationUrl" => "https://link.springer.com/article/10.1007/s13162-021-00206-y"
"publicationInfo" => array:3 [
"pages" => "471-473"
"volume" => "11"
"number" => ""
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "In their conversation, Professor Gregory Carpenter, the Harold T. Martin Professor of Marketing at Northwestern, and Xavier Barlier, head of marketing in the US for Champagne Louis Roederer, discuss challenges managers face in keeping luxury brands relevant. The topics raised throughout the interview give rise to numerous interesting research questions on creatively inspired-brands."
"en" => "In their conversation, Professor Gregory Carpenter, the Harold T. Martin Professor of Marketing at Northwestern, and Xavier Barlier, head of marketing in the US for Champagne Louis Roederer, discuss challenges managers face in keeping luxury brands relevant. The topics raised throughout the interview give rise to numerous interesting research questions on creatively inspired-brands."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
62 => Essec\Faculty\Model\Contribution {#2289
#_index: "academ_contributions"
#_id: "12795"
#_source: array:18 [
"id" => "12795"
"slug" => "for-the-love-of-the-game-moral-ambivalence-and-justification-work-in-consuming-violence"
"yearMonth" => "2022-01"
"year" => "2022"
"title" => "For the Love of the Game: Moral Ambivalence and Justification Work in Consuming Violence"
"description" => "BORRAZ, S., DION, D. et DUBREUIL, C. (2022). For the Love of the Game: Moral Ambivalence and Justification Work in Consuming Violence. Dans: 21st International Marketing Trends Conference 2022. Rome."
"authors" => array:4 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"bid" => "B00708307"
]
2 => array:1 [
"name" => "BORRAZ Stéphane"
]
3 => array:1 [
"name" => "DUBREUIL Clément"
]
]
"ouvrage" => "21st International Marketing Trends Conference 2022"
"keywords" => []
"updatedAt" => "2023-01-27 01:00:42"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Autre discipline"
"en" => "Other Discipline"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
63 => Essec\Faculty\Model\Contribution {#2290
#_index: "academ_contributions"
#_id: "12802"
#_source: array:18 [
"id" => "12802"
"slug" => "avant-garde-strategy-how-rebels-successfully-challenge-the-status-quo"
"yearMonth" => "2021-10"
"year" => "2021"
"title" => "Avant-garde Strategy: How Rebels Successfully Challenge the Status Quo"
"description" => "DION, D., CARPENTER, G. et HUMPHREYS, A. (2021). Avant-garde Strategy: How Rebels Successfully Challenge the Status Quo. Dans: 2021 Advances in Consumer Research (ACR). Seattle (online)."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "CARPENTER G"
]
2 => array:1 [
"name" => "HUMPHREYS A"
]
]
"ouvrage" => "2021 Advances in Consumer Research (ACR)"
"keywords" => []
"updatedAt" => "2023-01-27 01:00:42"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
64 => Essec\Faculty\Model\Contribution {#2291
#_index: "academ_contributions"
#_id: "13031"
#_source: array:18 [
"id" => "13031"
"slug" => "comment-gerer-laffluence"
"yearMonth" => "2022-04"
"year" => "2022"
"title" => "Comment gérer l'affluence ?"
"description" => "DION, D. et DUBREUIL, C. (2022). Comment gérer l'affluence ? Dans: Rieunier S. and Daucé B. (ed.). <i>Marketing sensoriel et expérientiel du point de vente</i>. 5 ed. Paris: Dunod, pp. 225-252."
"authors" => array:3 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"bid" => "B00708307"
]
2 => array:1 [
"name" => "DUBREUIL Clément"
]
]
"ouvrage" => "Marketing sensoriel et expérientiel du point de vente"
"keywords" => []
"updatedAt" => "2023-08-29 10:20:13"
"publicationUrl" => "https://www.eyrolles.com/Entreprise/Livre/marketing-sensoriel-et-experientiel-du-point-de-vente-5e-ed--9782100839001/"
"publicationInfo" => array:3 [
"pages" => "225-252"
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "L’affluence est sans doute l’un des facteurs d’ambiance le plus difficile à manipuler. Pour mieux la maîtriser, il est important de mieux la comprendre. Les recherches en psychologie et en marketing ont permis de mettre en évidence un ensemble de résultats cohérents sur les conduites individuelles dans des espaces bondés…"
"en" => "Crowding is probably one of the most difficult mood factors to manipulate. To better control it, it is important to better understand it. Research in psychology and marketing has brought to light a set of consistent results on individual behavior in crowded spaces..."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
65 => Essec\Faculty\Model\Contribution {#2292
#_index: "academ_contributions"
#_id: "13108"
#_source: array:18 [
"id" => "13108"
"slug" => "for-the-love-of-the-game-moral-ambivalence-and-justification-work-in-consuming-violence"
"yearMonth" => "2023-07"
"year" => "2023"
"title" => "For the Love of the Game: Moral Ambivalence and Justification Work in Consuming Violence"
"description" => "DUBREUIL, C., DION, D. et BORRAZ, S. (2023). For the Love of the Game: Moral Ambivalence and Justification Work in Consuming Violence. <i>Journal of Business Ethics</i>, 186, pp. 675-694."
