Essec\Faculty\Model\Profile {#6196
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"academId" => "2014"
"slug" => "bemmaor-albert-c"
"fullName" => "Albert C. BEMMAOR"
"lastName" => "BEMMAOR"
"firstName" => "Albert C."
"title" => array:2 [
"fr" => "Professeur émérite"
"en" => "Emeritus Professor"
]
"email" => "bemmaor@essec.edu"
"status" => "ACTIF"
"campus" => "Campus de Cergy"
"departments" => []
"phone" => "+33 (0)1 34 43 30 43"
"sites" => []
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"externalCvUrl" => "https://faculty.essec.edu/cv/bemmaor-albert-c/pdf"
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"facOrcId" => "https://orcid.org/0000-0002-8432-2212"
"career" => array:6 [
0 => Essec\Faculty\Model\CareerItem {#6242
#_index: null
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"en" => "ESSEC Business School"
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]
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}
1 => Essec\Faculty\Model\CareerItem {#6243
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#_id: null
#_source: array:7 [
"startDate" => "1982-07-01"
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"en" => "Visiting Scholar"
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"fr" => "Stanford Graduate School of Business"
"en" => "Stanford Graduate School of Business"
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"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
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}
2 => Essec\Faculty\Model\CareerItem {#6244
#_index: null
#_id: null
#_source: array:7 [
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"fr" => "Professeur Visitant, Institute of Management, University of Vienna, Austria, March 2001 and May 2004"
"en" => "Visiting Professor, Institute of Management, University of Vienna, Austria, March 2001 and May 2004"
]
"institution" => array:2 [
"fr" => "Université de Vienne"
"en" => "Université de Vienne"
]
"country" => array:2 [
"fr" => "Autriche"
"en" => "Austria"
]
]
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}
3 => Essec\Faculty\Model\CareerItem {#6245
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"label" => array:2 [
"fr" => "Professeur assistant"
"en" => "Assistant Professor"
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"institution" => array:2 [
"fr" => "Université de Chicago"
"en" => "Université de Chicago"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "fr"
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}
4 => Essec\Faculty\Model\CareerItem {#6246
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2001-03-01"
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"label" => array:2 [
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]
"country" => array:2 [
"fr" => "Autriche"
"en" => "Austria"
]
]
+lang: "fr"
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}
5 => Essec\Faculty\Model\CareerItem {#6247
#_index: null
#_id: null
#_source: array:7 [
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"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
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}
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"diplomes" => array:3 [
0 => Essec\Faculty\Model\Diplome {#6198
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1978"
"label" => array:2 [
"en" => "Ph.D. in Management"
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"institution" => array:2 [
"fr" => "Purdue University"
"en" => "Purdue University"
]
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"fr" => "États-Unis"
"en" => "United States of America"
]
]
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}
1 => Essec\Faculty\Model\Diplome {#6200
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#_id: null
#_source: array:6 [
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"fr" => "Columbia University"
"en" => "Columbia University"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
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}
2 => Essec\Faculty\Model\Diplome {#6197
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
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"fr" => "Diplômes"
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"en" => "MSc. in Management"
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"institution" => array:2 [
"fr" => "ESC Marseille"
"en" => "ESC Marseille"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
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"bio" => array:2 [
"fr" => "<p>Avant de rejoindre l'ESSEC en janvier 1980, Albert Bemmaor était Professeur à la Booth School of Business de l'Université de Chicago. Au cours des cinq dernières décennies, il a publié régulièrement dans des revues internationales de premier plan. Ses travaux portent sur la modélisation mathématique du comportement d'achat, la diffusion des innovations technologiques et les modèles de réponse du marchéà des actions promotionnelles. Son modèle de diffusion, le modèle gamma/Gompertz avec dérive, aussi appelé "modèle de Bemmaor", fait partie des modèles classiques de diffusion près d'une vingtaine d'années après son développement et est devenu un mot clé. Le modèle a été adopté par Wolfram Language, le langage de programmation de Mathematica, par le logiciel SAS ainsi que les package ExtraDist et Diffusion dans la bibliothèque R. De la même façon, le modèle de comportement d'achat avec attrition gamma-Gompertz/NBD est mis en oeuvre dans le package CLVTools de la librairie R. Les travaux d'Albert Bemmaor sont appliqués dans de nombreux domaines, y compris la diffusion des réseaux sociaux, l'économie (par exemple, la description de l'aléa par Di Tillio, Ottaviani, and Sorensen, <u>Econometrica</u>, 2021), la physique (voir les travaux de Chaula et Kaur 2018), la géologie (prévision des ressources naturelles - voir les travaux de Guseo et collèguesà l'université de Padoue), la médecine (voir par exemple Mennemeyer and colleagues, <u>Journal of the American Medical Informatics Association</u>, Oxford U. Press, 2015 et Guseo <u>Technological Forecasting and Social Change</u> 2016) et l'hydraulique parmi d'autres. Ses travaux ont été mis en oeuvre par des entreprises comme Google (voir Goerg et collègues 2015) et Orange (voir Scaglione, Giovannetti et Hamoudia,<u> International Journal of Forecasting</u>, 2015). Ses enseignements portent sur les mesures de performance en marketing, la politique de produits (programme "Grande Ecole" et programme Bachelor) et les modèles en marketing dans le programme doctoral. En 2000, il a reçu un prix de l'Association Française du Marketing (AFM) pour sa "Contribution Exceptionnelle à la Méthodologie". Depuis 2005, il est membre du Comité de Nomination au Prix Nobel en Sciences Economiques (Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel).</p>"
"en" => "<p>Prior to joining ESSEC Business School in January 1980, Albert Bemmaor was on the faculty of the Booth School of Business at the University of Chicago. Over the past five decades, he has published regularly in top-tier journals, with a focus on mathematical models of consumer behavior, the adoption of technological innovations and market response models. His work has been applied and extended in a variety of areas, including the diffusion of social networks, physics (see the work by Chaula and Kaur 2018), geology (i.e., the prediction of natural resources - see the research by Guseo and colleagues at the University of Padua, Italy), economics (see, the description of noise in Di Tillio, Ottaviani, and Sorensen, <u>Econometrica</u>, 2021), medicine (see, e.g. Mennemeyer and colleagues, <u>Journal of the American Medical Informatics Association,</u> Oxford U. Press, 2015 and Guseo <u>Technological Forecasting and Social Change</u> 2016) and hydraulics among others. His diffusion model, the gamma/shifted Gompertz <span style="color:black">(G/SG) </span>model, at times called "Bemmaor's model", has turned into a classic model of diffusion about 20 years after its development and it has become a keyword. Up to now, the model has been adopted by Wolfram Language, the programming language of Mathematica, by SAS software, and immplemented in ExtraDistr and Diffusion, two packages in R library. The consumer behavior with attrition model, Gamma-Gompertz/NBD, is implemented in CLVTools, another package in the R library. His work has been used by companies such as Google (see Goerg and colleagues 2015) and Orange (see, e.g., Scaglione, Giovannetti and Hamoudia, <u>International Journal of Forecasting</u>, 2015). Albert Bemmaor teaches courses on the measurement of the marketing performance in the Master in Management Grande Ecole program, on product management in the undergraduate program(Bachelor in Business Administration) and on marketing models in the doctoral program. In 2000, he received a prize from the French Marketing Association (AFM) for his "Outstanding Contribution to Methodology". Since 2005, he has been a member of the Nomination Committee for the Nobel Prize in Economic Sciences.</p>\n"
]
"department" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"site" => array:2 [
"fr" => ""
"en" => ""
]
"industrrySectors" => array:2 [
"fr" => "Services de télécommunications - Commerce d'aliments et de produits de base - Biens durables ménagers - Produits de soin et de beauté - Commerce de détail spécialisé"
"en" => "Telecommunication Services - Food and Staples Retailing - Household Durables - Personal Care & Beauty Products - Specialty Retail"
]
"researchFields" => array:2 [
"fr" => "Modèles marketing - Comportement du consommateur - Marketing et analyses des données"
"en" => "Marketing Models - Consumer Behavior - Marketing and Data Analytics"
]
"teachingFields" => array:2 [
"fr" => "Modèles marketing - Comportement du consommateur - Stratégie marketing"
"en" => "Marketing Models - Consumer Behavior - Marketing Strategy"
]
"distinctions" => array:11 [
0 => Essec\Faculty\Model\Distinction {#6248
#_index: null
#_id: null
#_source: array:6 [
"date" => "2000-01-01"
"label" => array:2 [
"fr" => "Lauréat du Prix de l'Association Francaise du Marketing (AFM) pour Contribution Exceptionnelle à la Methodologie"
"en" => "Award received from the French Marketing Association (AFM) for: Outstanding Contribution to the Methodology (Contribution Exceptionnelle à la Methodologie)"
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"type" => array:2 [
"fr" => "Prix"
"en" => "Awards"
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"institution" => array:2 [
"fr" => "Association Française de Marketing"
"en" => "Association Française de Marketing"
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"country" => array:2 [
"fr" => "France"
"en" => "France"
]
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1 => Essec\Faculty\Model\Distinction {#6249
#_index: null
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#_source: array:6 [
"date" => "2014-01-01"
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"fr" => "Top 10% des auteurs les plus publiés des 50 dernières années de Journal of Marketing Research (Source: "The Topical History of JMR," Journal of Marketing Research, Feb' 2014). Classé septième avec le paramètre de centralité dans une communauté influente de plus de 30.000 chercheurs en Marketing Quantitatif (Customers Needs and Solutions, 2015, 91-104)."
"en" => "Top 10% most published authors over the past 50 years at Journal of Marketing Research (Source: "The Topical History of JMR," Journal of Marketing Research, Feb' 2014). Ranked seventh in centrality parameter in an influential community among more than 30,000 scholars in quantitative marketing (Customers' Needs and Solutions, 2015, pp. 91-104)."
]
"type" => array:2 [
"fr" => "Prix"
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"fr" => "Sage Publications"
"en" => "Sage Publications"
]
"country" => array:2 [
"fr" => null
"en" => null
]
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2 => Essec\Faculty\Model\Distinction {#6250
#_index: null
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#_source: array:6 [
"date" => "2002-01-01"
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"fr" => "Classé parmi les meilleurs relecteurs de Marketing Science"
"en" => "Ranked among the top reviewers at Marketing Science"
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"type" => array:2 [
"fr" => "Prix"
"en" => "Awards"
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"tri" => " 1 "
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"fr" => null
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"country" => array:2 [
"fr" => null
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3 => Essec\Faculty\Model\Distinction {#6251
#_index: null
#_id: null
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"date" => "1990-01-01"
"label" => array:2 [
"fr" => "Classé parmi les meilleurs relecteurs de Recherche et Applications en Marketing"
"en" => "Ranked among the top reviewers at Recherche et Applications en Marketing"
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"type" => array:2 [
"fr" => "Prix"
"en" => "Awards"
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"fr" => "Sage Publications"
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"fr" => null
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4 => Essec\Faculty\Model\Distinction {#6252
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#_id: null
#_source: array:6 [
"date" => "2016-10-01"
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"fr" => "Relecteur Distingué, International Journal of Research in Marketing"
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"type" => array:2 [
"fr" => "Prix"
"en" => "Awards"
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"tri" => " 1 "
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"fr" => null
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"country" => array:2 [
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5 => Essec\Faculty\Model\Distinction {#6253
#_index: null
#_id: null
#_source: array:6 [
"date" => "2017-01-01"
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"fr" => "Certificat de Contribution Exceptionnelle à la Relecture ("Outstanding Contribution to Reviewing") pour International Journal of Research in Marketing"
"en" => "Certificate of Outstanding Contribution to Reviewing, International Journal of Research in Marketing"
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"type" => array:2 [
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+lang: "fr"
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}
6 => Essec\Faculty\Model\Distinction {#6254
#_index: null
#_id: null
#_source: array:6 [
"date" => "2005-11-30"
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"fr" => "Depuis 2005, membre du Comité de Nomination au Prix de la Sveriges Riksbank en Sciences Economiques à la mémoire de Alfred Nobel"
"en" => "Since 2005, Member of the Nomination Committee of the Nobel Prize in Economics on a steady basis"
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"type" => array:2 [
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"country" => array:2 [
"fr" => null
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]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#6196}
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7 => Essec\Faculty\Model\Distinction {#6255
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"date" => "2016-12-08"
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"fr" => "Keynote speaker, PsyCHIC (Psychology, Consumer Heterogeneity, Information, Communication), U. Paris 13."
"en" => "Keynote Speaker, PsyCHIC (Psychology, Consumer Heterogeneity, Information and Communication) Workshop, University of Paris 13"
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"type" => array:2 [
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"country" => array:2 [
"fr" => "France"
"en" => "France"
]
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8 => Essec\Faculty\Model\Distinction {#6256
#_index: null
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"date" => "2021-03-01"
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"fr" => "Invité par l'Université Amity à Delhi à faire une Conférence en ligne aupres des professeurs sur ses onze campus en Inde et à l'extérieur, soit 175,000 personnes"
"en" => "Invited by Amity University in Delhi to give an online lecture to the faculty and students on its eleven campuses in India and abroad, which represents 175,000 individuals."
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"type" => array:2 [
"fr" => "Prix"
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+"parent": Essec\Faculty\Model\Profile {#6196}
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9 => Essec\Faculty\Model\Distinction {#6257
#_index: null
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"date" => "1998-05-01"
"label" => array:2 [
"fr" => "Chair of the Selection Committee for the Best Article Published in International Journal of Research in Marketing"
"en" => "Chair of the Selection Committee for the Best Article Published in International Journal of Research in Marketing"
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"type" => array:2 [
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"institution" => array:2 [
"fr" => "European Marketing Academy"
"en" => "European Marketing Academy"
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+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#6196}
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10 => Essec\Faculty\Model\Distinction {#6258
#_index: null
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0 => Essec\Faculty\Model\TeachingItem {#6241
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1 => Essec\Faculty\Model\TeachingItem {#6229
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"program" => "Global BBA"
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"en" => "France"
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2 => Essec\Faculty\Model\TeachingItem {#6230
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3 => Essec\Faculty\Model\TeachingItem {#6226
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"fr" => "France"
"en" => "France"
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4 => Essec\Faculty\Model\TeachingItem {#6224
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"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
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]
]
+lang: "fr"
}
5 => Essec\Faculty\Model\TeachingItem {#6231
#_index: null
#_id: null
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"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
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]
]
+lang: "fr"
}
6 => Essec\Faculty\Model\TeachingItem {#6240
#_index: null
#_id: null
#_source: array:7 [
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"endDate" => "2016"
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"institution" => array:2 [
"fr" => "HEC Paris"
"en" => "HEC Paris"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
}
7 => Essec\Faculty\Model\TeachingItem {#6236
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#_source: array:7 [
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"endDate" => "2016"
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"type" => array:2 [
"fr" => "Co-directeur de thèse"
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"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
}
8 => Essec\Faculty\Model\TeachingItem {#6223
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1980"
"endDate" => "2015"
"program" => "Grande Ecole - Master in Management"
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"en" => "Marketing Research"
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"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
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"en" => "France"
]
]
+lang: "fr"
}
9 => Essec\Faculty\Model\TeachingItem {#6235
#_index: null
#_id: null
#_source: array:7 [
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"endDate" => "2014"
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"fr" => "Directeur de thèse"
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"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
}
10 => Essec\Faculty\Model\TeachingItem {#6239
#_index: null
#_id: null
#_source: array:7 [
"startDate" => null
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"en" => "Erasmus Universiteit Rotterdam"
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"fr" => null
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]
]
+lang: "fr"
}
11 => Essec\Faculty\Model\TeachingItem {#6238
#_index: null
#_id: null
#_source: array:7 [
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"endDate" => "2006"
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"en" => "Erasmus Universiteit Rotterdam"
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"country" => array:2 [
"fr" => "Pays-Bas"
"en" => "Netherlands"
]
]
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}
12 => Essec\Faculty\Model\TeachingItem {#6237
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#_source: array:7 [
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"endDate" => "1997"
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"en" => "Antwerp Management School"
]
"country" => array:2 [
"fr" => "Belgique"
"en" => "Belgium"
]
]
+lang: "fr"
}
13 => Essec\Faculty\Model\TeachingItem {#6234
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1984"
"endDate" => "1994"
"program" => "Grande Ecole - Master in Management"
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"en" => "Collecting and interpreting marketing data"
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"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
}
14 => Essec\Faculty\Model\TeachingItem {#6232
#_index: null
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#_source: array:7 [
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"endDate" => "1988"
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"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
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"en" => "France"
]
]
+lang: "fr"
}
15 => Essec\Faculty\Model\TeachingItem {#6233
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1982"
"endDate" => "1988"
"program" => "Certificat"
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"en" => "Decision-making in marketing"
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"type" => array:2 [
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"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
}
16 => Essec\Faculty\Model\TeachingItem {#6227
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1980"
"endDate" => "1983"
"program" => "MSc in Marketing Management and Digital"
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"type" => array:2 [
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"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
}
17 => Essec\Faculty\Model\TeachingItem {#6225
#_index: null
#_id: null
#_source: array:7 [
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"program" => "Grande Ecole - Master in Management"
"label" => array:2 [
"fr" => "Comportement du Consommateur"
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"type" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
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"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
}