"authors" => array:4 [
0 => array:1 [
"bid" => "B00708307"
]
1 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
2 => array:1 [
"name" => "DUBREUIL Clément"
]
3 => array:1 [
"name" => "BORRAZ Stéphane"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2023-08-22 14:24:38"
"publicationUrl" => "https://doi.org/10.1007/s10551-022-05247-2"
"publicationInfo" => array:3 [
"pages" => "675-694"
"volume" => "186"
"number" => ""
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Drawing on Butler’s theoretical background, research on the ethics of violence has focused on the importance of dominant society-wide schemes and norms in building individuals’ moral sense of violence. Studies explain how violence is normalized and made socially acceptable. In our analysis, we build on the pragmatic sociology of Boltanski and Thévenot that places particular importance on the fact that fairness must always be appreciated in situations and provide a “grammar” to describe competing normative approaches. Studying rugby, we show how the different market players (consumers, broadcasters, journalists) justify the violence that occurs during rugby matches. We contribute to the literature on the ethics of violence by providing a pragmatic understanding of violence. We contribute to the economies of worth by investigating violence in a regime of justice and justification work in a reality test (in contrast to a test of worth). This understanding of violence enables us to offer some recommendations to encourage more responsible justification work about violence."
"en" => "Drawing on Butler’s theoretical background, research on the ethics of violence has focused on the importance of dominant society-wide schemes and norms in building individuals’ moral sense of violence. Studies explain how violence is normalized and made socially acceptable. In our analysis, we build on the pragmatic sociology of Boltanski and Thévenot that places particular importance on the fact that fairness must always be appreciated in situations and provide a “grammar” to describe competing normative approaches. Studying rugby, we show how the different market players (consumers, broadcasters, journalists) justify the violence that occurs during rugby matches. We contribute to the literature on the ethics of violence by providing a pragmatic understanding of violence. We contribute to the economies of worth by investigating violence in a regime of justice and justification work in a reality test (in contrast to a test of worth). This understanding of violence enables us to offer some recommendations to encourage more responsible justification work about violence."
]
"authors_fields" => array:2 [
"fr" => "Autre discipline"
"en" => "Other Discipline"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
66 => Essec\Faculty\Model\Contribution {#2293
#_index: "academ_contributions"
#_id: "13138"
#_source: array:18 [
"id" => "13138"
"slug" => "brand-dynasty-managing-charismatic-legitimacy-over-time"
"yearMonth" => "2023-03"
"year" => "2023"
"title" => "Brand dynasty: managing charismatic legitimacy over time"
"description" => "ARNOULD, E. et DION, D. (2023). Brand dynasty: managing charismatic legitimacy over time. <i>Journal of Marketing Management</i>, 39(3-4), pp. 338-366."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "ARNOULD Eric"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Charismatic legitimacy"
1 => "Luxury"
2 => "Person brand Charisma"
3 => "Fashion"
]
"updatedAt" => "2023-04-18 15:46:01"
"publicationUrl" => "https://doi.org/10.1080/0267257X.2022.2120059"
"publicationInfo" => array:3 [
"pages" => "338-366"
"volume" => "39"
"number" => "3-4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Drawing upon extensive research in luxury, we investigate how firms manage to sustain charismatic legitimacy over a succession of charismatic heirs. We question the presumption that charismatic legitimacy is personal and transitory. Instead, we show that man-agement can deal with the inherent human limitations of charis-matic legitimacy by forming a brand dynasty. We define a brand dynasty as a brand in which a series of persons (brand heirs) embody the brand persona that is defined by reference to a brand founder. Our analysis identifies three general managerial practices that together transfer and when repeated sustain brand charismatic legitimacy."