18 => Essec\Faculty\Model\TeachingItem {#6228
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1978"
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"program" => null
"label" => array:2 [
"fr" => "Doctoral seminar in marketing models"
"en" => "Doctoral seminar in marketing models"
]
"type" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"institution" => array:2 [
"fr" => "Université de Chicago"
"en" => "Université de Chicago"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "fr"
}
19 => Essec\Faculty\Model\TeachingItem {#6222
#_index: null
#_id: null
#_source: array:7 [
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"fr" => "Analytical marketing strategy"
"en" => "Analytical marketing strategy"
]
"type" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"institution" => array:2 [
"fr" => "Université de Chicago"
"en" => "Université de Chicago"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "fr"
}
20 => Essec\Faculty\Model\TeachingItem {#6221
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1978"
"endDate" => "1979"
"program" => null
"label" => array:2 [
"fr" => "Market communications"
"en" => "Market communications"
]
"type" => array:2 [
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"institution" => array:2 [
"fr" => "Université de Chicago"
"en" => "Université de Chicago"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "fr"
}
]
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0 => Essec\Faculty\Model\ExtraActivity {#6201
#_index: null
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]
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]
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]
]
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}
1 => Essec\Faculty\Model\ExtraActivity {#6195
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}
2 => Essec\Faculty\Model\ExtraActivity {#6199
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}
3 => Essec\Faculty\Model\ExtraActivity {#6202
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}
4 => Essec\Faculty\Model\ExtraActivity {#6203
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]
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}
5 => Essec\Faculty\Model\ExtraActivity {#6204
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"fr" => null
"en" => null
]
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]
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+"parent": Essec\Faculty\Model\Profile {#6196}
}
6 => Essec\Faculty\Model\ExtraActivity {#6205
#_index: null
#_id: null
#_source: array:9 [
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]
"country" => array:2 [
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]
]
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}
7 => Essec\Faculty\Model\ExtraActivity {#6206
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"en" => null
]
"country" => array:2 [
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"en" => null
]
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}
8 => Essec\Faculty\Model\ExtraActivity {#6207
#_index: null
#_id: null
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}
9 => Essec\Faculty\Model\ExtraActivity {#6208
#_index: null
#_id: null
#_source: array:9 [
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"fr" => null
"en" => null
]
"country" => array:2 [
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"en" => null
]
]
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}
10 => Essec\Faculty\Model\ExtraActivity {#6209
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]
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}
11 => Essec\Faculty\Model\ExtraActivity {#6210
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]
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}
12 => Essec\Faculty\Model\ExtraActivity {#6211
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"country" => array:2 [
"fr" => null
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]
]
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+"parent": Essec\Faculty\Model\Profile {#6196}
}
13 => Essec\Faculty\Model\ExtraActivity {#6212
#_index: null
#_id: null
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"endDate" => "2004-05-09"
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"uuid" => "201"
"type" => array:2 [
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]
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"fr" => "Organisation d'une conférence ou d'un séminaire"
"en" => "Organization of a conference or a seminar"
]
"label" => array:2 [
"fr" => "Co-organisateur du 25ème Anniversaire du Séminaire ESSEC/HEC/INSEAD, Cergy-Pontoise (March 4, 2004), avec G. Laurent and M. Sarvary"
"en" => "Co-organizer of the 25th Anniversary of the ESSEC/HEC/INSEAD seminar, Cergy-Pontoise (March 4, 2004), with G. Laurent and M. Sarvary"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
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"fr" => "France"
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]
]
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}
14 => Essec\Faculty\Model\ExtraActivity {#6213
#_index: null
#_id: null
#_source: array:9 [
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"endDate" => "2007-05-09"
"year" => null
"uuid" => "201"
"type" => array:2 [
"fr" => "Activités de recherche"
"en" => "Research activities"
]
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"en" => "Organization of a conference or a seminar"
]
"label" => array:2 [
"fr" => "Co-organisateur du Neuvième Seminaire sur les Transports, "Discrete Choice Models: Applications to Marketing and to Transportation" (avec A. de Palma et N. Picard), Cergy-Pontoise"
"en" => "Co-organizer of the Ninth Seminar on Transportation, entitled "Discrete Choice Models: Applications to Marketing and to Transportation" (with A. de Palma and N. Picard), Cergy-Pontoise"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#6196}
}
15 => Essec\Faculty\Model\ExtraActivity {#6214
#_index: null
#_id: null
#_source: array:9 [
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"endDate" => "2007-09-22"
"year" => null
"uuid" => "201"
"type" => array:2 [
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"en" => "Research activities"
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"subType" => array:2 [
"fr" => "Organisation d'une conférence ou d'un séminaire"
"en" => "Organization of a conference or a seminar"
]
"label" => array:2 [
"fr" => "Co-organisateur de la Troisième Conférence Allemande-Française-Autrichienne sur le Marketing Quantitatif (avec L. Hildebrandt et U. Wagner),"
"en" => "Co-organizer of the Third German-French-Austrian Conference on Quantitative Marketing (with L. Hildebrandt and U. Wagner)"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#6196}
}
16 => Essec\Faculty\Model\ExtraActivity {#6215
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1988-01-01"
"endDate" => "2009-12-31"
"year" => "1993"
"uuid" => "103"
"type" => array:2 [
"fr" => "Activités de recherche"
"en" => "Research activities"
]
"subType" => array:2 [
"fr" => "Membre d'un comité de lecture"
"en" => "Editorial Board Membership"
]
"label" => array:2 [
"fr" => "Membre du comité de lecture - International Journal of Research in Marketing"
"en" => "Editorial board membership - International Journal of Research in Marketing"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
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}
17 => Essec\Faculty\Model\ExtraActivity {#6216
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "2008-01-01"
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"uuid" => "103"
"type" => array:2 [
"fr" => "Activités de recherche"
"en" => "Research activities"
]
"subType" => array:2 [
"fr" => "Membre d'un comité de lecture"
"en" => "Editorial Board Membership"
]
"label" => array:2 [
"fr" => "Membre du comité de lecture - Business Research, revue de la Société Allemande pour la Recherche en Gestion"
"en" => "Editorial board membership - Business Research, Journal of the German Association for Business Research"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
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}
18 => Essec\Faculty\Model\ExtraActivity {#6217
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1985-01-01"
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"year" => "1993"
"uuid" => "103"
"type" => array:2 [
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"fr" => "Membre d'un comité de lecture"
"en" => "Editorial Board Membership"
]
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"fr" => "Membre du comité de lecture - Recherche et Applications en Marketing"
"en" => "Editorial board membership - Recherche et Applications en Marketing"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
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}
19 => Essec\Faculty\Model\ExtraActivity {#6218
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "2014-03-14"
"endDate" => "2014-03-14"
"year" => null
"uuid" => "201"
"type" => array:2 [
"fr" => "Activités de recherche"
"en" => "Research activities"
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"fr" => "Organisation d'une conférence ou d'un séminaire"
"en" => "Organization of a conference or a seminar"
]
"label" => array:2 [
"fr" => "Co-organisateur (avec H. Plassmann,S. Atalay et F. Sotgiu), du 35ème Anniversaire du séminaire ESSEC/HEC/INSEAD"
"en" => "Co-organizer (with H. Plassman, S. Atalay and F. Sotgiu) of the 35th Anniversary of the ESSEC/HEC/INSEAD seminar"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
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"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#6196}
}
20 => Essec\Faculty\Model\ExtraActivity {#6219
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1980-09-01"
"endDate" => null
"year" => null
"uuid" => "201"
"type" => array:2 [
"fr" => "Activités de recherche"
"en" => "Research activities"
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"subType" => array:2 [
"fr" => "Organisation d'une conférence ou d'un séminaire"
"en" => "Organization of a conference or a seminar"
]
"label" => array:2 [
"fr" => "Co-organisateur du séminaire annuel ESSEC/HEC/INSEAD"
"en" => "Co-organizer of the ESSEC/HEC/INSEAD Annual Seminar"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#6196}
}
21 => Essec\Faculty\Model\ExtraActivity {#6220
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "2009-02-01"
"endDate" => "2009-04-01"
"year" => null
"uuid" => "199"
"type" => array:2 [
"fr" => "Activités de recherche"
"en" => "Research activities"
]
"subType" => array:2 [
"fr" => "Autre activité éditoriale"
"en" => "Other editorial activity"
]
"label" => array:2 [
"fr" => "Editors of a special section (in an issue): BEMMAOR, A.C., HILDEBRANDT, L. and WAGNER, U., "New Models for Marketing" International Journal of Research in Marketing, Vol. 26, No. 2"
"en" => "Editors of a special section (in an issue): BEMMAOR, A.C., HILDEBRANDT, L. and WAGNER, U., "New Models for Marketing" International Journal of Research in Marketing, Vol. 26, No. 2"
]
"institution" => array:2 [
"fr" => null
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]
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"en" => null
]
]
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+"parent": Essec\Faculty\Model\Profile {#6196}
}
]
"theses" => array:7 [
0 => Essec\Faculty\Model\These {#6259
#_index: null
#_id: null
#_source: array:9 [
"year" => "2006"
"startDate" => null
"endDate" => "2006"
"student" => "ALTHUIZEN Niek"
"firstJob" => "Assistant Professor - ESSEC Business School"
"label" => array:2 [
"fr" => "Analogical Reasoning as a Design Support Principle for Weakly-Structured Marketing Problems"
"en" => "Analogical Reasoning as a Design Support Principle for Weakly-Structured Marketing Problems"
]
"role" => array:2 [
"fr" => "Rapporteur"
"en" => "Thesis referee"
]
"institution" => array:2 [
"fr" => "Erasmus Universiteit Rotterdam"
"en" => "Erasmus Universiteit Rotterdam"
]
"country" => array:2 [
"fr" => "Pays-Bas"
"en" => "Netherlands"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#6196}
}
1 => Essec\Faculty\Model\These {#6260
#_index: null
#_id: null
#_source: array:9 [
"year" => "1997"
"startDate" => null
"endDate" => "1997"
"student" => "CAMPO Katia"
"firstJob" => "Assistant Professor - K.U. Leuven, Belgium"
"label" => array:2 [
"fr" => "Variety Seeking and the Sensitivity to In-Store Promotions"
"en" => "Variety Seeking and the Sensitivity to In-Store Promotions"
]
"role" => array:2 [
"fr" => "Rapporteur"
"en" => "Thesis referee"
]
"institution" => array:2 [
"fr" => "Antwerp Management School"
"en" => "Antwerp Management School"
]
"country" => array:2 [
"fr" => "Belgique"
"en" => "Belgium"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#6196}
}
2 => Essec\Faculty\Model\These {#6261
#_index: null
#_id: null
#_source: array:9 [
"year" => "2024"
"startDate" => null
"endDate" => "2024"
"student" => "CHUANQI X."
"firstJob" => ""
"label" => array:2 [
"fr" => ""
"en" => ""
]
"role" => array:2 [
"fr" => "Rapporteur"
"en" => "Thesis referee"
]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#6196}
}
3 => Essec\Faculty\Model\These {#6262
#_index: null
#_id: null
#_source: array:9 [
"year" => "2016"
"startDate" => "2010"
"endDate" => "2016"
"student" => "MULLICK Shantanu"
"firstJob" => "Assistant Professor - Technical University Eindhoven"
"label" => array:2 [
"fr" => "Three Essays on Dynamic Models with Applications to Marketing and Finance"
"en" => "Three Essays on Dynamic Models with Applications to Marketing and Finance"
]
"role" => array:2 [
"fr" => "Co-directeur de thèse"
"en" => "Thesis co-director"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#6196}
}
4 => Essec\Faculty\Model\These {#6263
#_index: null
#_id: null
#_source: array:9 [
"year" => "2016"
"startDate" => null
"endDate" => "2016"
"student" => "NEZAMI Mehdi"
"firstJob" => "Postdoctoral Research Fellow - U. of Illinois at Urbana-Champaign"
"label" => array:2 [
"fr" => "Strategies de Transition de Service dans les Marchés Industriels"
"en" => "Service Transition Strategies in Industrial Markets"
]
"role" => array:2 [
"fr" => "Rapporteur"
"en" => "Thesis referee"
]
"institution" => array:2 [
"fr" => "HEC Paris"
"en" => "HEC Paris"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#6196}
}
5 => Essec\Faculty\Model\These {#6264
#_index: null
#_id: null
#_source: array:9 [
"year" => "2011"
"startDate" => null
"endDate" => "2011"
"student" => "PEERS Yuri"
"firstJob" => "Postdoctoral Fellow - Waikato Management School, New Zealand"
"label" => array:2 [
"fr" => "Econometric Advances in Diffusion Models"
"en" => "Econometric Advances in Diffusion Models"
]
"role" => array:2 [
"fr" => "Rapporteur"
"en" => "Thesis referee"
]
"institution" => array:2 [
"fr" => "Erasmus Universiteit Rotterdam"
"en" => "Erasmus Universiteit Rotterdam"
]
"country" => array:2 [
"fr" => null
"en" => null
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#6196}
}
6 => Essec\Faculty\Model\These {#6265
#_index: null
#_id: null
#_source: array:9 [
"year" => "2014"
"startDate" => "2007"
"endDate" => "2014"
"student" => "ZHENG Li"
"firstJob" => "Senior Research Fellow - Leeds University Business School"
"label" => array:2 [
"fr" => "The Diffusion of Internet Use across China: Spatiotemporal Models with Policy Implications"
"en" => "The Diffusion of Internet Use Across China: Spatiotemporal Models with Policy Implications"
]
"role" => array:2 [
"fr" => "Directeur de thèse"
"en" => "Thesis director"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "fr"
+"parent": Essec\Faculty\Model\Profile {#6196}
}
]
"indexedAt" => "2024-04-20T10:21:23.000Z"
"contributions" => array:102 [
0 => Essec\Faculty\Model\Contribution {#6266
#_index: "academ_contributions"
#_id: "2278"
#_source: array:18 [
"id" => "2278"
"slug" => "predicting-behavior-from-intention-to-buy-measures-the-parametric-case"
"yearMonth" => "1995-05"
"year" => "1995"
"title" => "Predicting Behavior from Intention-to-buy Measures: The Parametric Case"
"description" => "BEMMAOR, A.C. (1995). Predicting Behavior from Intention-to-buy Measures: The Parametric Case. <i>Journal of Marketing Research</i>, 32(2), pp. 176-191."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => array:3 [
0 => "Conditional expectation"
1 => "Beta binomial distribution"
2 => "Latent purchase intent"
]
"updatedAt" => "2021-04-16 09:48:22"
"publicationUrl" => "https://doi.org/10.2307/3152046"
"publicationInfo" => array:3 [
"pages" => "176-191"
"volume" => "32"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette étude développe un modèle qui convertit les intentions d'achats en probabilités d'achats. Elle établit une borne supérieure et une borne inférieure à la proportion d'acheteurs à partir des données d'intentions d'achat et montre la compatibilité de ces bornes avec les comportements effectifs pour plusieurs jeux de données."
"en" => "This study develops a model which converts stated buying intentions into purchase probabilities. It derives upper and lower bounds on subsequent proportions of buyers from intention data and shows the consistency of those bounds with actual proportions of buyers for several data sets."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
1 => Essec\Faculty\Model\Contribution {#6268
#_index: "academ_contributions"
#_id: "2513"
#_source: array:18 [
"id" => "2513"
"slug" => "statistical-analysis-of-choice-experiments-and-surveys"
"yearMonth" => "2005-12"
"year" => "2005"
"title" => "Statistical Analysis of Choice Experiments and Surveys"
"description" => "MCFADDEN, D.L., BEMMAOR, A.C., CARO, F.G., DOMINITZ, J., JUN, B.H., LEWBEL, A. ... WINTER, J.K. (2005). Statistical Analysis of Choice Experiments and Surveys. <i>Marketing Letters</i>, 16(3/4), pp. 183-196."
"authors" => array:11 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "MCFADDEN Daniel L."
]
2 => array:1 [
"name" => "CARO Francis G."
]
3 => array:1 [
"name" => "DOMINITZ Jeff"
]
4 => array:1 [
"name" => "JUN Byung-Hill"
]
5 => array:1 [
"name" => "LEWBEL Arthur"
]
6 => array:1 [
"name" => "MATZKIN Rosa L."
]
7 => array:1 [
"name" => "MOLINARI Francesca"
]
8 => array:1 [
"name" => "SCHWARZ Norbert"
]
9 => array:1 [
"name" => "WILLIS Robert J."
]
10 => array:1 [
"name" => "WINTER Joachim K."
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Consumer surveys"
1 => "Survey response error"
2 => "Hypothetical choice"
3 => "Applied econometrics"
]
"updatedAt" => "2021-04-16 09:35:20"
"publicationUrl" => "https://link.springer.com/article/10.1007/s11002-005-5884-2"
"publicationInfo" => array:3 [
"pages" => "183-196"
"volume" => "16"
"number" => "3/4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article présente les sources d'erreur et de biais dans les données d'enquêtes. Il montre l'étendue de ces erreurs, y compris dans les réponses aux questions sur l'âge, la profession ou la fréquence des visites chez un médecin. L'article fournit des exemples de ces erreurs et suggère des méthodes pour les corriger."
"en" => "This article discusses potential sources of errors and biases in survey data. It shows the pervasiveness of these errors, including the answers to questions on age, occupation and the frequency of doctor's visits. The article provides empirical illustrations of these errors and suggests means to capture them."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
2 => Essec\Faculty\Model\Contribution {#6270
#_index: "academ_contributions"
#_id: "2667"
#_source: array:18 [
"id" => "2667"
"slug" => "the-impact-of-heterogeneity-and-ill-conditioning-on-diffusion-model-parameter-estimates"
"yearMonth" => "2002-01"
"year" => "2002"
"title" => "The Impact of Heterogeneity and Ill-Conditioning on Diffusion Model Parameter Estimates"
"description" => "BEMMAOR, A.C. et LEE, J. (2002). The Impact of Heterogeneity and Ill-Conditioning on Diffusion Model Parameter Estimates. <i>Marketing Science</i>, 21(2), pp. 209-220."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "LEE Janghyuk"
]
]
"ouvrage" => ""
"keywords" => array:3 [
0 => "Diffusion"
1 => "New Product Diffusion"
2 => "Forecasting"
]
"updatedAt" => "2021-04-16 09:37:05"
"publicationUrl" => "https://pubsonline.informs.org/doi/abs/10.1287/mksc.21.2.209.151"
"publicationInfo" => array:3 [
"pages" => "209-220"
"volume" => "21"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette étude explique les changements systématiques des paramètres estimés du modèle de Bass lorsque le nombre d'observations augmente par l'hétérogénéité sous-jacente de la population. En utilisant le modèle gamma/Gompertz décalée comme modèle "vrai " de diffusion, l'étude montre que lorsque l' hétérogénéité est plus forte (faible) que ne le prévoit le modèle de Bass, les valeurs estimées des paramètres p et c du modèle de Bass diminuent (augmentent) et la valeur estimée du paramètre q augmente (diminue) quand le nombre d'observations augmente. Ces résultats sont conformes à ceux obtenus avec des données réelles."
"en" => "This study explains the systematic changes in the parameter estimates of the Bass model as the number of data points increases by the level of the underlying heterogeneity of the population. Using the gamma/shifted Gompertz model as the "true" model of diffusion, the study shows that when the data exhibit more right skew (more heterogeneity) than the Bass model, the Bass model estimates of p and c decrease and that of q increases as one adds data points, in contrast, when the data exhibit more left skew (less heterogeneity) than the Bass model, the Bass model estimates of p and c increase and that of q decreases as one adds data points. These results are consistent with those obtained with real data."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
3 => Essec\Faculty\Model\Contribution {#6267
#_index: "academ_contributions"
#_id: "3404"
#_source: array:18 [
"id" => "3404"
"slug" => "andrew-s-c-ehrenberg-ou-le-chantre-de-la-replication-andrew-s-c-ehrenberg-or-the-eulogy-of-replication"
"yearMonth" => "2016-05"
"year" => "2016"
"title" => "Andrew S.C. Ehrenberg – Ou le chantre de la réplication (Andrew S. C. Ehrenberg or The Eulogy of Replication)"
"description" => "BEMMAOR, A.C. (2016). Andrew S.C. Ehrenberg – Ou le chantre de la réplication (Andrew S. C. Ehrenberg or The Eulogy of Replication). Dans: Alain Jolibert (ed.). <i>Les grands auteurs en marketing [Label FNEGE 2017]</i>. 2nd ed. Caen: Éditions Management et Société (EMS), pp. 77-94."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Les grands auteurs en marketing [Label FNEGE 2017]"
"keywords" => array:3 [
0 => "Généralisations empiriques"
1 => "Loi des gains doubles"
2 => "Modèle Dirichlet"
]
"updatedAt" => "2021-09-30 13:49:28"
"publicationUrl" => "https://www.cairn.info/les-grands-auteurs-en-marketing--9782847698589-page-77.htm"
"publicationInfo" => array:3 [
"pages" => "77-94"
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce chapitre décrit le parcours d'Andrew Ehrenberg et ses principales contributions au domaine du marketing."
"en" => "This chapter describes Andrew Ehrenberg's journey and his main contributions to the field of marketing."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
4 => Essec\Faculty\Model\Contribution {#6271
#_index: "academ_contributions"
#_id: "3465"
#_source: array:18 [
"id" => "3465"
"slug" => "commentary-on-asc-ehrenbergs-theory-or-well-based-results-which-comes-first"
"yearMonth" => "1994-01"
"year" => "1994"
"title" => "Commentary on ASC Ehrenberg's "Theory or Well-Based Results: Which Comes First?""
"description" => "BEMMAOR, A.C. (1994). Commentary on ASC Ehrenberg's "Theory or Well-Based Results: Which Comes First?". Dans: G. LAURENT, G.L. LILIEN, B. PRAS eds. <i>Research Traditions in Marketing</i>. 1st ed. Boston, MA: Kluwer Academic Publishers, pp. 109-115."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Research Traditions in Marketing"
"keywords" => array:3 [
0 => "Double jeopardy"
1 => "Niche brands"
2 => "Change-of-pace brands"
]
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "109-115"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce commentaire montre certaines limites de l'approche d'Ehrenberg, en particulier le manque de relevé systématique du paramètre de fidélité à la marque du modèle Dirichlet, ainsi que l'inadéquation du modèle dans la saisie du phénomène de "perte double". Il explique cette incompatibilité par l'hétérogénéité des niveaux de distribution des marques, contrairement aux hypothèses du modèle Dirichlet classique."
"en" => "This commentary reports some of the limitations of Ehrenberg's approach, in particular with respect to the lack of reproducible parameter estimates and the inadequacy of the Dirichlet model to capture the "double jeopardy" effect. It explains this failure by the varying distribution levels across brands, inconsistent with the assumption embedded in the standard Dirichlet model."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
5 => Essec\Faculty\Model\Contribution {#5851
#_index: "academ_contributions"
#_id: "3609"
#_source: array:18 [
"id" => "3609"
"slug" => "estimating-market-level-multiplicative-models-of-promotion-effect-with-linearly-aggregated-data-a-parametric-approach"
"yearMonth" => "2002-01"
"year" => "2002"
"title" => "Estimating Market-level Multiplicative Models of Promotion Effect with Linearly Aggregated Data: A Parametric Approach"
"description" => "BEMMAOR, A.C. et WAGNER, U. (2002). Estimating Market-level Multiplicative Models of Promotion Effect with Linearly Aggregated Data: A Parametric Approach. Dans: P-H. Franses, A. L. Montgomery eds. <i>Advances in Econometrics</i>. 1st ed. Bingley: Emerald Group Publishing Limited, pp. 165-189."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "WAGNER U."
]
]
"ouvrage" => "Advances in Econometrics"
"keywords" => array:1 [
0 => "Market level models"
]
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => "https://doi.org/10.1016/S0731-9053(02)16008-7"
"publicationInfo" => array:3 [
"pages" => "165-189"
"volume" => "16"
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Les chercheurs en marketing peuvent être confrontés à des biais quand ils estiment des modèles multiplicatifs de promotions des ventes fondés sur des données agrégées de façon linéaire. Ce chapitre montre comment retrouver les paramètres obtenus avec des données qui sont agrégées d'une façon compatible avec ces modèles. Il démontre que la moyenne géométrique des ventes et des prix peut être prédite avec précision à partir de la moyenne arithmétique et de l'écart-type. L'utilisation de ces valeurs prédites dans un modèle au niveau du marché conduit à des paramètres estimés qui sont (1) compatibles avec ceux obtenus en utilisant les véritables moyennes géométriques et (2) relativement proches des paramètres obtenus au niveau du magasin."
"en" => "Marketing researchers may be confronted with biases when estimating response coefficients of multiplicative promotion models based on linearly aggregated data. This paper demonstrates how to recover the parameters obtained with data which are aggregated in a compatible way with such models. It provides evidence that the geometric means of sales and of prices across stores can be predicted with accuracy from their arithmetic means and standard deviations. Employing these predictions in a market-level model results in parameter estimates which are consistent with those obtained with the actual geometric means and fairly close to coefficients derived at the individual store level."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
6 => Essec\Faculty\Model\Contribution {#6269
#_index: "academ_contributions"
#_id: "3669"
#_source: array:18 [
"id" => "3669"
"slug" => "frank-m-bass-le-marketing-scientifique"
"yearMonth" => "2001-01"
"year" => "2001"
"title" => "Frank M. Bass : Le marketing scientifique"
"description" => "BEMMAOR, A.C. (2001). Frank M. Bass : Le marketing scientifique. Dans: Alain Jolibert (ed.). <i>Les grands auteurs en marketing</i>. 1st ed. Caen: Éditions Management et Société (EMS), pp. 9-23."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Les grands auteurs en marketing"
"keywords" => array:3 [
0 => "Comportement du consommateur"
1 => "Diffusion des innovations"
2 => "Publicité"
]
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "9-23"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce chapitre retrace l'impact de Frank Bass sur la communauté scientifique en marketing. Il met en évidence ses travaux sur : (1) l'effet des dépenses publicitaires sur les ventes d'une marque , (2) l'analyse du comportement d'achat, et (3) la diffusion des innovations technologiques au cours du temps."
"en" => "This chapter reports the impact of Frank Bass on the marketing academic community. In particular, it outlines his work on: (1) the measurement of advertising effectiveness on brand sales, (2) buyer behavior, and (3) the diffusion of technological innovations over time."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
7 => Essec\Faculty\Model\Contribution {#6272
#_index: "academ_contributions"
#_id: "3670"
#_source: array:18 [
"id" => "3670"
"slug" => "frank-m-bass-le-marketing-scientifique"
"yearMonth" => "2016-05"
"year" => "2016"
"title" => "Frank M. Bass : Le marketing scientifique"
"description" => "BEMMAOR, A.C. (2016). Frank M. Bass : Le marketing scientifique. Dans: Alain Jolibert (ed.). <i>Les grands auteurs en marketing [Label FNEGE 2017]</i>. 2nd ed. Caen: Éditions Management et Société (EMS), pp. 39-54."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Les grands auteurs en marketing [Label FNEGE 2017]"
"keywords" => array:3 [
0 => "Comportement du consommateur"
1 => "Diffusion des innovations"
2 => "Publicité"
]
"updatedAt" => "2021-09-30 13:48:46"
"publicationUrl" => "https://www.cairn.info/les-grands-auteurs-en-marketing--9782847698589-page-39.htm"
"publicationInfo" => array:3 [
"pages" => "39-54"
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce chapitre retrace l'impact de Frank Bass sur la communauté scientifique en marketing. Il met en évidence ses travaux sur : (1) la mesure de l'effet des dépenses publicitaires sur les ventes d'une marque , (2) l'analyse du comportement d'achat, et (3) la diffusion des innovations technologiques au cours du temps."
"en" => "This chapter reports the impact of Frank Bass on the academic marketing community. In particular, it outlines his work on: (1) the measurement of advertising effectiveness on brand sales, (2) buyer behavior, and (3) the diffusion of technological innovations over time."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
8 => Essec\Faculty\Model\Contribution {#6273
#_index: "academ_contributions"
#_id: "3712"
#_source: array:18 [
"id" => "3712"
"slug" => "implementing-the-pareto-nbd-model-a-user-friendly-approach"
"yearMonth" => "2012-07"
"year" => "2012"
"title" => "Implementing the Pareto/NBD Model: A User-Friendly Approach"
"description" => "BEMMAOR, A.C., GLADY, N. et HOPPE, D. (2012). Implementing the Pareto/NBD Model: A User-Friendly Approach. Dans: A. Diamantopoulos, W. Fritz, L. Hildebrandt eds. <i>Quantitative Marketing and Marketing Management: Festschrift in honor of Udo Wagner</i>. 1st ed. Gabler Verlag, pp. 39-49."
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "GLADY Nicolas"
]
2 => array:1 [
"name" => "HOPPE D."
]
]
"ouvrage" => "Quantitative Marketing and Marketing Management: Festschrift in honor of Udo Wagner"
"keywords" => array:4 [
0 => "Buyer behavior"
1 => "Attrition"
2 => "Maximum likelihood"
3 => "Mixing distribution"
]
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => "https://doi.org/10.1007/978-3-8349-3722-3_1"
"publicationInfo" => array:3 [
"pages" => "39-49"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le chapitre porte sur la mise en œuvre du modèle Paréto/NBD. Il montre que les paramètres du modèle peuvent être estimés grâce au calcul d'une seule intégrale à une dimension. Une feuille de calculs est disponible à l'adresse suivante : http://bit.ly/qPumbz."
"en" => "The chapter deals with the implementation of the Pareto/NBD model. It shows that the parameters can be estimated via the computation of a single one-dimensional integral. A spreadsheet is available at the following address: http://bit.ly/qPumbz."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
9 => Essec\Faculty\Model\Contribution {#6274
#_index: "academ_contributions"
#_id: "4030"
#_source: array:18 [
"id" => "4030"
"slug" => "modelling-the-diffusion-of-new-durable-goods-word-of-mouth-effect-versus-consumer-heterogeneity"
"yearMonth" => "1994-01"
"year" => "1994"
"title" => "Modelling the Diffusion of New Durable Goods: Word-of-mouth Effect Versus Consumer Heterogeneity"
"description" => "BEMMAOR, A.C. (1994). Modelling the Diffusion of New Durable Goods: Word-of-mouth Effect Versus Consumer Heterogeneity. Dans: G. Laurent, G.L. Lilien, B. Pras eds. <i>Research Traditions in Marketing</i>. 1st ed. Boston, MA: Kluwer Academic Publishers, pp. 201-229."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Research Traditions in Marketing"
"keywords" => array:5 [
0 => "Mixture Model"
1 => "Diffusion Model"
2 => "Purchase Intention"
3 => "Product Life Cycle"
4 => "Durable Good"
]
"updatedAt" => "2021-09-06 14:06:32"
"publicationUrl" => "https://link.springer.com/chapter/10.1007/978-94-011-1402-8_6"
"publicationInfo" => array:3 [
"pages" => "201-229"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Ce chapitre montre que les modèles de Bass et de Mansfield se déduisent de combinaison de consommateurs hétérogènes dans leur prédisposition à acheter, offrant ainsi une interprétation alternative du processus de diffusion et des paramètres. Il montre en outre que la plupart des autres modèles de diffusion sont compatibles avec cette interprétation."
"en" => "This chapter shows that the well-known Bass and Mansfield models of diffusion can be derived from the mixing of consumers with varying propensities to buy, thereby offering an alternative interpretation of the diffusion process and of the model parameters. In addition, it shows that most other models of diffusion are consistent with this interpretation."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
10 => Essec\Faculty\Model\Contribution {#6275
#_index: "academ_contributions"
#_id: "558"
#_source: array:18 [
"id" => "558"
"slug" => "a-multiple-item-model-of-paired-comparisons-separating-chance-from-latent-preference"
"yearMonth" => "2000-11"
"year" => "2000"
"title" => "A Multiple-item Model of Paired Comparisons: Separating Chance from Latent Preference"
"description" => "BEMMAOR, A.C. et WAGNER, U. (2000). A Multiple-item Model of Paired Comparisons: Separating Chance from Latent Preference. <i>Journal of Marketing Research</i>, 37(4), pp. 514-524."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "WAGNER U."
]
]
"ouvrage" => ""
"keywords" => array:3 [
0 => "Intransitivity of preferences"
1 => "Dirichlet distribution"
2 => "Binomial distribution"
]
"updatedAt" => "2021-04-16 09:37:48"
"publicationUrl" => "https://doi.org/10.1509/jmkr.37.4.514.18792"
"publicationInfo" => array:3 [
"pages" => "514-524"
"volume" => "37"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Les auteurs développent un modèle qui permet d'analyser des scores de préférences fondés sur des comparaisons par paires entre plusieurs produits : le modèle binomial/Dirichlet. L'avantage de ce modèle est qu'il nécessite moins de collecte de données (plus petits échantillons et moins de comparaisons par individu) que des modèles concurrents pour obtenir le même degré de précision des paramètres. Ajusté à des données fournies par 44 tests de produits, le modèle conduit à un bon ajustement."
"en" => "The authors develop a model which permits to analyze preference scores for paired comparisons: the binomial/Dirichlet model. This model requires less data collection than competing models , i.e. a smaller sample size and less data per respondent, to obtain the same level of parameter accuracy. Fitted to the preference scores provided by 44 product tests, the model shows a relatively good fit."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
11 => Essec\Faculty\Model\Contribution {#6276
#_index: "academ_contributions"
#_id: "995"
#_source: array:18 [
"id" => "995"
"slug" => "discrete-and-continuous-representations-of-unobserved-heterogeneity-in-choice-modeling"
"yearMonth" => "1999-08"
"year" => "1999"
"title" => "Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling"
"description" => "WEDEL, M., KAMAKURA, W., ARORA, N., BEMMAOR, A.C., CHIANG, J., ELROD, T. ... POULSEN, C.S. (1999). Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling. <i>Marketing Letters</i>, 10(3), pp. 219-232."
"authors" => array:10 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "WEDEL Michel"
]
2 => array:1 [
"name" => "KAMAKURA Wagner"
]
3 => array:1 [
"name" => "ARORA Neeraj"
]
4 => array:1 [
"name" => "CHIANG Jeongwen"
]
5 => array:1 [
"name" => "ELROD Terry"
]
6 => array:1 [
"name" => "JOHNSON Rich"
]
7 => array:1 [
"name" => "LENK Peter"
]
8 => array:1 [
"name" => "NESLIN Scott"
]
9 => array:1 [
"name" => "POULSEN Carsten Stig"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Mixing distributions"
1 => "Multinomial logit"
2 => "Multinomial probit"
3 => "Markov Chain Monte Carlo"
4 => "Simulated likelihood"
]
"updatedAt" => "2021-05-11 18:11:16"
"publicationUrl" => "https://link.springer.com/article/10.1023/A:1008054316179"
"publicationInfo" => array:3 [
"pages" => "219-232"
"volume" => "10"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article présente les différentes méthodes de représentation de l'hétérogénéité des préférences dans les modèles de choix. Il oppose la représentation par des lois de probabilités continues à celle fondée sur des mélanges discrets. Il discute ensuite sur les méthodes d'estimation telles que les méthodes de simulation de Monte Carlo et la méthode du maximum de vraisemblance simulé. Enfin, il présente des voies de recherche telles que l'identification de lois empiriques, la séparation des effets de rémanence entre choix consécutifs de l'hétérogénéité des préférences et les tests sur la nature de l'hétérogénéité."
"en" => "This article discusses the various means to describe consumers' preference heterogeneity in choice models. It contrasts the use of continuous probability distributions to the use of discrete mixture models. Also, it presents estimation methods such as Markov Chain Monte Carlo methods and simulated likelihood. Finally, it opens areas for research such as the search for empirical generalizations, the testing of heterogeneity assumptions, and the separation of heterogeneity from state dependence and consideration sets."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
12 => Essec\Faculty\Model\Contribution {#6277
#_index: "academ_contributions"
#_id: "1070"
#_source: array:18 [
"id" => "1070"
"slug" => "effets-des-reductions-de-prix-et-de-la-publicite-sur-les-ventes-en-magasins-un-plan-factoriel"
"yearMonth" => "1992-01"
"year" => "1992"
"title" => "Effets des réductions de prix et de la publicité sur les ventes en magasins : un plan factoriel"
"description" => "BEMMAOR, A.C. et MOUCHOUX, D. (1992). Effets des réductions de prix et de la publicité sur les ventes en magasins : un plan factoriel. <i>Recherche et Applications en Marketing</i>, 7(2), pp. 27-47."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "MOUCHOUX D."
]
]
"ouvrage" => ""
"keywords" => array:3 [
0 => "Asymmetric competition"
1 => "Promotional price elasticity"
2 => "Price-advertising interaction"
]
"updatedAt" => "2021-07-13 14:30:12"
"publicationUrl" => "https://www.jstor.org/stable/40589605?seq=1"
"publicationInfo" => array:3 [
"pages" => "27-47"
"volume" => "7"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette étude montre l'impact des réductions de prix sur les ventes en magasins ainsi que l'intéraction de ces effets avec la catégorie de produits et la publicité faite sur cette promotion. Les auteurs estiment les "taux optimaux" de réduction de prix."
"en" => "This study shows the impact of different levels of price cuts across brands and product categories and the interaction with the amount of consumer information. The authors derive the "optimal" deal rates for each brand studied."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
13 => Essec\Faculty\Model\Contribution {#6278
#_index: "academ_contributions"
#_id: "1114"
#_source: array:18 [
"id" => "1114"
"slug" => "estimating-the-impact-of-displays-and-other-merchandising-support-on-retail-brand-sales-partial-pooling-with-examples"
"yearMonth" => "1999-02"
"year" => "1999"
"title" => "Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples"
"description" => "BEMMAOR, A.C., FRANSES, P.H. et KIPPERS, J. (1999). Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples. <i>Marketing Letters</i>, 10(1), pp. 87-100."
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "FRANSES P.H."
]
2 => array:1 [
"name" => "KIPPERS J."
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "Promotion"
1 => "Regression -Scanning data"
]
"updatedAt" => "2021-04-16 09:38:55"
"publicationUrl" => "https://link.springer.com/article/10.1023/A:1008043325970"
"publicationInfo" => array:3 [
"pages" => "87-100"
"volume" => "10"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Les études fondées sur les données scanning ont souvent montré que les coefficients des variables muettes n'étaient pas significatifs au niveau du magasin. Cet article propose d'empiler partiellement les modèles de régression et montre la relation entre l'estimateur global et les estimateurs au niveau du magasin."
"en" => "Past studies based upon scanning data have often reported nonsignificant coefficients of the dummy variables which were included in a store-level regression model. This study suggests to "pool" the regression models across stores and it shows the relationship between the store-level estimators and the "pooled" estimator."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
14 => Essec\Faculty\Model\Contribution {#6279
#_index: "academ_contributions"
#_id: "2028"
#_source: array:18 [
"id" => "2028"
"slug" => "market-segmentation-research-beyond-within-and-across-group-differences"
"yearMonth" => "2002-08"
"year" => "2002"
"title" => "Market Segmentation Research: Beyond Within and Across Group Differences"
"description" => "ALLENBY, G., FENNEL, G., BEMMAOR, A.C., BHARGAVA, V., CHRISTEN, F., DAWLEY, J. ... YANG, S. (2002). Market Segmentation Research: Beyond Within and Across Group Differences. <i>Marketing Letters</i>, 13(3), pp. 233-243."
"authors" => array:13 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "ALLENBY Greg"
]
2 => array:1 [
"name" => "FENNEL Geraldine"
]
3 => array:1 [
"name" => "BHARGAVA Vijay"
]
4 => array:1 [
"name" => "CHRISTEN Francois"
]
5 => array:1 [
"name" => "DAWLEY Jackie"
]
6 => array:1 [
"name" => "DICKSON Peter"
]
7 => array:1 [
"name" => "EDWARDS Yancy"
]
8 => array:1 [
"name" => "GARRATT Mark"
]
9 => array:1 [
"name" => "GINTER Jim"
]
10 => array:1 [
"name" => "SAWYER Alan"
]
11 => array:1 [
"name" => "STAELIN Rick"
]
12 => array:1 [
"name" => "YANG Sha"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Market segmentation"
1 => "Market definition"
2 => "Motivation"
3 => "Occasion for action"
]
"updatedAt" => "2021-04-16 09:32:39"
"publicationUrl" => "https://doi.org/10.1023/A:1020226922683"
"publicationInfo" => array:3 [
"pages" => "233-243"
"volume" => "13"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "La segmentation de marché se concentre à présent de façon trop étroite sur la tâche d'identification du segment plutôt que sur sa pertinence stratégique à l'intérieur de la firme. Dans cet article, les auteurs distingue une approche ex-ante de la segmentation de marché, qui commence par l'étude des conditions de motivation qui conduisent les individus aux tâches et intérêts dans leur vie, d'une approche ex-post qui commence avec la réaction d'un individu à l'offre du marché. Ils avancent que la tâche du marketing qui consiste à guider les managers à "faire ce que les consommateurs veulent acheter" aura davantage de succès à la lumière d'une connaissance approfondie du comportement dans le contexte de la vie et du travail de tous les jours, plutôt qu'à partir d' une compréhension détaillée des préférences dans le marché. Des pistes de recherche sont discutées."