"en" => "Drawing upon extensive research in luxury, we investigate how firms manage to sustain charismatic legitimacy over a succession of charismatic heirs. We question the presumption that charismatic legitimacy is personal and transitory. Instead, we show that man-agement can deal with the inherent human limitations of charis-matic legitimacy by forming a brand dynasty. We define a brand dynasty as a brand in which a series of persons (brand heirs) embody the brand persona that is defined by reference to a brand founder. Our analysis identifies three general managerial practices that together transfer and when repeated sustain brand charismatic legitimacy."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
67 => Essec\Faculty\Model\Contribution {#2294
#_index: "academ_contributions"
#_id: "13253"
#_source: array:18 [
"id" => "13253"
"slug" => "inclusive-fashion"
"yearMonth" => "2022-09"
"year" => "2022"
"title" => "Inclusive fashion"
"description" => "DION, D. (2022). Inclusive fashion. <i>ESSEC Knowledge</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2022-10-24 16:11:45"
"publicationUrl" => "https://knowledge.essec.edu/en/society/inclusive-fashion.html"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Consumers want to be heard – more than that, they want to be considered and represented. They struggle for inclusion and diversity. The fashion industry is evolving to meet the changing needs and wishes of its consumers: one way it is doing so is with the rise of inclusive fashion, i.e. sizing that fits a greater variety of people instead of just the tall and slim among us. We can see this change in muses and models and in the appearance of larger sizes in ready-to-wear collections. How did inclusive fashion come about?"
"en" => "Consumers want to be heard – more than that, they want to be considered and represented. They struggle for inclusion and diversity. The fashion industry is evolving to meet the changing needs and wishes of its consumers: one way it is doing so is with the rise of inclusive fashion, i.e. sizing that fits a greater variety of people instead of just the tall and slim among us. We can see this change in muses and models and in the appearance of larger sizes in ready-to-wear collections. How did inclusive fashion come about?"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
68 => Essec\Faculty\Model\Contribution {#2295
#_index: "academ_contributions"
#_id: "13254"
#_source: array:18 [
"id" => "13254"
"slug" => "artification-luxury-down-to-fine-art"
"yearMonth" => "2022-01"
"year" => "2022"
"title" => "Artification: Luxury down to fine art"
"description" => "DION, D. (2022). Artification: Luxury down to fine art. <i>ESSEC Knowledge</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2022-10-24 16:13:04"
"publicationUrl" => "https://knowledge.essec.edu/en/strategy/artification-luxury-down-fine-art.html"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Art and luxury have a long history of influencing each other to create timeless, aspirational experiences. Luxury brands have many connections with the art world, and brand and creative directors increasingly draw on art trends and philosophy in their work. What is it about art that is so inspirational for luxury brands and their creative directors?"
"en" => "Art and luxury have a long history of influencing each other to create timeless, aspirational experiences. Luxury brands have many connections with the art world, and brand and creative directors increasingly draw on art trends and philosophy in their work. What is it about art that is so inspirational for luxury brands and their creative directors?"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
69 => Essec\Faculty\Model\Contribution {#2296
#_index: "academ_contributions"
#_id: "13255"
#_source: array:18 [
"id" => "13255"
"slug" => "heritage-brands-vs-brands-with-heritage"
"yearMonth" => "2021-09"
"year" => "2021"
"title" => "Heritage brands vs. brands with heritage"
"description" => "DION, D. (2021). Heritage brands vs. brands with heritage. <i>ESSEC Knowledge</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2022-10-24 16:14:33"
"publicationUrl" => "https://knowledge.essec.edu/en/video/heritage-brands-vs-brands-heritage.html"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The brand. The myth. The legend. A brand’s heritage plays an important part in brand management, driving its value and consumer trust. It’s an invaluable aspect of its pedigree, because of its uniqueness and the fact that it is difficult for competitors to copy."
"en" => "The brand. The myth. The legend. A brand’s heritage plays an important part in brand management, driving its value and consumer trust. It’s an invaluable aspect of its pedigree, because of its uniqueness and the fact that it is difficult for competitors to copy."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
70 => Essec\Faculty\Model\Contribution {#2297
#_index: "academ_contributions"
#_id: "13256"
#_source: array:18 [
"id" => "13256"
"slug" => "the-king-is-dead-long-live-the-king"
"yearMonth" => "2019-02"
"year" => "2019"
"title" => "The King is dead, long live the king"
"description" => "DION, D. (2019). The King is dead, long live the king. <i>ESSEC Knowledge</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2022-10-24 16:16:37"
"publicationUrl" => "https://knowledge.essec.edu/en/strategy/king-dead-long-live-king.html"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""I am a one-man multinational fashion phenomenon, and delighted to be one.” Karl Lagerfeld said in 2017. At age of 85, the designer had inexhaustible energy. One of his latest collaborations was with the influencer Olivia Palermo. Karl Lagerfeld said once that he was immortal and yet, here we are, the Kaiser died on February 19. He was often described in grandiloquent terms - the maestro of fashion, a sacred monster of fashion, prodigy, etc., but in 37 years, he has certainly had the time to establish his identity and a solid presence on the international scene. We cannot help but wonder: “Will Chanel survive the loss of its charismatic artistic director?”"
"en" => ""I am a one-man multinational fashion phenomenon, and delighted to be one.” Karl Lagerfeld said in 2017. At age of 85, the designer had inexhaustible energy. One of his latest collaborations was with the influencer Olivia Palermo. Karl Lagerfeld said once that he was immortal and yet, here we are, the Kaiser died on February 19. He was often described in grandiloquent terms - the maestro of fashion, a sacred monster of fashion, prodigy, etc., but in 37 years, he has certainly had the time to establish his identity and a solid presence on the international scene. We cannot help but wonder: “Will Chanel survive the loss of its charismatic artistic director?”"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
71 => Essec\Faculty\Model\Contribution {#2298
#_index: "academ_contributions"
#_id: "13257"
#_source: array:18 [
"id" => "13257"
"slug" => "the-making-of-royal-celebrities-the-role-of-consumer-buy-in"
"yearMonth" => "2018-06"
"year" => "2018"
"title" => "The making of royal celebrities: the role of consumer buy-in"
"description" => "DION, D. (2018). The making of royal celebrities: the role of consumer buy-in. <i>ESSEC Knowledge</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2022-10-24 16:18:40"
"publicationUrl" => "https://knowledge.essec.edu/en/strategy/The-making-of-royal-celebrities.html"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Prince Harry and Meghan Markle’s wedding, in comparison to his mother Diana’s and brother William’s, was much more followed. Over six million people tweeted on Prince Harry's wedding day between 10 pm Friday and 11 pm Saturday*, more than three times the number during his older brother's wedding. The Royal wedding is indeed expected to boost the UK economy by nearly £1.1bn, according to experts. Over £70 million** has been spent on memorabilia: mugs, t-shirts, cakes, flags and… condoms. Following the engagement announcement, a number of hotels rushed out “Royal wedding packages”. But how are we to explain the Royal Family celebrity status?"
"en" => "Prince Harry and Meghan Markle’s wedding, in comparison to his mother Diana’s and brother William’s, was much more followed. Over six million people tweeted on Prince Harry's wedding day between 10 pm Friday and 11 pm Saturday*, more than three times the number during his older brother's wedding. The Royal wedding is indeed expected to boost the UK economy by nearly £1.1bn, according to experts. Over £70 million** has been spent on memorabilia: mugs, t-shirts, cakes, flags and… condoms. Following the engagement announcement, a number of hotels rushed out “Royal wedding packages”. But how are we to explain the Royal Family celebrity status?"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
72 => Essec\Faculty\Model\Contribution {#2299
#_index: "academ_contributions"
#_id: "13258"
#_source: array:18 [
"id" => "13258"
"slug" => "the-yves-saint-laurent-museum-a-portait-of-the-couturier-as-an-artist"
"yearMonth" => "2017-11"
"year" => "2017"
"title" => "The Yves Saint Laurent museum: A portait of the couturier as an artist"
"description" => "DION, D. (2017). The Yves Saint Laurent museum: A portait of the couturier as an artist. ESSEC Knowledge."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2023-01-27 01:00:45"
"publicationUrl" => "https://knowledge.essec.edu/en/strategy/yves-saint-laurent-museum-portrait-couturier-artis.html"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Autres matériels pédagogiques publiés (MOOCS - SPOC - Business Game- etc...)"
"en" => "Other published teaching materials (MOOCS - SPOC - Business Game - Etc...)"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "On Avenue Marceau in Paris, and in Marrakech on the aptly named Rue Yves Saint Laurent, the Saint Laurent Paris brand has opened two of the former residences of creator Yves Saint Laurent to the public. These two museums are dedicated to the life’s work of Yves Saint Laurent, and will offer visitors an intimate look at his work spaces, sketches, and inspirations on hallowed fashion ground."
"en" => "On Avenue Marceau in Paris, and in Marrakech on the aptly named Rue Yves Saint Laurent, the Saint Laurent Paris brand has opened two of the former residences of creator Yves Saint Laurent to the public. These two museums are dedicated to the life’s work of Yves Saint Laurent, and will offer visitors an intimate look at his work spaces, sketches, and inspirations on hallowed fashion ground."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
73 => Essec\Faculty\Model\Contribution {#2300
#_index: "academ_contributions"
#_id: "13259"
#_source: array:18 [
"id" => "13259"
"slug" => "sleeping-beauties-how-to-transform-your-brand-into-legend-and-sell"
"yearMonth" => "2017-01"
"year" => "2017"
"title" => "Sleeping beauties: how to transform your brand into legend - and sell"
"description" => "DION, D. (2017). Sleeping beauties: how to transform your brand into legend - and sell. <i>ESSEC Knowledge</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2022-10-24 16:20:57"
"publicationUrl" => "https://knowledge.essec.edu/en/strategy/sleeping-beauties-how-transform-your-brand-legend-.html"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "There are certain products and services that exude legend. Peering through a window display, flicking through a brochure, our senses are aroused and our emotions seduced as our imagination sweeps us off on a journey of colors and smells, touch, images, and memories. It could be a watch, guitar, car, hotel, bag or ring. The dream remains long after the buy."