"en" => "Market segmentation research is currently focused too narrowly on the task of segment identification as opposed to its strategic relevance within a firm. In this paper we distinguish an ex ante approach to market segmentation research, which begins with studying the motivating conditions that lead people to the tasks and interests in their lives, from an ex post approach which begins with an individual's reaction to marketplace offerings. We argue that the marketing task of guiding managements to "make what people will want to buy" will be more successful in light of a deep understanding of behavior in the context of everyday life and work, rather than a detailed understanding of preferences in the marketplace. Directions for future research are discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
15 => Essec\Faculty\Model\Contribution {#6280
#_index: "academ_contributions"
#_id: "2040"
#_source: array:18 [
"id" => "2040"
"slug" => "measuring-the-short-term-effect-of-in-store-promotion-and-retail-advertising-on-brand-sales-a-factorial-experiment"
"yearMonth" => "1991-05"
"year" => "1991"
"title" => "Measuring the Short-term Effect of In-store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment"
"description" => "BEMMAOR, A.C. et MOUCHOUX, D. (1991). Measuring the Short-term Effect of In-store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment. <i>Journal of Marketing Research</i>, 28(2), pp. 202-214."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "MOUCHOUX D."
]
]
"ouvrage" => ""
"keywords" => array:3 [
0 => "Asymmetric competition"
1 => "Promotional price elasticity"
2 => "Price advertising interaction"
]
"updatedAt" => "2021-04-16 09:40:14"
"publicationUrl" => "https://doi.org/10.1177/002224379102800207"
"publicationInfo" => array:3 [
"pages" => "202-214"
"volume" => "28"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "In a replicated in-store factorial experiment with 12 national brands in six nonperishable consumer goods categories, the authors find price deal elasticities in the [2–11] range, with larger values for smaller brands. Those elasticities increase 20% to 180% when deals are advertised by the retailer; the rates of increase are smaller for the leading brands. The price deal cross-elasticities of the higher priced brands are found to be smaller than those of the other brands; they are in the [2–2.7] range. Optimal retail deal rates are shown to be robust to model specification."
"en" => "In a replicated in-store factorial experiment with 12 national brands in six nonperishable consumer goods categories, the authors find price deal elasticities in the [2–11] range, with larger values for smaller brands. Those elasticities increase 20% to 180% when deals are advertised by the retailer; the rates of increase are smaller for the leading brands. The price deal cross-elasticities of the higher priced brands are found to be smaller than those of the other brands; they are in the [2–2.7] range. Optimal retail deal rates are shown to be robust to model specification."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
16 => Essec\Faculty\Model\Contribution {#6281
#_index: "academ_contributions"
#_id: "2072"
#_source: array:18 [
"id" => "2072"
"slug" => "modeling-purchasing-behavior-with-sudden-death-a-flexible-customer-lifetime-model"
"yearMonth" => "2012-05"
"year" => "2012"
"title" => "Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model"
"description" => "BEMMAOR, A.C. et GLADY, N. (2012). Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model. <i>Management Science</i>, 58(5), pp. 1012-1021."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "GLADY Nicolas"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Buyer behavior"
1 => "Mixture models"
2 => "Catalog retailing"
3 => "Gompertz distribution"
]
"updatedAt" => "2021-04-07 10:26:37"
"publicationUrl" => "https://pubsonline.informs.org/doi/abs/10.1287/mnsc.1110.1461"
"publicationInfo" => array:3 [
"pages" => "1012-1021"
"volume" => "58"
"number" => "5"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article propose un nouveau modèle de comportement d'achat avec attrition : le modèle gamma/Gompertz/Loi Binomiale Négative (G/G/NBD). Testé sur six marchés, ce modèle conduit à un ajustement supérieur (quatre marchés) ou équivalent (deux marchés) à celui du modèle Pareto/NBD. Le code MATLAB, une note et une feuille de calculs sont disponibles à http://bit.ly/niABgB. La note apparaît aussi à http://dl.dropbox.com/u/7097708/gg_nbd_MATLAB.pdf."
"en" => "This article proposes a new model of customer behavior with churn: the gamma/Gompertz/Negative Binomial Distribution (G/G/NBD). Tested on six markets, the model leads to a superior (i.e., four markets) or similar (i.e., two markets) fit to the data compared to the Pareto/NBD. A MATLAB code, a note and a spreadsheet are available at http://bit.ly/niABgB. The note is also shown at http://dl.dropbox.com/u/7097708/gg_nbd_MATLAB.pdf."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
17 => Essec\Faculty\Model\Contribution {#6282
#_index: "academ_contributions"
#_id: "2077"
#_source: array:18 [
"id" => "2077"
"slug" => "editorial-to-a-special-issue-models-of-purchase-timing-and-models-of-brand-choice-outlook-and-issues"
"yearMonth" => "1991-09"
"year" => "1991"
"title" => "Editorial to a special issue: Models of Purchase Timing and Models of Brand Choice: Outlook and Issues"
"description" => "BEMMAOR, A.C. et SCHMITTLEIN, D.C. (1991). Editorial to a special issue: Models of Purchase Timing and Models of Brand Choice: Outlook and Issues. <i>International Journal of Research in Marketing</i>, 8(3), pp. 163-168."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "SCHMITTLEIN David C."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-07 11:04:59"
"publicationUrl" => "https://doi.org/10.1016/0167-8116(91)90009-V"
"publicationInfo" => array:3 [
"pages" => "163-168"
"volume" => "8"
"number" => "3"
]
"type" => array:2 [
"fr" => "Préfaces / Introductions de revue"
"en" => "Prefaces of a journal"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This position paper shows that models of purchase timing and models of brand choice have evolved along similar lines, and outlines areas for further study."
"en" => "This position paper shows that models of purchase timing and models of brand choice have evolved along similar lines, and outlines areas for further study."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
18 => Essec\Faculty\Model\Contribution {#6283
#_index: "academ_contributions"
#_id: "11444"
#_source: array:18 [
"id" => "11444"
"slug" => "modeling-new-product-sales-in-a-test-market-an-individual-level-analysis"
"yearMonth" => "2016-12"
"year" => "2016"
"title" => "Modeling New-Product Sales in a Test Market: An Individual-Level Analysis"
"description" => "BEMMAOR, A.C. (2016). Modeling New-Product Sales in a Test Market: An Individual-Level Analysis. Dans: Workshop Psychology, Consumer Heterogeneity, Information, and Communication, Centre d’Economie de l’Université Paris 13. URL: https://cepn.univ-paris13.fr/20161208-8-et-9-decembre-workshop-psychology-consumer-heterogeneity-information-and-communication-psychic/. Paris."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Workshop Psychology, Consumer Heterogeneity, Information, and Communication, Centre d’Economie de l’Université Paris 13. URL: https://cepn.univ-paris13.fr/20161208-8-et-9-decembre-workshop-psychology-consumer-heterogeneity-information-and-communication-psychic/"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Invité dans une conférence académique (Keynote speaker)"
"en" => "Invited speaker at an academic conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
19 => Essec\Faculty\Model\Contribution {#6284
#_index: "academ_contributions"
#_id: "11445"
#_source: array:18 [
"id" => "11445"
"slug" => "customer-lifetime-value-in-a-noncontractual-setting-a-reappraisal"
"yearMonth" => "2016-03"
"year" => "2016"
"title" => "Customer Lifetime Value in a Noncontractual Setting: A Reappraisal"
"description" => "BEMMAOR, A.C. (2016). Customer Lifetime Value in a Noncontractual Setting: A Reappraisal. Dans: ESSEC-HEC-INSEAD Seminar, 37th Anniversary, March 11, ESSEC Business School. Cergy."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "ESSEC-HEC-INSEAD Seminar, 37th Anniversary, March 11, ESSEC Business School"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
20 => Essec\Faculty\Model\Contribution {#6285
#_index: "academ_contributions"
#_id: "11446"
#_source: array:18 [
"id" => "11446"
"slug" => "diffusion-des-nouvelles-technologies-modeles-et-validations"
"yearMonth" => "2006-05"
"year" => "2006"
"title" => "Diffusion des Nouvelles Technologies : Modèles et Validations"
"description" => "BEMMAOR, A.C. (2006). Diffusion des Nouvelles Technologies : Modèles et Validations. Dans: Quatrième séminaire de M@rsouin (Môle Armoricain de Recherche sur la Société de l'information et les Usages de l'Internet), May 11-12, https://www.marsouin.org/IMG/pdf/presentation_bemmaor.pdf. Trégastel."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Quatrième séminaire de M@rsouin (Môle Armoricain de Recherche sur la Société de l'information et les Usages de l'Internet), May 11-12, https://www.marsouin.org/IMG/pdf/presentation_bemmaor.pdf"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
21 => Essec\Faculty\Model\Contribution {#6286
#_index: "academ_contributions"
#_id: "11447"
#_source: array:18 [
"id" => "11447"
"slug" => "choice-modeling-and-stochastic-behavior"
"yearMonth" => "2005-06"
"year" => "2005"
"title" => "Choice Modeling and Stochastic Behavior"
"description" => "BEMMAOR, A.C. (2005). Choice Modeling and Stochastic Behavior. Dans: Conference honoring Frank Bass, Emory University, June 18-19, http://www.bassbasement.org/FrankMBass/BassConf/BassConfAB.aspx. Atlanta."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Conference honoring Frank Bass, Emory University, June 18-19, http://www.bassbasement.org/FrankMBass/BassConf/BassConfAB.aspx"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
22 => Essec\Faculty\Model\Contribution {#6287
#_index: "academ_contributions"
#_id: "11448"
#_source: array:18 [
"id" => "11448"
"slug" => "discriminating-between-the-word-of-mouth-hypothesis-versus-the-consumer-heterogeneity-in-propensity-to-adopt-hypothesis-as-drivers-of-diffusion-in-a-new-product-growth-model-for-consumer-durables-sta"
"yearMonth" => "2004-06"
"year" => "2004"
"title" => "Discriminating Between the Word-of-Mouth Hypothesis Versus the Consumer Heterogeneity-in-Propensity-to-Adopt Hypothesis as Drivers of Diffusion in a New Product Growth Model for Consumer Durables: Statistical Test and Empirical Evidence"
"description" => "BEMMAOR, A.C. (2004). Discriminating Between the Word-of-Mouth Hypothesis Versus the Consumer Heterogeneity-in-Propensity-to-Adopt Hypothesis as Drivers of Diffusion in a New Product Growth Model for Consumer Durables: Statistical Test and Empirical Evidence. Dans: Marketing Science Conference, Erasmus University Rotterdam, June 23-26."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Marketing Science Conference, Erasmus University Rotterdam, June 23-26"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
23 => Essec\Faculty\Model\Contribution {#6288
#_index: "academ_contributions"
#_id: "11449"
#_source: array:18 [
"id" => "11449"
"slug" => "marketing-science-and-marketing-practice-are-they-compatible-opening-presentation"
"yearMonth" => "2003-11"
"year" => "2003"
"title" => "Marketing Science and Marketing Practice: Are They Compatible? (Opening presentation)"
"description" => "BEMMAOR, A.C. et FRANSES, P.H. (2003). Marketing Science and Marketing Practice: Are They Compatible? (Opening presentation). Dans: Bridging the Gap Between Marketing Models and Managers, November 21. Erasmus University Rotterdam."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "FRANSES P.H."
]
]
"ouvrage" => "Bridging the Gap Between Marketing Models and Managers, November 21. Erasmus University Rotterdam"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
24 => Essec\Faculty\Model\Contribution {#6289
#_index: "academ_contributions"
#_id: "11450"
#_source: array:18 [
"id" => "11450"
"slug" => "is-time-to-adoption-of-a-new-durable-good-random-or-deterministic-a-statistical-test-and-empirical-evidence"
"yearMonth" => "2003-08"
"year" => "2003"
"title" => "Is Time to Adoption of a New Durable Good Random or Deterministic? A Statistical Test and Empirical Evidence"
"description" => "BEMMAOR, A.C. (2003). Is Time to Adoption of a New Durable Good Random or Deterministic? A Statistical Test and Empirical Evidence. Dans: Seminar given at the School of Management, August 3, University of Texas at Dallas."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Seminar given at the School of Management, August 3, University of Texas at Dallas"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
25 => Essec\Faculty\Model\Contribution {#6290
#_index: "academ_contributions"
#_id: "11451"
#_source: array:18 [
"id" => "11451"
"slug" => "an-analysis-of-course-evaluation-instruments-and-the-administration-of-course-evaluations"
"yearMonth" => "2001-07"
"year" => "2001"
"title" => "An Analysis of Course Evaluation Instruments and the Administration of Course Evaluations"
"description" => "BEMMAOR, A.C., CARU, A., CRAIG, S., LLOSA, S., MARTINEZ, J., SHOEMAKER, R. et STERN, P. (2001). An Analysis of Course Evaluation Instruments and the Administration of Course Evaluations. Dans: International Teachers Program, Stern School of Business, July 11, New York University."
"authors" => array:7 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "CARU Antonella"
]
2 => array:1 [
"name" => "CRAIG Sam"
]
3 => array:1 [
"name" => "LLOSA Sylvie"
]
4 => array:1 [
"name" => "MARTINEZ Juan"
]
5 => array:1 [
"name" => "SHOEMAKER Robert"
]
6 => array:1 [
"name" => "STERN Philip"
]
]
"ouvrage" => "International Teachers Program, Stern School of Business, July 11, New York University"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
26 => Essec\Faculty\Model\Contribution {#6291
#_index: "academ_contributions"
#_id: "11452"
#_source: array:18 [
"id" => "11452"
"slug" => "including-a-reference-stimulus-in-the-scaling-of-consumers-preferences-in-product-tests"
"yearMonth" => "2001-01"
"year" => "2001"
"title" => "Including a Reference Stimulus in the Scaling of Consumers' Preferences in Product Tests"
"description" => "BEMMAOR, A.C. (2001). Including a Reference Stimulus in the Scaling of Consumers' Preferences in Product Tests. Dans: Seminar given at The Wharton School, University of Pennsylvania, January 16, & at The University of Vienna, Austria, March 15, 2001."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Seminar given at The Wharton School, University of Pennsylvania, January 16, & at The University of Vienna, Austria, March 15, 2001"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
27 => Essec\Faculty\Model\Contribution {#6292
#_index: "academ_contributions"
#_id: "11453"
#_source: array:18 [
"id" => "11453"
"slug" => "capturing-the-heterogeneity-of-consumers-preferences-with-repeat-paired-comparisons-models-data-and-sample-size-requirements"
"yearMonth" => "1999-09"
"year" => "1999"
"title" => "Capturing the Heterogeneity of Consumers' Preferences with Repeat Paired Comparisons: Models, Data and Sample Size Requirements"
"description" => "BEMMAOR, A.C., NIDDAM, D. et SIDKY, R. (1999). Capturing the Heterogeneity of Consumers' Preferences with Repeat Paired Comparisons: Models, Data and Sample Size Requirements. Dans: Second French-German Workshop on Quantitative Methods in Marketing, Institut d'Administration des Entreprises, September 17-18, University of Montpellier."
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "NIDDAM David"
]
2 => array:1 [
"name" => "SIDKY Radouane"
]
]
"ouvrage" => "Second French-German Workshop on Quantitative Methods in Marketing, Institut d'Administration des Entreprises, September 17-18, University of Montpellier"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
28 => Essec\Faculty\Model\Contribution {#6293
#_index: "academ_contributions"
#_id: "11454"
#_source: array:18 [
"id" => "11454"
"slug" => "capturing-the-heterogeneity-of-consumers-preferences-with-repeat-paired-comparisons-models-data-and-sample-size-requirements"
"yearMonth" => "1999-11"
"year" => "1999"
"title" => "Capturing the Heterogeneity of Consumers' Preferences with Repeat Paired Comparisons: Models, Data and Sample Size Requirements"
"description" => "BEMMAOR, A.C., NIDDAM, D. et SIDKY, R. (1999). Capturing the Heterogeneity of Consumers' Preferences with Repeat Paired Comparisons: Models, Data and Sample Size Requirements. Dans: Workshop on Advanced Methods of Marketing Research, November 4-5, Erasmus University Rotterdam."
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "NIDDAM David"
]
2 => array:1 [
"name" => "SIDKY Radouane"
]
]
"ouvrage" => "Workshop on Advanced Methods of Marketing Research, November 4-5, Erasmus University Rotterdam"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
29 => Essec\Faculty\Model\Contribution {#6294
#_index: "academ_contributions"
#_id: "11455"
#_source: array:18 [
"id" => "11455"
"slug" => "assessing-the-impact-of-unobserved-heterogeneity-in-models-of-diffusion-of-technological-innovations-parameter-estimates-and-forecasting-accuracy"
"yearMonth" => "1999-05"
"year" => "1999"
"title" => "Assessing the Impact of Unobserved Heterogeneity in Models of Diffusion of Technological Innovations: Parameter Estimates and Forecasting Accuracy"
"description" => "BEMMAOR, A.C. et LEE, J. (1999). Assessing the Impact of Unobserved Heterogeneity in Models of Diffusion of Technological Innovations: Parameter Estimates and Forecasting Accuracy. Dans: Marketing Science Conference, Syracuse University School of Management, May 20-23. Syracuse."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "LEE Janghyuk"
]
]
"ouvrage" => "Marketing Science Conference, Syracuse University School of Management, May 20-23"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
30 => Essec\Faculty\Model\Contribution {#6295
#_index: "academ_contributions"
#_id: "11456"
#_source: array:18 [
"id" => "11456"
"slug" => "assessing-the-impact-of-unobserved-heterogeneity-in-models-of-diffusion-of-technological-innovations-parameter-estimates-and-forecasting-accuracy"
"yearMonth" => "1999-10"
"year" => "1999"
"title" => "Assessing the Impact of Unobserved Heterogeneity in Models of Diffusion of Technological Innovations: Parameter Estimates and Forecasting Accuracy"
"description" => "BEMMAOR, A.C. et LEE, J. (1999). Assessing the Impact of Unobserved Heterogeneity in Models of Diffusion of Technological Innovations: Parameter Estimates and Forecasting Accuracy. Dans: ESSEC/HEC/INSEAD seminar, INSEAD, October 14. Fontainebleau."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "LEE Janghyuk"
]
]
"ouvrage" => "ESSEC/HEC/INSEAD seminar, INSEAD, October 14"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
31 => Essec\Faculty\Model\Contribution {#6296
#_index: "academ_contributions"
#_id: "11632"
#_source: array:18 [
"id" => "11632"
"slug" => "the-dirichlet-distribution-as-a-model-of-brand-choice-further-testing"
"yearMonth" => "1981-10"
"year" => "1981"
"title" => "The Dirichlet Distribution as a Model of Brand Choice: Further Testing"
"description" => "BEMMAOR, A.C. (1981). <i>The Dirichlet Distribution as a Model of Brand Choice: Further Testing</i>. DR-81012, ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => "https://hal.archives-ouvertes.fr/hal-01277075/"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This paper provides further evidence on the appropriateness of the Dirichlet model for modeling brand choice. A simple estimation procedure is used and the model is tested on consumer panel data for three product categories (margarine, regular coffee and instant coffee). The results show that a) the model tends to underpredict the proportion of light users of a brand, b) compared to the Hendry model and to the Switching law, it provides an acceptable fit to aggregate switching data over consecutive choice occasions, and c) it gives an adequate description of the correlation between relative frequencies of choice across consumers. Consistently with previous studies, the Hendry model tends to overestimate repeat purchase whereas the switching law, like the Dirichlet model, does not indicate any systematic deviation in its predictions of Switching behavior."