"en" => "There are certain products and services that exude legend. Peering through a window display, flicking through a brochure, our senses are aroused and our emotions seduced as our imagination sweeps us off on a journey of colors and smells, touch, images, and memories. It could be a watch, guitar, car, hotel, bag or ring. The dream remains long after the buy."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
74 => Essec\Faculty\Model\Contribution {#2301
#_index: "academ_contributions"
#_id: "13260"
#_source: array:18 [
"id" => "13260"
"slug" => "the-luxury-industrys-sacred-places"
"yearMonth" => "2016-09"
"year" => "2016"
"title" => "The luxury industry's sacred places"
"description" => "DION, D. (2016). The luxury industry's sacred places. <i>ESSEC Knowledge</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2022-10-24 16:22:21"
"publicationUrl" => "https://knowledge.essec.edu/en/strategy/13-rue-de-la-paix-24-faubourg-and-beyond-luxury-in.html"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Many luxury brands sanctify their heritage stores in a similar fashion. This is the case for the Chanel boutique at 31 rue Cambon, for the Chaumet boutique at 12 Place Vendôme, and for the Cartier boutique at 13 rue de la Paix. Indeed, this strategy seems all the more prevalent today, now that other luxury codes are increasingly adopted by mass market retailers. Therefore, it’s important to ask: how do luxury brands create the symbolic codes to turn these heritage boutiques into sacred places?"
"en" => "Many luxury brands sanctify their heritage stores in a similar fashion. This is the case for the Chanel boutique at 31 rue Cambon, for the Chaumet boutique at 12 Place Vendôme, and for the Cartier boutique at 13 rue de la Paix. Indeed, this strategy seems all the more prevalent today, now that other luxury codes are increasingly adopted by mass market retailers. Therefore, it’s important to ask: how do luxury brands create the symbolic codes to turn these heritage boutiques into sacred places?"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
75 => Essec\Faculty\Model\Contribution {#2302
#_index: "academ_contributions"
#_id: "13261"
#_source: array:18 [
"id" => "13261"
"slug" => "la-mode-grande-taille-stigmatisee-et-stigmatisante"
"yearMonth" => "2019-05"
"year" => "2019"
"title" => "La mode grande taille stigmatisée et... stigmatisante"
"description" => "DION, D. et TACHET, B. (2019). La mode grande taille stigmatisée et... stigmatisante. <i>The Conversation</i>."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "TACHET Béatrice"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2022-10-24 16:24:40"
"publicationUrl" => "https://theconversation.com/la-mode-grande-taille-stigmatisee-et-stigmatisante-117679"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
76 => Essec\Faculty\Model\Contribution {#2303
#_index: "academ_contributions"
#_id: "13262"
#_source: array:18 [
"id" => "13262"
"slug" => "lapres-karl-lagerfeld-le-grand-defi-de-chanel"
"yearMonth" => "2019-02"
"year" => "2019"
"title" => "L’après–Karl Lagerfeld, le grand défi de Chanel"
"description" => "DION, D. (2019). L’après–Karl Lagerfeld, le grand défi de Chanel. <i>The Conversation</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2022-10-24 16:25:58"
"publicationUrl" => "https://theconversation.com/lapres-karl-lagerfeld-le-grand-defi-de-chanel-112158"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "À quoi va ressembler le Chanel de demain sans son directeur artistique si charismatique ?"
"en" => "À quoi va ressembler le Chanel de demain sans son directeur artistique si charismatique ?"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
77 => Essec\Faculty\Model\Contribution {#2304
#_index: "academ_contributions"
#_id: "13969"
#_source: array:18 [
"id" => "13969"
"slug" => "inflation-ecologie-comment-lindustrie-du-luxe-sadapte"
"yearMonth" => "2023-04"
"year" => "2023"
"title" => "Inflation, écologie Comment l'industrie du luxe s'adapte"
"description" => "DION, D. (2023). Inflation, écologie Comment l'industrie du luxe s'adapte. <i>La République du Centre</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2023-04-28 10:11:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Il y a eu le Covid. La guerre en Ukraine. L'inflation. Pourtant, le secteur du luxe affiche toujours une santé insolente. Delphine Dion, professeure de marketing à l'Essec et spécialiste du retail, analyse les raisons de cette exception française."
"en" => "Il y a eu le Covid. La guerre en Ukraine. L'inflation. Pourtant, le secteur du luxe affiche toujours une santé insolente. Delphine Dion, professeure de marketing à l'Essec et spécialiste du retail, analyse les raisons de cette exception française."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
78 => Essec\Faculty\Model\Contribution {#2305
#_index: "academ_contributions"
#_id: "13986"
#_source: array:18 [
"id" => "13986"
"slug" => "access-based-customer-journeys"
"yearMonth" => "2024-02"
"year" => "2024"
"title" => "Access-based customer journeys"
"description" => "TRUJILLO-TORRES, L., ANLAMLIER, E., MIMOUN, L., CHATTERJEE, L. et DION, D. (2024). Access-based customer journeys. <i>Journal of the Academy of Marketing Science</i>, 52, pp. 24-43."
"authors" => array:5 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "TRUJILLO-TORRES Lez"
]
2 => array:1 [
"name" => "ANLAMLIER Eda"
]
3 => array:1 [
"name" => "MIMOUN Laetitia"
]
4 => array:1 [
"name" => "CHATTERJEE Lagnajita"
]
]
"ouvrage" => ""
"keywords" => array:7 [
0 => "Customer journeys"
1 => "Access-based consumption"
2 => "Social interdependencies"
3 => "Customer work"
4 => "Job crafting"
5 => "Sharing economy"
6 => "Prosumer"
]
"updatedAt" => "2024-03-18 12:06:39"
"publicationUrl" => "https://link.springer.com/article/10.1007/s11747-023-00942-6"
"publicationInfo" => array:3 [
"pages" => "24-43"
"volume" => "52"
"number" => ""
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Despite the popularity of access-based platforms, the understanding of customer journeys remains anchored in traditional market contexts that overlook prosumers’ extended value-chain roles, interconnected experiences, and instrumental sociality in access-based consumption. Using a qualitative study on the access-based platform Rent the Runway, the authors discuss the nature of customer journeys in access-based platforms and showcase how customers perform these journeys. The study reveals two key elements: (1) systemic dynamics, which encompass just-in-time circularity and tightly coupled customer interdependencies, and (2) job crafting, which involves customer work practices that allow pain point avoidance, circulation flow adjustments, and journey stickiness increases. Job crafting can create unpredictable disruptions in other customer journeys and affect systemic flows. This investigation expands research on customer experience management and journey design by developing an access-based platform journey model differentiated from ownership- and service-based platform models, showcasing its systemic instability dynamics, and elaborating how to manage these customer journeys."
"en" => "Despite the popularity of access-based platforms, the understanding of customer journeys remains anchored in traditional market contexts that overlook prosumers’ extended value-chain roles, interconnected experiences, and instrumental sociality in access-based consumption. Using a qualitative study on the access-based platform Rent the Runway, the authors discuss the nature of customer journeys in access-based platforms and showcase how customers perform these journeys. The study reveals two key elements: (1) systemic dynamics, which encompass just-in-time circularity and tightly coupled customer interdependencies, and (2) job crafting, which involves customer work practices that allow pain point avoidance, circulation flow adjustments, and journey stickiness increases. Job crafting can create unpredictable disruptions in other customer journeys and affect systemic flows. This investigation expands research on customer experience management and journey design by developing an access-based platform journey model differentiated from ownership- and service-based platform models, showcasing its systemic instability dynamics, and elaborating how to manage these customer journeys."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
79 => Essec\Faculty\Model\Contribution {#2306
#_index: "academ_contributions"
#_id: "14226"
#_source: array:18 [
"id" => "14226"
"slug" => "the-stuff-that-stuff-is-made-of-how-matter-shapes-object-affordances-in-everyday-consumption"
"yearMonth" => "2023-07"
"year" => "2023"
"title" => "The Stuff that Stuff is Made of: How Matter Shapes Object Affordances in Everyday Consumption"
"description" => "PAVLYUCHENKO, R. et DION, D. (2023). The Stuff that Stuff is Made of: How Matter Shapes Object Affordances in Everyday Consumption. Dans: 2023 Consumer Culture Theory Conference. Lund."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "PAVLYUCHENKO Roman"
]
]
"ouvrage" => "2023 Consumer Culture Theory Conference"
"keywords" => []
"updatedAt" => "2023-08-16 11:13:16"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
80 => Essec\Faculty\Model\Contribution {#2307
#_index: "academ_contributions"
#_id: "14230"
#_source: array:18 [
"id" => "14230"
"slug" => "consumer-hacks-in-the-sharing-economy"
"yearMonth" => "2023-11"
"year" => "2023"
"title" => "Consumer hacks in the sharing economy"
"description" => "DION, D., MIMOUN, L., ANLAMLIER, E., CHATTERJEE, L. et TRUJILLO-TORRES, L. (2023). Consumer hacks in the sharing economy. <i>Journal of Business Research</i>, 167, pp. 114172."