"en" => "This paper provides further evidence on the appropriateness of the Dirichlet model for modeling brand choice. A simple estimation procedure is used and the model is tested on consumer panel data for three product categories (margarine, regular coffee and instant coffee). The results show that a) the model tends to underpredict the proportion of light users of a brand, b) compared to the Hendry model and to the Switching law, it provides an acceptable fit to aggregate switching data over consecutive choice occasions, and c) it gives an adequate description of the correlation between relative frequencies of choice across consumers. Consistently with previous studies, the Hendry model tends to overestimate repeat purchase whereas the switching law, like the Dirichlet model, does not indicate any systematic deviation in its predictions of Switching behavior."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
32 => Essec\Faculty\Model\Contribution {#6297
#_index: "academ_contributions"
#_id: "11633"
#_source: array:18 [
"id" => "11633"
"slug" => "stochastic-modeling-of-consumer-purchase-behavior-i-analytical-results"
"yearMonth" => "1981-07"
"year" => "1981"
"title" => "Stochastic Modeling of Consumer Purchase Behavior: I. Analytical Results"
"description" => "BEMMAOR, A.C. (1981). <i>Stochastic Modeling of Consumer Purchase Behavior: I. Analytical Results</i>. DR-81006, ESSEC Business School Research Center."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "stochastic modeling, consumer behavior"
]
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => "https://hal-essec.archives-ouvertes.fr/hal-01277068"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This paper develops alternative brand purchase models. These models are based on distinct assumptions about the product class purchasing process over a fixed time-period. In each case, the brand choice process conditioned on a product purchase being made is assumed to be heterogeneous zero order. New analytical closed-form results are derived. These results include various market statistics such as the brand penetration, the mean and variance of the brand purchase distribution and the aggregate brand purchase distribution itself. These theoretical expressions are based on the assumption of independence between brand choice probability and mean product purchase rate across the population."
"en" => "This paper develops alternative brand purchase models. These models are based on distinct assumptions about the product class purchasing process over a fixed time-period. In each case, the brand choice process conditioned on a product purchase being made is assumed to be heterogeneous zero order. New analytical closed-form results are derived. These results include various market statistics such as the brand penetration, the mean and variance of the brand purchase distribution and the aggregate brand purchase distribution itself. These theoretical expressions are based on the assumption of independence between brand choice probability and mean product purchase rate across the population."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
33 => Essec\Faculty\Model\Contribution {#6298
#_index: "academ_contributions"
#_id: "11634"
#_source: array:18 [
"id" => "11634"
"slug" => "stochastic-modeling-of-consumer-purchase-behavior-ii-applications"
"yearMonth" => "1981-07"
"year" => "1981"
"title" => "Stochastic Modeling of Consumer Purchase Behavior: II. Applications"
"description" => "BEMMAOR, A.C. (1981). <i>Stochastic Modeling of Consumer Purchase Behavior: II. Applications</i>. DR-81007, ESSEC Business School Research Center."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "stochastic modeling, consumer behavior"
]
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => "https://hal.archives-ouvertes.fr/hal-01277071/"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This paper tests four alternative composite models of market behavior over a set of consumer panel data for three product categories (margarine, regular coffee and instant coffee). Three of these models are based on various (Condensed) NBD models to describe product purchase distributions. The fourth composite model involves the compound Inverse Gaussian distribution as a purchase timing model. In each case, the beta binomial distribution represents brand choice. The empirical results demonstrate the robustness of the NBD model to departures from its assumptions. The fit provided by the composite model involving the well-known NBD mode 1 as a purchase incidence model is best among all alternative models. The gamma distribution seems to give a better description of heterogeneity than the natural conjugate family of distribution for the Inverse Gaussian (IG) distribution. On the other hand, the IG distribution provides an adequate fit to individual interpurchase times. However, the superiority of the fit at the individual level does not offset the lack of adequacy of the model for heterogeneity in purchasing behavior across consumers."
"en" => "This paper tests four alternative composite models of market behavior over a set of consumer panel data for three product categories (margarine, regular coffee and instant coffee). Three of these models are based on various (Condensed) NBD models to describe product purchase distributions. The fourth composite model involves the compound Inverse Gaussian distribution as a purchase timing model. In each case, the beta binomial distribution represents brand choice. The empirical results demonstrate the robustness of the NBD model to departures from its assumptions. The fit provided by the composite model involving the well-known NBD mode 1 as a purchase incidence model is best among all alternative models. The gamma distribution seems to give a better description of heterogeneity than the natural conjugate family of distribution for the Inverse Gaussian (IG) distribution. On the other hand, the IG distribution provides an adequate fit to individual interpurchase times. However, the superiority of the fit at the individual level does not offset the lack of adequacy of the model for heterogeneity in purchasing behavior across consumers."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
34 => Essec\Faculty\Model\Contribution {#6299
#_index: "academ_contributions"
#_id: "11635"
#_source: array:18 [
"id" => "11635"
"slug" => "zur-prognose-des-kaufverhaltens-aus-kaufabsichtdaters-mit-hilfe-des-betabinomial-modells-on-the-prediction-of-purchase-behavior-from-intentions-data-by-means-of-the-beta-binomial-model"
"yearMonth" => "1989-01"
"year" => "1989"
"title" => "Zur Prognose des Kaufverhaltens aus Kaufabsichtdaters mit Hilfe des Betabinomial-Modells (On the Prediction of Purchase Behavior from Intentions Data by Means of the Beta Binomial Model)"
"description" => "WAGNER, U. et BEMMAOR, A.C. (1989). Zur Prognose des Kaufverhaltens aus Kaufabsichtdaters mit Hilfe des Betabinomial-Modells (On the Prediction of Purchase Behavior from Intentions Data by Means of the Beta Binomial Model). Dans: <i>Operations Research Proceedings 1988, DGOR Papers of the 17th Annual Meeting, D. Pressmar et al., eds</i>. Berlin: Springer, pp. 418-425."
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "WAGNER U."
]
2 => array:1 [
"name" => "D. PRESSMAR ET AL. D."
]
]
"ouvrage" => "Operations Research Proceedings 1988, DGOR Papers of the 17th Annual Meeting, D. Pressmar et al., eds"
"keywords" => array:2 [
0 => "Measurement error -Mixture model"
1 => "Forecasting"
]
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => "https://link.springer.com/chapter/10.1007/978-3-642-74862-2_112#citeas"
"publicationInfo" => array:3 [
"pages" => "418-425"
"volume" => "1988"
"number" => ""
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "When planning the production of durable consumer goods, the assessment of future demand is of great importance. Often an attempt is made to draw conclusions about future buying behavior from surveys about the purchase intentions of consumers. In most of these surveys, respondents are asked to determine the intensity of their purchase intentions by specifying a simple rating on a scale between 0 (no intention to buy) and 5 (definite intention to buy). However, if the information obtained in this way is used for forecasting purposes, one must keep in mind that no excessive claims for accuracy may be made. First, there is a gap between the data collection and the actual purchase."
"en" => "When planning the production of durable consumer goods, the assessment of future demand is of great importance. Often an attempt is made to draw conclusions about future buying behavior from surveys about the purchase intentions of consumers. In most of these surveys, respondents are asked to determine the intensity of their purchase intentions by specifying a simple rating on a scale between 0 (no intention to buy) and 5 (definite intention to buy). However, if the information obtained in this way is used for forecasting purposes, one must keep in mind that no excessive claims for accuracy may be made. First, there is a gap between the data collection and the actual purchase."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
35 => Essec\Faculty\Model\Contribution {#6300
#_index: "academ_contributions"
#_id: "11636"
#_source: array:18 [
"id" => "11636"
"slug" => "multiperiod-analysis-of-purchasing-behavior-another-look-at-mcconnells-experimental-data"
"yearMonth" => "1982-01"
"year" => "1982"
"title" => "Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data"
"description" => "BEMMAOR, A.C. (1982). Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data. Dans: <i>Product Management, Quantitative Methods in Marketing, Ninth International Seminar in Marketing: Institut d'Administration des Entreprises, J.-L. Chandon, ed.</i> University of Aix-Marseilles, pp. 351-379."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Product Management, Quantitative Methods in Marketing, Ninth International Seminar in Marketing: Institut d'Administration des Entreprises, J.-L. Chandon, ed."
"keywords" => array:3 [
0 => "Negative Binomial Distribution"
1 => "Switching behavior"
2 => "Brand loyalty"
]
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "351-379"
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
36 => Essec\Faculty\Model\Contribution {#6301
#_index: "academ_contributions"
#_id: "11637"
#_source: array:18 [
"id" => "11637"
"slug" => "comportement-dachat-des-consommateurs-un-modele-simple-de-choix-de-marques-avec-dependance-a-parsimonious-model-of-brand-choice-with-dependence-p-l-dubois-and-m-guignard-eds"
"yearMonth" => "1981-01"
"year" => "1981"
"title" => "Comportement d'Achat des Consommateurs : Un Modèle Simple de Choix de Marques avec Dépendance (A Parsimonious Model of Brand Choice with Dependence), P.-L. Dubois and M. Guignard, eds"
"description" => "BEMMAOR, A.C. (1981). Comportement d'Achat des Consommateurs : Un Modèle Simple de Choix de Marques avec Dépendance (A Parsimonious Model of Brand Choice with Dependence), P.-L. Dubois and M. Guignard, eds. Dans: <i>Cahiers: Méthodologie de la Recherche en Marketing, Centre de Recherche et d'Economie d'Entreprise</i>. University of Lille, pp. 179-211."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Cahiers: Méthodologie de la Recherche en Marketing, Centre de Recherche et d'Economie d'Entreprise"
"keywords" => array:3 [
0 => "Markov model"
1 => "Inertia"
2 => "Homogeneity of preferences"
]
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "179-211"
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
37 => Essec\Faculty\Model\Contribution {#6302
#_index: "academ_contributions"
#_id: "5294"
#_source: array:18 [
"id" => "5294"
"slug" => "a-dynamic-sales-forecasting-model-for-new-packaged-goods"
"yearMonth" => "1991-03"
"year" => "1991"
"title" => "A Dynamic Sales Forecasting Model for New Packaged Goods"
"description" => "BEMMAOR, A.C., GROS, G., JEULAND, A.P. et PIOCHE, A. (1991). A Dynamic Sales Forecasting Model for New Packaged Goods. Dans: Marketing Science Conference, Wilmington, DE, March 20-23."
"authors" => array:4 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "GROS G."
]
2 => array:1 [
"name" => "JEULAND A.P."
]
3 => array:1 [
"name" => "PIOCHE A."
]
]
"ouvrage" => "Marketing Science Conference, Wilmington, DE, March 20-23"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
38 => Essec\Faculty\Model\Contribution {#6303
#_index: "academ_contributions"
#_id: "5296"
#_source: array:18 [
"id" => "5296"
"slug" => "a-first-purchase-and-replacement-sales-model-for-consumer-durables"
"yearMonth" => "1986-03"
"year" => "1986"
"title" => "A First-purchase and Replacement Sales Model for Consumer Durables"
"description" => "BEMMAOR, A.C. (1986). A First-purchase and Replacement Sales Model for Consumer Durables. Dans: Third TIMS Marketing Science Conference, University of Texas at Dallas, March 12-15."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Third TIMS Marketing Science Conference, University of Texas at Dallas, March 12-15."
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
39 => Essec\Faculty\Model\Contribution {#6304
#_index: "academ_contributions"
#_id: "5312"
#_source: array:18 [
"id" => "5312"
"slug" => "a-mixed-poisson-model-of-purchase-timing-with-explanatory-variables"
"yearMonth" => "1988-06"
"year" => "1988"
"title" => "A Mixed Poisson Model of Purchase Timing with Explanatory Variables"
"description" => "BEMMAOR, A.C. et GROS, G. (1988). A Mixed Poisson Model of Purchase Timing with Explanatory Variables. Dans: 2e Journées d'Etudes sur les Données de Panel, (Second Conference on the Use of Panel Data), University of Paris XII, June 6-7."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "GROS G."
]
]
"ouvrage" => "2e Journées d'Etudes sur les Données de Panel, (Second Conference on the Use of Panel Data), University of Paris XII, June 6-7"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
40 => Essec\Faculty\Model\Contribution {#6305
#_index: "academ_contributions"
#_id: "5539"
#_source: array:18 [
"id" => "5539"
"slug" => "capturing-chance-effects-in-pairwise-product-tests-a-stochastic-model-for-preference-ratings"
"yearMonth" => "1996-03"
"year" => "1996"
"title" => "Capturing Chance Effects in Pairwise Product Tests: A Stochastic Model for Preference Ratings"
"description" => "BEMMAOR, A.C. et WAGNER, U. (1996). Capturing Chance Effects in Pairwise Product Tests: A Stochastic Model for Preference Ratings. Dans: 20th Annual Conference on Classification, Data Analysis and Knowledge Organization, March 6-8, University of Freiburg, Germany."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "WAGNER U."
]
]
"ouvrage" => "20th Annual Conference on Classification, Data Analysis and Knowledge Organization, March 6-8, University of Freiburg, Germany"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Les auteurs développent un modèle destiné à mesurer les préférences dans des comparaisons par paires entre deux ou plusieurs produits. Testé sur plusieurs jeux de données, le modèle fournit une description précise des observations. Il met en évidence la part d' "erreur" dans les données."
"en" => "The authors develop a model for multiple paired comparison product tests. Tested on several data sets, the model is shown to describe the data accurately. The model provides an estimate for the frequency of "errors" in the data."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
41 => Essec\Faculty\Model\Contribution {#6306
#_index: "academ_contributions"
#_id: "5890"
#_source: array:18 [
"id" => "5890"
"slug" => "estimating-missing-purchases-in-consumer-scanner-panels-empirical-versus-parametric-methods"
"yearMonth" => "1988-03"
"year" => "1988"
"title" => "Estimating Missing Purchases in Consumer Scanner Panels: Empirical Versus Parametric Methods"
"description" => "BEMMAOR, A.C. et GROS, G. (1988). Estimating Missing Purchases in Consumer Scanner Panels: Empirical Versus Parametric Methods. Dans: Marketing Science Conference, Seattle, WA. March 24-26."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "GROS G."
]
]
"ouvrage" => "Marketing Science Conference, Seattle, WA. March 24-26."
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
42 => Essec\Faculty\Model\Contribution {#6307
#_index: "academ_contributions"
#_id: "5891"
#_source: array:18 [
"id" => "5891"
"slug" => "estimating-preferences-from-ratings-in-single-and-multiple-paired-comparison-product-tests"
"yearMonth" => "1996-05"
"year" => "1996"
"title" => "Estimating Preferences from Ratings in Single and Multiple Paired Comparison Product Tests"
"description" => "BEMMAOR, A.C. et WAGNER, U. (1996). Estimating Preferences from Ratings in Single and Multiple Paired Comparison Product Tests. Dans: First French-German Workshop on Quantitative Methods in Marketing, May 1-3, Humboldt University. Berlin."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "WAGNER U."
]
]
"ouvrage" => "First French-German Workshop on Quantitative Methods in Marketing, May 1-3, Humboldt University"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Les auteurs développent un modèle destiné à mesurer les préférences dans des comparaisons par paires entre deux ou plusieurs produits. Testé sur plusieurs jeux de données, le modèle fournit une description précise des observations. Il met en évidence la part d' "erreur" dans les données."
"en" => "The authors develop a model for multiple paired comparison product tests. Tested on several data sets, the model is shown to describe the data accurately. The model provides an estimate for the frequency of "errors" in the data."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
43 => Essec\Faculty\Model\Contribution {#6308
#_index: "academ_contributions"
#_id: "6002"
#_source: array:18 [
"id" => "6002"
"slug" => "forecasting-purchase-from-intention-to-buy-measures-alternative-probabilistic-models"
"yearMonth" => "1991-05"
"year" => "1991"
"title" => "Forecasting Purchase from Intention-to-buy Measures: Alternative Probabilistic Models"
"description" => "BEMMAOR, A.C. (1991). Forecasting Purchase from Intention-to-buy Measures: Alternative Probabilistic Models. Dans: Conference on Marketing Statistics, University of Amsterdam, May 29."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Conference on Marketing Statistics, University of Amsterdam, May 29"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
44 => Essec\Faculty\Model\Contribution {#6309
#_index: "academ_contributions"
#_id: "6003"
#_source: array:18 [
"id" => "6003"
"slug" => "forecasting-sales-for-new-packaged-goods-estimation-from-early-household-level-purchase-data"
"yearMonth" => "1992-07"
"year" => "1992"
"title" => "Forecasting Sales for New Packaged Goods: Estimation from Early Household-level Purchase Data"
"description" => "BEMMAOR, A.C., GROS, G. et JEULAND, A.P. (1992). Forecasting Sales for New Packaged Goods: Estimation from Early Household-level Purchase Data. Dans: Marketing Science Conference, London, July 12-15."
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "GROS G."
]
2 => array:1 [
"name" => "JEULAND A.P."
]
]
"ouvrage" => "Marketing Science Conference, London, July 12-15"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article développe une méthode d'estimation des paramètres d'un modèle de prévision des ventes de produits de grande consommation à partir des données individuelles d'achats. Cette méthode est illustrée sur un cas concret."
"en" => "This paper develops a method to estimate the parameters of a new-product sales forecasting model from household-level scanned purchases. This method is illustrated on an actual case study."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
45 => Essec\Faculty\Model\Contribution {#6310
#_index: "academ_contributions"
#_id: "6004"
#_source: array:18 [
"id" => "6004"
"slug" => "forecasting-the-adoption-of-new-products-from-intent-data-model-and-evidence"
"yearMonth" => "2007-06"
"year" => "2007"
"title" => "Forecasting the Adoption of New Products from Intent Data: Model and Evidence"
"description" => "BEMMAOR, A.C. (2007). Forecasting the Adoption of New Products from Intent Data: Model and Evidence. Dans: Third German-French-Austrian Conference on Quantitative Marketing, September 20-22, ESSEC Business School (also presented at Humboldt University of Berlin, on January 28, 2008)."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Third German-French-Austrian Conference on Quantitative Marketing, September 20-22, ESSEC Business School (also presented at Humboldt University of Berlin, on January 28, 2008)"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
46 => Essec\Faculty\Model\Contribution {#6311
#_index: "academ_contributions"
#_id: "6006"
#_source: array:18 [
"id" => "6006"
"slug" => "forecasting-the-dynamics-of-the-sales-of-new-packaged-goods"
"yearMonth" => "1995-06"
"year" => "1995"
"title" => "Forecasting the Dynamics of the Sales of New Packaged Goods"
"description" => "BEMMAOR, A.C., GROS, G. et JEULAND, A.P. (1995). Forecasting the Dynamics of the Sales of New Packaged Goods. Dans: Institute of Management, June 20, University of Vienna (also presented at the Institute of Marketing, June 23, University of Innsbruck)."
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "GROS G."
]
2 => array:1 [
"name" => "JEULAND A.P."
]
]
"ouvrage" => "Institute of Management, June 20, University of Vienna (also presented at the Institute of Marketing, June 23, University of Innsbruck)"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article développe un modèle qui prédit une borne supérieure et une borne inférieure aux ventes, à la pénétration cumulée et à la proportion de réacheteurs d'une nouvelle marque, à partir des intentions d'achat. Le modèle est testé sur plusieurs nouveaux produits de grande consommation."
"en" => "This paper develops a model which predicts upper and lower bounds on sales, cumulative penetration and on the proportion of repeat buyers of a new packaged good from intention-to-buy measures. The model is tested on several new packaged goods."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
47 => Essec\Faculty\Model\Contribution {#6312
#_index: "academ_contributions"
#_id: "6127"
#_source: array:18 [
"id" => "6127"
"slug" => "how-grounded-are-purchase-intent-measures"
"yearMonth" => "1996-12"
"year" => "1996"
"title" => "How Grounded Are Purchase Intent Measures?"
"description" => "BEMMAOR, A.C., KIPPERS, J., KRYCHA, K., ROPERS, D. et XUEREB, J.M. (1996). How Grounded Are Purchase Intent Measures? Dans: Institute of Management, University of Vienna, June 26, (also presented at the ESSEC/HEC/INSEAD seminar), December 17, 1996."
"authors" => array:5 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:3 [
"name" => "XUEREB Jean-Marc"
"bid" => "B00000535"
"slug" => "xuereb-jean-marc"
]
2 => array:1 [
"name" => "KIPPERS J."
]
3 => array:1 [
"name" => "KRYCHA K."
]
4 => array:1 [
"name" => "ROPERS D."
]
]
"ouvrage" => "Institute of Management, University of Vienna, June 26, (also presented at the ESSEC/HEC/INSEAD seminar), December 17, 1996"
"keywords" => []
"updatedAt" => "2021-04-27 16:52:29"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "L'étude compare la validité prédictive des intentions d'achat de biens d'équipement par les ménages aux probabilités d'équipement calculées à partir d'une analyse discriminante. Fondés sur les données recueillies par l'INSEE auprès de 8.000 ménages et sur une enquête auprès de 3.000 ménages, les résultats montrent la supériorité de la valeur prédictive des déclarations au niveau individuel, mais aussi la cohérence des prévisions au niveau global."
"en" => "This study compares the predictive validity of stated purchase intentions for household durables to the probability of an eventual purchase, through the framework of a discriminant analysis. Based upon data gathered by the French National Institute of Statistics on 8,000 households and on a survey on 3,000 households, the results show that purchase intentions have a better predictive value at an individual level, and that the forecasts have a certain consistency on the whole."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
48 => Essec\Faculty\Model\Contribution {#6313
#_index: "academ_contributions"
#_id: "6150"
#_source: array:18 [
"id" => "6150"
"slug" => "identifying-the-mixing-density-of-poisson-purchases"
"yearMonth" => "1990-06"
"year" => "1990"
"title" => "Identifying the Mixing Density of Poisson Purchases"
"description" => "BEMMAOR, A.C. (1990). Identifying the Mixing Density of Poisson Purchases. Dans: Troisièmes Journées d’Etudes sur l'Utilisation des Données de Panel (Third Conference on the Use of Panel Data), University of Paris XII, June 11-12."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Troisièmes Journées d’Etudes sur l'Utilisation des Données de Panel (Third Conference on the Use of Panel Data), University of Paris XII, June 11-12"
"keywords" => []
"updatedAt" => "2021-05-11 18:08:26"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
49 => Essec\Faculty\Model\Contribution {#6314
#_index: "academ_contributions"
#_id: "8252"
#_source: array:18 [
"id" => "8252"
"slug" => "market-segmentation-research-beyond-within-and-across-group-differences"
"yearMonth" => "2002-02"
"year" => "2002"
"title" => "Market Segmentation Research: Beyond Within and Across Group Differences"
"description" => "ALLENBY, G., FENNELL, G., BEMMAOR, A.C., BHARGAVA, V., CHRISTEN, F., DAWLEY, J. ... YANG, S. (2002). <i>Market Segmentation Research: Beyond Within and Across Group Differences</i>. ESSEC Business School Research Center."
"authors" => array:13 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "ALLENBY G."
]
2 => array:1 [
"name" => "FENNELL G."
]
3 => array:1 [
"name" => "BHARGAVA V."
]
4 => array:1 [
"name" => "CHRISTEN Francois"
]
5 => array:1 [
"name" => "DAWLEY Jackie"
]
6 => array:1 [
"name" => "DICKSON Peter"
]
7 => array:1 [
"name" => "EDWARDS Yancy"
]
8 => array:1 [
"name" => "GARRATT Mark"
]
9 => array:1 [
"name" => "GINTER Jim"
]
10 => array:1 [
"name" => "SAWYER Alan"
]
11 => array:1 [
"name" => "STAELIN Rick"
]
12 => array:1 [
"name" => "YANG Sha"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-14 14:26:04"
"publicationUrl" => "https://www.researchgate.net/publication/225192625_Market_Segmentation_Research_Beyond_Within_and_Across_Group_Differences"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Les études de segmentation sont à présent trop focalisées sur l'identification de segments plutôt que sur sa pertinence stratégique pour une firme. Dans cet article, on distingue une approche ex ante à l'étude de la segmentation, qui part d'une analyse des motivations qui guident les individus dans leurs tâches et leurs intérêts au cours de leur vie, d'une approche ex post qui est fondée sur l'analyse des réactions des individus aux produits disponibles sur le marché. On suggère que la tâche de guider les managers à "fabriquer ce que les consommateurs veulent acheter " sera davantage réussie grâce à une meilleure compréhension des individus dans leur vie de tous les jours plutôt que grâce à une analyse détaillée de leurs préférences."
"en" => "Market segmentation research is currently focused too narrowly on the task of segment identification as opposed to its strategic relevance within a firm..In this paper, we distinguish an ex ante approach to market segmentation research, which begins with studying the motivating conditions that lead people to the tasks and interests in their lives, from an ex post approach which begins with an individual's reaction to market place offerings. We argue that the marketing task of guiding management to 'make what people will want to buy' will be more successful in light of a deep understanding of behavior in the context of everyday life and work rather than a detailed understanding of preferences in the market place."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
50 => Essec\Faculty\Model\Contribution {#6315
#_index: "academ_contributions"
#_id: "8382"
#_source: array:18 [
"id" => "8382"
"slug" => "review-of-taudes-alfred-1984-die-entwicklung-und-empirische-validierung-eines-stochastischen-kaufverhaltensmodells-development-and-empirical-test-of-a-stochastic-consumer-purchasing-model-vien"
"yearMonth" => "1986-01"
"year" => "1986"
"title" => "Review of Taudes, Alfred (1984) "Die Entwicklung und Empirische Validierung eines Stochastischen Kaufverhaltensmodells" (Development and empirical test of a stochastic consumer purchasing model), Vienna: VWGO, and Wagner, Udo (1985), Vollstochastische Kaufverhaltensmodelle, Ihr Beitrag zur Analyse Realer Märkte" (Complete Stochastic Models of Consumer Purchasing Behavior, Their Contribution to the Analysis of Real Markets), Königstein/Ts: Anton Hein."
"description" => "BEMMAOR, A.C. (1986). <i>Review of Taudes, Alfred (1984) "Die Entwicklung und Empirische Validierung eines Stochastischen Kaufverhaltensmodells" (Development and empirical test of a stochastic consumer purchasing model), Vienna: VWGO, and Wagner, Udo (1985), Vollstochastische Kaufverhaltensmodelle, Ihr Beitrag zur Analyse Realer Märkte" (Complete Stochastic Models of Consumer Purchasing Behavior, Their Contribution to the Analysis of Real Markets), Königstein/Ts: Anton Hein.</i> ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-15 14:44:41"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
51 => Essec\Faculty\Model\Contribution {#6316
#_index: "academ_contributions"
#_id: "9615"
#_source: array:18 [
"id" => "9615"
"slug" => "specification-error-tests-with-applications-in-marketing-research"
"yearMonth" => "1978-08"
"year" => "1978"
"title" => "Specification Error Tests with Applications in Marketing Research"
"description" => "BEMMAOR, A.C. (1978). Specification Error Tests with Applications in Marketing Research. Dans: <i>1977 Proceedings of the Business and Economic Statistics Section, Annual Conference of the American Statistical Association, August 15-18</i>. Chicago, IL: American Statistical Association (ASA), pp. 793-798."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "1977 Proceedings of the Business and Economic Statistics Section, Annual Conference of the American Statistical Association, August 15-18"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:17"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "793-798"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article met en oeuvre les tests de spécification RESET, BAMSETet WSET de Ramsay (1969) pour évaluer l'impact de l'effet de halo sur la formulation de modèles multi-attributs à une ou deux équations. Il montre sur un jeu de données que les hypothèses classiques du modéle de régression ne peuvent être rejetées."
"en" => "This article implements the RESET, BAMSET and WSET specification error tests by Ramsay (1969) to assess the impact of halo effect on multi-attribute models. It shows on a single data set that the classical linear least squares hypotheses cannot be rejected."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
52 => Essec\Faculty\Model\Contribution {#6317
#_index: "academ_contributions"
#_id: "9616"
#_source: array:18 [
"id" => "9616"
"slug" => "willingness-to-supply-human-body-parts-some-empirical-results"
"yearMonth" => "1977-12"
"year" => "1977"
"title" => "Willingness to Supply Human Body Parts: Some Empirical Results"
"description" => "PESSEMIER, E.A., BEMMAOR, A.C. et HANSSENS, D.M. (1977). Willingness to Supply Human Body Parts: Some Empirical Results. <i>Journal of Consumer Research</i>, 4(3), pp. 131-138."
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "PESSEMIER Edgar A."
]
2 => array:1 [
"name" => "HANSSENS Dominique M."
]
]
"ouvrage" => ""
"keywords" => array:3 [
0 => "Guttman scale"
1 => "Value of life"
2 => "Attitude measurement"
]
"updatedAt" => "2021-07-13 14:31:17"
"publicationUrl" => "https://academic.oup.com/jcr/article/4/3/131/1807348"
"publicationInfo" => array:3 [
"pages" => "131-138"
"volume" => "4"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Despite the serious shortage of human body parts for transplantation purposes, little research has been done to provide guidance for action. Based on sample data, this pilot study examines the demographic and attitudinal characteristics of potential donors. The results have direct relevance for programs to increase the supply of body parts."
"en" => "Despite the serious shortage of human body parts for transplantation purposes, little research has been done to provide guidance for action. Based on sample data, this pilot study examines the demographic and attitudinal characteristics of potential donors. The results have direct relevance for programs to increase the supply of body parts."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
53 => Essec\Faculty\Model\Contribution {#6318
#_index: "academ_contributions"
#_id: "9617"
#_source: array:18 [
"id" => "9617"
"slug" => "an-empirical-study-of-the-temporal-aggregation-bias-in-stochastic-models-of-brand-choice"
"yearMonth" => "1979-08"
"year" => "1979"
"title" => "An Empirical Study of the Temporal Aggregation Bias in Stochastic Models of Brand Choice"
"description" => "BEMMAOR, A.C. (1979). An Empirical Study of the Temporal Aggregation Bias in Stochastic Models of Brand Choice. Dans: <i>1978 Proceedings of the Business and Economic Statistics Section, Annual Conference of the American Statistical Association</i>. San Diego CA: American Statistical Association (ASA), pp. 842-845."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "1978 Proceedings of the Business and Economic Statistics Section, Annual Conference of the American Statistical Association"
"keywords" => array:3 [
0 => "Zero order brand choice"
1 => "Runs test"
2 => "Dependence"
]
"updatedAt" => "2021-07-13 14:31:17"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "842-845"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article propose un test d'indépendance entre les choix de marques consecutifs pris au niveau individuel. Ce test est fondé sur l'hypothèse de stationarité du processus de choix. L'article montre sur trois catégories de produits de grande consommation que l'hypothèse d'indépendance ne peut être rejetée uniquement quand les séries de choix consécutifs sont courtes."
"en" => "Using runs tests on sequences of individual-level brand choices for several product categories, the author shows that choices are consistent with nonstationary behavior for the majority of households."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
54 => Essec\Faculty\Model\Contribution {#6319
#_index: "academ_contributions"
#_id: "9618"
#_source: array:18 [
"id" => "9618"
"slug" => "econometric-estimation-of-halo-effect-single-vs-simultaneous-equation-models"
"yearMonth" => "1978-08"
"year" => "1978"
"title" => "Econometric Estimation of Halo Effect: Single vs. Simultaneous Equation Models"
"description" => "BEMMAOR, A.C. et HUBER, J.C. (1978). Econometric Estimation of Halo Effect: Single vs. Simultaneous Equation Models. Dans: <i>Annual Conference of the Association for Consumer Research. Vol. 5, K. Hunt, ed., Ann Arbor, MI</i>. Provo, Utah: Advances in Consumer Research, pp. 477-480."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "HUBER Joel C."
]
]
"ouvrage" => "Annual Conference of the Association for Consumer Research. Vol. 5, K. Hunt, ed., Ann Arbor, MI"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:17"
"publicationUrl" => "http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=9469"
"publicationInfo" => array:3 [
"pages" => "477-480"
"volume" => "5"
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette étude analyse un modèle à une seule equation reliant les croyances aux preferences. et le compare à un modèle avec équations simultanées. Gràce à l'utilisation de tests statistiques, les auteurs démontrent que le modèle avec un seule équation est correctement spécifié alors que le modèle avec des équations simultanées conduit à des différences significatives dans les estimations. significatives."
"en" => "This paper analyzes a single equation model of belief as a function of preference and compares it to a simultaneous equation model. Using statistical tests, this study shows that the single equation model is correctly specified whereas the simultaneous equation model leads to statistically significant differences in the estimates"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
55 => Essec\Faculty\Model\Contribution {#6320
#_index: "academ_contributions"
#_id: "9619"
#_source: array:18 [
"id" => "9619"
"slug" => "a-family-size-dependent-stochastic-model-of-purchase-incidence"
"yearMonth" => "1980-03"
"year" => "1980"
"title" => "A Family-Size Dependent Stochastic Model of Purchase Incidence"
"description" => "BEMMAOR, A.C. (1980). A Family-Size Dependent Stochastic Model of Purchase Incidence. Dans: <i>Proceedings of ORSA/TIMS Special Interest Conference, R. P. Leone, ed.,</i> TIMS College on Marketing and The Institute of Management Sciences, pp. 63-67."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Proceedings of ORSA/TIMS Special Interest Conference, R. P. Leone, ed.,"
"keywords" => []
"updatedAt" => "2021-07-13 14:31:17"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "63-67"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article intègre la taille du foyer dans la loi binomiale binomiale négative (NBD) pour prédire la fréquence d'achats. Testé sur deux marchés de produits de grande consommation, le modèle conduit à des prédictions comparables à celle d'un modèle NBD pour chaque taille de foyer."
"en" => "This article integrates the size of the household into the Negative Binomial Distribution (NBD) to capture the distributions of the number of purchases within groups of households of a given size. Tested on two markets of consumer goods, the model provides predictions that are comparable to those given by separate NBD models."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
56 => Essec\Faculty\Model\Contribution {#6321
#_index: "academ_contributions"
#_id: "9620"
#_source: array:18 [
"id" => "9620"
"slug" => "test-of-a-stochastic-model-of-product-usage-and-brand-choice"
"yearMonth" => "1980-06"
"year" => "1980"
"title" => "Test of a Stochastic Model of Product Usage and Brand Choice"
"description" => "BEMMAOR, A.C. (1980). Test of a Stochastic Model of Product Usage and Brand Choice. Dans: <i>Market Measurement and Analysis. Proceedings of the First ORSA/TIMS Special Interest Conference, March 26-28, Report No. 80-103. D. B. Montgomery and D. R. Wittink, eds.</i> Boston, MA: Marketing Science Institute, pp. 397-408."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Market Measurement and Analysis. Proceedings of the First ORSA/TIMS Special Interest Conference, March 26-28, Report No. 80-103. D. B. Montgomery and D. R. Wittink, eds."
"keywords" => array:2 [
0 => "Mixture models"
1 => "panel data"
]
"updatedAt" => "2021-07-13 14:31:17"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "397-408"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette étude développe un modèle stationnaire de fréqunces d'achats de marques combinant la fréquence d'utilisation d'une catégorie de produits et le choix de marques. L'auteur utilise le modèle pour évaluer l'impact d'actions marketing sur la pénétration cumulée des marques dans deux catégories de produits. ."
"en" => "This study develops a stationary model of brand purchasing frequency which combines product class usage and brand choice probabilities.The author uses the model to assess the effect of marketing activities on cumulative brand penetration."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
57 => Essec\Faculty\Model\Contribution {#6322
#_index: "academ_contributions"
#_id: "6699"
#_source: array:18 [
"id" => "6699"
"slug" => "modeles-probabilistes-modeles-de-part-de-marche-probabilistic-models-market-share-models"
"yearMonth" => "1994-03"
"year" => "1994"
"title" => "Modèles probabilistes / Modèles de part de marché (Probabilistic models/Market share models)"
"description" => "BEMMAOR, A.C. (1994). Modèles probabilistes / Modèles de part de marché (Probabilistic models/Market share models). Dans: Joint Seminar on Consumer Panels organized by Association pour la Statistique et ses Utilisations and Institut National d’Etudes Démographiques, March 15. Paris."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Joint Seminar on Consumer Panels organized by Association pour la Statistique et ses Utilisations and Institut National d’Etudes Démographiques, March 15"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet exposé présente les deux types d'analyses portant sur les données de panels de ménages pour la grande consommation : i) analyse du choix de marque et ii) analyse des durées inter-achats. Il montre les différents modèles utilisés et présente une illustration portant sur la relation entre l'intention d'achat de biens durables et le comportement effectif des ménages."
"en" => "This presentation shows the two kinds of analyses of household panel data for frequently purchased goods : i) analysis of brand choice and ii) analysis of duration times between purchases made by individual households. It introduces the various models used, and gives an illustration bearing on the intention / behavior for household durables purchases."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
58 => Essec\Faculty\Model\Contribution {#6323
#_index: "academ_contributions"
#_id: "6700"
#_source: array:18 [
"id" => "6700"
"slug" => "modeling-attrition-in-customer-base-analysis"
"yearMonth" => "2007-09"
"year" => "2007"
"title" => "Modeling Attrition in Customer Base Analysis"
"description" => "BEMMAOR, A.C. et HOPPE, D. (2007). Modeling Attrition in Customer Base Analysis. Dans: Third German-French-Austrian Conference on Quantitative Marketing, September 20-22, ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "HOPPE D."
]
]
"ouvrage" => "Third German-French-Austrian Conference on Quantitative Marketing, September 20-22, ESSEC Business School"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
59 => Essec\Faculty\Model\Contribution {#6324
#_index: "academ_contributions"
#_id: "6791"
#_source: array:18 [
"id" => "6791"
"slug" => "one-sidedness-of-marketing-premises-the-case-of-diffusion-of-innovations"
"yearMonth" => "1992-01"
"year" => "1992"
"title" => "One-sidedness of Marketing Premises: The Case of Diffusion of Innovations"
"description" => "BEMMAOR, A.C. (1992). One-sidedness of Marketing Premises: The Case of Diffusion of Innovations. Dans: Conference on Research Traditions in Marketing, EIASM, Brussels, January 9-10."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Conference on Research Traditions in Marketing, EIASM, Brussels, January 9-10"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article montre que la diffusion des innovations s'explique par la variation des propensions à acheter entre les acheteurs plutôt que par le phénomène d'imitation entre acheteurs."