"authors" => array:5 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "MIMOUN Laetitia"
]
2 => array:1 [
"name" => "ANLAMLIER Eda"
]
3 => array:1 [
"name" => "CHATTERJEE Lagnajita"
]
4 => array:1 [
"name" => "TRUJILLO-TORRES Lez"
]
]
"ouvrage" => ""
"keywords" => array:6 [
0 => "Consumer misbehavior"
1 => "Sharing economy"
2 => "Access-based consumption"
3 => "Platform"
4 => "Value creation"
5 => "Value destruction"
]
"updatedAt" => "2023-08-16 11:32:58"
"publicationUrl" => "https://www.sciencedirect.com/science/article/pii/S0148296323005313"
"publicationInfo" => array:3 [
"pages" => "114172"
"volume" => "167"
"number" => ""
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Access-based platforms are complex, interconnected, and dependent on all consumers, which creates significant opportunities for consumer hacks. Drawing from the study of a clothing rental platform, we investigate how consumer hacks impact value creation for the platform and other consumers. We contribute to the literature on access-based consumption and consumer misbehavior by introducing consumer hacks. We highlight the heterogeneity of misbehaving consumers’ motivations, revealing that consumer hacks expand beyond dissatisfied consumers. Moreover, we stress how hacks’ diffusion, mainly via social media, can increase their breadth, speed, and impact on value. Adopting a multi-layered perspective to value creation, we show that consumer hacks can create and destroy value by inducing misalignments between egoistic, mutualistic, and corporate value outcomes. Finally, we evidence the dark side of customer engagement by introducing consumer hacks as a highly active customer engagement with value-destroying potential. Our results also have implications for managing access-based platforms."
"en" => "Access-based platforms are complex, interconnected, and dependent on all consumers, which creates significant opportunities for consumer hacks. Drawing from the study of a clothing rental platform, we investigate how consumer hacks impact value creation for the platform and other consumers. We contribute to the literature on access-based consumption and consumer misbehavior by introducing consumer hacks. We highlight the heterogeneity of misbehaving consumers’ motivations, revealing that consumer hacks expand beyond dissatisfied consumers. Moreover, we stress how hacks’ diffusion, mainly via social media, can increase their breadth, speed, and impact on value. Adopting a multi-layered perspective to value creation, we show that consumer hacks can create and destroy value by inducing misalignments between egoistic, mutualistic, and corporate value outcomes. Finally, we evidence the dark side of customer engagement by introducing consumer hacks as a highly active customer engagement with value-destroying potential. Our results also have implications for managing access-based platforms."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
81 => Essec\Faculty\Model\Contribution {#2308
#_index: "academ_contributions"
#_id: "14254"
#_source: array:18 [
"id" => "14254"
"slug" => "the-materials-of-life-how-consumers-understand-and-use-the-matter-of-objects"
"yearMonth" => "2022-06"
"year" => "2022"
"title" => "The materials of life: How consumers understand and use the matter of objects"
"description" => "PAVLYUCHENKO, R. et DION, D. (2022). The materials of life: How consumers understand and use the matter of objects. Dans: 11th European Institute for Advanced Studies in Management (EIASM) Interpretive Consumer Research Workshop 2022. Liverpool."
"authors" => array:2 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "PAVLYUCHENKO Roman"
]
]
"ouvrage" => "11th European Institute for Advanced Studies in Management (EIASM) Interpretive Consumer Research Workshop 2022"
"keywords" => []
"updatedAt" => "2023-08-29 11:10:00"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.905828
+"parent": null
}
82 => Essec\Faculty\Model\Contribution {#2309
#_index: "academ_contributions"
#_id: "14286"
#_source: array:18 [
"id" => "14286"
"slug" => "consumer-sovereignty-and-the-ethics-of-recognition"
"yearMonth" => "2023-08"
"year" => "2023"
"title" => "Consumer Sovereignty and the Ethics of Recognition"
"description" => "BHATNAGAR, K., CAYLA, J., DION, D. et FUSCHILLO, G. (2023). Consumer Sovereignty and the Ethics of Recognition. <i>Journal of Business Ethics</i>, In press."
"authors" => array:4 [
0 => array:3 [
"name" => "DION Delphine"
"bid" => "B00656347"
"slug" => "dion-delphine"
]
1 => array:1 [
"name" => "BHATNAGAR Kushagra"
]
2 => array:1 [
"name" => "CAYLA Julien"
]
3 => array:1 [
"name" => "FUSCHILLO Gregorio"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Customer interactions"
1 => "Service work"
2 => "Dignity"
3 => "Recognition"
]
"updatedAt" => "2023-09-01 01:00:39"
"publicationUrl" => "https://link.springer.com/article/10.1007/s10551-023-05512-y"
"publicationInfo" => array:3 [
"pages" => ""
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"fr" => "The rising prominence of consumer sovereignty, wherein businesses prioritize customers as kings, presents complex ethical dilemmas. This paper delves into the ethical implications of consumer sovereignty by examining the lack of recognition to which service workers are subjected in their interactions with customers. Applying the sensitizing lens of recognition theory, we investigate how the relational domination inherent in the service industry ultimately results in four main recognition gaps: visibility, status recognition, affective recognition, and capacity recognition gaps. These gaps considerably hinder an employee’s ability to experience workplace dignity. Our findings enrich the business ethics literature by providing a more holistic analysis of the ethical challenges raised by consumer sovereignty. We introduce recognition theory as a framework to address these concerns and offer recommendations for managers to better support their service employees in overcoming the absence of customer recognition."
"en" => "The rising prominence of consumer sovereignty, wherein businesses prioritize customers as kings, presents complex ethical dilemmas. This paper delves into the ethical implications of consumer sovereignty by examining the lack of recognition to which service workers are subjected in their interactions with customers. Applying the sensitizing lens of recognition theory, we investigate how the relational domination inherent in the service industry ultimately results in four main recognition gaps: visibility, status recognition, affective recognition, and capacity recognition gaps. These gaps considerably hinder an employee’s ability to experience workplace dignity. Our findings enrich the business ethics literature by providing a more holistic analysis of the ethical challenges raised by consumer sovereignty. We introduce recognition theory as a framework to address these concerns and offer recommendations for managers to better support their service employees in overcoming the absence of customer recognition."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
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}
83 => Essec\Faculty\Model\Contribution {#2310
#_index: "academ_contributions"
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"title" => "A Moral Tightrope: Why Do We Accept Violence in Sports?"
"description" => "DION, D. (2023). A Moral Tightrope: Why Do We Accept Violence in Sports? <i>ESSEC Knowledge</i>."
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"fr" => "With the Rugby World Cup this fall, fans are flocking to France from all over the world to cheer on their team. France’s star player Antoine Dupont captained les Bleus to the quarter-finals before getting knocked out by South Africa - this after suffering a fractured cheekbone and undergoing major surgery earlier in the tournament. Rugby players are no strangers to this type of injury - the field is dotted with players wearing “scrum caps” to protect from cauliflower ears and violent tackles are the name of the game. Why are we drawn to watching such a violent sport, when we know people are likely to get hurt?"
"en" => "With the Rugby World Cup this fall, fans are flocking to France from all over the world to cheer on their team. France’s star player Antoine Dupont captained les Bleus to the quarter-finals before getting knocked out by South Africa - this after suffering a fractured cheekbone and undergoing major surgery earlier in the tournament. Rugby players are no strangers to this type of injury - the field is dotted with players wearing “scrum caps” to protect from cauliflower ears and violent tackles are the name of the game. Why are we drawn to watching such a violent sport, when we know people are likely to get hurt?"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
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}
84 => Essec\Faculty\Model\Contribution {#2311
#_index: "academ_contributions"
#_id: "14662"
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"slug" => "crafting-preciousness"
"yearMonth" => "2024-01"
"year" => "2024"
"title" => "Crafting preciousness"
"description" => "DION, D., BORRAZ, S. et DUBREUIL, C. (2024). Crafting preciousness. Dans: 2024 International Marketing Trends Conference. Venise."
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]
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"updatedAt" => "2024-01-31 01:00:38"
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"fr" => ""
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"authors_fields" => array:2 [
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"en" => "Marketing"
]
"indexedAt" => "2024-04-25T13:21:58.000Z"
]
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}
]
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]
"docTitle" => "Delphine DION"
"docSubtitle" => "Professeur"
"docDescription" => "Département: Marketing<br>Campus de Cergy"
"docType" => "cv"
"docPreview" => "<img src="https://faculty.essec.edu/wp-content/uploads/avatars/B00656347.jpg"><span><span>Delphine DION</span><span>B00656347</span></span>"
]
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}