"en" => "This paper shows that the diffusion of new durables can be explained by the variation of the propensities to buy across households instead of the contagion effect."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
60 => Essec\Faculty\Model\Contribution {#6325
#_index: "academ_contributions"
#_id: "6926"
#_source: array:18 [
"id" => "6926"
"slug" => "predicting-times-to-purchase-from-intents-data-a-composite-model"
"yearMonth" => "1995-11"
"year" => "1995"
"title" => "Predicting Times to Purchase from Intents Data: A Composite Model"
"description" => "BEMMAOR, A.C. (1995). Predicting Times to Purchase from Intents Data: A Composite Model. Dans: ESSEC/HEC/INSEAD Seminar, Cergy-Pontoise, December 12."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "ESSEC/HEC/INSEAD Seminar, Cergy-Pontoise, December 12"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article développe un modèle qui prédit la date d'achat de biens durables à partir des intentions. Ce modèle combine le modèle de Morrison (1979) avec un mélange de lois uniformes et de lois beta. Il est testé sur les données de Morwitz (1991) et sur les données d'enquêtes de conjoncture de l'INSEE."
"en" => "This paper develops a model which predicts times of purchase of consumer durables on the basis of intentions to buy. This model combines Morrison's (1979) model with mixtures of uniform and beta densities. It is tested on Morwitz' (1991) data and on the periodic survey data collected by the National Statistics Institute."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
61 => Essec\Faculty\Model\Contribution {#6326
#_index: "academ_contributions"
#_id: "6927"
#_source: array:18 [
"id" => "6927"
"slug" => "predicting-whether-and-when-to-buy-from-intents-data-interaction-versus-additive-models"
"yearMonth" => "1995-03"
"year" => "1995"
"title" => "Predicting Whether and When to Buy from Intents Data: Interaction versus Additive Models"
"description" => "BEMMAOR, A.C. et KRYCHA, K. (1995). Predicting Whether and When to Buy from Intents Data: Interaction versus Additive Models. Dans: Rotterdam School of Management, March 24, Erasmus University Rotterdam."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "KRYCHA K."
]
]
"ouvrage" => "Rotterdam School of Management, March 24, Erasmus University Rotterdam"
"keywords" => []
"updatedAt" => "2021-04-27 18:38:40"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article développe un modèle qui prédit la date d'achat à partir des intentions déclarées. Ce modèle combine une loi de Gompertz hétérogène avec un processus de Bernoulli hétérogène. Il est testé sur les intentions d'achat de biens durables collectés par l'INSEE."
"en" => "This paper develops a model which predicts times to purchase from stated intention-to-buy measures. This model combines a mixture of Gompertz densities with a mixture of Bernoulli processes. It is tested on intention-to-buy measures for household durables collected by the National Statistics Institute."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
62 => Essec\Faculty\Model\Contribution {#6327
#_index: "academ_contributions"
#_id: "7174"
#_source: array:18 [
"id" => "7174"
"slug" => "stochastic-choice-and-brand-structure"
"yearMonth" => "1988-12"
"year" => "1988"
"title" => "Stochastic Choice and Brand Structure"
"description" => "BEMMAOR, A.C., LEHMANN, D.R. et REIBSTEIN, D.J. (1988). Stochastic Choice and Brand Structure. Dans: Conference Honoring Professor Frank M. Bass, University of Texas at Dallas, December 10,"
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "LEHMANN D.R."
]
2 => array:1 [
"name" => "REIBSTEIN D.J."
]
]
"ouvrage" => "Conference Honoring Professor Frank M. Bass, University of Texas at Dallas, December 10,"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
63 => Essec\Faculty\Model\Contribution {#6328
#_index: "academ_contributions"
#_id: "7274"
#_source: array:18 [
"id" => "7274"
"slug" => "the-car-challenge"
"yearMonth" => "1992-07"
"year" => "1992"
"title" => "The Car Challenge"
"description" => "BEMMAOR, A.C. (1992). The Car Challenge. Dans: Marketing Science Conference, London, July 12-15."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Marketing Science Conference, London, July 12-15"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette présentation rapporte une étude comparative des changements de marques de voitures en France et en Grande Bretagne sur quatre années consécutives."
"en" => "This presentation reports a comparative analysis of car switching patterns in France and the United Kingdom over four consecutive years."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
64 => Essec\Faculty\Model\Contribution {#6329
#_index: "academ_contributions"
#_id: "7410"
#_source: array:18 [
"id" => "7410"
"slug" => "the-reliability-of-survey-data-some-case-studies"
"yearMonth" => "1990-01"
"year" => "1990"
"title" => "The Reliability of Survey Data: Some Case Studies"
"description" => "BEMMAOR, A.C. (1990). The Reliability of Survey Data: Some Case Studies. Dans: Séminaire ESSEC/HEC/INSEAD, Fontainebleau, January 26."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Séminaire ESSEC/HEC/INSEAD, Fontainebleau, January 26"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
65 => Essec\Faculty\Model\Contribution {#6330
#_index: "academ_contributions"
#_id: "7468"
#_source: array:18 [
"id" => "7468"
"slug" => "theorie-de-ladoption-stochastique-des-innovations"
"yearMonth" => "1992-03"
"year" => "1992"
"title" => "Théorie de l'adoption stochastique des innovations"
"description" => "BEMMAOR, A.C. (1992). Théorie de l'adoption stochastique des innovations. Dans: EDHEC, Lille, April 9."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "EDHEC, Lille, April 9"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article développe une théorie formalisée du processus de diffusion des innovations, fondée sur l'hypothèse de l'adoption stochastique. Cette théorie englobe comme cas particuliers, la plupart des modèles classiques de diffusion."
"en" => "This paper develops a formal theory of diffusion of innovations based upon the assumption of stochastic adoptions. It shows that the theory embeds most well-known analytical diffusion models."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
66 => Essec\Faculty\Model\Contribution {#6331
#_index: "academ_contributions"
#_id: "7469"
#_source: array:18 [
"id" => "7469"
"slug" => "theorie-de-ladoption-stochastique-des-innovations"
"yearMonth" => "1992-04"
"year" => "1992"
"title" => "Théorie de l'adoption stochastique des innovations"
"description" => "BEMMAOR, A.C. (1992). Théorie de l'adoption stochastique des innovations. Dans: FUCaM, Mons, Belgium, March 11."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "FUCaM, Mons, Belgium, March 11"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article développe une théorie formalisée du processus de diffusion des innovations, fondée sur l'hypothèse de l'adoption stochastique. Cette théorie englobe comme cas particuliers, la plupart des modèles classiques de diffusion."
"en" => "This paper develops a formal theory of diffusion of innovations based upon the assumption of stochastic adoptions. It shows that the theory embeds most well-known analytical diffusion models."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
67 => Essec\Faculty\Model\Contribution {#6332
#_index: "academ_contributions"
#_id: "7793"
#_source: array:18 [
"id" => "7793"
"slug" => "development-and-empirical-test-of-a-stochastic-consumer-model-alfred-taudes-vienna-vwgo-1984-240-pp-die-entwicklung-und-empirische-validierung-eines-stochastischen-kaufverhaltensmodells"
"yearMonth" => "1986-01"
"year" => "1986"
"title" => "Development and empirical test of a stochastic consumer model: Alfred Taudes Vienna, VWGÖ, 1984. 240 pp. / Die Entwicklung und empirische Validierung eines Stochastischen Kaufverhaltensmodells"
"description" => "BEMMAOR, A.C. (1986). Development and empirical test of a stochastic consumer model: Alfred Taudes Vienna, VWGÖ, 1984. 240 pp. / Die Entwicklung und empirische Validierung eines Stochastischen Kaufverhaltensmodells. International Journal of Research in Marketing."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2024-03-12 13:05:27"
"publicationUrl" => "https://doi.org/10.1016/0167-8116(86)90016-9"
"publicationInfo" => array:3 [
"pages" => "135-138"
"volume" => "3"
"number" => "2"
]
"type" => array:2 [
"fr" => "Compte-rendus d'ouvrage"
"en" => "Book reviews"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
68 => Essec\Faculty\Model\Contribution {#6333
#_index: "academ_contributions"
#_id: "7856"
#_source: array:18 [
"id" => "7856"
"slug" => "complete-stochastic-models-of-consumer-purchasing-behavior-their-contribution-to-the-analysis-of-real-markets-udo-wagner-konigstein-ts-verlag-anton-hain-1985-199-pp-dm-58-vollstochastische-kau"
"yearMonth" => "1986-01"
"year" => "1986"
"title" => "Complete stochastic models of consumer purchasing behavior, their contribution to the analysis of real markets: Udo Wagner Königstein/Ts, Verlag Anton Hain, 1985. 199 pp. DM 58 / Vollstochastische Kaufverhaltensmodelle, ihr Beitrag zur Analyse realer Märkte"
"description" => "BEMMAOR, A.C. (1986). Complete stochastic models of consumer purchasing behavior, their contribution to the analysis of real markets: Udo Wagner Königstein/Ts, Verlag Anton Hain, 1985. 199 pp. DM 58 / Vollstochastische Kaufverhaltensmodelle, ihr Beitrag zur Analyse realer Märkte. International Journal of Research in Marketing."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Vollstochastische Kaufverhaltensmodelle, ihr Beitrag zur Analyse realer Märkte"
"keywords" => []
"updatedAt" => "2024-03-12 13:12:13"
"publicationUrl" => "https://doi.org/10.1016/0167-8116(86)90017-0"
"publicationInfo" => array:3 [
"pages" => "135-138"
"volume" => "3"
"number" => "2"
]
"type" => array:2 [
"fr" => "Compte-rendus d'ouvrage"
"en" => "Book reviews"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
69 => Essec\Faculty\Model\Contribution {#6334
#_index: "academ_contributions"
#_id: "7956"
#_source: array:18 [
"id" => "7956"
"slug" => "consumer-information-versus-storage-costs-an-experimental-test"
"yearMonth" => "1986-01"
"year" => "1986"
"title" => "Consumer Information Versus Storage Costs: an Experimental Test"
"description" => "BEMMAOR, A.C. et MOUCHOUX, D. (1986). <i>Consumer Information Versus Storage Costs: an Experimental Test</i>. DR-86001, ESSEC Business School Research Center."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "MOUCHOUX D."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-14 14:27:20"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
70 => Essec\Faculty\Model\Contribution {#6335
#_index: "academ_contributions"
#_id: "12259"
#_source: array:18 [
"id" => "12259"
"slug" => "editorial-the-diffusion-of-marketing-science-in-the-practitioners-community-opening-the-black-box"
"yearMonth" => "2005-07"
"year" => "2005"
"title" => "Editorial: The Diffusion of Marketing Science in the Practitioners' Community: Opening the Black Box"
"description" => "BEMMAOR, A.C. et FRANSES, P.H. (2005). Editorial: The Diffusion of Marketing Science in the Practitioners' Community: Opening the Black Box. <i>Applied Stochastic Models in Business and Industry</i>, 21(4/5)."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "FRANSES P.H."
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "regression analysis"
1 => "Bayesian analysis"
2 => " latin square design"
3 => "forecasts"
]
"updatedAt" => "2021-07-13 14:32:02"
"publicationUrl" => "https://onlinelibrary.wiley.com/doi/10.1002/asmb.553"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => "21"
"number" => "4/5"
]
"type" => array:2 [
"fr" => "Editeur invité d'un numéro spécial"
"en" => "Guest editor of a journal special issue"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
71 => Essec\Faculty\Model\Contribution {#6336
#_index: "academ_contributions"
#_id: "12262"
#_source: array:18 [
"id" => "12262"
"slug" => "predicting-trial-and-repeat-purchase-of-consumer-packaged-goods-from-aggregated-grouped-data-a-model"
"yearMonth" => "2018-03"
"year" => "2018"
"title" => "Predicting Trial and Repeat Purchase of Consumer Packaged Goods from Aggregated (Grouped) Data: A Model"
"description" => "BEMMAOR, A.C. (2018). Predicting Trial and Repeat Purchase of Consumer Packaged Goods from Aggregated (Grouped) Data: A Model. Dans: ESSEC/HEC/INSEAD Seminar, March 8. HEC Paris, Jouy-en-Josas."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "ESSEC/HEC/INSEAD Seminar, March 8"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The author develops a model that aims to extract the trial rate from the overall mean number of purchases of a new product."
"en" => "The author develops a model that aims to extract the trial rate from the overall mean number of purchases of a new product."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
72 => Essec\Faculty\Model\Contribution {#6337
#_index: "academ_contributions"
#_id: "12267"
#_source: array:18 [
"id" => "12267"
"slug" => "the-theory-of-stochastic-adoption-of-innovations"
"yearMonth" => "1994-06"
"year" => "1994"
"title" => "The Theory of Stochastic Adoption of Innovations"
"description" => "BEMMAOR, A.C. (1994). <i>The Theory of Stochastic Adoption of Innovations</i>. ESSEC Business School Research Center."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
73 => Essec\Faculty\Model\Contribution {#6338
#_index: "academ_contributions"
#_id: "12268"
#_source: array:18 [
"id" => "12268"
"slug" => "mean-squared-error-and-statistical-significance-of-r2"
"yearMonth" => "1987-03"
"year" => "1987"
"title" => "Mean-Squared Error and Statistical Significance of R2"
"description" => "BEMMAOR, A.C. (1987). <i>Mean-Squared Error and Statistical Significance of R2</i>. ESSEC Business School Research Center."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
74 => Essec\Faculty\Model\Contribution {#6339
#_index: "academ_contributions"
#_id: "12269"
#_source: array:18 [
"id" => "12269"
"slug" => "a-first-purchase-and-replacement-sales-model-for-consumer-durables"
"yearMonth" => "1986-10"
"year" => "1986"
"title" => "A First-Purchase and Replacement Sales Model for Consumer Durables"
"description" => "BEMMAOR, A.C. (1986). <i>A First-Purchase and Replacement Sales Model for Consumer Durables</i>. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
75 => Essec\Faculty\Model\Contribution {#6340
#_index: "academ_contributions"
#_id: "12270"
#_source: array:18 [
"id" => "12270"
"slug" => "market-segmentation-a-characterization-theorem"
"yearMonth" => "1986-05"
"year" => "1986"
"title" => "Market Segmentation: A Characterization Theorem"
"description" => "BEMMAOR, A.C. (1986). <i>Market Segmentation: A Characterization Theorem</i>. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
76 => Essec\Faculty\Model\Contribution {#6341
#_index: "academ_contributions"
#_id: "12271"
#_source: array:18 [
"id" => "12271"
"slug" => "modeling-consumer-behavior-with-respect-to-low-purchase-incidence-products-specifications-and-tests"
"yearMonth" => "1985-09"
"year" => "1985"
"title" => "Modeling Consumer Behavior With Respect to Low Purchase Incidence Products: Specifications and Tests"
"description" => "BEMMAOR, A.C. (1985). <i>Modeling Consumer Behavior With Respect to Low Purchase Incidence Products: Specifications and Tests</i>. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
77 => Essec\Faculty\Model\Contribution {#6342
#_index: "academ_contributions"
#_id: "12272"
#_source: array:18 [
"id" => "12272"
"slug" => "time-to-peak-first-purchase-sales-of-new-durable-goods-as-predicted-with-the-bass-model-an-almost-ideal-empirical-generalization"
"yearMonth" => "1994-03"
"year" => "1994"
"title" => "Time to Peak First-Purchase Sales of New Durable Goods as Predicted with the Bass Model: An 'Almost Ideal' Empirical Generalization"
"description" => "BEMMAOR, A.C. (1994). <i>Time to Peak First-Purchase Sales of New Durable Goods as Predicted with the Bass Model: An 'Almost Ideal' Empirical Generalization</i>. ESSEC Business School Research Center."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
78 => Essec\Faculty\Model\Contribution {#6343
#_index: "academ_contributions"
#_id: "12273"
#_source: array:18 [
"id" => "12273"
"slug" => "a-multiple-item-model-of-paired-comparisons-separating-chance-from-latent-preference"
"yearMonth" => "1997-10"
"year" => "1997"
"title" => "A Multiple-Item Model of Paired Comparisons: Separating Chance From Latent Preference"
"description" => "BEMMAOR, A.C. et WAGNER, U. (1997). <i>A Multiple-Item Model of Paired Comparisons: Separating Chance From Latent Preference</i>. ESSEC Business School Research Center."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "WAGNER U."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
79 => Essec\Faculty\Model\Contribution {#6344
#_index: "academ_contributions"
#_id: "12274"
#_source: array:18 [
"id" => "12274"
"slug" => "households-as-experts-assessing-the-predictive-accuracy-of-purchase-intents-for-household-durables"
"yearMonth" => "1997-08"
"year" => "1997"
"title" => "Households as Experts: Assessing the Predictive Accuracy of Purchase Intents for Household Durables"
"description" => "BEMMAOR, A.C., KIPPERS, J., KRYCHA, K., ROPERS, D. et XUEREB, J.M. (1997). <i>Households as Experts: Assessing the Predictive Accuracy of Purchase Intents for Household Durables</i>. ESSEC Business School Research Center."
"authors" => array:5 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:3 [
"name" => "XUEREB Jean-Marc"
"bid" => "B00000535"
"slug" => "xuereb-jean-marc"
]
2 => array:1 [
"name" => "KIPPERS J."
]
3 => array:1 [
"name" => "KRYCHA K."
]
4 => array:1 [
"name" => "ROPERS D."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
80 => Essec\Faculty\Model\Contribution {#6345
#_index: "academ_contributions"
#_id: "12278"
#_source: array:18 [
"id" => "12278"
"slug" => "mean-squared-error-and-statistical-significance-of-r2"
"yearMonth" => "1987-06"
"year" => "1987"
"title" => "Mean-Squared Error and Statistical Significance of R2"
"description" => "BEMMAOR, A.C. (1987). Mean-Squared Error and Statistical Significance of R2. Dans: Fourth TIMS Marketing Science Conference, HEC, June 25-27. Jouy-en-Josas."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Fourth TIMS Marketing Science Conference, HEC, June 25-27."
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
81 => Essec\Faculty\Model\Contribution {#6346
#_index: "academ_contributions"
#_id: "12279"
#_source: array:18 [
"id" => "12279"
"slug" => "mean-squared-error-and-statistical-significance-of-r2"
"yearMonth" => "1986-05"
"year" => "1986"
"title" => "Mean-Squared Error and Statistical Significance of R2"
"description" => "BEMMAOR, A.C. (1986). Mean-Squared Error and Statistical Significance of R2. Dans: ESSEC/HEC/INSEAD Seminar, May 15. Fontainebleau."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "ESSEC/HEC/INSEAD Seminar, May 15"
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
82 => Essec\Faculty\Model\Contribution {#6347
#_index: "academ_contributions"
#_id: "12280"
#_source: array:18 [
"id" => "12280"
"slug" => "a-new-composite-model-of-purchase-timing-and-brand-choice-the-beta-binomial-condensed-negative-binomial-distribution"
"yearMonth" => "1982-12"
"year" => "1982"
"title" => "A New Composite Model of Purchase Timing and Brand Choice: The Beta Binomial Condensed Negative Binomial Distribution"
"description" => "BEMMAOR, A.C. (1982). A New Composite Model of Purchase Timing and Brand Choice: The Beta Binomial Condensed Negative Binomial Distribution. Dans: ESSEC/HEC/INSEAD Seminar, December 4. Fontainebleau."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "ESSEC/HEC/INSEAD Seminar, December 4"
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
83 => Essec\Faculty\Model\Contribution {#6348
#_index: "academ_contributions"
#_id: "12281"
#_source: array:18 [
"id" => "12281"
"slug" => "a-first-purchase-and-replacement-sales-model-for-consumer-durables"
"yearMonth" => "1986-02"
"year" => "1986"
"title" => "A First-Purchase and Replacement Sales Model for Consumer Durables"
"description" => "BEMMAOR, A.C. (1986). A First-Purchase and Replacement Sales Model for Consumer Durables. Dans: ESSEC/HEC/INSEAD Seminar, February 7. Fontainebleau."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "ESSEC/HEC/INSEAD Seminar, February 7"
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
84 => Essec\Faculty\Model\Contribution {#6349
#_index: "academ_contributions"
#_id: "12282"
#_source: array:18 [
"id" => "12282"
"slug" => "a-probability-model-for-brand-choice-and-product-class-purchase"
"yearMonth" => "1982-10"
"year" => "1982"
"title" => "A Probability Model for Brand Choice and Product Class Purchase"
"description" => "SCHMITTLEIN, D.C., BEMMAOR, A.C. et MORRISON, D.G. (1982). A Probability Model for Brand Choice and Product Class Purchase. Dans: ORSA/TIMS Joint National Meeting, October 25-27. San Diego, CA."
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "SCHMITTLEIN D.C."
]
2 => array:1 [
"name" => "MORRISON Donald G."
]
]
"ouvrage" => "ORSA/TIMS Joint National Meeting, October 25-27."
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
85 => Essec\Faculty\Model\Contribution {#6350
#_index: "academ_contributions"
#_id: "12283"
#_source: array:18 [
"id" => "12283"
"slug" => "multiperiod-analysis-of-purchasing-behavior-another-look-at-mcconnells-experimental-data"
"yearMonth" => "1982-06"
"year" => "1982"
"title" => "Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data"
"description" => "BEMMAOR, A.C. (1982). Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data. Dans: International Research Seminar in Marketing: Institut d’Administration des Entreprises, University of Aix-Marseilles, June 8-11. Puyricard."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "International Research Seminar in Marketing: Institut d’Administration des Entreprises, University of Aix-Marseilles, June 8-11"
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
86 => Essec\Faculty\Model\Contribution {#6351
#_index: "academ_contributions"
#_id: "12284"
#_source: array:18 [
"id" => "12284"
"slug" => "market-partitioning-a-mathematical-formulation"
"yearMonth" => "1982-03"
"year" => "1982"
"title" => "Market Partitioning: A Mathematical Formulation"
"description" => "BEMMAOR, A.C. (1982). Market Partitioning: A Mathematical Formulation. Dans: Conference on Market Measurement and Analysis, Wharton School, University of Pennsylvania, March 18-20. Philadelphia."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Conference on Market Measurement and Analysis, Wharton School, University of Pennsylvania, March 18-20"
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
87 => Essec\Faculty\Model\Contribution {#6352
#_index: "academ_contributions"
#_id: "12285"
#_source: array:18 [
"id" => "12285"
"slug" => "business-failure-rate-aggregate-versus-individual-level-analyses"
"yearMonth" => "1985-06"
"year" => "1985"
"title" => "Business Failure Rate: Aggregate Versus Individual-Level Analyses"
"description" => "BEMMAOR, A.C. (1985). <i>Business Failure Rate: Aggregate Versus Individual-Level Analyses</i>. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
88 => Essec\Faculty\Model\Contribution {#6353
#_index: "academ_contributions"
#_id: "12286"
#_source: array:18 [
"id" => "12286"
"slug" => "a-compound-condensed-3-poisson-distribution-of-purchase-incidence-evidence-and-theory"
"yearMonth" => "1982-10"
"year" => "1982"
"title" => "A Compound Condensed-3 Poisson Distribution of Purchase Incidence: Evidence and Theory"
"description" => "BEMMAOR, A.C. (1982). <i>A Compound Condensed-3 Poisson Distribution of Purchase Incidence: Evidence and Theory</i>. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
89 => Essec\Faculty\Model\Contribution {#6354
#_index: "academ_contributions"
#_id: "12287"
#_source: array:18 [
"id" => "12287"
"slug" => "capturing-chance-effects-in-pairwise-product-tests-a-stochastic-model-of-preference-ratings"
"yearMonth" => "1993-12"
"year" => "1993"
"title" => "Capturing Chance Effects in Pairwise Product Tests: A Stochastic Model of Preference Ratings"
"description" => "BEMMAOR, A.C. (1993). <i>Capturing Chance Effects in Pairwise Product Tests: A Stochastic Model of Preference Ratings</i>. ESSEC Business School Research Center."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
90 => Essec\Faculty\Model\Contribution {#6355
#_index: "academ_contributions"
#_id: "12288"
#_source: array:18 [
"id" => "12288"
"slug" => "modeling-brand-competition-with-heterogeneous-multi-brand-linear-learning-models-specifications-and-tests"
"yearMonth" => "1990-12"
"year" => "1990"
"title" => "Modeling Brand Competition with Heterogeneous Multi-Brand Linear Learning Models: Specifications and Tests"
"description" => "BEMMAOR, A.C. et THOUVENEL, G. (1990). <i>Modeling Brand Competition with Heterogeneous Multi-Brand Linear Learning Models: Specifications and Tests</i>. ESSEC Business School Research Center."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "THOUVENEL Guillaume"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
91 => Essec\Faculty\Model\Contribution {#6356
#_index: "academ_contributions"
#_id: "12289"
#_source: array:18 [
"id" => "12289"
"slug" => "technical-note-why-does-the-nbd-model-work-robustness-in-representing-product-purchases-brand-purchases-and-imperfectly-recorded-purchases"
"yearMonth" => "1985-08"
"year" => "1985"
"title" => "Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases"
"description" => "SCHMITTLEIN, D.C., BEMMAOR, A.C. et MORRISON, D.G. (1985). Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases. <i>Marketing Science</i>, 4(3), pp. 255-266."
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "SCHMITTLEIN D.C."
]
2 => array:1 [
"name" => "MORRISON Donald G."
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Product Purchases"
1 => "Brand Choice"
2 => "Conditional Expectations"
3 => "NBD Model"
]
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => "https://pubsonline.informs.org/doi/10.1287/mksc.4.3.255"
"publicationInfo" => array:3 [
"pages" => "255-266"
"volume" => "4"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Les auteurs développent les valeurs espérées conditionnelles du nombre d'achats de la catégorie de produits et de la marque pour le modèle combinant la loi beta-binomiale et la loi binomiale négative. Ils analysent le cas particulier où ces valeurs espérées sont linéaires."
"en" => "The authors derive the conditional expectations for future purchases as given by the Beta Binomial/Negative Binomial distribution. They analyze the special case when these conditional expectations are linear."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
92 => Essec\Faculty\Model\Contribution {#6357
#_index: "academ_contributions"
#_id: "12290"
#_source: array:18 [
"id" => "12290"
"slug" => "duree-de-vie-des-biens-durables-modeles-et-tests"
"yearMonth" => "1984-07"
"year" => "1984"
"title" => "Durée de Vie des Biens Durables: Modèles et Tests"
"description" => "BEMMAOR, A.C. (1984). Durée de Vie des Biens Durables: Modèles et Tests. <i>Consommation, Revue de Socio-Economie</i>, 31(3), pp. 51-73."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "budget des ménages"
1 => "consommation"
2 => "consommation de biens durables"
3 => "produits manufacturés"
]
"updatedAt" => "2021-04-26 11:32:22"
"publicationUrl" => "https://www.credoc.fr/publications/revue-consommation-duree-de-vie-des-biens-durables-modeles-et-tests"
"publicationInfo" => array:3 [
"pages" => "51-73"
"volume" => "31"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "L'auteur mesure la durée de vie de biens durables à partir des données d'enquêtes sur l'âge du parc. Il utilise des lois de probabilité telles que la loi de Weibull et les mélanges Weibull/gamma et Erlang-2/gamma."
"en" => "The author assesses the life duration of consumer durables from survey data on the age of the installed basis. He uses probability distributions such as the Webull distribution, and the Weibull/gamma and Erlang-2/gamma mixture models."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
93 => Essec\Faculty\Model\Contribution {#6358
#_index: "academ_contributions"
#_id: "12291"
#_source: array:18 [
"id" => "12291"
"slug" => "editorial-models-of-purchase-timing-and-models-of-brand-choice-outlook-and-issues"
"yearMonth" => "1991-09"
"year" => "1991"
"title" => "Editorial: Models of Purchase Timing and Models of Brand Choice: Outlook and Issues."
"description" => "BEMMAOR, A.C. et SCHMITTLEIN, D.C. (1991). Editorial: Models of Purchase Timing and Models of Brand Choice: Outlook and Issues. <i>International Journal of Research in Marketing</i>, 8(3)."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "SCHMITTLEIN D.C."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => "8"
"number" => "3"
]
"type" => array:2 [
"fr" => "Editeur invité d'un numéro spécial"
"en" => "Guest editor of a journal special issue"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
94 => Essec\Faculty\Model\Contribution {#6359
#_index: "academ_contributions"
#_id: "12292"
#_source: array:18 [
"id" => "12292"
"slug" => "conditional-expectations-for-brands-in-an-nbd-product-category-a-mathematical-characterization-with-managerial-implications"
"yearMonth" => "1984-06"
"year" => "1984"
"title" => "Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications"
"description" => "SCHMITTLEIN, D.C., BEMMAOR, A.C. et MORRISON, D.G. (1984). <i>Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications</i>. Wharton School, University of Pennsylvania."
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "SCHMITTLEIN D.C."
]
2 => array:1 [
"name" => "MORRISON Donald G."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
95 => Essec\Faculty\Model\Contribution {#6360
#_index: "academ_contributions"
#_id: "12294"
#_source: array:18 [
"id" => "12294"
"slug" => "testing-alternative-econometric-models-on-the-existence-of-advertising-threshold-effect"
"yearMonth" => "1984-08"
"year" => "1984"
"title" => "Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect"
"description" => "BEMMAOR, A.C. (1984). Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect. <i>Journal of Marketing Research</i>, 21(3), pp. 298-308."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "Switching regression "
1 => "Advertising elasticity, Price elasticity"
]
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => "https://doi.org/10.1177/002224378402100307"
"publicationInfo" => array:3 [
"pages" => "298-308"
"volume" => "21"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Threshold effect of advertising has received wide attention in the marketing literature, but little formal representation of this phenomenon has been developed. On the basis of monthly time-series and cross-sectional data, the author tests for the existence of a threshold effect in a consumer good market. Alternative models are developed and estimated. A switching regression model which assumes a concave function to a cutoff point seems consistent with the evidence. The cutoff point below which advertising has little effect is estimated and the shift of advertising elasticity is assessed. The results show that advertising elasticity increases above the cutoff level, price elasticity is larger for heavily advertised premium brands than for less advertised low-price brands, and a minimum threshold level on advertising share is consistent with the theory."
"en" => "Threshold effect of advertising has received wide attention in the marketing literature, but little formal representation of this phenomenon has been developed. On the basis of monthly time-series and cross-sectional data, the author tests for the existence of a threshold effect in a consumer good market. Alternative models are developed and estimated. A switching regression model which assumes a concave function to a cutoff point seems consistent with the evidence. The cutoff point below which advertising has little effect is estimated and the shift of advertising elasticity is assessed. The results show that advertising elasticity increases above the cutoff level, price elasticity is larger for heavily advertised premium brands than for less advertised low-price brands, and a minimum threshold level on advertising share is consistent with the theory."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
96 => Essec\Faculty\Model\Contribution {#6361
#_index: "academ_contributions"
#_id: "12304"
#_source: array:18 [
"id" => "12304"
"slug" => "new-car-data-challenge"
"yearMonth" => "2013-06"
"year" => "2013"
"title" => "New Car Data Challenge"
"description" => "BEMMAOR, A.C. (2013). New Car Data Challenge. <i>Journal of Empirical Generalisations in Marketing Science</i>, 14(1), pp. 1-4."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => ""
"keywords" => array:3 [
0 => "Brand loyalty"
1 => "Switching matrices"
2 => "Market structure"
]
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => "https://www.empgens.com/wp-content/uploads/2013/06/bemmaor.pdf"
"publicationInfo" => array:3 [
"pages" => "1-4"
"volume" => "14"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The author uses the Dirichlet distribution to capture the switching and repeat purchase pattern of the buyers of new cars in France and in the UK."
"en" => "The author uses the Dirichlet distribution to capture the switching and repeat purchase pattern of the buyers of new cars in France and in the UK."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
97 => Essec\Faculty\Model\Contribution {#6362
#_index: "academ_contributions"
#_id: "12305"
#_source: array:18 [
"id" => "12305"
"slug" => "effet-seuil-des-depenses-publicitaires-un-modele-a-changement-de-regime-threshold-effect-of-advertising-a-switching-regression-model"
"yearMonth" => "1980-06"
"year" => "1980"
"title" => "Effet-Seuil des Dépenses Publicitaires : Un Modèle à Changement de Régime. (Threshold Effect of Advertising : A Switching Regression Model)"
"description" => "BEMMAOR, A.C. (1980). Effet-Seuil des Dépenses Publicitaires : Un Modèle à Changement de Régime. (Threshold Effect of Advertising : A Switching Regression Model). Dans: <i>Publicité et Communication: Expériences et Recherches, 20èmes Journées d’Etudes, E. Santier, ed.,</i> Paris: Institut de Recherches & d'Etudes Publicitaires (IREP), pp. 137-150."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Publicité et Communication: Expériences et Recherches, 20èmes Journées d’Etudes, E. Santier, ed.,"
"keywords" => array:2 [
0 => "Switching regression – Advertising elasticity – Price elasticity"
1 => " Price/advertising interaction"
]
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "137-150"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The authors develop a switching regression model to capture the threshold effect of advertising. Tested on several brands in a fast-moving consumer goods, the results show that advertising expenditures need to be superior to a cut-off share to be effective."
"en" => "The authors develop a switching regression model to capture the threshold effect of advertising. Tested on several brands in a fast-moving consumer goods, the results show that advertising expenditures need to be superior to a cut-off share to be effective."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
98 => Essec\Faculty\Model\Contribution {#6363
#_index: "academ_contributions"
#_id: "12306"
#_source: array:18 [
"id" => "12306"
"slug" => "threshold-effect-of-advertising-a-switching-regression-model-marketing-science-an-international-perspective"
"yearMonth" => "1980-06"
"year" => "1980"
"title" => "Threshold Effect of Advertising: A Switching Regression Model. Marketing Science: An International Perspective"
"description" => "BEMMAOR, A.C. (1980). Threshold Effect of Advertising: A Switching Regression Model. Marketing Science: An International Perspective. Dans: TIMS/ORSA/MIT/ESSEC Conference. Cergy, June."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "TIMS/ORSA/MIT/ESSEC Conference. Cergy, June"
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
99 => Essec\Faculty\Model\Contribution {#6364
#_index: "academ_contributions"
#_id: "12307"
#_source: array:18 [
"id" => "12307"
"slug" => "an-empirical-investigation-of-purchase-timing-stochastic-brand-choice-and-consumer-dynamics"
"yearMonth" => "1977-10"
"year" => "1977"
"title" => "An Empirical Investigation of Purchase Timing, Stochastic Brand Choice and Consumer Dynamics"
"description" => "BEMMAOR, A.C. (1977). An Empirical Investigation of Purchase Timing, Stochastic Brand Choice and Consumer Dynamics. Dans: October 11. New York University. Also presented at Western University, ON, Canada (October 20), the University of Pennsylvania (October 27), the University of Rochester (November 21) and Carnegie-Mellon University (November 30)."
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "October 11. New York University. Also presented at Western University, ON, Canada (October 20), the University of Pennsylvania (October 27), the University of Rochester (November 21) and Carnegie-Mellon University (November 30)."
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
100 => Essec\Faculty\Model\Contribution {#6365
#_index: "academ_contributions"
#_id: "12380"
#_source: array:18 [
"id" => "12380"
"slug" => "the-diffusion-of-mobile-social-networking-further-study"
"yearMonth" => "2018-10"
"year" => "2018"
"title" => "The Diffusion of Mobile Social Networking: Further Study"
"description" => "BEMMAOR, A.C. et ZHENG, L. (2018). The Diffusion of Mobile Social Networking: Further Study. <i>International Journal of Forecasting</i>, 34(4), pp. 612-621."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "ZHENG Li"
]
]
"ouvrage" => ""
"keywords" => array:4 [
0 => "Chasm"
1 => "Bass model"
2 => "Gamma/shifted Gompertz"
3 => "Skew"
]
"updatedAt" => "2024-03-12 11:51:44"
"publicationUrl" => "https://www.sciencedirect.com/science/article/pii/S0169207018300736"
"publicationInfo" => array:3 [
"pages" => "612-621"
"volume" => "34"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "A study by Scaglione, Giovannetti and Hamoudia (2015) based on the Bass and Bemmaor diffusion models showed that the distribution of the times to adoption of mobile social networking in four G7 countries was skewed to the left in most cases. Reanalyzing the data and extending the study to two additional countries, the authors show that the skewness tends to be to the right, thereby indicating a large proportion of laggards in the population of potential users."
"en" => "A study by Scaglione, Giovannetti and Hamoudia (2015) based on the Bass and Bemmaor diffusion models showed that the distribution of the times to adoption of mobile social networking in four G7 countries was skewed to the left in most cases. Reanalyzing the data and extending the study to two additional countries, the authors show that the skewness tends to be to the right, thereby indicating a large proportion of laggards in the population of potential users."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
101 => Essec\Faculty\Model\Contribution {#6366
#_index: "academ_contributions"
#_id: "12381"
#_source: array:18 [
"id" => "12381"
"slug" => "on-banerjee-and-bhattacharyya-1976-a-purchase-incidence-model-with-inverse-gaussian-interpurchase-times-journal-of-the-american-statistical-association-71-823-829"
"yearMonth" => "2008-06"
"year" => "2008"
"title" => "On Banerjee and Bhattacharyya (1976), “A Purchase Incidence Model With Inverse Gaussian Interpurchase Times,” Journal of the American Statistical Association, 71, 823–829"
"description" => "BEMMAOR, A.C. et HOPPE, D. (2008). On Banerjee and Bhattacharyya (1976), “A Purchase Incidence Model With Inverse Gaussian Interpurchase Times,” Journal of the American Statistical Association, 71, 823–829. <i>Journal of the American Statistical Association</i>, 103(482), pp. 894-895."
"authors" => array:2 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "HOPPE Daniel"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "Buyer behavior"
1 => "Mixtures"
]
"updatedAt" => "2024-03-12 12:00:26"
"publicationUrl" => "https://www.tandfonline.com/doi/abs/10.1198/016214508000000157"
"publicationInfo" => array:3 [
"pages" => "894-895"
"volume" => "103"
"number" => "482"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This article corrects two errors in the study by Banerjee and Bhattacharyya. It shows that the mixture of inverse Gaussian distributions provides a better fit to the purchase frequencies than implied by Banerjee and Bhattacharyya's work."
"en" => "This article corrects two errors in the study by Banerjee and Bhattacharyya. It shows that the mixture of inverse Gaussian distributions provides a better fit to the purchase frequencies than implied by Banerjee and Bhattacharyya's work."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-04-20T10:21:51.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 4.769294
+"parent": null
}
]
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0 => "<a href="https://orcid.org/0000-0002-8432-2212" target="_blank">ORCID</a>"
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"docTitle" => "Albert C. BEMMAOR"
"docSubtitle" => "Professeur émérite"
"docDescription" => "Département: Marketing<br>Campus de Cergy"
"docType" => "cv"
"docPreview" => "<img src="https://faculty.essec.edu/wp-content/uploads/avatars/B00000029.jpg"><span><span>Albert C. BEMMAOR</span><span>B00000029</span></span>"
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